Upload
randomacca
View
42
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Technology makes us a
Marketing Tool, Demographic
and Target
Introduction
Technology revolution
In this information age, technology is everywhere and almost everyone are relying on
them for their everyday life
Technology has replaced and replacing almost everything, shopping, education,
entertainment, banking even to discover new thing it can be done through your
smartphone
Because of this
Almost every business now uses online media to promote their business.
Through their own website to having dedicated Facebook page, LinkedIn profile and twitter account
They rely on online advertisements
Most company want to learn about their consumers habits for their business benefits
By tracking their purchase history
Their search keywords on their websites
Tracking their movement a crossing their website
Data Mining
Definition (Reference.com)
The process of collecting, searching through, and analyzing a large amount of data in a database, as to discover patterns or relationships
By collecting and analyzing, The companies can predict the consumer needs and they can improve their marketing strategies
More and More people Start to
shop online
Google is one of most popular and advanced search engine.
Most of Google revenues come from Paid online advertisement
Because many people spend their day on internet, Online advertisement
became more effective
Most of Google product such as Google+, Gmail And YouTube track your
online habits and activities and provides relevant advertising and relevant
search results based on your online habits
The Advantage and Disadvantage of Google
Life easier on the Internet
Relevant and more accurate search results
Online shopping recommendation based on your online habits
Privacy
Going overboard and logging sensitive information about the client
Misuse of information
Data are not always accurate, there is a chance for false accusation
Amazon and EBay
Most Business collect data by tracking account activity.
They also track your browsing activity through their website
By analyzing consumers collected data, marketing organizations can determine
or can predict the consumer shopping habits, by doing this the company can send out flyers or promotions that specifically target the consumers shopping
habits
The Advantage and Disadvantage of Online Stores
The company understand more about impact on sales, customer satisfaction, product
sales and identify new merchandising opportunities
By analysing the purchase history, Its allow the company to recommended and
promote similar products
Breach of privacy
Sharing the collective information with other companies
Misuse of the collective information
Retail Stores
Most Business collect data by tracking point-of-sale records of customer
purchase and prepaid credit card
Security cameras and Spy cameras
Smart phone tracking based on Free Wi-Fi networks, which can be used to locate the consumer moment across the store
Light sensors to monitor customer activity through out the store
The Advantage and Disadvantage of Retailer
More Secure environment
Anti-Theft protection
Accident and injury Prevention
By analysing the collected data company can use to improve their customer satisfaction and
their needs
Tracking and logging unnecessary and sensitive information about the consumer
Misuse of the collective information
Sharing the information with other companies without the consumer knowledge
Conclusion
Technology is part of our everyday life, we rely on them for everything. I believe every one
should have an understanding about what we should share and what we should keep to
our self.
Even without our knowledge we already shared many information through data mining.
Being a consumer you are already a target for marketing. Its have its advantages and
disadvantages.
Reference
Kang C. (2012, January). Google announces privacy changes across products; users can’t opt outRetrieved from http://www.washingtonpost.com/business/economy/google-tracks-consumers-across-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html
Komando k. (2013, November). Q&A: how can I stop advertisers from tracking me online?Retrieved http://www.usatoday.com/story/tech/columnist/komando/2013/11/15/advertisers-online-siri-ios7/3507967/
The Associated Press. (2013, November). Consumer behavior aggressively tracked this seasonRetrieved from http://www.cnbc.com/id/101235143
Reference
Agheyisi R. (2009, April). How does data mining work
Retrieved from http://mybibeat.wordpress.com/2009/09/15/how-does-data-
mining-work/
Weissman S. (2013, September). 15 Surprising Stats About Online and Mobile
Retail
Retrieved http://digiday.com/brands/15-retail-stats/
McKenzie K.R. (2014, January). Data Mining, It Ain’t All ThatRetrieved from http://theumlaut.com/2014/01/30/data-mining-it-aint-all-that/
Evans K. (2013, October). 65% of U.S. shoppers will browse online and buy in store
over the holidays
Retrieved from https://www.internetretailer.com/2013/10/07/shoppers-will-
browse-online-and-buy-store-over-holidays