PMVB Marketing Committee

Regional NBC Olympic / Mobile Recap• Partnered with Scranton, Philadelphia, and New York NBCs• NBCPhialdelphia.com - This includes stand-alone creative

for PMVB and integrated on-line units promoting the Olympic SMS Text Campaign. Philly delivered 1.4 Million Impressions with an overall Click Thru Rate of .05%.

• Philadelphia - TV Campaign (15 second spots) delivered almost 1.2 million Impressions for Adult 25-54.

• Philadelphia – The integrated news billboard ran over 29 days and at LEAST 5x per day or for a total of 145 Billboard units

• Generated 1856 Olympic update subscribers • PMVB had 422 opt-in users (23% conversion)• Transferring database to PMVB and will be sending out ski

coupon to our mobile community

Media Buy Strategy• Concentrate on Pocono Mountains primary markets• Brand Pocono Mountains with our members• Use high frequency, long term media• Keep Pocono Mountains and members top of mind• For NYC: NYC commuter trains (car cards and platform

posters); NYC double deck tourist bus wrap; Digital Billboard; Traditional billboards with the use of extensions; Nypost.com; possible inside taxi cabs

• For Philadelphia: Traditional billboards with extensions; Sponsorship of KYW 1060 traffic / CBS3 Weather or NBC10 weather; Philly.com

Primary Media Buy Impressions

New York City Billboards

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New York City Other

• Nypost.com (rich media)• Video / Banner NYC Taxi Cabs – Up to 5,500

cabs– The average taxi ride is 13.4 minutes.

Philadelphia Billboards

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Philadelphia Other

• Philly.com (rich media)

• Sponsorship advertising– KYW 1060 Radio Traffic Sponsor– CBS3 Weather Sponsor– NBC10 Weather Sponsor

Creative Look

• Brand Pocono Mountains• Brand the Pocono Mountain partner• Use partner image• Keep it simple and clean• Have a creative hook • Objective – Search for Pocono Mountains or

member via the web

NYC and Philadelphia Billboards

NYC Commuter Rail Road

NYC Bus and Philly / NYC Other

Schedule