Marketing Methods Used
Source: Opus Research, AllBusiness.com August, 2008, n=1084 US small businesses; August, 2007 survey, n=653 US small businesses
Note: sample sizes were different and results should only be seen as directional in comparing responses YoY
0%
10%
20%
30%
40%
50%
60%
70%
Print newspaper Onlinenewspaper site
Print YellowPages
Online YellowPages
Mobile marketing Coupons ordirect mail
Television(broadcast or
cable)
Online video Local radio Email marketingto a customer list
Search enginemarketing
Banneradvertising orother online
graphicaladvertising
Online Web log("blog")
Created a profileon a socialnetwork
Other onlinemethods
2008 2007
Indicate all methods and media you currently use to market your business
Perceived Effectiveness of Marketing Methods
1. Email marketing to a customer list
2. Print newspaper (daily, weekly or local shopper)
3. Search engine marketing (e.g., sponsored listings on Google)
4. Coupons or direct mail
5. Banner advertising or other online graphical advertising
6. Print yellow pages
7. Local radio
8. Profile on a social network (i.e., Facebook, MySpace)
9. Internet yellow pages
10. Blog
11. Online newspaper site
12. Online video
Source: Opus Research, AllBusiness.com August, 2008, n=966 US small businesses
Derived from: Rank the top three most successful marketing methods you've used