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Marketing Action Solutions
Focus on Your Customers, Not Your Marketing Operations
Marketing teams have no shortage of creative ideas for engaging customers – when they get a break from campaign management’s finicky fundamentals: managing lists, integrating multiple sources of online and offline information, tracking customer behaviors and integrating direct mail, email, telemarketing and social media communications.
Partner with PNT and enjoy the benefits of profitable customer-centric marketing strategies, informed by fact-based acquisition/retention opportunities, easily and efficiently. Liberate your marketing talent to be more responsive – and more effective. Focus on your customers, not your marketing operations, to:
> Increase marketing tempo and ROI> Speed customer offerings to market in days instead of weeks> Deftly engage customers across multiple programs instead of struggling to handle one at a time > Profoundly improve transparency, ease and value of your auditing and reporting
Imagine That:
Marketing Execution
without Headaches.
58 percent of CMOs identified Customer Experience as the metric that will matter most by 2015. —IBMChiefMarketingOfficerSurvey,2011
> Our SOluTIONPNT developed a segmented database of existing credit card customers most likely to be interested in a checking product, supporting multiple cross-sell programs rolled out through multiple marketing channels.
> THE CHAllENgE A major US retail bank sought to develop an online customer acquisition strategy in four new US markets.
CASE STudY: Customer Segmentation Boosts Acquisition — Adds $7.5MM in Annual revenue
> THE rESulTSOur client acquired 18,300
new clients with annualized revenue of $7,500,000, at a cost of $150 per client, achieving ROI of 273%
Marketing Insight Solutions
Integrate your end-to-end marketing operations. Our broad technical expertise, deep database
marketing knowledge and powerful analytical tools will help you integrate database analytics, offers,
closing, response tracking, fulfillment and customer crediting, auditing and reporting.
List & Data Management: Industry-leading, integrated list integrity solutions, including merge/purge, deduplication, match/append, householding, data hygiene, geocoding and regulatory compliance – plus data and insights you need from sources such as D&B, Donnelley and Experian
Offer Qualification & Fulfillment with Our Customer Acquisition & Retention Engine (CARE) SolutionTM: Create, fulfill and track multiple, unique and complex offers based on customer behaviors – continuously improve your Customer Intelligence for more
profitable results
Program and Campaign Support, Analytics and Reporting:Measure marketing and sales force effectiveness, incent staff properly and improve business development strategies through feedback
Partnership, Not a Package
The greatest advantage PNT offers our clients is a consultative, collaborative partnership.
We don’t install off-the-shelf software and wish you luck as we walk away. Rather, we take our clients’
unique business objectives as our own, design solutions to meet them, and stay with clients through
the nitty-gritty of operational execution.
ThE RighT PARTnER Don’t settle for just another packaged product when you could achieve the enhanced performance that comes when you get advice — along with the tools and solutions attuned specifically to your customers — from the experts at PNT
Only PNT offers end-to-end campaign management capabilities to ensure a best-in-class customer experience. From targeting to selection through fulfillment, auditing, tracking and reporting, we’ll
handle the operational complexities of offer management, integrating seamlessly with
your in-house systems.
PNT has been the most efficient, reliable partner I have
worked with. I have managed departments at Fortune 100
and Higher Education institutions.I highly recommend
their services and hope to partner with them again.
—Christopher Childers, SeniorExecutiveDirector,ValparasioUniversity
888.PNT.2210 | [email protected]
PNT Marketing Services helps clients grow by transforming Customer Intelligence into strategies for forging deeper, more
profitable, and longer-lasting customer relationships. As a result, PNT has been distinguished for four years as a member of
the Inc. 5000, the fastest growing privately held companies in America. PNT’s solutions range from our Customer Intelligence
Assessment™, to our Customer Dynamics™ actionable marketing insights, to CARE™ (Customer Acquisition and Retention
Engine) our offer and fulfillment tool.
PNT MARKETING SERVICESTM | All Rights Reserved 2012
MArkETINg PArTNErSHIP: Core Strengths Comparison
Marketing ActivitiesMarketing Agency /
Internal Marketing TeamPNT Marketing
Services
Creative Development
Strategic Targeting
Outbound Customer Communications
Mail House Management
Customer Intelligence Assessment™
Database Build and/or Enhancement
Database Analytics: › Segmentation › Acquisition & Cross-sell › Retention & Attrition › Channel Mix Optimization › Profitability & Pricing
Tactical targeting
End to End Campaign Execution: › List & Data Management › Offer Qualification & Fulfillment › Sales & Customer Service Support › Offer & Campaign Analytics › Tracking & Reporting
Our SOluTIONS IN ACTION, PNT HAS:
> Supported thousands of successful promotional offers targeted to millions of customers over the past ten years
> Given away well over $100 million in incentives
> Acquired hundreds of thousands of new relationships for clients
> Increased the value of customer relationships by hundreds of millions of dollars
> Increased enterprise value by over $1 billion
