Russia Direct: Advertising and Research

2014

www.russia-direct.org


Jill Dougherty former Foreign Affairs correspondent, CNN

Tobi Gati Sr. International Advisor, Akin Gump, and former Special Assistant to the President and Sr. Director for Russia for the National Security Council

Jeff GoldsteinDirector of Eurasia, Open Society Foundation

Andrew KuchinsDirector and Senior Fellow, CSIS

David J. RothkopfPresident and CEO of Garten Rothkopf, CEO and Editor-at-large of Foreign Policy magazine

Thomas GrahamManaging Director, Kissinger Associates

Russia Direct is an analytical outlet of Russia Beyond The Headlines. We aim to create a new digital platform to serve as a definitive destination for policy makers and experts seeking daily insight on the issues and trends affecting the relationship be-tween the United States and Russia. With Russia’s growing importance in geopolitics, the need for this kind of website has never been greater.

Readers have a variety of ways to access Russia Direct content:

Russia Direct website (Russia-Direct.org)Weekly email newslettersMonthly analytical memosQuarterly white papers

Who we are

Who

we

are

Russia Direct readers include influential policymakers and thought leaders:

Senior executives of some of the world’s leading corporations turn to Russia Direct for analysis:


The best content from the website, carefully selected each week along with a preview of upcoming stories.

Interviews with prominent businesspeople or offi cials

Russia-direct.org is updated daily and consistsof different channels, including:

Interviews with prominent

Website

Weekly Newsletters

In-depth examinations of current issues debated by leading experts, opinion leaders and policy makers

Reviews of important books that shape U.S.-Russia relations

Insight on the topics which will drive the agenda for US and Russia leaders

Overview of think tanks specializing in foreign policy or U.S.-Russian relations

A periodic look at how current events are covered diff erently in the US and Russia media

Opinion pieces from American and Russian experts


Monthly analytical memos present deeper insight into important is-sues in U.S.-Russia relations. Reports are published in the begininng of each month and are available in PDF format. Monthly memos have covered such themes as cy-ber security, Russia’s strategy in the Mid-dle East and Central Asia and the Russian government’s plans for school reform.

Available exclusively to subscribers,Russia Direct reports provide background and context on the most important issues facing U.S. and Russian policy makers.

Quarterly white papers are in-depth reports written by noted ex-perts on major international issues. Sub-scribers will receive advance access to the reports in digital form. Hard copies of the report are distributed together with Foreign Policy magazine to members of U.S. Congress, think tanks, research cent-ers and infl uential global organizations.

ReportsWebsite

1 www.russia-direct.orgrussia direct MoNtHLY MeMo

The Middle easT: The New GreaT GaMe | #2 | sePTeMBer 2013

A p r o d u c t o f R u s s i a B e y o n d T h e H e a d l i n e s

R u s s i a d i R e c t M o n t h l y M e M o | # 2 | s e P t e M B e R 2 0 1 3

The Middle easT: The New GreaT GaMe

Ekaterina Zabrovskaya Editor-in-Chief

Russia Direct is proud to present the second in our series of RD Monthly memos. This issue provides a thought-provoking background on Russia’s foreign policy in the Middle East. “The Middle East: The New Great Game” is written by high-profile orientalist, Professor Vitaly Naumkin, Director of the Institute of Oriental Studies at the Russian Academy of Sciences. The topic of this RD Monthly is very timely, given the current situation in the Middle East. With U.S. President Barack Obama’s decision to take military action against Syria (if approved by the U.S. Congress), and with Russia vigorously opposing these plans, many seek to understand why Moscow continues to be a key ally of Syria in the region. Naumkin’s report explains how and why Russia acts in the Middle East, what its overarching strategy is, and what role that creates for the U.S. to play in the region. RD also features a Q&A with the author on our website. If you wish to send additional questions to Professor Naumkin, please do not hesitate to do so via email, Twitter and Facebook and we will highlight as many of them as we can. If you have any other questions regarding the report or wish to send your feedback, please send email to me at: [email protected].

Editor’s notE

geTTy imAges/foToBAnk

Cont

ent


EventsEach release of a Quarterly report is followed by a custom event where prominent Russian and U.S. experts – including authors of the report – discuss the results of the Quarterly with representative of the busi-ness and academic communities.

Events are designed to promote and advance the positions and atti-tudes expressed in the RD Quarterly.

Events include roundtable discussions and seminars, invitation-only lunches, cocktail receptions, webinars and teleconferences.

RD provides top speakers from the Russian and U.S. business and po-litical communities as well as top moderators who are well-known in Russia and abroad.

RD events are usually presented in two formats: closed and public. The former are primarily organized for policymakers, international or-ganizations and state representatives to discuss and develop specific recommendations and measures. The latter are conducted as presen-tations of reports and are open for readers and media. They are also broadcast on the Russia Direct website.


We offer

Global reach Russia Direct can reach the most influential audience in the world and be presented at the most important forums – like the World Eco-nomic Forum in Davos and the Munich Inter-national Security Conference

Premium content RD provides its audience with the best ex-pertise from Russia and the U.S. Among our writers are politicians, political advisors, con-sultants, financial analytics, journalists and foreign policy experts

In the first six months after launch, RD has at-tracted a loyal audience for its premium con-tent. Almost 50% of readers turn to RD for professional enjoyment which can serve as an example of testament to the quality of RD

Loyal audience

Personalized approach

Working with the RD team, you will be able to develop a customized advertising platform that will help you meet your specific market-ing goals.

Influential audience 58% of Russia Direct readers can be classi-fied as influential

We

offer


are opinion leaders

with over 15 years of service in government. Average of 12 years of service

2/3 work for companies doing business internationally

of users prefer Russia Direct to other analytical sources of information

are top management profes-sionals

One in 4 of business readers are C-suite executives

Project triggers major interest of audience from USA, UK, Australia and Japan

34%

40%

57%

65%

1/3 are decision-makers at companies with over 1,000 employees

Sources:Russia Direct focus groups; fpgroup.foreignpolicy.com, www.economistgroupmedia.com,

www.advertising.washingtonpost.com, nytmediakit.com, www.wsjmediakit.com

Audience Foreign Policy magazine conducted a survey among Russia Direct’s audience, which revealed the following:


The Economist The New York Times

The Washington Post

The Wall Street Journal

Sources:Russia Direct focus groups; fpgroup.foreignpolicy.com, www.economistgroupmedia.com,

www.advertising.washingtonpost.com, nytmediakit.com, www.wsjmediakit.com

Research Audience Launched in June 2013, Russia Direct already attracts more than 20,000 unique visitors per month. More than 3,500 people have already subscribed to receive newsletters and reports

Age35+

58%

52 84 74 72

The Economist The EconomistThe New York Times

The New York Times

The Washington Post

The Washington Post



Personal income $100,000+

C-Suite

25%43%

1632 644 4.151 3.848

Rese

arch


Webopportunities

Media formats

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Inner pages

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Newsletters and Social Media

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Reports

Spread advertisement in the report (print or PDF)

Acknowledgement of their support in the video interviews with the authors, video branding

Free access to the report during 3 days after the report is published (728x90 or 300x600 banner on Russia-direct.org)

Banners on http://www.foreignpolicy.com/ announcing free access to the report

Ads in newsletters announcing the report

Branded report’s online page

Opp

ortu

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Russia Direct Team is ready to offer cusomized packages for advertisement within Monthly analytical memos or Quarterly white papers. Basic advertising opportunities might include:


ContactsKsenia Smertina Project Director [email protected]

Evgenia KhankovaSpecial Projects Director [email protected]

Russia Direct24 bld.4 Pravdy street, 125993 Moscow, RussiaRossiyskaya Gazeta office

Tel. +7 495 775 31 14 Fax. +7 495 988 92 13


russia-direct.org

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Russia Direct: Advertising and Research