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MARKETING AND COMMUNICATIONS 2014 Mika Brzezinski (center left) and Joe Scarborough (center right), cohosts of MSNBC’s Morning Joe, show off their Warrior wear during the program’s visit to Wayne State on Sept. 18. From left to right: journalist Ron Fournier, Governor Rick Snyder, Brzezinski, Scarborough, WSU President M. Roy Wilson and former U.S. auto task force advisor Steven Rattner. ’14

MARKETING AND COMMUNICATIONS 2014 · 2018-05-09 · MARKETING AND COMMUNICATIONS 2014 Mika Brzezinski (center left) and Joe Scarborough (center right), cohosts of MSNBC’s Morning

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Page 1: MARKETING AND COMMUNICATIONS 2014 · 2018-05-09 · MARKETING AND COMMUNICATIONS 2014 Mika Brzezinski (center left) and Joe Scarborough (center right), cohosts of MSNBC’s Morning

MARKETING AND COMMUNICATIONS2014

Mika Brzezinski (center left) and Joe Scarborough (center right), cohosts of MSNBC’s Morning Joe, show off their Warrior wear during the program’s visit to Wayne State on Sept. 18. From left to right: journalist Ron Fournier, Governor Rick Snyder, Brzezinski, Scarborough, WSU President M. Roy Wilson and former U.S. auto task force advisor Steven Rattner.

’14

Page 2: MARKETING AND COMMUNICATIONS 2014 · 2018-05-09 · MARKETING AND COMMUNICATIONS 2014 Mika Brzezinski (center left) and Joe Scarborough (center right), cohosts of MSNBC’s Morning

Wayne State University — Marketing and Communications — 2014

2

Marketing strategy/advertisingTravel around the state and you’ll see green and gold. We recently embarked on an extensive outdoor advertising campaign to make Michigan residents aware of our prominent Detroit location, placing billboards along highways as far away as Grand Rapids and Mackinaw City. We’ve also used digital and print advertisements to make prospective students, donors and employers aware of the important role Wayne State plays in this resurgent city.

Above: A series of outdoor billboards boast Wayne State’s Detroit location.

Right: A map highlighting the location of our outdoor billboards — stretching as far as Mackinaw City. (Note: This map was a four-week snapshot, and locations may have changed).

23

31

131

127

10

10

31 131

23

12

1223

131

127

127 223

23

75

75

75

94

9494

94

96

6969

69

196

96

31

Page 3: MARKETING AND COMMUNICATIONS 2014 · 2018-05-09 · MARKETING AND COMMUNICATIONS 2014 Mika Brzezinski (center left) and Joe Scarborough (center right), cohosts of MSNBC’s Morning

3

You’re going to college for more than a degree — you want to change the world. And there’s no better place to start than at one of the nation’s premier research universities.

Our Detroit location puts us in a prime position to partner with industry leaders in health care, technology and more, providing students with real-world experience that prepares them for successful careers.

Now is the perfect time to enroll. Our Great Lakes Tuition Award offers in-state tuition (plus a 10 percent fee) to degree-seeking residents of states bordering a Great Lake — a savings of thousands of dollars each semester.

At Wayne State, our students’ impact reaches far beyond the classroom to change the world. Be a part of this change — apply today!

OUR CAMPUS ISDETROIT

Print and digital advertisements tout our unique position as Michigan’s only urban research institution.

Page 4: MARKETING AND COMMUNICATIONS 2014 · 2018-05-09 · MARKETING AND COMMUNICATIONS 2014 Mika Brzezinski (center left) and Joe Scarborough (center right), cohosts of MSNBC’s Morning

Wayne State University — Marketing and Communications — 2014

4

MAKE YOUR MARK ON THE WORLD

2014_admit_booklet.indd 1 8/11/14 11:07 AM

Never a dull moment

Wayne State’s footprint covers so much of Midtown,

it’s hard to tell where the university ends and the city

begins. Steps away from cultural treasures such as the

Detroit Institute of Arts and the Max M. Fisher Music

Center are our planetarium, art galleries and theatres.

Not to mention the concerts, performances and high-

profile lectures that highlight Wayne State’s

jam-packed events calendar each year.

$1.14 BILLIONinvested by WSU in capital projects since 1993total investment in Midtown

over the last 10 years

$3 BILLION+

Investing in our neighborhood

With instant access to industry and opportunities

you won’t find anywhere else, it’s no coincidence

that Midtown is Detroit’s most vibrant and dense

neighborhood. New shops, restaurants and

businesses are opening every month. And Wayne

State is investing plenty of resources both on

and off campus.

THE HEART OF THE CITY

undergraduate admissions

’15

The newly admitted student viewbook was designed to inform and impress.

We work with the Office of Undergraduate Admissions to give students a memorable introduction to Wayne State. Our admit booklet is a great example of the dynamic material we provide to incoming students. Brochures, booklets and posters give a glimpse of our acclaimed programs and vibrant campus life. We also provide informative materials to keep students aware of upcoming deadlines and requirements as they prepare for the first day of class.

Page 5: MARKETING AND COMMUNICATIONS 2014 · 2018-05-09 · MARKETING AND COMMUNICATIONS 2014 Mika Brzezinski (center left) and Joe Scarborough (center right), cohosts of MSNBC’s Morning

5

2015-16 Freshman Merit Scholarships Wayne State University offers a range of merit scholarships to qualified incoming freshmen based on a number of factors, including grade point average, standardized test scores and undergraduate application materials. A separate scholarship application is not required unless otherwise noted.

University Scholarship for National Merit Scholarship FinalistsWSU aims to reward National Merit Scholarship Finalists interested in studying in Midtown. The University Scholarship award is valued at $68,500.

Requirements: To be considered, you must be a National Merit Scholarship Finalist and notify the Irvin D. Reid Honors College of your standing by calling 313-577-3030.

To confirm your place in the Honors College and to compete for additional scholarship funding, students must participate in Scholars Day.

To retain your award, you are required to:• Complete a minimum of 12 credits during each fall

and winter semester for four consecutive years*• Achieve and maintain a minimum GPA of 3.5

University Scholarship Award includes:• Reserved seat in the Irvin D. Reid Honors College• A scholarship package of $46,000 — $11,500 each

year for four consecutive years of study at WSU • $20,000 toward on-campus room and board —

$5,000 per year for four consecutive years• Study abroad funding (one time)

Presidential ScholarshipA Presidential Scholarship starts at $9,000 per year for four consecutive years with an opportunity to receive additional scholarship funding through participation in Scholars Day.

Completed application deadline: Dec. 1, 2014To confirm your place in the Honors College and to compete for additional scholarship funding, you must participate in Scholars Day.

To retain your award, you are required to:• Complete a minimum of 12 credits during each fall

and winter semester for four consecutive years*• Achieve and maintain a minimum GPA of 3.3

Presidential Scholarship Award includes:• Reserved seat in the Irvin D. Reid Honors College• A guaranteed scholarship package of $36,000 — $9,000

each year for four consecutive years of study at WSU • Invitation to compete for additional scholarship funding

through participation in Scholars Day

Average student profile: Awarded to students who have the strongest academic credentials, typically with average ACT scores of 32 (or SAT scores of 1420) and an average GPA of 4.0.

Distinguished ScholarshipA Distinguished Scholarship starts at $7,000 per year for four consecutive years with an opportunity to receive additional scholarship funding through participation in Scholars Day. Distinguished scholars will receive nominations to the Irvin D. Reid Honors College.

Completed application deadline: Dec. 1, 2014

To compete for a seat in the Honors College and additional scholarship funding, you must participate in Scholars Day.

To retain your award, you are required to:• Complete a minimum of 12 credits during each fall

and winter semester for four consecutive years• Achieve and maintain a minimum GPA of 3.3

Distinguished Student Scholarship Award includes:• Nomination to the Irvin D. Reid Honors College• A guaranteed scholarship package of $28,000 — $7,000

each year for four consecutive years of study at WSU* • Invitation to compete for additional scholarship funding

through participation in Scholars Day

Average student profile: Awarded to students with very strong academic credentials, typically with average ACT scores of 29 (or SAT scores of 1300) and an average GPA of 3.9.

Gold Scholarship A Gold Scholarship starts at $5,000 per year for four consecutive years with an opportunity to receive additional scholarship funding through participation in Scholars Day. Gold scholars will receive nominations to the Irvin D. Reid Honors College.

Completed application deadline: Dec. 1, 2014To compete for a seat in the Honors College and additional scholarship funding, you must participate in Scholars Day.

To retain your award, you are required to:• Complete a minimum of 12 credits during each fall

and winter semester for four consecutive years*• Achieve and maintain a minimum GPA of 3.3

Gold Scholarship Award includes:• Nomination to the Irvin D. Reid Honors College• A guaranteed scholarship package of $20,000 — $5,000

each year for four consecutive years of study at WSU • Invitation to compete for additional scholarship

funding through participation in Scholars Day

Average student profile: Awarded to students with average ACT scores of 26 (or SAT scores of 1190) and an average GPA of 3.7.

ACT Score 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

SAT Score 950 990 1030 1070 1110 1150 1190 1220 1260 1300 1340 1380 1420 1460 1510 1560 1600

Hig

h Sc

hool

GPA

3.90-4.00

3.80-3.89

3.70-3.79

3.60-3.69

3.50-3.59

3.40-3.49

3.30-3.39

3.20-3.29

3.00-3.19

Green Gold Distinguished Presidential

Above scholarships are subject to the availability of funds and also are subject to change. Visit scholarships.wayne.edu for additional information. Learn more about the Irvin D. Reid Honors College at honors.wayne.edu.

AIM HIGHER

There already are many reasons to pursue a degree at Wayne State University — and with our Great Lakes Award, we’re giving you a few thousand more.

Because you live in a state or province* bordering a Great Lake, you qualify for an exciting program that allows you to attend Wayne State classes at in-state tuition rates plus 10 percent — a savings of thousands of dollars each semester compared to non-resident rates. You also may be eligible for a Wayne State merit scholarship — but you must submit your completed admission application by March 1, 2015, to qualify for scholarship opportunities.

Two semesters at Wayne State (30 credits)

$0

$5,000

$10,000

$15,000

$20,000

$30,000

$25,000

Non-resident $24,971

Great Lakes Award

$12,706Michigan resident $11,448

Based on fall 2014 tuition rates.

Based on your ACT score and GPA, you may qualify for a Freshman Merit Scholarship. Many private scholarships also are available, and we encourage you to apply. Learn more at scholarships.wayne.edu.

We’re pleased to offer these exciting opportunities to help you save on the cost of tuition. Take a virtual tour and apply at wayne.edu/admissions.

GREAT SAVINGS for Michigan’s neighbors

* Eligible states are Illinois, Indiana, Minnesota, New York, Ohio, Pennsylvania and Wisconsin. Eligible province is Ontario, Canada.

Detroit Urban Scholars ScholarshipThe Irvin D. Reid Honors College offers the Detroit Urban Scholars Scholarship to select incoming freshmen who have shown an ability to excel in the academic arena and are engaged in their communities through service and leadership.

The Detroit Urban Scholars Scholarship is valued at $24,000 ($6,000 per year for up to four consecutive years of study). Scholars will become members of the Irvin D. Reid Honors College.

You will be considered if you:• Have demonstrated competitive performance in a rigorous high school

curriculum with a GPA of 3.0 or higher and have at least a 21 ACT score.

• Submit a completed admission application by Dec. 1, 2014, and all required documents by Dec. 15, 2014.

• Are a Detroit resident and attend a high school within the city of Detroit.

• Attend Detroit Urban Scholars Day.

Additional materials required to apply for this scholarship are:• A personal statement of 200 words completing the following statements:

I am proud to be a Detroiter because …

I show my pride in this city by giving back in the following ways …

• Two recommendation forms. One should be from an academic source (teacher, guidance counselor, etc.) and the other should be from a community member (pastor, community leader, etc.). Forms can be found at go.wayne.edu/urban-scholars.

To retain the award, you must:

• Complete a minimum of 12 credits in both the fall and winter semesters.

• Maintain good standing in the Irvin D. Reid Honors College with a minimum 3.0 GPA your freshman year and a 3.3 for the remaining three years.

For more information about this and other Wayne State University scholarships, visit scholarships.wayne.edu. If you have questions, please call 313-577-3030 or email [email protected].

WSU students can receive only one Presidential Program scholarship. These include the University, Presidential, Distinguished, Wade McCree, Gold, Green, Detroit Urban Scholars and Anthony Wayne scholarships. Students who have completed a bachelor’s are not eligible for Presidential Program scholarships. Above scholarship is available for the 2015-16 academic year pending budget approval.

Detroit Urban Scholar flier.indd 1 9/12/14 10:35 AM

OUR CAMPUS IS DETROIT.

Fall Open HouseSaturday, October 11 Main campus • 10 a.m.-2 p.m.

COME SEE THE START OF SOMETHING BIG

openhouse.wayne.edu

AIM HIGHER

Top: Print and digital advertisements encourage students to visit our exciting campus during Fall Open House.

Bottom: Fliers inform students about the many scholarship and tuition-saving opportunities we offer.

OUR CAMPUS IS DETROIT.Fall Open House

Saturday, October 11 10 a.m.-2 p.m.

Page 6: MARKETING AND COMMUNICATIONS 2014 · 2018-05-09 · MARKETING AND COMMUNICATIONS 2014 Mika Brzezinski (center left) and Joe Scarborough (center right), cohosts of MSNBC’s Morning

Wayne State University — Marketing and Communications — 2014

6

Top: We work closely with admission counselors as they visit local schools to help students take their next steps toward Wayne State.

Bottom: Guides, such as this one targeted at transfer students, help students navigate the process of beginning their Wayne State education.

SET YOUR SIGHTS ON DETROIT

Talk to the experts. A Wayne State University admission counselor is

coming to your school.

COUNSELOR

TIME/DATEwayne.edu/admissions

counselor_visit_poster.indd 1 8/7/14 1:31 PM

11

MidtownWayne State is proud to be a major part of Detroit’s cultural hub. Dozens of museums, exhibition spaces, stages and examples of historic architecture can be found within the university’s walkable neighborhood.

The city also offers a range of unique dining options, as well as unlimited opportunities for fun — from outdoor concerts and festivals to Broadway musicals and Tigers games. Learn more at wayne.edu/midtown.

WSU AthleticsFrom football to fencing, Wayne State Warriors are in the game. An NCAA Division II school, WSU’s teams consistently compete in national championships. Join the cheering section by getting team schedules and details at wsuathletics.com.

Intramural and club sports also are available for students looking for exercise and camaraderie. Find out about everything from cricket to coed softball at rfc.wayne.edu.

AIM HIGHER

TRANSFER STUDENT A D M I S S I O N Q U I C K G U I D E

transferbooklet.indd 1 8/11/14 11:29 AM

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7

Fund your futurefinaid.wayne.edu • wayne.edu/scholarships

Affordable? College? Yes. We believe college should be affordable to anyone who’s willing to put in the time and effort.

That’s why even though Wayne State’s tuition is the lowest among Michigan’s research universities, we presented nearly

$36 million in institutional awards to undergraduate students during the 2013-14 academic year. WSU also offers a 30

percent discount on spring/summer tuition to qualified full-time undergraduate students. The first step to financial assistance

is completing the Free Application for Federal Student Aid (FAFSA) at fafsa.gov. It’s available beginning January 1, so file

using the WSU federal code 002329 as early as possible (and before our priority deadline of March 31) for maximum aid

consideration. Once you complete the FAFSA and are admitted to WSU, you will receive your award information that may

include federal, state, institutional and private aid in forms of scholarships, grants, college work-study and loans annually.

Do the mathThere is no better investment than the future you. But how much will a Wayne State degree cost? That depends on several

factors, such as how many credits you take and whether you live on campus or commute. These charts can give you an idea.

2014-15 estimated expenses (based on a freshman taking 15 credits during both fall and winter semesters)

Go to apps.reg.wayne.edu/tuition to calculate your personal tuition and fee estimate.

EXPLORE. DO MORE.Whether you walk onto campus knowing exactly where you want to go or you’re searching for your passion, Wayne State stands ready with hundreds of undergraduate program options. For more details, visit wayne.edu/programs.

Find your own answerswayne.edu/research

WSU’s standing as a premier urban research

university means more opportunity for you to

get into the lab and explore ideas that interest

you, no matter what your course of study may

be. Top-notch professors guide these efforts

with patience and expertise. As early as your

freshman year, you’ll analyze and inspect in

WSU’s state-of-the-art labs, with access to

fieldwork and funds for conferences.

Map usWSU Welcome Center42 W. WarrenDetroit, MI 48201

Mail usP.O. Box 02759Detroit, MI 48202

Call us313-577-2100

Email [email protected]

Visit uswayne.edu/admissions

UNDERGRADUATE DEGREE PROGRAMSBusiness Administrationbusiness.wayne.eduAccountingFinanceGlobal Supply Chain

ManagementManagement Management Information

SystemsMarketing

Educationcoe.wayne.eduElementary Education (K-8)Health Education (6-12)Instructional TechnologyKinesiology (K-12)Secondary Education (6-12)Special Education (K-12)

Engineeringengineering.wayne.eduComputer Science (B.S.)Engineering - Biomedical1

- Chemical - Civil - Electrical - General - Industrial - Mechanical Technology - Computer1

- Construction Management1

- Electric Transportation1

- Electrical/Electronic Engineering1

- Electromechanical Engineering1

- Manufacturing Engineering1

- Mechanical Engineering1

Fine, Performing and Communication Artswww.cfpca.wayne.eduArtArt HistoryCommunication StudiesDanceDesign and Merchandising

FilmJournalism - Broadcast and

Digital Media - Print/OnlineMedia Arts and StudiesMusicPublic RelationsTheatre

Liberal Arts and Sciencesclas.wayne.eduAfricana StudiesAnthropologyAsian StudiesAstronomyBiochemistry and

Chemical BiologyBiological SciencesBiomedical PhysicsChemistryClassics (Greek and Latin)Communication Sciences

and DisordersComputer Science (B.A.)Criminal JusticeDieteticsEconomicsEnglishEnvironmental Science Film StudiesGender, Sexuality and

Women’s StudiesGeologyGermanHistoryInformation Systems TechnologyJewish Studies (minor only)Labor StudiesLatino/a and Latin American

Studies (co-major)LinguisticsMathematicsNear Eastern Languages

(Arabic and Hebrew)Near Eastern StudiesNutrition and Food SciencePeace and Conflict Studies

(co-major)PhilosophyPhysicsPolitical Science

PsychologyPublic AffairsReligious Studies (minor only)Romance Languages (French,

Italian and Spanish)Slavic Studies (Polish and Russian)SociologyUrban Studies

Nursingnursing.wayne.eduNursing1,2

Pharmacy and Health Sciencescphs.wayne.eduClinical Laboratory Science1,2

Health Sciences1,2

- Occupational Therapy Mortuary Science1,2

Pathologists’ Assistant1,2

Pharmacy1,2

Physician Assistant1,2

Radiation Therapy Technology1,2

Radiologic Technology1,2

Social Worksocialwork.wayne.eduSocial Work1,2

FOR UNDECIDED STUDENTSMany students aren’t ready to pick a major right away. If you’re undecided, we have a program to help first-year freshmen test the waters. These exploratory tracks are limited to 45 credit hours or less; after completion you must declare a major. Your advisor will be there to help every step of the way.

Communication Arts3

Fine Arts3 Humanities3

Life Sciences3

Music3

Performing Arts3

Physical Sciences/Mathematics3

Social Sciences3

PRE-PROFESSIONAL CURRICULA If your ultimate career goal requires much more than an undergraduate degree, Wayne State can help you get there. These pre-professional programs are not majors, but are designed to put you in prime position for advanced schooling.

Pre-Dentistry3

Pre-Law3

Pre-Medicine3

Pre-Veterinary Medicine3

HONORS COLLEGEhonors.wayne.eduThe Irvin D. Reid Honors College is for motivated students who thrive on academic challenges. Honors students can pursue any major and choose one of four Start programs, which set your course directly for graduate school at Wayne State.

B Start (Business)Engineering GradStartHealthPro StartMedStart

GRADUATE SCHOOL gradschool.wayne.edu Wayne State is well known for its graduate school. Here, you can earn certificates as well as master’s, doctoral and professional degrees in hundreds of fields, including law, medicine, library and information science, nursing, social work, pharmacy, physical therapy, business and more.

1 Students cannot apply directly to this program. Additional application process required.

2 Pre-professional curricula available.3 Not a bachelor’s degree program.

When you become a Wayne State Warrior, you’ll exceed your own expectations. Sure, you’ll earn your degree, but you won’t be satisfied with just a diploma. Why? Because you’ll want an experience. You’ll want to wander off the beaten path. Heck, you’ll want to pave your own road.

You’ll challenge yourself in Detroit, a city with spirit. You’ll meet fascinating people with fascinating points of view. You’ll engage in lively classroom discussions with profs who aren’t just teaching from the books — they’re writing them. And then you’ll test what you’ve learned out in the world, doing fieldwork or hands-on research that will uniquely prepare you for your career or grad school. No, Wayne State isn’t a walk in the park — but why would you want it to be? Show up and get ready for real life.

Make yourself at homehousing.wayne.edu • dining.wayne.edu

Being just steps away from your classes isn’t the only reason to live on

campus, but it’s a huge perk. In addition to being a short walk from lecture

halls, libraries and labs, Wayne State’s comfortable housing offers amenities

like Wi-Fi, air conditioning and cable. There’s space for studying and

socializing in the rooms and community areas, which include kitchen,

fitness and laundry facilities.

Residents and commuters alike will enjoy the convenience of on-campus

dining. Relax over all-you-care-to-eat fare with friends at the newly

renovated Towers Café or Gold ’n’ Greens, which features vegetarian,

vegan and kosher dairy cuisine. You also can grab a bite on the go at

spots such as Taco Bell, Starbucks and Bene Pizza, all centrally located in

the Student Center.

Expand your horizonsstudyabroad.wayne.edu • careerservices.wayne.eduAt Wayne State, education is not confined to the classroom. With academic connections all over the globe, WSU offers dozens of career-enriching study abroad programs on five of the seven continents. Close to campus, the city of Detroit is rich with opportunity for hands-on experience in your chosen field. Whether you’re looking for an internship or a full-time job, WSU will help you find your best match.

Come to Wayne State to soar

Be smarthonors.wayne.edu

The Irvin D. Reid Honors College offers more than challenging academics.

It helps you make your mark on the world. This city-based, service-oriented

experience will give you the resources to go on to greatness, like alumni

who lead Fortune 500 companies and excel at the most prestigious medical

schools — including ours. Plus you’ll get priority registration for the best

classes and collaborate with like-minded students and faculty. Apply early for

optimal consideration.

Further your studies gradschool.wayne.edu Wayne State is well known for its graduate school. Here, you can earn certificates as well as master’s, doctoral and professional degrees in hundreds of fields, including law, medicine, library and information science, nursing, social work, pharmacy, physical therapy, business and more.

Get in the gamewsuathletics.com • rfc.wayne.edu

Wayne State Warriors compete in most

major sports — and do quite well. The

WSU women’s basketball team reached

the NCAA Sweet Sixteen in 2014,

and the swimming and diving teams

swept their GLIAC conference titles for

the fourth straight year. Don’t delay

in stocking up on green-and-gold

spiritwear and joining us as we root

for our hometown heroes.

The Mort Harris Recreation and Fitness

Center is a great way to stay fit, have

fun and blow off some steam on

campus. In addition to a full gym,

sport courts, three-lane track and

30-foot rock wall, it offers a variety

of intramural and club sports.

Prepare to go proadvising.wayne.eduWhether your goal is to be a nurse or a doctor, a pharmacist or a dentist, an attorney or a politician, you’ll find the right courses covering the right skill sets from the right faculty members at Wayne State. WSU offers a wide range of pre-professional programs designed to give you a jump on the future. You’ll start by selecting an undergraduate major that complements your future goals, and work closely with an advisor to stay on track.

Live it up in Midtownwayne.edu/midtown

Whether you know it as Motown, Hockeytown, Motor City or

the D, this place has a personality all its own. It’s real here. It’s

friendly here. And Wayne State’s Midtown Detroit neighbors

are legendary: Comerica Park and the Fox Theatre, just to name

a couple. There’s always something going on, and Wayne State

puts you in prime position to be part of it all.

CHECK US OUTDo you have what it takes to succeed in the D? Come see for

yourself. Campus tours take place throughout the week. A Warrior

Guide will walk you around and answer all of your questions.

Because these are current students, they can fill you in on

everything from favorite profs to which day the Towers Café

serves sushi. Reserve your spot at wayne.edu/visit.

Get a 360-degree preview before you leave home at

virtualtour.wayne.edu.

In-stateOut-of-state Commuting Living on campusLiving on campus

$22,074

Tuition and fees$11,448

Books and supplies$1,196

Room and board$9,430

$35,597

Tuition and fees$24,971

Books and supplies$1,196

Room and board$9,430

$16,325

Tuition and fees$11,448

Books and supplies$1,196

Transportation$3,681

In-stateOut-of-state Commuting Living on campusLiving on campus

$22,074

Tuition and fees$11,448

Books and supplies$1,196

Room and board$9,430

$35,597

Tuition and fees$24,971

Books and supplies$1,196

Room and board$9,430

$16,325

Tuition and fees$11,448

Books and supplies$1,196

Transportation$3,681

APPLY NOW apply.wayne.edu

Application to Wayne State University

includes a $25 fee. We review each applicant

individually based on GPA, ACT or SAT score,

and any supporting documentation that

may be requested. (Use WSU code 2064

when you take the ACT; use 1898 for the

SAT.) If you are transferring from another

college or university, or have taken AP exams

or IB courses, get details about applying

those credits to your Wayne State record at

transfercredit.wayne.edu.

Stay to playdoso.wayne.edu • studentcenter.wayne.edu

Looking to go beyond the books? Wayne

State is home to hundreds of student

organizations that sponsor everything from

ethnic celebrations and political debates to

charity events. Whether you’re interested

in a fraternity or sorority, a professional

organization or a cultural group, there’s no

better way to meet people, find things to do,

make a difference and have a blast.

Live in a U.S. state or Canadian province that borders a Great Lake? You may qualify for tuition at 110% of the in-state rate.

THINK YOU KNOW WAYNE STATE?

Think again.

AIM HIGHER

wayne.edu/social

searchposter_2014.indd 18/11/14 4:56 PM

Fund your futurefinaid.wayne.edu • wayne.edu/scholarships

Affordable? College? Yes. We believe college should be affordable to anyone who’s willing to put in the time and effort.

That’s why even though Wayne State’s tuition is the lowest among Michigan’s research universities, we presented nearly

$36 million in institutional awards to undergraduate students during the 2013-14 academic year. WSU also offers a 30

percent discount on spring/summer tuition to qualified full-time undergraduate students. The first step to financial assistance

is completing the Free Application for Federal Student Aid (FAFSA) at fafsa.gov. It’s available beginning January 1, so file

using the WSU federal code 002329 as early as possible (and before our priority deadline of March 31) for maximum aid

consideration. Once you complete the FAFSA and are admitted to WSU, you will receive your award information that may

include federal, state, institutional and private aid in forms of scholarships, grants, college work-study and loans annually.

Do the mathThere is no better investment than the future you. But how much will a Wayne State degree cost? That depends on several

factors, such as how many credits you take and whether you live on campus or commute. These charts can give you an idea.

2014-15 estimated expenses (based on a freshman taking 15 credits during both fall and winter semesters)

Go to apps.reg.wayne.edu/tuition to calculate your personal tuition and fee estimate.

EXPLORE. DO MORE. Whether you walk onto campus knowing exactly where you want to go or you’re searching for your passion, Wayne State stands ready with hundreds of undergraduate program options. For more details, visit wayne.edu/programs.

Find your own answerswayne.edu/research

WSU’s standing as a premier urban research

university means more opportunity for you to

get into the lab and explore ideas that interest

you, no matter what your course of study may

be. Top-notch professors guide these efforts

with patience and expertise. As early as your

freshman year, you’ll analyze and inspect in

WSU’s state-of-the-art labs, with access to

fieldwork and funds for conferences.

Map usWSU Welcome Center42 W. WarrenDetroit, MI 48201

Mail usP.O. Box 02759Detroit, MI 48202

Call us313-577-2100

Email [email protected]

Visit uswayne.edu/admissions

UNDERGRADUATE DEGREE PROGRAMSBusiness Administrationbusiness.wayne.eduAccountingFinanceGlobal Supply Chain

ManagementManagement Management Information

SystemsMarketing

Educationcoe.wayne.eduElementary Education (K-8)Health Education (6-12)Instructional TechnologyKinesiology (K-12)Secondary Education (6-12)Special Education (K-12)

Engineeringengineering.wayne.eduComputer Science (B.S.)Engineering - Biomedical1

- Chemical - Civil - Electrical - General - Industrial - Mechanical Technology - Computer1

- Construction Management1

- Electric Transportation1

- Electrical/Electronic Engineering1

- Electromechanical Engineering1

- Manufacturing Engineering1

- Mechanical Engineering1

Fine, Performing and Communication Artswww.cfpca.wayne.eduArtArt HistoryCommunication StudiesDanceDesign and Merchandising

FilmJournalism - Broadcast and

Digital Media - Print/OnlineMedia Arts and StudiesMusicPublic RelationsTheatre

Liberal Arts and Sciencesclas.wayne.eduAfricana StudiesAnthropologyAsian StudiesAstronomyBiochemistry and

Chemical BiologyBiological SciencesBiomedical PhysicsChemistryClassics (Greek and Latin)Communication Sciences

and DisordersComputer Science (B.A.)Criminal JusticeDieteticsEconomicsEnglishEnvironmental Science Film StudiesGender, Sexuality and

Women’s StudiesGeologyGermanHistoryInformation Systems TechnologyJewish Studies (minor only)Labor StudiesLatino/a and Latin American

Studies (co-major)LinguisticsMathematicsNear Eastern Languages

(Arabic and Hebrew)Near Eastern StudiesNutrition and Food SciencePeace and Conflict Studies

(co-major)PhilosophyPhysicsPolitical Science

PsychologyPublic AffairsReligious Studies (minor only)Romance Languages (French,

Italian and Spanish)Slavic Studies (Polish and Russian)SociologyUrban Studies

Nursingnursing.wayne.eduNursing1,2

Pharmacy and Health Sciencescphs.wayne.eduClinical Laboratory Science1,2

Health Sciences1,2

- Occupational Therapy Mortuary Science1,2

Pathologists’ Assistant1,2

Pharmacy1,2

Physician Assistant1,2

Radiation Therapy Technology1,2

Radiologic Technology1,2

Social Worksocialwork.wayne.eduSocial Work1,2

FOR UNDECIDED STUDENTSMany students aren’t ready to pick a major right away. If you’re undecided, we have a program to help first-year freshmen test the waters. These exploratory tracks are limited to 45 credit hours or less; after completion you must declare a major. Your advisor will be there to help every step of the way.

Communication Arts3

Fine Arts3

Humanities3

Life Sciences3

Music3

Performing Arts3

Physical Sciences/Mathematics3

Social Sciences3

PRE-PROFESSIONAL CURRICULA If your ultimate career goal requires much more than an undergraduate degree, Wayne State can help you get there. These pre-professional programs are not majors, but are designed to put you in prime position for advanced schooling.

Pre-Dentistry3

Pre-Law3

Pre-Medicine3

Pre-Veterinary Medicine3

HONORS COLLEGEhonors.wayne.eduThe Irvin D. Reid Honors College is for motivated students who thrive on academic challenges. Honors students can pursue any major and choose one of four Start programs, which set your course directly for graduate school at Wayne State.

B Start (Business)Engineering GradStartHealthPro StartMedStart

GRADUATE SCHOOL gradschool.wayne.edu Wayne State is well known for its graduate school. Here, you can earn certificates as well as master’s, doctoral and professional degrees in hundreds of fields, including law, medicine, library and information science, nursing, social work, pharmacy, physical therapy, business and more.

1 Students cannot apply directly to this program. Additional application process required.

2 Pre-professional curricula available.3 Not a bachelor’s degree program.

When you become a Wayne State Warrior, you’ll exceed your own expectations. Sure, you’ll earn your degree, but you won’t be satisfied with just a diploma. Why? Because you’ll want an experience. You’ll want to wander off the beaten path. Heck, you’ll want to pave your own road.

You’ll challenge yourself in Detroit, a city with spirit. You’ll meet fascinating people with fascinating points of view. You’ll engage in lively classroom discussions with profs who aren’t just teaching from the books — they’re writing them. And then you’ll test what you’ve learned out in the world, doing fieldwork or hands-on research that will uniquely prepare you for your career or grad school. No, Wayne State isn’t a walk in the park — but why would you want it to be? Show up and get ready for real life.

Make yourself at homehousing.wayne.edu • dining.wayne.edu

Being just steps away from your classes isn’t the only reason to live on

campus, but it’s a huge perk. In addition to being a short walk from lecture

halls, libraries and labs, Wayne State’s comfortable housing offers amenities

like Wi-Fi, air conditioning and cable. There’s space for studying and

socializing in the rooms and community areas, which include kitchen,

fitness and laundry facilities.

Residents and commuters alike will enjoy the convenience of on-campus

dining. Relax over all-you-care-to-eat fare with friends at the newly

renovated Towers Café or Gold ’n’ Greens, which features vegetarian,

vegan and kosher dairy cuisine. You also can grab a bite on the go at

spots such as Taco Bell, Starbucks and Bene Pizza, all centrally located in

the Student Center.

Expand your horizonsstudyabroad.wayne.edu • careerservices.wayne.eduAt Wayne State, education is not confined to the classroom. With academic connections all over the globe, WSU offers dozens of career-enriching study abroad programs on five of the seven continents. Close to campus, the city of Detroit is rich with opportunity for hands-on experience in your chosen field. Whether you’re looking for an internship or a full-time job, WSU will help you find your best match.

C o m e t o W a y n e S t a t e t o s o a r

Be smarthonors.wayne.edu

The Irvin D. Reid Honors College offers more than challenging academics.

It helps you make your mark on the world. This city-based, service-oriented

experience will give you the resources to go on to greatness, like alumni

who lead Fortune 500 companies and excel at the most prestigious medical

schools — including ours. Plus you’ll get priority registration for the best

classes and collaborate with like-minded students and faculty. Apply early for

optimal consideration.

Further your studies gradschool.wayne.edu Wayne State is well known for its graduate school. Here, you can earn certificates as well as master’s, doctoral and professional degrees in hundreds of fields, including law, medicine, library and information science, nursing, social work, pharmacy, physical therapy, business and more.

Get in the gamewsuathletics.com • rfc.wayne.edu

Wayne State Warriors compete in most

major sports — and do quite well. The

WSU women’s basketball team reached

the NCAA Sweet Sixteen in 2014,

and the swimming and diving teams

swept their GLIAC conference titles for

the fourth straight year. Don’t delay

in stocking up on green-and-gold

spiritwear and joining us as we root

for our hometown heroes.

The Mort Harris Recreation and Fitness

Center is a great way to stay fit, have

fun and blow off some steam on

campus. In addition to a full gym,

sport courts, three-lane track and

30-foot rock wall, it offers a variety

of intramural and club sports.

Prepare to go proadvising.wayne.eduWhether your goal is to be a nurse or a doctor, a pharmacist or a dentist, an attorney or a politician, you’ll find the right courses covering the right skill sets from the right faculty members at Wayne State. WSU offers a wide range of pre-professional programs designed to give you a jump on the future. You’ll start by selecting an undergraduate major that complements your future goals, and work closely with an advisor to stay on track.

Live it up in Midtownwayne.edu/midtown

Whether you know it as Motown, Hockeytown, Motor City or

the D, this place has a personality all its own. It’s real here. It’s

friendly here. And Wayne State’s Midtown Detroit neighbors

are legendary: Comerica Park and the Fox Theatre, just to name

a couple. There’s always something going on, and Wayne State

puts you in prime position to be part of it all.

CHECK US OUTDo you have what it takes to succeed in the D? Come see for

yourself. Campus tours take place throughout the week. A Warrior

Guide will walk you around and answer all of your questions.

Because these are current students, they can fill you in on

everything from favorite profs to which day the Towers Café

serves sushi. Reserve your spot at wayne.edu/visit.

Get a 360-degree preview before you leave home at

virtualtour.wayne.edu.

In-state Out-of-state Commuting Living on campus Living on campus

$22,074

Tuition and fees$11,448

Books and supplies$1,196

Room and board$9,430

$35,597

Tuition and fees$24,971

Books and supplies$1,196

Room and board$9,430

$16,325

Tuition and fees$11,448

Books and supplies$1,196

Transportation$3,681

In-state Out-of-state Commuting Living on campus Living on campus

$22,074

Tuition and fees$11,448

Books and supplies$1,196

Room and board$9,430

$35,597

Tuition and fees$24,971

Books and supplies$1,196

Room and board$9,430

$16,325

Tuition and fees$11,448

Books and supplies$1,196

Transportation$3,681

APPLY NOW apply.wayne.edu

Application to Wayne State University

includes a $25 fee. We review each applicant

individually based on GPA, ACT or SAT score,

and any supporting documentation that

may be requested. (Use WSU code 2064

when you take the ACT; use 1898 for the

SAT.) If you are transferring from another

college or university, or have taken AP exams

or IB courses, get details about applying

those credits to your Wayne State record at

transfercredit.wayne.edu.

Stay to playdoso.wayne.edu • studentcenter.wayne.edu

Looking to go beyond the books? Wayne

State is home to hundreds of student

organizations that sponsor everything from

ethnic celebrations and political debates to

charity events. Whether you’re interested

in a fraternity or sorority, a professional

organization or a cultural group, there’s no

better way to meet people, find things to do,

make a difference and have a blast.

Live in a U.S. state or Canadian province that borders a Great Lake? You may qualify for tuition at 110% of the in-state rate.

THINK YOU KNOW WAYNE STATE?

Think again.

AIM HIGHER

wayne.edu/social

searchposter_2014.indd 1 8/11/14 4:56 PM

CAMPUS ACTIVITIESThere’s always something exciting happening at WSU. Throughout the year, we offer many opportunities to engage, have fun and meet new people.

AcademicsMedStart Information SessionsSept. 11, Oct. 16 and Nov. 13, 3-5 p.m.David Adamany Undergraduate Libraryhonors.wayne.edu

Mortuary Science Open House Nov. 6, 6-9 p.m. mortsci.wayne.edu

Undergraduate Research ConferenceNov. 14urop.wayne.edu

TheatreHilberryRomeo and JulietOct. 24-Dec. 13

All in the TimingNov. 21-Jan. 31

BonstellePeter PanNov. 14-23theatre.wayne.edu

AthleticsFootball night game vs. Carson-Newman Sept. 13, 6 p.m.

Homecoming footballvs. Northwood UniversitySept. 27, noon

Basketballvs. Lake Superior State Dec. 4Women play at 5:30 p.m.Men play at 7:30 p.m.wsuathletics.com

wayne.edu/social

EventsFarmers MarketWednesdays through Oct. 2911 a.m.-4 p.m. Outside Prentis Hall

DLECTRICITYSept. 26-27dlectricity.com

Noel Night Dec. 6 midtowndetroitinc.org

2014_activities card.indd 1 8/13/14 3:32 PM

Top: Fliers let students know about ongoing campus events. Bottom: Overview booklets and brochures walk students through all they need to know about becoming a Warrior.

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Wayne State University — Marketing and Communications — 2014

8

SCHOOL/COLLEGE SUPPORTOur 13 schools and colleges are where the experts train future leaders and where the heart of university work is done. We provide any marketing or communication support they need, from conference programs and invitations to branded materials. We’re happy to support these partners as they help students achieve their goals and prepare to change the world.

EN G I N EER I N G D ETRO ITWAYNE STATE UNIVERSITY

SINCE 1933

College of Engineering Bachelor's // Master's // ph.d. // Continuing Ed // Research Engineering.wayne.eduA qualit y education Student success is our top priority

COLLEGE of ENGINEERINGStudents in the BSMCT program may choose a specialty track, which provides an opportunity to focus on one aspect of mechanical engineering and will differentiate the degree.

Program Componentst Math and science coursest Upper division technical coursest Track/specialization courses t Senior design project

Students may choose one of three tracks:t Energyt Designt Manufacturing

Admissions*Requirements:t Official transcripts showing completion

of 24 transferable creditst GPA of at least 2.5/4.0 t Applicants with a GPA of 2.0 - 2.4 may be admitted as pre-engineering technology students and transfer into the engineering technology program upon successful completion of MAT 1800 and PHY 2130 with a GPA of 2.5.

Deadlines:t August 1 for fall semester t December 1 for winter semestert April 1 for spring/summer semester

Apply online at wayne.edu/apply

* Detailed admissions/transfer information available at engineering.wayne.edu/et

The Divison of Engineering

Technology strives to give

students the best experience in

the classroom and the research

lab. We take pride in developing

our students’ skills, preparing

them for gainful employment in

industry.

– CP Yeh, Ph.D.

Contact us! Learn more about our excellent programs.

Wayne State UniversityDepartment of Engineering Technology4855 Fourth Street, Detroit, MI 48201Phone: 313-577-0800Email: [email protected] engineering.wayne.edu/et

Wayne State University’s BSMCT program is accredited by the Accreditation Board for Engineering and Technology (ABET), the premier organization that develops quality standards for engineering and technology programs in the U.S. In addition, our Engineering Technology programs are the only such programs provided by a tier one Carnegie research institution in Michigan.

bachelor of science mechanical engineering technologyThe bachelor of science in Mechanical Engineering Technology (BSMCT) program prepares students for diverse and dynamic careers in industry. BSMCT graduates work in fields that require understanding of the relationships and dependencies among materials, product development, manufacturing systems and processes; or energy production, transformation and transmission (including alternative energy). Careers in industry call for a broad outlook on solving complex problems that involve design, development and production.

The BSMCT program welcomes students who have an educational background or interest in any of these areas: automotive technology, computer-aided design, energy technology, advanced manufacturing, industrial technology, machine tools, product design and development, and robotics.

Resources for Studentst Evening courses and part-time

options available

t One-on-one advisement through the transfer process and beyond

t New labs and facilities

t Engineering Career Resources Center

t Engineering Technology Student Organization and other groups

t Upper division technical courses offered at area extension centersWAYNE STATE UNIVERSITY COLLEGE OF ENGINEERING

Saturday 10/25/14 6 to 9:30 P.M.

College of Engineering

College of Engineering

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9

Dynamic designs and materials help our schools and colleges as they interact with students and alumni.

MBA OPEN HOUSEGET ON THE CAREER FAST TRACK

WAYNE STATE UNIVERSITY

SCHOOL OF BUSINESS ADMINISTRATION

TUESDAY, JUNE 24, 4 TO 7 P.M.McGregor Memorial Conference Center

Graduate Certificate in Business

Master of Business

Administration

Master of Science in Accounting

Master of Science in Taxation

Register today at business.wayne.edu.

School of Business SINCE 1946

Law

Sch

ool

471

W. P

alm

er S

t.

Det

roit,

MI 4

8202

Wayne State University Law School, Detroit

Symposium overviewThe sentences meted out to defendants convicted of white-collar crimes rival those seen for crimes of violence and large-scale drug dealing. The punishments are a far cry from the days when those few white-collar defendants even sentenced to prison served their time in a “Club Fed” that had accouterments such as tennis courts rarely seen in the typical jail.

How things have changed in the past decade. Bernie Madoff received 150 years for operating a Ponzi scheme that cost investors billions, while R. Alan Stanford was sentenced to 110 years for defrauding investors out of their life savings that totaled more than $7 billion in losses. Raj Rajaratnam, convicted of trading on inside information, received an 11-year prison term, while Matthew Kluger, a lawyer who revealed confidential information about client deals for years, was sentenced to 12 years.

Public corruption cases have seen sentences ranging from 13 years for former Congressman William Jefferson to 28 years for former Detroit Mayor Kwame Kilpatrick. These are only a few of the defendants receiving prison sentences for crimes in which there was no violence and little possibility of the defendant again violating the law.

The Wayne Law Review Symposium looks in depth at the issue of how much punishment is enough for a white-collar criminal. Do long prison terms serve the typical goals of criminal punishment: rehabilitation, retribution and deterrence? How should a court weigh the appropriate sentence for a defendant who poses little continuing threat to society yet committed a crime that can have far-reaching consequence?

The symposium brings together federal judges, academic experts in white-collar crime, and prosecutors, defense lawyers and a former white-collar criminal to look at these questions from all sides.

Thank you …The Wayne Law Review Symposium is made possible through the support of the Cohn Family Endowed Fund.

The Honorable Edward J. DevittChief Judge

U.S. District Court, District of MinnesotaFrom “Ten Commandments for the New Judge”

American Bar Association JournalDecember 1961

“ It is primarily the fact of incarceration, not the length of it, which best serves the ends of justice. Long sentences may well over-punish a man and so embitter and discourage him that he loses his desire for rehabilitation.”

Friday, Oct. 24, 20148 a.m. to 5 p.m.

Wayne State University Law School471 W. Palmer St., Detroit

Sentencing White Collar Defendants:

Wayne Law Review presents

2014-15 SymposiumWayne Law is proud of our 2014 Women in the Law

HONOREES

Lori Grigg Bluhm City of Troy

Class of 1992

Melissa N. Collar Warner Norcross

& JuddClass of 1994

Adrienne D. Dresevic The Health Law

PartnersClass of 2002

Ebony L. Duff Garan Lucow Miller

Class of 2002

Julie Gatti Law Offices of

Julie GattiClass of 1995

Law School

Congratulations!Lisa J. Hamameh

Foster Swift Collins & Smith

Class of 2000

Margaret J. NicholsNichols Sacks

Slank Sendelbach & Buiteweg

Class of 1977

At Wayne Law, professors with esteemed legal careers and Career Services staff work to ensure every student has a summer position. Thanks to their help, I have clerked for The Office of Special Counsel and Karmanos Cancer Center, in addition to two litigation firms.”

‘ ‘

— Nora Youkhana Wayne Law Class of 2015

At Wayne State University Law School in Detroit, you will get experience on actual cases through clinics and externships. That hands-on education ensures our graduates have consistently high bar passage rates and one of the highest employment rates.

Become a part of Wayne Law: [email protected] • 313-577-3937law.wayne.edu

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Wayne State University — Marketing and Communications — 2014

10

Enrollment managementWayne State makes it possible to pursue a degree no matter what challenges may arise. We use every tool at our disposal to inform students about scholarships and savings initiatives such as our Spring/Summer Tuition Break. We publicized this great program through social media and fliers, and even attracted attention from several local media outlets. Our Return to Wayne campaign let former students know that there’s never been a better time to come back.

Top: Our Return to Wayne campaign encouraged former students to come back and finish their degree programs.

Bottom: Our Spring/Summer Tuition Break received attention from local media outlets, including The Detroit News.

Dear <first_name>,We are happy you decided to start your bachelor’s degree program at Wayne State University. We now see you’re pursuing an associate degree at a community college — this is a great plan!

We encourage you to select courses that will meet requirements for your associate degree as well as your bachelor’s at Wayne State. These courses are identified by major in our transfer plans, which you can review by visiting transfercredit.wayne.edu.If you’re ready to join us this fall, there’s no need to reapply. Check out course offerings at classschedule.wayne.edu, then register for the ones you need.

We look forward to your return, and we’re ready to help you earn your bachelor’s at Wayne State. Feel free to write us with any questions at [email protected].

Sincerely,

Corinne WebbAssociate Vice PresidentEnrollment Management

cc

42 W. Warren Ave. Welcome Center Detroit, MI 48201

PRESORTED FIRST CLASSUS POSTAGE

PAIDDetroit MI

Permit No 3844

<First_Name> <Last_Name> <Address> <City>, <State> <ZIP>

AIM HIGHER

We miss you, <First name>.

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11

President M. Roy Wilson’s welcome back video attracted attention both on and off campus.

Video contentTwo television advertisements —“Go Away” and “Detroit” — highlighted our unique position as Michigan’s only urban research university. President Wilson’s acceptance of the Ice Bucket Challenge; this fall’s welcome back video; and our parody, “What Does the W Say,” engaged students and allowed them to share a bit of campus life with family and friends. This is one of our most popular tools for interacting with students and showing off our campus to a media-savvy generation.

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Wayne State University — Marketing and Communications — 2014

12

international recruitmentWayne State’s home is Detroit, but its reach is global. This year, as part of a program sponsored by the Brazilian government, 250 students came from Brazil to study on our campus. We shared this story with local media to highlight our expanding influence. We also designed and translated marketing materials to reach students across the globe, highlighting the benefits of studying at an urban university alongside students from 60 countries.

Translated marketing materials are used during international recruitment visits to tell a global audience what sets Wayne State apart from other institutions.

WAYNE STATE UNIVERSITYes una exclusiva institución de investigación urbana que se encuentra en DETROIT, MICHIGAN

Admisión provisional por medio del English Language Institute (Instituto de Lengua Inglesa)El English Language Institute (ELI) es el único programa intensivo de lengua inglesa en el área metropolitan de Detroit y se especializa exclusivamente en la enseñanza de comunicación en inglés, orientación cultural y habilidades de preparación académica a hablantes de inglés como segunda lengua de todo el mundo.

Los estudiantes que cumplen con los requisitos de admisión de un programa académico pero no cumplen con los requisitos de dominio de la lengua inglesa pueden recibir una admisión provisional a Wayne State mediante el ELI. Los estudiantes serán estudiantes de tiempo completo del programa ELI hasta que alcancen los requisitos de dominio de la lengua inglesa de la universidad.Visite eli.wayne.edu para obtener más información.

Acerca dE WAYNE STATE

WSU combina la excelencia academica

con la EXPERENCIA PRÁCTICA

constructiva. Nuestros estudiantes están

preparados para competir y destacarse

en la sociedad global.

Somos una de las PRINCPALES UNIVERSIDADES PÚBLICAS DE LA NACIÓN en materia de inversión en investigación según la

Fundación Nacional de Ciências (National Science Foundation).

Profesionales de la

docencia reconocidos

MUNDIALMENTE como

LÍDERES en sus disciplinas.

La FACULTAD DE MEDICINA con campus

único, lo MÁS GRANDE

en los Estados Unidos.

EMPLEO DENTRO DEL CAMPUS

disponíble a través de la

oficina de Servicios de

trayectoria profesional.

Serviços de apoyo

integrales para más de

1.800 estudiantes internacionales.

Más de

370PROGRAMAS

ACADÉMICOS.

Nos encontramos entre solo

3,5%de las universidades estadounidenses que obtuvieron la clasificación RU/VH (Universidad de investigación, Muy alta actividad de investigación) de la

Carnegie Foundation.

El Programa de Oportunidades de Investigación para

Estudiantes Universitarios ofrece FINANCIACIÓN para proyectos

creativos y de investigación, lo cual incluye subvenciones para viajes por

conferencias.

Un campus amistoso, dinámico y seguro Wayne State ofrece un campus servicial e inclusivo, con cientos de

organizaciones estudiantiles y una sólida red cultural para que los estudiantes

se sientan bienvenidos.

Las estadísticas colocan a Wayne State entre uno de los campus más seguros

de Michigan. El departamento de policía, con casi 60 oficiales completamente

acreditados entrenados por el Departamento de Seguridad Nacional de EE. UU.,

controla la zona las 24 horas del día y puede cerrar el 90 por ciento de los

edificios de WSU en cuestión de segundos.

Agosto de 2014

¿Desea obtener más información?Nos encantaría ponernos en contacto con usted. Comuníquese por correo electrónico a [email protected] o [email protected]

Conozca a Wayne State UniversityAdmisiones para graduados gradschool.wayne.edu

Admisiones para estudiantes universitarios wayne.edu/admissions

Recorrido de campusvirtualtour.wayne.edu

Oficina de estudiantes y profesores internacionalesoiss.wayne.edu

Alojamientohousing.wayne.edu

Seguridad del campuswayne.edu/safety

Oficina de programas internacionalesoip.wayne.edu

international_brochure_SPAIN.indd 3-4 9/12/14 2:15 PM

DETROIT, MICHIGAN, E.U.A.

Wayne State University se engorullece de ser miembro de la comunidad de Detroit, una verdadera ciudad internacional a la que solo el río separa de Canadá y que alberga una mezcla dinámica de culturas. El diverso alumnado de Wayne

State, de casi 28.000 estudiantes, representa a 60 países de todo el mundo. Las diferencias se celebran mientras los estudiantes viven, aprenden y trabajan

dentro y alrededor de nuestro campus en la céntrica zona de Midtown. Además, estamos a solo unos pasos de museos, restaurantes, centros deportivos y tiendas

de renombre mundial. Lo invitamos a formar parte de nuestro equipo.

VAYA POR MÁSwayne.edu

VAYA POR MÁSwayne.edu

CONÉCTESE CON NOSOTROS

/waynestateuniversity

/waynestate

international_brochure_SPAIN.indd 1-2 9/12/14 2:14 PM

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We ensure that appropriate communications are translated to help our international students prepare for their time on campus.

Los costos estimados para asistir a WSU como estudiante internacionalEstas estimaciones se basan en los supuestos que usted va a asistir clases los semestres de otoño y invierno sólo como un estudiante de tiempo completo. Los estudiantes universitarios tienen que estar inscritos en un mínimo de 12 horas de crédito cada semestre; estudiantes en el progaram graduado tienen que inscribir en un mínimo de 8 horas de crédito cada semestre. Estas cifras solo son estimados y pueden ser diferente de sus costos actuales de asistencia, los cuales son sujeto de cambiar.

International undergraduate students

English Language Institute General

Business Administration, Fine, Performing and Communication Arts

Liberal Arts and Sciences — Science majors or Engineering Nursing

Tuition fee $19,666 $26,137 $27,021 $26,313 $29,738

Living, other expenses

$9,740 $13,870 $13,870 $13,870 $13,870

TOTAL $29,406 $40,007 $40,891 $40,183 $43,608

International graduate students

General

Business Administration, Engineering and Library Science PharmD Law (JD) Law (LLM)

Fine, Performing and Communication Arts Nursing

Medical School (MD)

Tuition fee $21,098 $22,540 $40,072 $31,111 $11,164 $21,550 $28,447 $65,346

Living, other expenses

$14,311 $14,311 $14,311 $23,290 $22,162 $14,311 $14,311 $22,578

TOTAL $35,409 $36,851 $54,383 $54,401 $33,326 $35,861 $42,758 $87,924

For more information, visit wayne.edu/tuition.

August 2014

Internation_financialaid_Spain.indd 1 9/12/14 2:14 PM

Aplicando para admisión provisional a Wayne State University

Paso 1: Vaya al enlace de admisión provisional al English Language Institute (ELI en español el Instituto de la Lengua Inglésa): www.eli.wayne.edu/apply/provisional-admission.php

Paso 2: Haga clic al enlace a la aplicación de admisión al graduado o universitario y imprima el formulario de aplicación.

Paso 3: Completa el formulario de aplicación imprimido.

Paso 4: Obtenga los siguientes documentos de apoyo: • Copias de todos sus transcripciones y diplomas • Copia de los primeros dos páginas de su pasaporte • Copia de los primeros dos páginas de los dependientes (si se aplica) • Forma de declaración de apoyo (EU $28,880 fondos) o carta de beca • Una foto tamaño pasaporte

Paso 5: Envia la aplicación y los documentos de apoyo por correo o como un archivo adjunto al correo electrónico a:

Dr. Bruce S. Morgan 351 Manoogian Hall Wayne State University 906 West Warren Avenue [email protected] 00+1+313-577-8072

Importante: Por favor no entrega ninguna aplicación en línea a las facultades universi-tarias o graduadas a Wayne State University. Las aplicaciones a Admisión Provisional a Wayne State University solo deben enviar a Dr. Bruce S. Morgan.

Los estudiantes que cumplen con los requisitos de Admisión Provisional recibirán un “ELI I-20”, una carta oficial y una carta oficial de aprobación de Wayne State University. Debe presentar estos documentos en la entrevista de visa del estudiante.

NOTA: Los estudiantes estudian tiempo completo en el programa ELI hasta que logran tener la proficiencia requisito de inglés de Wayne State University. Los estudiantes recibirán un I-20 de la universidad al alcanzar los requisitos de proficiencia de inglés para admisión por tiempo completo. Aprobación a un programa académico depende si el estudiante alcance a los requi-sitos necesarios de programa, como los resultados de exámenes estandartes o un promedio de calificaciones mínimo.

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Wayne State University — Marketing and Communications — 2014

14

new locations and partnershipsWayne State is growing, and we’re spreading the word. As the Advanced Technology Education Center (ATEC) prepared to open in Warren, Mich., we publicized the groundbreaking, grand opening and new programs. We also kept residents in Wayne and Oakland counties updated and aware about a great new opportunity to earn a Wayne State degree close to home through our partnership with Schoolcraft College.

Convocation

The Schoolcraft to U partnership allows Wayne State students to take select classes on the campus of Schoolcraft College in Livonia.

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15

Wayne State University Advanced Technology Education Center Grand Opening14601 East 12 Mile Road n Warren, MI

Wayne State University Board of GovernorsDebbie Dingell, chair, Gary S. Pollard, vice chair, Eugene Driker, Diane L. Dunaskiss, Paul E. Massaron, David A. Nicholson, Sandra Hughes O’Brien, Kim Trent, M. Roy Wilson, ex officio

AIM HIGHER

Wayne State is expanding its presence in Macomb County with the new Advanced

Technology Education Center. Located on 12 Mile Road in Warren, across from

Macomb Community College, this 40,000-square-foot, state-of-the-art facility will

open this fall and offer degrees in numerous high-demand fields, including:

• Electric/electronic engineering technology • Computer science

• Information systems technology • Instructional technology

• Construction management • Mechanical engineering

• Global supply chain management

Wayne State also offers full degree programs at the Macomb University Center

on Garfield Road and the Macomb Education Center on Hall Road, both in

Clinton Township.

Registration for fall 2014 is underway. Learn more at go.wayne.edu/macomb.

AIM HIGHER

macombnow_ad.indd 1 7/7/14 10:55 AM

WE’RE EXPANDING OUR MACOMB HOME

go.wayne.edu/atec

ATEC allows students to take Wayne State courses in high-demand careers from its location on Macomb Community College’s Warren campus.

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Wayne State University — Marketing and Communications — 2014

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Get involvedThe Get Involved campaign makes students aware of the fun and formative opportunities occurring around campus. We work with the Dean of Students Office to create colorful communications touting the ways students can plug into campus events and organizations. The biweekly “Get Involved” email newsletter highlights Warriors making a difference in the community and lists upcoming social and academic opportunities. This campaign encourages students to get the most out of their college experience.

get involvedWAYNE STATE

doso.wayne.edu

EVENT HAPPENING HERE

GET INVOLVEDWAYNE STATE

Event this way.

Floor graphic Lawn sign

Hanging door tag PosterDoor cling

doso.wayne.edu

get involvedWAYNE STATE

GET INVOLVEDWAYNE STATE

Hundreds of student organizations and events at doso.wayne.edu.

Increase your knowledge, build your resume

and have some fun. Get involved and make

the most of your college experience.

GET INVOLVEDWAYNE STATEIncrease your knowledge, build your resume and have some fun. There are opportunities for every interest, so keep an open mind and try something new.

Find hundreds of student organizations and events at doso.wayne.edu.

GET INVOLVED WAYNE STATEIncrease your knowledge, build your resume and have some fun. There are opportunities for every interest, so keep an open mind and try something new.

Find hundreds of student organizations and events at doso.wayne.edu.

SEPTEMBER 8-13, 2014

Days

A WELCOME YOU WON’T FORGET.

Whether you’re a new Warrior eager to get involved or a

returning student looking to catch up with classmates, we

have something fun planned just for you. Run into a friend

at bumper cars, grab a bite at the Taste of Detroit, engage

at Student Org Day and join us Saturday to cheer on the

Warrior football team. This is the beginning to a great

semester — don’t miss out!

For more information and a list of events, visit

go.wayne.edu/warriordays.

southendad_getinvolved.indd 1 8/11/14 4:24 PM

get involvedWAYNE STATE

doso.wayne.edu

EVENT HAPPENING HERE

GET INVOLVEDWAYNE STATE

Event this way.

Floor graphic Lawn sign

Hanging door tag PosterDoor cling

doso.wayne.edu

get involvedWAYNE STATE

GET INVOLVEDWAYNE STATE

Hundreds of student organizations and events at doso.wayne.edu.

Increase your knowledge, build your resume

and have some fun. Get involved and make

the most of your college experience.

GET INVOLVEDWAYNE STATEIncrease your knowledge, build your resume and have some fun. There are opportunities for every interest, so keep an open mind and try something new.

Find hundreds of student organizations and events at doso.wayne.edu.

GET INVOLVED WAYNE STATEGet involved at Wayne State and you will:• Expand your network and build community

• Experience diverse programs, events and opportunities

• Discover your passions and strengths

• Build your résumé

• Have fun creating YOUR Wayne State experience

Check your inbox for the “Get Involved” email and learn about all there is to do at WSU.

getinvolved_poster.indd 1 8/19/14 3:30 PM

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17

The Get Involved campaign encourages students to become part of all the on-campus excitement.

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Wayne State University — Marketing and Communications — 2014

18

welcome back This fall, we made the start of semester an event. Working with several campus partners, we engaged the campus community for Warrior Days — a weeklong series of activities designed to bring students together and get them excited about the new semester. From Convocation to laser tag to an evening of Warrior football, students enjoyed an energetic kickoff to the school year.

WSU

There was something for everyone during Warrior Days — a week of exciting activities that welcomed students back to campus this fall.

SEPTEMBER 8-13, 2014

WARRIORDays

WAYNE STATE

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19

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Wayne State University — Marketing and Communications — 2014

20

WSU INsidersWayne State Insiders continues providing a unique look at university programs. More than 1,100 people across the campus community are invited to monthly events to learn more about Wayne State and Midtown. Last year’s program included a site tour of the Integrative Biosciences Center and a visit to WSUPD Headquarters. The fall schedule — which kicked off in September with an overview of Wayne State’s fundraising campaign — promises to be even more exciting.

UPCOMING EVENTS

November 11 — Tour of Phase One Student Center RenovationsDecember 5 — Wayne State Dance — Noel Night Performance (Previews)

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21

LicensingThis year, we partnered with the Collegiate Licensing Company to put Wayne State-branded merchandise in stores across the state. Warrior gear is now available in such high-profile stores as Meijer; Dunham’s; Campus Den; Finish Line; and Bed, Bath and Beyond. We’re now seeing green and gold across the area — in the second quarter of 2014, Wayne State had the 11th largest increase of all of CLC’s U.S. clients.

Students, faculty and staff can’t stop showing their Warrior pride — on and off campus.

F A L L O P E N H O U S E

GET YOUR

GREEN GOLD

ON!

&

Get 25% off all WSU apparel and gifts. (excluding Under Armour and clearance)

Visit the WSU Bookstore on the corner of Cass and Warren before 5 p.m. Discount valid only on October 11 , 2014.

W A Y N E S T A T E U N I V E R S I T Y

F A L L O P E N H O U S E

GET YOUR

GREEN GOLD

ON!

&

Get 25% off all WSU apparel and gifts. (excluding Under Armour and clearance)

Visit the WSU Bookstore on the corner of Cass and Warren before 5 p.m. Discount valid only on October 11, 2014.

W A Y N E S T A T E U N I V E R S I T Y

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Wayne State University — Marketing and Communications — 2014

22

Warrior prideWe love giving the campus community a chance to show off its Warrior spirit. We encourage and reward students, faculty and staff for sporting their green and gold; Street Squad events build excitement on and around campus; and social media campaigns allow students to share their university experiences with friends and family.

Spirit REWARD

wayne.edu/warriorwednesday

Coupon expires:

SpiritREWARD

You’ve been caught spreadingWARRIOR PRIDE!

As a reward, this coupon is good for one piece of WARRIOR SPIRITWEAR

for50%at the WSU bookstore.

OFF

We offer great incentives and several opportunities for the Wayne State community to show its Warrior Pride.

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23

ANNUAL WSU STREET SQUAD EVENTS

Detroit Target Fireworks — Detroit Wyandotte Street Fair — WyandotteDetroit Ford Fireworks — CanadaMovies in the Moonlight — RochesterDream Cruise — Royal OakDIY Street Fair — FerndaleDLECTRICITY — Detroit

Romulus Pumpkin Festival — RomulusPumpkin Palooza — PlymouthDowntown Rochester Trick or Treat — RochesterSterling Frights Halloween — Sterling HeightsDetroit’s Thanksgiving Day Parade — DetroitHoliday Tree Lighting — Macomb Township

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Wayne State University — Marketing and Communications — 2014

24

WArrior WednesdayOne of our most successful initiatives for keeping campus green and gold was Warrior Wednesdays. Each week, students, faculty and staff were encouraged to show their spirit by wearing Wayne State apparel. Students without any Warrior gear were eligible to turn in T-shirts from other colleges in exchange for Wayne State gear.

Warrior Wednesdays helps students unload other college T-shirts in exchange for Warrior apparel.

Sponsored by the WSU Bookstore

10:30 A.M. • WEDNESDAY, FEBRUARY 5 STUDENT CENTER BUILDING SOUTH LOBBY

While supplies last.

TRADE

for aWARRIOR TEE!

anoth er SCHOOL'S SHIRT

free

trade_tee_flyer.indd 1 1/10/14 1:24 PM

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25

Presidential CommunicationsPresident M. Roy Wilson is committed to connecting with the Wayne State community. The quarterly “Perspectives” email newsletter keeps all Warriors aware of the research, development and success stories happening here. Our office also works closely with President Wilson to draft speeches, emails and other correspondence to tell people on and off campus about the great work occurring at Wayne State.

Speeches, emails and a quarterly e-newsletter help keep President Wilson engaged with the Wayne State community.

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Wayne State University — Marketing and Communications — 2014

26

Filming on campusThis year, our campus was featured in several films, commercials and television programs. Detroit Lion Joique Bell — a Wayne State alumnus — and Tiger great Miguel Cabrera filmed projects here. MSNBC’s Morning Joe highlighted Detroit’s resurgence from campus — cohost Mika Brzezinski even donned a Wayne State fleece. And Warner Brothers used several of our facilities for its upcoming film, Batman v. Superman. These productions provide national exposure and brought in approximately $75,000 in revenue.

Top left: Alumnus and Detroit Lion Joique Bell visits campus with NFL Films.

Top right: Detroit Tiger Miguel Cabrera filmed a commercial with Chrysler that aired in September.

Bottom left: Morning Joe cohosts Mika Brzezinski and Joe Scarborough broadcast live from campus on Sept. 18.

Bottom right: President Wilson does his part for ALS by accepting the popular Ice Bucket Challenge.

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27

On-campus filming of the highly anticipated Batman v. Superman had Detroiters abuzz this summer.

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Wayne State University — Marketing and Communications — 2014

28

web and digitalOur website is the first interaction many have with Wayne State. We didn’t rest on our laurels following last year’s overhaul. We continue to keep our site fresh and informative, providing our community with the latest updates. We’ve experienced an increase of 32 percent in mobile sessions and a 21 percent increase in tablet sessions in September 2014 vs. September 2013.

The redesigned wayne.edu tells prospective students all about Wayne State and keeps current students in the loop.

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Wayne State University — Marketing and Communications — 2014

30

Social MediaWayne State has a strong presence on social media sites such as Facebook, Twitter and Instagram, where we don’t just speak to students — we interact with them. We keep WSU feeds fresh by updating content daily, and we follow students to stay apprised of pictures and comments about WSU. Best of all, if a student tweets about a problem, we’re often able to offer a real-time solution — such as who they can contact with questions about financial aid or housing.

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31

SPECIAL PROJECTSWe also support a variety of special university-sponsored projects. We advertised Wayne State’s participation in the Detroit Homecoming and placed signage throughout Mexicantown highlighting the Mort Harris Office for Adult Literacy’s various programs. We continued providing an insert in the Jewish News highlighting the work of Jewish students and faculty, and we’re the go-to source for anyone looking for communication and marketing support for events and programs.

Wayne State’s commitment to Detroit can be seen in the numerous projects supported throughout the city and the metropolitan area.

C

enter for Latino

and Latin American Studi

es

SEPTEMBER 13, 2014 | WSU COMMUNITY ARTS AUDITORIUM450 Reuther Mall, Detroit, MI 48202

Doors open at 6; Curtains open at 6:30First 100 guests receive free parking at WSU Parking Lot 31

Expect prizes and surprises!

Ticket sales through brownpapertickets.com/event/802398

Contact [email protected] for more information

featuring

TRIO LOS REALES DE COLIMA

BALLET FOLKLORICO MOYOCOYANI IZEL AND BALLET FOLKLORICO RAICES MEXICANAS DE DETROIT

BEATRIZ MONTESMistress of Ceremonies

Dr. Ghannam’s Family & Cosmetic Dentistry

Buena Vida Pharmacy

Sponsors

HARRIS LITERACY PROGRAM

Exterior signage

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Wayne State University Board of GovernorsDebbie Dingell, chair, Gary S. Pollard, vice chair, Eugene Driker,

Diane L. Dunaskiss, Paul E. Massaron, David A. Nicholson, Sandra Hughes O’Brien, Kim Trent, M. Roy Wilson, ex officio

Macomb Daily, Detroit Free Press, 10/2 Wayne State’s new technology education center

in Warren formally dedicated

Detroit Free Press, Detroit News, Crain’s Detroit Business (updated), WDET-FM, WDIV-TV, ClickonDetroit.com, WJBK Fox 2, WXYZ-TV, WXYZ.com, WWJ-AM, Miami Herald (Miami, Fla.), The Wichita Eagle (Wichita, Kan.), The Washington Times (Washington, D.C.), Mlive, CBS Detroit, dbusiness, MITechnews, 7/16 Ilitches donate $8.5 million to Wayne State

University

The New York Times, 1/22 How inactivity changes the brain

TIME, 3/7 Daylight Saving: How to spring forward without

falling behind on sleep

Detroit News, WXYZ-TV, Crain’s Detroit Business, Houston Chronicle, San Francisco Chronicle, 7/8 Wayne State gets $1.3M grant to address

Detroit’s structural racism

Detroit Free Press, Detroit News, Crain’s Detroit Business, WDIV-TV, ClickonDetroit, 11/22; WJR-AM, Deadline Detroit, Curbed National, 11/23 Wayne State approves $60M retail-residential

complex for Midtown

WLS-TV (Chicago), KONG-TV (Seattle), 11/20; WABC-TV (New York), 11/21 Katie show visits Wayne State to help Alternatives

for Girls fill Christmas lists

WXYZ-TV, 9/11 Wayne State University celebrates remodeled

Student Veteran Resource Center

National Journal, 6/17 How Michigan universities and businesses

teamed up to save a faltering state

ABC News, 4/8 Spinal cord shock helps paraplegic move legs

MSNBC (2 clips), Crain’s Detroit Business, WWJ-AM, WDET-FM, 9/18; Detroit Free Press, 9/17 MSNBC’s Morning Joe comes to Detroit

WSU In The News