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What is Online Marketing?• Online Marketing is the marketing of products or services over the
Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale.
• Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model.
Types of Internet marketing are :
Search Engine Optimization
Social Media Marketing
Pay Per Click (PPC) Marketing
Email Marketing
Viral Marketing
Content Marketing
Methods and Channels
Search Engine Optimization• Brand promotion in target location or market.• Generate organic traffic through SEO.• Higher Brand Credibility• Definite Increase in Traffic• Take Your Business to the Next Level
Social Media Marketing• Social Media Can Reduce Your Overall Marketing Costs• Social Media Can Impact Your Organic Search Results• Social Media You Can Design Your Own Online Personality• Social Media Lets You Associate with Other Businesses• Customers Can Validate Your Business on Social Media• Social Media Lets You Gain the Competitive Advantage
Pay Per Click (PPC)• You have to pay for PPC ads.• You target certain words and then when those words are searched for on a search
engine such as Google your ad will appear. • But you do have to pay every time your ad is clicked on. • You need to make sure you do your homework and find out how to effectively use
PPC. • Otherwise you can easily lose a lot of money in a short amount of time. • But if you do learn how to use PPC effectively then you can make a lot of money just
as fast.
Email Marketing• Email marketing is promoting products through the use of email.• There are 2 main ingredients to an effective email marketing campaign.• They are to build a large list of people you can email and to write great
emails.• The emails should be packed with free value and they should move
people to buy what you’re trying to sell.
Viral Marketing• With regards to the Internet, this is the promoting of brands using all
forms of online digital advertising channels to reach consumers• This includes video channels, Internet Radio, mobile phones, display or
banner ads, digital outdoors, and any other form of digital media.
Content Marketing• Content marketing helps in market research.• Content marketing improves your PR strategy.• Content marketing helps beat your competition.• Content marketing helps counter negative reviews.• Content marketing generates sales more efficiently.• Content marketing improves your social media presence.• Content marketing helps you manage your online reputation.• Content marketing lowers advertising costs while increasing ROI.
Blogging• Yet another but important and crucial marketing trend that has brought
a huge aberration in our society.• Blogger was launched in 1999 by three friends. Blogging as an ardent
marketing tool has really blossomed in the last some years.• Businesses, companies and even superstar now use blogging system for
huge promotion.
Please have a look on blogging example:• http://www.gravitainfotech.com/blog/• http://gravitainfotech.blogspot.com/• http://gravitainfotech.wordpress.com/• http://gravitainfotech.tumblr.com/
Applying the AIDA Model for Online Marketing
A – AwarenessInitial point where your brand and/or business is recognized and
acknowledged.
I – InterestGenerating thoughts and discussion about your brand.
D – DesireCommunicate your messages through the use of social media and email
marketing.
A – ActionThe stage where the conversion is complete and back to the 'interest'
stage to retain them. Your website is responsible for this stage.
Marketing Strategies Pull Marketing:
• Websites and blogs are pull strategies.• Build websites & Blogs.• Company’s social media profiles.• long-term success.• the company tries to draw in customers through different kinds of
advertising, such as TV ads, online banner ads and social media.• Online banner ads, and radio and TV ads are other forms of pull
marketing.
Push Marketing:• Email Campaign.• Certain offers through your social media profiles.• Companies may push information and promotional material directly
to end users through email or fliers to generate demand.• Create an email database of potential customers and send them
product announcements and promotions directly.
Advantages of Online Marketing
One to one approach Cater to specific interests Different content by choice Geo- marketing Relatively inexpensive Global business Measuring statistics is easy Accountability
Disadvantag Illegal or unethical practices Physical demonstration and needs to be tangible Transparency Cost of Hardware
Internet Marketing in India – Challenges
Governance, laws and regulations Cultural issues Lack of technical infrastructure Marketing philosophies & channels Online shopping worries
• Fear factor• Unreliable delivery mechanisms• Credit card fraud and usage:
Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives
Companies grappling with the issue of whether to market via the Internet are already behind
Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods
Marketing Future
GRAVITA INFOTECH
A 27B, SHANTI PATH,
TILAK NAGAR,
JAIPUR - 302004
(RAJASTHAN) INDIA
TEL : +91-141-4057700, +91-141-4057783
FAX : +91-141-2621491
Email : [email protected]
Web : www.gravitainfotech.com
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