NAEPB Marketing Committee presentation revised

1 | 2017 NAEPB Marketing Committee

NAEPB Marketing CommitteeThursday, January 19th, 2017

Jim Kerlin, Committee ChairLaura Reimers, NIB Representative


Presentation Agenda

Welcome Committee Members Committee Charter Committee Engagement NIB Impact Story Other


Marketing Committee MembersBeyond Vision Jim Kerlin – Committee Chair

President & [email protected]

Bill KingMarketing [email protected]

NIB Laura Reimers – NIB LiasonVice President, [email protected]

Catherine SchultzBranding & Packaging [email protected]

Alphapointe Reinhard MabryPresident & [email protected]

Jake McCabeVP Sales & [email protected]

Blind & Vision Rehabilitation Services of Pittsburgh

Erika ArbogastPresident & [email protected]

Bosma Lou MoneymakerPresident & [email protected]

Lise PaceDirector of Marketing [email protected]

CABVI Rudy D’AmicoPresident & [email protected]

Katie HumphriesVice President of Products & [email protected]

Cindy [email protected]

Industries for the BlindWinston Salem

David HortonPresident & [email protected]

Seth AndersonManager, Marketing [email protected]

New View Oklahoma Lauren BranchPresident & [email protected]

Dennis LoneyBusiness Development [email protected]

North Central Sight Services Robert GarrettPresident & CEO

Megan ProffittMarketing/PR [email protected]

VisionCorps Dennis SteinerPresident & [email protected]

Sherry HarryDir. Of Business Relations & [email protected]

mailto:[email protected]




















Committee Charter Purpose

The NAEPB Marketing Committee is committed to communicating the NIB story internally and externally to key stakeholders. The committee acts as a consistent voice for communicating NIB’s Impact story and setting marketing priorities across the multiple product and service sub-committees.

Goals and Objectives• Communicate the NIB story more effectively to both the NAEPB family and to all key stakeholders.• Build consensus within the NAEPB family regarding marketing priorities across the multiple product and service sub-committees.• Assist with and help guide NIB’s AbilityOne Program-focused marketing efforts.

Organization and Structure• The NAEPB Marketing Committee is led by a Chairperson appointed by the NAEPB President. • The NAEPB Marketing Committee will meet in-person annually at the NIB/NAEPB National Conference and Expo.• The NAEPB Marketing Committee will meet at least quarterly via conference call.• Other ad-hoc meetings will be scheduled throughout the year, as appropriate.


Committee Charter Roles and Responsibilities

Committee Chair• Provides leadership to the committee• Creates meeting agendas and facilitates meetings.• Provides committee updates to the NAEPB board

NIB Executive Liaison• Attends all committee meetings• Provides logistical support for committee meetings• Coordinates marketing activities as guided by the Committee. • Provides topline update on NIB marketing activities relevant to committee priorities

NAEPB Members• Attend committee meetings• Actively engage in committee discussions• Review and/or provide content for committee-developed materials • Act as ambassadors for approved committee priorities and messaging


Committee Engagement

Frequency of Meetings Meeting Type – In-Person, Phone


NIB Impact Story


NIB Impact Story Discussion

During the last 2 decades NIB sales via the AbilityOne program have increased by 180%. Over the same time period, direct labor blind head count increased 11%.

Direct labor blind hours was up 50%. NPA direct blind labor ratio within the AbilityOne program has been relatively

flat during this period.

Issue NIB revenue growth has outpaced direct labor growth within the AbilityOne

program by 3 to 1. We wish to understand the factors that have led to this trend.


NIB Impact Story Quality of Life

Direct blind hours worked up 50% (in two decades) has increased the quality of life and opportunities. Does not account for the indirect blind jobs via vertical mobility.

Technology Automation and increased use of technology in manufacturing has been a significant global trend. Investment in ISO Quality Certification LEAN Manufacturing has increased efficiency and output of our blind direct labor pool.

Consider the contrast between the days of making corn straw brooms vs. the level of technology used many NPAs today. The products have also become generally more sophisticated and higher dollar value over time.

Intangibles Program wide, many millions derived from revenue growth is reinvested into the mission.

Rehabilitation Job Skills Training Accessibility Technology

Global Marketization Pricing Pressure The only viable way for US companies to combat this is via investment in “next generation manufacturing technology”. Endless federal budget pressure (particularly on DoD) places pressure on Fair Market Price and increases ETS leakage.

All these factors taken together are further drivers of the gap between mission impact and revenue growth.

10| 2017 NAEPB Marketing Committee

Our Mission Has Not Changed…


…But Our Work Has.


Did you know…• $2.17 in 1938 would be $36.75 today?• Beyond Vision started making cocoa mats in 1933 • Used the same equipment and process until 1994

31 seconds per mat $11.25/mat

TODAY

17.8 hours per mat $2.17/mat

YESTERDAY

Cocoa Mats


• Technology has increased labor efficiency • Advances help keep pace with the market while providing an

accessible work environment for people who are blind• Investing in manufacturing advances and technology:

Talking micrometers, CNC Machines, Lasers, Injection Molding, Sewing Automation, 3-D Printing, etc.

• ISO Quality Commitment• We offer career advancement opportunities, job training and benefits

Staying Competitive


• Technology allows for better quality employment• Investing in adaptive technology including screen readers,

braille displays and magnification tools create new job options

• High-level technology, like 3-D printers, allow for safer production work

• Creates opportunity…

Adaptation


• Employees gain higher level skills• Advancing careers• Confidence and ability for competitive

employment at other companies• Vertical mobility• Retiring from fulfilling careers• Achieving dignity from a job well done

Opportunity


Information for this presentation was contributed by:Billy Sparkman, retired (Alabama Industries for the Blind)Beyond Vision – Wisconsin Workshop for the Blind ArchivesKevin Campbell - NIB

Laura ReimersVice President, CommunicationsNational Industries for the Blind(703) [email protected]

Jim KerlinPresident and CEOBeyond Vision(414) [email protected]

Contacts