Marketing Book Part II

8/12/2019 Marketing Book Part II

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EXP/MASTER IN MARKETING 128 Mahendra Publication Pvt. Ltd.



EXP/MASTER IN MARKETING129

www.mahendrapubl ication.org

Mahendra Publication Pvt. Ltd.

Q.1.(5)

Q.2.(3) In product concept the main focus is on

quality of product so profit earn by quality

of product.

Q.3.(4) Specialty product which customerspurchase from special shop like car &

petrol.

Q.4.(1) Big Bazaar is already divided into different

departments like cl oths, electronics,

grocery etc.

Q.5.(3) In 4P’ s sales and distribution come

under place heading.

Q.6.(1)

Q.7.(3)

Q.8.(4) Product having intangible attributes or feature like taste and smell which can

feel only.

Q.9.(2) Market space concept of market related

to internet market.

Q.10.(4)

Q.11.(3)

Q.12.(3) Diminish is the last step because every

product having it decline at last.

Q.13.(1)

Q.14.(4) Government university work for nominal

social welfare or nominal profit, it comes

in non profit market.

Q.15.(3) Accountable marketing is that marketing

in which company or its employee take

the responsibility of product performance

market.

Q.16.(1) In Re-active, company call customer and

talk about the product performance which

it sale to customer previously.

Q.17.(4)Q.18.(3)

Q.19.(2) Marketing is the activity done by the

company so, it comes under company.

Q.20.(2) Political parties comes under broad

environment in which company operate

so it come under macro environment.

Q.21.(2)

Q.22.(2)

Q.23.(4) Permanent Customer of any product or

service is called client.

Q.24.(5) The service which is going to serve bythe company or bank, marketing for such

things come under pro-active marketing

Q.25.(1) Van with company poster is come under

advertisement because it is paid form of

promotion.

Q.26.(3)

Q.27.(2) In internal market ing denotes the

intranet transaction like B to B & B to C.

Q.28.(2)

Q.29.(2)Q.30.(1) Competitor s are the related part of

bus iness who come under micro

environment.

Q.31.(2) Niche market is a market which is having

small number of customer in it so it is a

very small market.

Q.32.(5)

Q.33.(4) These are the distribution strategies

which is depend on bank policy which it

adopt, any strategy can be adopt by

bank.

Q.34.(4) Supply chain management is a chain in

which three things were running or flow.

1- Money

2- Goods or Product

3- Information

Q.35.(5)

Q.36.(3) Market ing starts f rom to k now the

customer need, want & demand.

Q.37.(4)Q.38.(3)

Q.39.(2)

Q.40.(3) The first step in marketing process is to

setting the objectives because without

objective any work cannot be done so

as in marketing.

EXPLANATION





Q.41.(3) Innovation means to do something new

which not done something in past.

Q.42.(4) Perception means first sight thought

which are psychological factors.

Q.43.(2) Post purchase behaviour is last step in

buying process.

Q.44.(5)

Q.45.(3) These are those customers who do not

follow a single product.

Q.46.(1)

Q.47.(2) People, process & phys ical evidence

collective called augmented P’ s.

Q.48.(3) In growth stage profit, increasing in

acceleration manner.

Q.49.(4) In differentiation strategies company

provides things according to different type

customer.Q.50.(4) All the things are related to psychology.

Q.51.(5)

Q.52.(5) Habitual behaviour is the nature of

hardcore loyal they purchase same kind

product every time.

Q.53.(5) Sale distribution include personal selling.

Q.54.(4) These directly related to business do

they come under micro environment.

Q.55.(3)

Q.56.(1) Bank use di rect channel which isProvider–Ultimate customer

Q.57.(2) In peak stage company earns maximum

profit in PLC because sale is maximum

in this stage.

Q.58.(2) Branding is the part of product mix.

Q.59.(1) Target market star t f r om or af ter

segmenting the market.

Q.60.(5) Marketing score include

–Service –Place

–Events –Goods

Because with help of al l marketing

objective is complete.

Q.61.(2) Slow skimming is appropriate when

consumer awareness levels are high i.e.

the current demand is high, the high initial

price does not attract more competitors

t o t he marke t ye t t he h i gh p r i ce

communicates the image of a superior

product.

Q.62.(1) Rapid penetration strategy involving Low

init ial pri ce & HEAVY spending on

promotion is useful when a company

wants to maximize its market shareassuming that the market is pr ice

sensitive.

Q.63.(3) Rapid penetration strategy is best for a

highly price sensitive market, where a

low price stimulates market growth, also

with accumulated production experience

the cost of each unit decreases, favoring

setting of a low price.

Q.64.(4) Slow penetration is best because the

market size is large, this w ill help the

product find its own place in the market.Since market is aware of the product

heavy production is not essential, also

the level of co mpetit ion is not very

challenging.

Q.65.(3) Maturity is the best s tage for a new

product because this stage normally

lasts longer than the previous stages,

also because of market saturation or

overcapacity in industry, customers

would be motivated to switch over to new

products.

Q.66.(3) Maturity stage lasts longer than the other

stages and can be divided into three,

dist inct phases- Growth, Stable &

Decaying maturity.

Q.67.(1) Most products are in the maturity stage

because this stage normally last longer

with each product Scrambling to find to

own place in an overcrowded market

comprising a few giant forms & a large

number of specialized or “ NICHER”

firms.

Q.68.(4) Quality important aims at increasing the

p r o d u c t s o f F U N C T I O N A L

PERFORMANCE, Feature improvement

aims at adding NEW FEATURES (Eg.

SIZE, WEIGHT, ACCESSORIES ETC.)

that expands the products’ performance,

safety & convenience.






Style improvement aims at increasing

the products aesthetic appeal, trying to

give the product a unique market identity.

Q.69.(1) Aesthetic appeal relates to the exterior

beauty and look of a product; the strategy

is to g i ve the pr oduct a UNIQUE

MARKET IDENTITY whi ch helps todistinguish it from others.

Q.70.(1) Single niche is better because a small

firm does not have the resources for

capturing and holding the mass market.

Q.71.(3) By defending market charges the market

leader keeps increasing its competitive

strength and value to customers so that

they face, the challenge of competitors

resolutely.

Q.72.(2) Because Needs are the BASIC human

requirements, needs became WANTSwhen they are directed to specific objects

that might satisfy the needs.

Q.73.(3) For eg. a laptop would be compatible with

headsets, presentation projectors, MP3

players, cameras, mobile, handsets, etc.

Q.74.(2) All the accessories, although diverse are

re l a t ed i t ems t ha t f unc t i on i n a

compatible manner.

Q.75.(4) The width refers to how many different

product lines the company covers, the

LENGTH refers to the total number of

items in the mix, the depth refers to how

many variants are offered of each product

in the line, the consistency refers to how

closely related the various product lines

are in end use, production requirements,

distribution channels etc.

Q.76.(5) A l l o f t hese are t he f unc t i ons o f

market ing; purch ase of basic raw

consistency, storage, transport, & sales

for a profit of the goods manufactured.

Q.77.(3) Except marketing finance, all are primary

functions whereas marketing finance is

secondary function of marketing.

Q.78.(1) Brand loyalty is a psychographic factor;

consumer psychology plays a major role

in determining loyalty irr espective of

one’ s Socioeconomic status.

Q.79.(4) The PLC of any product has Four Basic

Stages, Introduction, growth, Maturity,

Decline.

Q.80.(1) USA

Q.81.(3) Transfers is not the core part of the

marketing.

Q.82.(3) Accord ing to product ion concep tconsumer will prefer both product which

widely available and with low cost.

Q.83.(3) In selling concept needs of buyer.

Q.84.(4) The given al l the things related to

marketing concept.

Q.85.(4) Internal marketing includes all the things

in the internal marketing.

Q.86.(1) Interest of top management is having no

use in deve lop ing th e market ing

strategies.Q.87.(1) A s trategic Busi ness u ni t is a singl e

busin ess or a collection of related

business that can be planned separately

from the rest of the company, to has to

own set of competitor, to manager is

responsible for strategy planning & profit

performance.

Q.88.(4)

Q.89.(2)

Q.90.(4)

Q.91.(3)

Q.92.(3) Multiple regression is the best tool

because it is used to know the effect of

several or different things.

Q.93.(2) Personal factors or influence play major

role in adoption of and new product.

Q.94.(2) Product width includes the product lines.

Q.95.(2)

Q.96.(2)

Q.97.(2)

Q.98.(3)

Q.99. (1) Q.100. (3) Q.101. (3)

Q.102.(3) Q.103. (3) Q.104. (5)

Q.105.(2) Q.106. (4) Q.107. (1)

Q.108.(5) Q.109. (4) Q.110. (4)

Q.111. (3) Q.112. (2) Q.113. (3)

Q.114. (4) Q.115. (4) Q.116. (4)





Q.117. (1) Q.118. (3) Q.119. (1)

Q.120.(2) Q.121. (1) Q.122. (2)

Q.123.(4) Q.124. (1) Q.125. (4)

Q.126.(3) Market share - It means h ow many

percentage of market is covered by a

company in comparison to its competitors

Q.127.(1) CLC = Customer life cycle

Q.128.(1) I dea l i s t i c -Marke t i ng : - When a l l

marketing tools are used to catch or to

get customers or to target the customer.

Q.129.(2) Prospecting is the first stage in personal

se l l i ng , means t o make a l i s t o f

prospect ive customers or to f ind

prospects.

Q.130.(4) Al l given points are the role of sell ing

which a seller has to perform.

Q.131.(3) ATM is a special ty sto re because, i tprovide a special service from its store.

Q.132.(4) Al l g iven are the characteri st ics of a

service and banking is a kind of service.

Q.133.(5) Passbook in bank is a product as well

as a physical evidence because it

change cost to issue and it is tangible

evidence which is use for a service.

Q.134.(1) Setting o bjectives is a f irst step in

marketing process.

Q.135.(2) Covert Advertising - It is a form of advertising in which product are display

in films and serials or T.V. shows.

Q.136.(2) MKIS = Marketing Information System

Q.137.(3) Market Segmentation means to divide the

customers on basis of several factors.

Q.138.(4) Al l wri tten points on the features of a

product.

Q.139.(1) Micro Environment:- Those factors which

are micro environment like competitors.

Q.140.(5) Al l the w rit ten points are t he b as icactivities of the VCM.

Q.141.(2) In skimming pricing strategy the price of

product is initially high and decreases

after time.

Q.142.(1) I n marke t i ng marke t means t he

customer of the company.

Q.143.(4) Al l the given points on the mac ro

environment factors.

Q.144.(3) Promotion is the 4th element of marketing

mix for product.

Q.145.(2) Decline is the last stage of product like

cycle.

Q.146.(5) All the given factors are the responsiblefor affecting buyer behaviour.

Q.147.(1) “ Philip Kotler” is the father of marketing.

Q.148.(4) The given points are related to personal

selling.

Q.149.(5) All the given points in the question are

the means of digital marketing

Q.150.(5) Selling starts from production.

Product ion - Promotion-Sale and

Distribution

- Profit through selling

Q.151. (4) Q.152. (4) Q.153. (2)

Q.154. (4) Q.155. (1) Q.156. (3)

Q.157. (2) Q.158. (2) Q.159. (3)

Q.160. (3) Q.161. (3) Q.162. (2)

Q.163. (4) Q.164. (2) Q.165. (4)

Q.166. (4) Q.167. (3) Q.168. (4)

Q.169. (1) Q.170. (2) Q.171. (3)

Q.172. (4) Q.173. (2)

Q.174. (3) Q.175. (4) Q.176. (2)Q.177. (4) Q.178. (4)

Q.179. (3) Q.180. (2) Q.181. (4)

Q.182. (4) Q.183. (3)

Q.184. (2) Q.185. (4) Q.186. (3)

Q.187. (4) Q.188. (3) Q.189. (3)

Q.190. (3) Q.191. (1) Q.192. (3)

Q.193. (4) Q.194. (4) Q.195. (4)

Q.196. (3) Q.197. (3) Q.198. (4)

Q.199. (3) Q.200. (3) Q.201. (3)

Q.202. (4) Q.203. (4) Q.204. (1)

Q.205. (4) Q.206. (4) Q.207. (4)

Q.208. (4) Q.209. (3) Q.210. (1)

Q.211. (4) Q.212. (1) Q.213. (3)

Q.214. (4) Q.215. (1) Q.216. (3)

Q.217. (1) Q.218. (2) Q.219. (3)






Q.220. (1) Q.221. (3) Q.222. (4)

Q.223. (5) Q.224. (1) Q.225. (3)

Q.226. (2) Q.227. (1) Q.228. (1)

Q.229. (4) Q.230. (5)

Q.231. (3) Q.232. (1) Q.233. (4)

Q.234. (2) Q.235. (3) Q.236. (4)

Q.237. (1) Q.238. (4) Q.239. (3)

Q.240. (5) Q.241. (3) Q.242. (3)

Q.243. (4) Q.244. (1) Q.245. (3)

Q.246. (3) Q.247. (2) Q.248. (4)

Q.249. (1) Q.250. (3) Q.251. (1)

Q.252. (1) Q.253. (2) Q.254. (3)

Q.255. (3) Q.256. (4) Q.257. (1)

Q.258. (3) Q.259. (3) Q.260. (2)

Q.261. (3) Q.262. (3) Q.263. (2)

Q.264. (2) Q.265. (3) Q.266. (5)

Q.267.(3)

Q.268.(5)

Q.269.(4)

Q.270.(4)

Q.271.(3)

Q.272.(3)

Q.273.(2)

Q.274.(2)

Q.275.(1)

Q.276.(2)

Q.277.(1)

Q.278.(1)

Q.279.(4)

Q.280.(4)

Q.281.(2)

Q.282.(5)

Q.283.(4)

Q.284.(4) Government, Trade Unions, Consumer

Associat ion work for protec t ion of

Consumer interests.

Q.285.(4) We promote sales by reducing price, by

distr ibut ing coupons, by ensuring

competitions.

Q.286.(1) Marketing concept is consumer oriented,

hence the main objective of marketing is

to satisfy the consumer.

Q.287.(5)

Q.288.(4) To discover the need of consumer, to

produce accordingly, to generate

demand, to sale, to provide after sale

services are the part of new concept of

marketing. So these are integrate to

marketing.

Q.289.(5) To approach the remote areas and to

reduce the cost of production are the

main objective of advertising.

Q.290.(2) Money spent on advert ising is an

investment because in future this

expenditure increases sales and income

ultimately.

Q.291.(2) There are 5 stages of product life cycle,

they are–

(1) Introduction (2) Growth

(3) Maturity (4) Saturation

(5) Obsolescence

Q.292.(3) Money deposited by Public is a liability

because at the time of demand it is

returned to them.

Q.293.(5)

Q.294.(3) Packaging makes product safe against

storage and transporting.

Q.295.(4) In accounting, income and expenditure

are treated so that real financial position

of the organization can be gauged at aparticular time.

Q.296.(2) All are abbreviations.

Q.297.(1)

Q.298.(4)

Q.299.(5)

Q.300.(1)

Q.301.(5)

Q.302.(5) The elements of marketing mix are also

known as 4Ps of marketing.

Q.303.(3) All other tools of marketing-mix used after the product generation

Q.304.(1)

Q.305.(4) All together form an organization

Q.306.(1)

Q.307.(4) A l l op t i ons together forms sales

promotion programme





Q.308.(2) Bank Building is an asset not product

Q.309.(4) Al l means given in the opt ions are the

tool for collecting secondary data.

Q.310.(4)

Q.311.(3) Raw material decides the quality o f

product not marketing segmentation

Q.312.(2) All are abbreviations

Q.313.(1)

Q.314.(3)

Q.315.(5)

Q.316.(3) Brand give special recognition to the

product.

Q.317.(5)

Q.318.(1) Deposits have largest share in domestic

savings

Q.319.(4) In direct marketing product is sold

directly to the end user or cus tomer,

hence it is a zero base channel.

Q.320.(4)

Q.321.(1)

Q.322.(4)

Q.323.(4) All are the factors of Buying Behaviour

segmentation.


Q.325.(4)

Q.326.(3)

Q.327.(3)

Q.328.(5)

Q.329.(5) Import means to purchase from other

country. So it is a part of International

trade.

Q.330.(2) Sale is both m ental and physical

process.

Q.331.(2) All are abbreviation and BEP is a point

at which a form earns no profit no loss,so this is no profit no loss point.

Q.332.(5)

Q.333.(5) When brand is registered under trade and

merch andise marks , Act, 1958, i t

becomes trademark. All the options are

examples of trade-mark.

Q.334.(1)

Q.335.(5)

Q.336.(1) Test Marketing means to test the product

in the market before commercial

production.

Q.337.(3)

Q.338.(3)

Q.339.(4) Serv ice –It means cu st omer serv ic e

customer service is the provision of a

service to a customer before, during &

after a service to a customer before,

during & after a purchase “ Customer

service” is a series of countries designed

to enhance the level of cus tomer

satisfaction.

(4) “ gift coupon of a chain store” is the

method of sales promotion” not a service.

Value –It denotes money only.

Q.340.(4) Pro duc t con ce pt– The prod ucer

concentrates on “ product qual i ty”

performance, innovative feature, during

production.

Q.341.(2) Selling concept–In selling concept the

producer focuses on aggressive selling

through high promotional efforts. Selling

concept is applicable for products.

Like –In su rance, Encyc lopedia, fund

raisers.

Q.342.(5)

Q.343.(1) SBU : “ Strategic business unit” means

it is a single business of related business

that can be planned. Separately from the

rest of the company.

Q.344.(3) Product oriented definition will explain

about the product which the company is

making like “ we make Cosmetic” , rest

of others are not defining the product they

are defining industry which they belong

to.

Q.345.(2) Market oriented definition define the

“ market or i ndustry ” i n which the

company is working like energy industry,

entertainment industry, FMCG industry.






Q.346.(1)

Q.347.(1) Intensive growth –The company identify

opportunities to achieve further growth

with current business. They see whether

they can gain more market share with

its current produc t in current market

(market penetration), next i s to finddevelop new market. for current product

(Met development), next t hey see or

develop new products to its current

market. (product development strategy).

Q.348.(4) Ver tic al In teg rat ion– When t he

company owns/hold all its suppliers and

downstream buyer.

Horizontal Integrat ion –Wh en a

company handles the different parts of

production process.eg. Company is growing raw material,

own transport, marketing, retailing.

Forward Integration : When company

controls its distribution and retailers of

its own to sold its product.

Backward Integration –Wh en the

company control/ produce some of its

products it is backward Integration.

eg. Car company may own/produced a

tire company.

Q.349.(5) Dive rsif icat ion grow th –Wh en a

company finds, highly attractive new

industry is called. Diversification growth.

(i) Concentric Diversification : When

the company seek new products that can

fit with existing product.

(ii) Horizontal Diversification : When

a company develop new product that are

unrelated with curr ent product l ike

cassette manufacturing company alsoproducer cassette tray.

(iii) Conglomerate–The company see

new opportunities which have no relation

with its current product like Tata has

many business steel, truck, salt.

Q.350.(3)

Q.351.(2) A style is a basic & distinct ion mode of

expression appearing in a field of human

Endeavour . A s t y l e can l as t f o r

generation.

Fashion : A fashion is a commonly

accepted or popular style in a given field.

The length of fashion cycle is hard topredict.

Fad : Fads are fashions that come quick

into public are adopted quickly, and it is

also decline very fast.

Trend –It is a direction or a sequence of

events which have some movement &

disability.

Q.352.(4)

Q.353.(4) To observe global picture, the company

has to see al l . Age, income, family

members, Technolo gical, Poli t icalchanges.

Q.354.(2)

Q.355.(3) Sti mul us res pon se : Which the

customer gives at the very first / starting

time after using the product or seeing

the products.

Q.356.(5) Reference group : It consist of all the

group s that have a direct / indirect

influence on his (customer) attitudes.

Aspirations groups : They are the

groups to which a person would like to

belong.

Q.357.(4)

Q.358.(4) Primary group : Primary group consist

of people who interact or direct influence

the customer (family, friend, neighbors,

relatives) The customer to whom interact

mainly, continuously & informally.

Q.359.(4) In Maslow’ s need hierarchy theory. Self-

actualization is the last stage or top most-

stage which tells the human what he hasgiven to the society in the past. So 4th

answers reflect the best answer.

Q.360.(1) Fre ud’ s The ory :Sigmund Freud

assumed that psychological forces.

Shaping people behaviour which i s

largely “ unconscious” (that a person

can’ t fully understand).





Q.361.(4) Brand familiarity : When the consumer

is aware about the product or brand after

repetition done by marketer.

Brand Loyalty –Th e consumer i s

showing faith & interest towards product

& using it from a long time.

Q.362.(2) Awareness–When the consumer likes

to know about the product, and at a

present he is not known to the product.

Interest–When the consumer shows

their interest towards the produc t for

purchase.

Trial –Wh en the consumer l ikes to

purchase the product for tr ial basis.

Adoption : When consumer likes to

adopt the same.Q.363.(1)

Q.364.(3)

Q.365.(3) ( i ) Pur e Mon opo ly : o n l y o n e

manufacture, charges high price, little or

no advertising.

(ii) Oligopoly – Sm al l no. o f lar ge

produces having both highly different

product as well as standard product eg.

Oil & Steel.

(iii) Monopolistic– Many competitors,

try to different their product whole or in

part (Heavy advertise) market. segment

to provide superior value.

(iv) Pure comp :Many competitors.

competitor’ s price will be the same. No

advertisement unless advertisement can

make psychological difference.

Q.366.(2)

Q.367.(3)

Q.368.(2)

Q.369.(3) Customer :The person who purchases

a product of a company.

Prospective /Potential Customer :The

people who have shown interest would

be the customer of the company in future.

Q.370.(3) Market demand :The total volum e

bought by the customer in a defined

geographical and in a defined time period

and in a defined market environment and

defined market programme.

Q.371.(2)

Q.372.(1)

Q.373.(2) Product variety Marketing :Provide

several products of various styles

quantities, sizes. Offered variety to

buyers.

Mass Marketing :Offer product s to

mass or number of people at large.

Target variety marketing : Offer variety

of products to on ly target group or

different target groups.

Q.374.(3)Q.375.(3)

Q.376.(2) Market segment groups are those groups

for which the product is made or it is also

called target market (segmented group)

Q.377.(4) Segmentat ion :Dividing the whole

population into different sections on the

basis of purchasing power, geographical

location, buyer attitudes, demographical.

Q.378.(3) HUL producing variety of soaps of

different price (expensive & cheap) byconsidering income factor of consumers

or purchasing power.

Q.379.(1) (i) Split Loyal: Using 2 or 3 brands from

a long time or showing their loyalty to

different brands from long time. eg. using

Red label, Taza, Tetley.

(ii) Shifting Loyal –Those consumer who

are using brands during the certain time

and then changes the brand. They are

shifting their loyalty after a certain period.

(iii) Switches –The people/buyers who

frequently Switches to the diff erent

brands and not considered as loyal.

Q.380.(4) Rational i ty means based on some

reason or logic which is actual ly

p r o h i b i t e d i n a l l . I n m a r k e t i n g

segmentation also denies rationality.






Q.381.(2) (1) Differentiated Marketing : Different

offer/ programmes/ deign/ price for

different target markets.

(2) Undifferentiated Market. : Similar

price to the all No, differentiation in the

market.

Q.382.(3) HUL : Produces different product todifferent target market.

Maruti : Different models to di fferent

buyers.

Coca Cola : Similar product to all.

Q.383.(4)

Q.384.(3) New Product Line :Entirely new product

Series like HUL manufactures cream,

soaps, tea. Suppose they start clothes

product line also, this is called “ New

product Line” .

Repositioning : Positioning means

creating brand awareness in the eyes of

the customer & repositioning means

existing brand should be positioned in

the minds of new consumer.

Q.385.(3)

Q.386.(2)

Q.387.(3)

Q.388.(4)

Q.389.(4) Idea Pursing Stage :Idea Generation,

Idea screaming, Idea evaluating, analysis

Q.390.(4) Commercialization is the stage when

cost is high. The manufacturer has to

organize full manufacturing facility,

m a r k e t i n g f a c i l i t y , m a r k e t i n g

communication etc. While rest does not

so much expensive stage.

Q.391.(1)

Q.392.(3) Customers/people react differently for

different products.

(i) early adapters : The opinion leaders

who carefully search the new product that

might give them dramatic competitive

advantage.

(ii) Early majority : They adopt th e

product when most of the advantage, is

also derived/ proves in the market & lot

of adoption is also takes place.

(iii) Innovators : They are ready to adopt/

try new product. They relatively earlier in

adopting new ideas.

(iv) Laggards : They are tradition bound

and resist the innovation until they find

suitable for them.

Q.393.(2) Personal influence plays a major role in

the adoption of new products. The family

members, relatives, friends, influences

the buyers.

Q.394.(3) The PLC : The product life cycle is

similar like human life cycle. It says the

change in demand & technology changes

at every stage of it & it has 4 stages.

Q.395.(4)

Q.396.(3)

Q.397.(2) (i) Introduction : Cost is high, slow sales

volume, No competition, high advertising,

No profit/ Little.

(ii) Growth : Reduc ed cost , sales

increases, competition begin, profit

substantially increases, price decrease.

(iii) Maturity : Cost low, increase

competition, high advertising cost, price

drops, sales down.

(iv) Decline : Sales d ecline, price

promotion, profit is less or negative.

Q.398.(4)

Q.399.(4) Rapid Skimming : The strategy where

product is new, the producer can set high

prices and can extract maximum profit

by high promotion & create awareness.

Q.400.(1) Slow Skimming : Product is new so

he fixes the price high but promote less

so that the profit derived from market is

slow b ecause people aware about

product slowly.

Q.401.(3) By defending market charges the market

leader keeps increasing its competitive

strength and value to customers so that

they face, the challenge of competitors

resolutely.





Q.402.(2) Because Needs are the BASIC human

requirements, needs became WANTS

when they are directed to specific objects

that might satisfy the needs.

Q.403.(3) For eg. a laptop would be compatible with

headsets, presentation projectors, MP3

players, cameras, mobile, handsets, etc.Q.404.(2) All the accessories, although diverse are

re l a t ed i t ems t ha t f unc t i on i n a

compatible manner.

Q.405.(4) The width refers to how many different

product lines the company covers, the

LENGTH refers to the total number of

items in the mix, the depth refers to how

many variants are offered of each product

in the line, the consistency refers to how

closely related the various product lines

are in end use, production requirements,

distribution channels etc.

Q.406.(5) A l l o f th ese are t he f unc t i ons o f

market ing; purch ase of basic raw

consistency, storage, transport, & sales

for a profit of the goods manufactured.

Q.407.(3) Except marketing finance, all are primary

functions whereas marketing finance is

secondary function of marketing.

Q.408.(1) Brand loyalty is a psychographic factor;

consumer psychology plays a major rolein determining loyalty irr espective of

one’ s Socioeconomic status.

Q.409.(4) The PLC of any product has Four Basic

Stages, Introduction, growth, Maturity,

Decline.

Q.410.(1) USA

Q.411.(4) 1982

Q.412.(2) 1986

Q.413.(5) Good packaging protects the contents,

the product & the contents their in areidentifiable because of good packaging,

is a means of advertising owing its

aesthetic appeal & inc reases ease of

handling by consumer.

Q.414.(2) Fredric Winslow Taylor is the father of

Scientific Management.

Q.415.(4) Since there is no intermediary in the

direct marketing channel it is called

ZERO LEVEL.

Q.416.(4) A transact ion is an exchange or a trade

of values when an agreement is reached

between two parties; here both parties

receive something tangible during theexchange, in case of transfer this does

not happen.

Q.417.(3) Demography is a micro environmental

factor, which is h ighly reliable, for the

short & intermediate run. The main

demographic force that marketers

monitor is population because people

make up markets.

Q.418.(4) The marketing department uses a three

stage procedure for demand forecasting

of sales, it prepares a macroeconomic

forecast first, followed by forecast first,

followed by a company sales forecast.

Q.419.(4) Marketing deals, with identifying &

meet ing human & soc ial needs; i t

customize according to the needs of the

consumers where since it is consumer

o r i e n t e d . It a i m s a t c r e a t i n g ,

communicating & delivering value to

customers.

Q.420.(4) HRM Phase IIQ.421.(2) Conventions & Seminars are organized

for facilitation direct interaction between

the employer & prospective employee .

Q.422.(3) Henry Fayol

Q.423.(4) Hugo Muntseber.

Q.424.(1) Abraham Maslow g ive the f ive t iered

pyramidal need Hierarchy theory.

Q.425.(5) All the options are theories of motivation.

Q.426.(4)

Q.427.(4) Expansion of business is not an objective

of pricing because pricing objective of a

product is very much oriented to product

not for company expansion purpose.

Q.428.(2) Marketing research is task of marketing

department in the company.






Q.429.(4) Inseparability and intangibility is the

option who are characteristics of the

services or bank services.

Q.430.(2)

Q.431.(5) A l l thes e ar e the core concep t o f

marketing.

Q.432.(2) Market ing star ts f rom n eed want

D em a n d , a n d d e m a n d i n c l u d e

willingness to pay plus ability to pay for

the product.

Q.433.(2) In marketing consumer is the controlling

force because marketing done according.

to customer need want & demand.

Q.434.(1)

Q.435.(1) VAIS stand for values and life style.

Q.436.(3) Who are their legal advisors this is the

part which companies are not interested

to know about their competitors.

Q.437.(4) In a potential market customer have all

the things interest to purchase income

to purchase accessibility to market.

Q.438.(1) In mass marketing the seller engage in

the mass production, mass distribution

of one product for all buyers.

Q.439.(2) Soft-core loyal one of those customers

whose shift from favouring one to another

brand.

Q.440.(4) In differentiated marketing company

make product according to different

customer according to their standard.

Q.441.(4) Type writers are in decline stage of

product life cycle.

Q.442.(4) Product awareness advertising is not the

part of marketing strategy.

Q.443.(1) All the things were started in the maturity

stage to increase the profit and sale of

product.

Q.444.(1) To maintain the market share for a

product the continuous innovation is the

best unchaining.

Q.445.(4) The products in product l ine are same is

several things like shape, size, price,

function, cost etc.

Q.446.(2) When an individual feel deprivation some

basic satisfaction, it is need.

Q.447.(3) In production concept product is produce

maximum and distribute widely.

Q.448.(3) The main objective or achievement of

marketing is to satisfy the customer.

Q.449.(1) Under internal marketing the companyhiring, training and motivating their

employees to serve the customer with

efficiency.

Q.450.(2) Customer value means the benefits

expected by the customer from the

product against its cost.

Q.451.(2) In reactive marketing com pany and

customer ta lk about the product ,

per formance which is sel l by the

company or purchase by the customer.

Q.452.(4)Q.453.(3)

Q.454.(1)

Q.455.(1)

Q.456.(3)

Q.457.(4)

Q.458.(1)

Q.459.(2)

Q.460.(3)

Q.461.(2)

Q.462.(4)

Q.463.(2)

Q.464.(5) Only survey of wants and desir es of

consu mers is related to consumer

survey.

Q.465.(5)

Q.466.(1) In sandwich man advertising, joker, etc.

displays the product.

Q.467.(3) In publicity there is no need of payment.

I t can be made by media, f r iends,

relatives etc.

Q.468.(2) In Modern Concept of market ing,

cons umer is the king of market. So

Modern market can be cons idered as

buyers market.

Q.469.(3)

Q.470.(5) All factors given in the options.

affect the consumer behaviour.






Q.472.(4)

Q.473.(2) Secondary Data can be collected easily,

so researchers starts their research by

collecting secondary data.

Q.474.(3)

Q.475.(5) Society shapes our beliefs, values,

norms. Hence option shou ld be all of

these

Q.476.(3) Reminder advertising is essential at the

maturity stage of product life cycle.

Q.477.(2)

Q.478.(1)

Q.479.(4) All statements are true about product life

cycle.

Q.480.(3)

Q.481.(4) Cost Benefit Analysis is related to cost

accounting.

Q.482.(2)

Q.483.(3)

Q.484.(2)

Q.485.(1)

Q.486.(2)

Q.487.(3)

Q.488.(4) In news Article we do not promote sale.

Q.489.(4)

Q.490.(4)

Q.491.(4) Al l the tas ks given ar e needed for

successful internal marketing.

Q.492.(4)

Q.493.(2)

Q.494.(2)

Q.495.(4)

Q.496.(3) An advertisement does not tell how a new

product works.

Q.497.(2)

Q.498.(4)

Q.499.(5)

Q.500.(2) Whole Sellers and Retailers purchase

goods for further sale.

Q.501.(5) All are the parts of structure of Economy,

Hence option is None of these.

Q.502.(3) VAT (Value Added Tax) has replaced

Sales Tax.

Q.503.(4) All are abbreviations.

Q.504.(4)

Q.505.(5)

Q.506.(2)

Q.507.(1)

Q.508.(4) Old concept of marketing is related to

product and seller while modern concept

is related to consumer.

Q.509.(5)

Q.510.(1) Marketing mix decides the marketing

Budget of an organization.

Q.511.(4)

Q.512.(4)

Q.513.(1)

Q.514.(2)

Q.515.(1) All business activities revolves around the

marketing so marketing concept is the

central point of all business activities.

Q.516.(2)

Q.517.(1) In last f ew years back ICICI Bank

adopted High-Pressure Selling of their

products, specially loan products.

Q.518.(3) Credit Card and Debit Card is Plastic

Money.

Q.519.(1)

Q.520.(3)

Q.521.(5) All factors together being development

of Marketing.

Q.522.(5)

Q.523.(3)

Q.524.(1) PERT is a technique used for evaluating

the programmes.

Q.525.(5) Mediators in distribution channel, sales

person and consumers are 3 parts of tri-

party activity of sales promotion.

Q.526.(3) Tangible assets those assets which have

physical appearance like car, mobile,

radio etc. And those assets that have no

phys ical appearance are known is

intangible assets such as loan, goodwill,

patent, copyright, royalty etc.






Q.527.(5)

Q.528.(2)

Q.529.(4)

Q.530.(3) Full form of ATM is “ Automated Teller”

Machine.”

Q.531.(4)

Q.532.(5)

Q.533.(4) marketing research is necessary for

effective sale.

Q.534.(5) Al l op tions are true about product. So

on the above reason product life cycles

concept is developed.

Q.535.(1)

Q.536.(5)

Q.537.(2) Net Banking is a facility provided by

banks when technology has improved.

This is not a product, so there is no need

of marketing.

Q.538.(4)

Q.539.(4) All the qualities mentioned, should be in

a good brand.

Q.540.(3)

Q.541.(2)

Q.542.(2) market ing mix i s the essence o f

marketing, so it’ s control is the key of

successful marketing.

Q.543.(1)

Q.544.(3)

Q.545.(3)

Q.546.(1)

Q.547.(5)

Q.548.(2)

Q.549.(2)

Q.550.(1)

Q.551.(3) Mobile technique changes frequently

hence it can be grouped under marketing

fluctuation.

Q.552.(3) Future custo mers are called Target

Customers.

Q.553.(2) Customer’ s need, cost of customer,

convenience, communication formed 4C

of marketing mix.

Q.554.(5)

Q.555.(4)

Q.556.(1)

Q.557.(1)


Q.559.(3)

Q.560.(2)

Q.561.(2)

Q.562.(2) manufacturing cost is internal factor.

Q.563.(4)

Q.564.(4)

Q.565.(4)

Q.566.(1)

Q.567.(3)

Q.568.(4) For customer-oriented companies

customer satisfaction is target and

marketing tool.

Q.569.(1)

Q.570.(4)

Q.571.(5) All are the quali ties of patent.

Q.572.(5) All are the elements of effective package.

Q.573.(3)

Q.574.(2)

Q.575.(4)

Q.576.(3) Knowledge of related markets

Q.577.(2) Cross-selling

Q.578.(5) All (1), (2) and (3)

Q.579.(1) A marketing staff

Q.580.(3) For good customer service





STATE BANK OF INDIAHELD ON 28-04-2013 Based On Memory

Q.1.(3)

Q.2.(4)

Q.3.(3)Q.4.(2)

Q.5.(4)

Q.6. (2) CUSTOMER FEEDBACK

Q.7.(1)

Q.8.(5)Q.9.(5)

Q.10.(5)


Q.1.(1) Marketing is a critical business function

for attracting customers.

Q.2.(2) A business needs to markets its products

when the supply exceeds demand.

Q.3.(1) Traditional marketing involves door to door

campaigns.

Q.4.(3) Telemarketing is a method of dir ectmarketing in which a salesperson solicits

prospective customers to buy products

or services, either over the phone or

through a subsequent face to face or Web

conferencing.

Q.5.(4) A good salesperson must have good

communication skills.

Q.6.(2) Direct marketing allows businesses and

nonprofits organizations to communicate

straight to the Customer.

Q.7.(2) Lead generation means identifying the

prospective buyers and then approachingthem.

Q.8.(5) Web marketing i s the marketing and

promotion of products or services over the

Internet.

Q.9.(3) methods to improve marketing activities.

Q.10.(2) Planning work

Q.11.(5)

Q.12.(1) In push marketing, the information is just

“ pushed” toward the buyer by the seller

to make him aware of his products and

services.

Q.13.(4)Q.14.(3) sales call planning

Q.15.(3) Buyer resistance occurs when the buyer

is not able to decide whether to buy the

product or not.

Q.16.(5) persuasive communication

Q.17.(4) B e n c h m a r k i n g i s t h e p r o c e s s o f

comparing one’ s business processes and

performance metrics to industry bests or

best practices from other industries.

Q.18.(1) Innovation in marketing means developing

as well as adopting new technologies.

Q.19.(1)

Q.20.(1) USP stands for Unique selling proposition

here, which means an attraction or a

specific feature of a product or service

which renders it different from the others.


Q.1.(2) A family with more than 2 members

Q.2.(3) Lowering the selling price

Q.3.(5) Market segments allow companies to

create product differentiation strategies totarget them.

Q.4.(3)

Q.5.(5) Telemarketing i s a method of direct

market ing in which a salesperson

approaches prospective customers to buy

products or services, either over the phone

or through a subsequent face to face or

Web conferencing.

Q.6.(5) Upselling is a sales technique whereby a

seller induces the customer to purchase

more expensive items.

Q.7.(3) The process of marketing ends with thecustomer satisfaction.

Q.8.(2) An impulse purchase or impulse buying

is an unplanned decision to buy a product

or service, made just before a purchase.

Q.9.(4)

Q.10.(2) Do Not Call Lis t

Q.11.(4) Test marketing is product development

stage where the product is exposed to a

EXPLANATION OF PREVIOUS PAPERS






carefully chosen sample of the population

for deciding if to reject it before its full

scale launch.

Q.12.(2)

Q.13.(4) Value based pricing sets prices primarily,

but not exclusively, on the value, perceived

or estimated, to the customer rather than

on the cost of the product or historicalprices.

Q.14.(2) Negative demand is situation w here

consumers avoid a product or firm with

negative image or connotations, such as

those associated with unfair labor policies

o r t h e p r a c t i c e s t h a t h a r m t h e

environment.

Q.15.(1)

Q.16.(1) Internet banking allows customers of a

financial institution to conduct financial

t ransact ions on a secure webs i te

operated by the institution.

Q.17.(2) Market r isk is the r isk of losses in

positions arising fro m movements in

market prices.Q.18.(1) Improved Customer Services

Q.19.(5) Marketing research is the systematic

gathering, recording, and analysis of

qualitative and quantitative data about

issues relating to marketing products and

services.

Q.20.(3)

STATE BANK OF INDIAHELD ON 03-06-2012 (Ist Shift) Based On Memory

Q.1.(1) Marketing is the function of only Sales

persons.

Q.2.(1) Abi l i ty an d wi l l ingnes s of the Sales

person.

Q.3.(1) Product Distribution

Q.4.(4) Service marketing refers to both business

to con sumer (B2C) and bus iness to

business (B2B) services which inc ludes

m a r k e t i n g o f s e r v i c e s l i k e

telcommunications services, financial

services etc.

Q.5.(2) Customizat ion leads to improved

customer retention.

Q.6.(3) Marketing aims at increasing profits.

Q.7.(2) Aggressi ve mark eting-when a market

becomes very aggressive, the prices of

stocks can go up significantly which in

turn makes it more expensive for a trader

to become involved in th e market by

buying stock.

Q.8.(3)

Q.9.(4) Market information syst em is a set of

procedures and practices employed in

gathering, analyzing, and assessing

in format ion about a f i rm 's market

environment comprising competitors,

customers, suppl iers, d is t r ibut ion

intermediaries & sales personnel.

Q.10.(1)

Q.11.(1) SME loans/finance is the funding of small

and med i um s i zed en t e rp r i ses &

represents a major function of the general

business finance market-in which capital

for different types of firms are supplied,

acquired and priced

Q.12.(2) Market segmentation enables companies

to target different categories of consumers

who perceive the full value of certain

products/services differently.

Q.13.(3) It is a specific group of people within the

target market at which a product or the

marketing message of a product is aimed

at.

Q.14.(4) S ME a r e c o m p a n i e s w h e r e t h e

investment in plant and machinery does

not exceed Rs. 25 lakh.

Q.15.(3) USP is a concept stat ing th at such

campaigns made unique propositions to

the customer and that this conv inced

them to switch brands.





STATE BANK OF INDIAHELD ON 03-06-2012 (IInd Shift) Based On Memory

Q.1.(5) Cold calling is the marketing process of

approaching prospective customers or

clients typically via telephone who were

not expecting such an interaction.

Q.2.(1) Delivery channel/Distribution channel is

a path through which goods and services

flow in one direction (from vendor to the

consumer), and the payments generated

by them that flow in the opposite direction

(from consumer to the vendor).

Q.3.(4) Al l sales lead i s t he identi fi cation of a

person or entity that has the interest and

authority to purchase a product or service.

Q.4.(5) Advertisement is a form of communication

used to encou rage or persuade anaudience to continue or take some new

action.

Q.5.(4) Selling is offering to exchange something

of value for something else.

Q.6.(3)

Q.7.(3)Q.8.(3)

Q.9.(1) Bench mark i ng i s t he p rocess o f

comparing one's business processes and

performance metrics to industry bests.

Q.10.(5)

Q.11.(5)

Q.12.(4)

Q.13.(1) Internet marketing or online marketing is

referred to as the marketing of products

or services over the internet.Q.14.(2)

Q.15.(1)


Q.1.(3) Di rec t marke t i ng i s a channe l o f

advertising that allows business and non-

profits to commun icate straight to the

customer with advertising techniques

such as mobile messaging, email.etc.

Q.2.(2) Web marketing also known as internet

marketing is the marketing of products

or services over the internet.

Q.3.(1) More business to the company.

Q.4.(2) Lead generation

Q.5.(3) Market share is the percentage of an

industry or market's total sales that is

earned by a particular company over a

specified time period.

Q.6.(2) Increasing the sales volume

Q.7.(4) Market segmentation enables companies

to target different categories of consumers

who perceive the full value of certainproducts and services differently from one

another.

Q.8.(2)

Q.9.(3) Refer ra l se l l i ng i s acqu i r i ng new

customers who are suggested or referred

to by existing customers. Referral selling

is the basis of all direct selling.

Q.10.(1) Unique selling propos ition is a concept

that gives real or perceived benefit of a

good or service that differentiates it from

the competing brands and gives its buyer

a logical reason to prefer it over other

brands. USP is often a critical component

of a promotional theme around which an

advertising campaign is built.

Q.11.(4) converting prospective customers into

purchasers

Q.12.(3)

Q.13.(4) Cross selling is the act of selling among

or between established clients, markets,

traders etc.

Q.14.(3) Marketing strategy is a process that can

allow an organization to concentrate its

l im i ted resources on the greates t

opportunities to increase sales.Q.15.(1) all purchasers

Q.16.(2)

Q.17.(2)

Q.18.(2)

Q.19.(1) Digital marketing is simil ar to online

marketing.

Q.20.(2) Direct selling Agent.







Q.1.(1) Safe Deposit locker can be canvassed

among all existing account holders.

Q.2.(4) Telemarketing i s a method of direct

market ing in which a salesperson

requests prospective customers to buy

products or services through phone calls

or web conferencing.

Q.3.(1) Cashless operations

Q.4.(3) It is very low

Q.5.(2) Liquidity

Q.6.(3) Bancassurance is used to describe the

partnership or relationship between a

bank and an insurance company uses the

bank sales channel in order to s el l

insurance products.

Q.7.(4)Q.8.(1) increasing deposits.

Q.9.(5)

Q.10.(1) Mutua l funds investments can be

ef fect ively canvassed among on ly

salaried persons.

Q.11.(2) Product Design is the process of creating

a new product to be sold by a business

to its customers.

Q.12.(3)

Q.13.(1) Advertisement is a form of communication

used to encou rage or persuade an

audience to continue some actions. It is

a notice or announcement in a public

medium promoting a product, service.

Q.14.(1) Q.15.(2)

Q.16.(3) Value added services refers to advanced

and/or additional services offered to

increase their revenue or m ake their

offering more competitive.

Q.17.(4)

Q.18.(2) Cross selling

Q.19.(1) Globalization is growth to a global or

worldwide scale.

Q.20.(4) Market Research is any organized effort

to gather information about market or

customers.


Q.1.(3) Q.2.(4) Q.3.(2) Q.4.(2) Q.5.(5) Q.6.(1)

Q.7.(5) Q.8.(5) Q.9.(3) Q.10.(5) Q.11.(4) Q.12.(4)

Q.13.(3) Q.14.(5) Q.15.(4)


Q.1.(1) Q.2.(3) Q.3.(1) Q.4.(4) Q.5.(4) Q.6.(2)

Q.7.(3) Q.8.(4) Q.9.(4) Q.10.(4) Q.11.(3) Q.12.(4)

Q.13.(2) Q.14.(5) Q.15.(4)


Q.1.(2) Q.2.(3) Q.3.(4) Q.4.(1) Q.5.(1)

Q.6.(3) Q.7.(3) Q.8.(4) Q.9.(4) Q.10.(5)

Q.11.(5) Q.12.(4) Q.13.(1) Q.14.(2) Q.15.(1)



Documents

Marketing Book Part II