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Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

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Page 1: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show
Page 2: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

Marketing CommunicationsMarketing Communications

Space Advertising

Direct/Internet Advertising

Trade Show

Page 3: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

Space AdvertisingSpace Advertising

Four distinct inserts in eight trade

publications

October November December

Total Circulation 1,337,170

Total Impressions/Views 2,674,340

Page 4: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

Automotive VersionAutomotive Version

Automotive Engineering

Page 5: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

Data Acquisition VersionData Acquisition Version

Evaluation Engineering • Machine Design

NASAtech Briefs • Sensors • T&M World

Page 6: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

Distributed I/O VersionDistributed I/O Version

Control Solutions

Page 7: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

Vibration VersionVibration Version

Sound & Vibration

Page 8: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

Direct Mail/Internet AdvertisingDirect Mail/Internet Advertising

Postcard Mailing

Test e-Mail Blast

e-Newsletter Sponsorship

Page 9: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

PostcardsPostcards

Catalog request card directed to 5,000

data acquisition buying influences

Evaluation Engineering Sensors

Scheduled to mail: Week of 9/9/02

Page 10: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

e-Mail Blaste-Mail Blast

Catalog message to 8,000 DA or test &

measurement recipients with buying

authority

Control Engineering • EDN • IAN

Plant Engineering • Product Design &

Development • Quality • R&D •

Test & Measurement World

Release date: 9/10/02

Page 11: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

SponsorshipsSponsorships

NASA Tech Briefs INSIDER

E-mail newsletter sent monthly

to 43,000 test instrument buyers;

100% opted-in list.

Test & Measurement World On-line

Sent to 55,000 subscribers;

100% opted-in

Page 12: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

Trade ShowsTrade Shows

Sensors Expo, Boston

September 24-26, 2002

Products: ADAC/5000 & DaqBoard/2000 Series Signal Conditioning for portable, plug-in and

stand alone Distributed data acquisition; PointScan Series Embedded real-time solutions featuring DBK

signal conditioning with Linux & QNX drivers

Page 13: Marketing Communications Space Advertising Direct/Internet Advertising Trade Show

OEM New England • Total Design Solutions

Worcester, MA I-X Center, Cleveland

October 1-2, 2002 October 8-10, 2002

PC-based Data Acquisition with

Embedded I/O for OEMs. Demo features

ADAC/5000, DaqBoard/2000 with Linux and

QNX operating systems.