Market Equilibrium and Elasticity

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    Market Equilibrium and

    Elasticity

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    Short QuizSuppose the annual demand for nokia cellphone in the Philippines is

    described by the equation:Qd = 5. ! ".#P

    $here Qd is the number of nokia cellphones demanded per year %in millions&'hen P is the a(era)e price of a nokia cellphone %in thousand pesos&.

    Problem:a. $hat is the quantity of nokia cellphone demanded per year 'hen the

    a(era)e price of a nokia cellphone is P#5* $hen it is P+5* $hen it is P5*Make a demand schedule. %,pts.&

    b. Sketch the demand cur(e for nokia cellphones. %,pts.&

    c. -eteris paribus sho' 'hat happens to the demand cur(e )i(en anincrease in people/s income %#pt& a decrease in the price of cherry mobilecellphone %#pt&.

    d. 0f the price of a nokia cellphone is e1pected to increase ne1t year 'hathappens to its demand this year* Sho' it in a )raph %#pt.&

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    Short QuizSuppose the annual supply of nokia cellphone in the Philippines is

    described by the equation:Qs = #52".5P

    $here Qs is the quantity of nokia cellphone produced in the Philippinesper year %in millions& 'hen P is the a(era)e price of nokia cellphone .

    Problem:a. $hat is the quantity of nokia cellphone supplied per year 'hen the

    a(era)e price is P#5* $hen it is P+5* $hen it is P5* Make a supplyschedule %,pts.&

    b. Sketch the supply cur(e for nokia cellphone %3pts.&.

    c. -eteris paribus sho' 'hat happens to the supply cur(e 'hen the)o(ernment increases the ta1 for cellphone %supplier shoulders theta1& %#pt&.

    d. -eteris Paribus sho' 'hat happens to the supply cur(e 'hen inputprices increase %#pt.&.

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    Market Equilibrium

    • Market equilibrium: quantitydemanded equals quantity supplied

    Equilibrium Price %p4& is price at'hich quantity supplied = quantitydemanded %Qs=Qd&

    • Equilibrium Quantity %q4& is quantitycorrespondin) to equilibrium price

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    Market Equilibrium

    • i(en the demand and supplyequations ho' do you compute forthe equilibrium price*

    • Qd = 65 2 .5P•

    Qs = #" ! #.5P

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    Market 7isequilibrium

    • $hen price is set abo(e or belo' theequilibrium price there 'ill be asurplus or shorta)e of )oods.

    • E1cess Supply %Market Surplus& ! asituation 'here quantity suppliede1ceeds quantity demanded.

    • E1cess 7emand %Market Shorta)e& ! asituation 'here quantity demandede1ceeds quantity supplied.

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    Market 7isequilibrium

    • 8 market surplus 'ill pressure price to )odo'n. $hen price )oes do'n quantitydemanded )oes up and quantity supplied

    )oes do'n.• 8 market shorta)e 'ill pressure price to )oup. $hen price )oes up quantity demanded)oes do'n and quantity supplied )oes up.

    • 7urin) disequilibrium price 'ill either )o upor )o do'n until it reach the equilibriumprice

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    Shift in the Supply and 7emand-ur(e

    • Shift in the demand cur(e brou)ht by demandshifters

    • Shift in the supply cur(e brou)ht by supply shifters

    Elasticity• 0n economics 'e use the concept of

    elasticity to measure the sensiti(ity orresponsi(eness on one (ariable toanother.

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    Price Elasticity of 7emand

    • Measures the sensiti(ity of thequantity demanded to price.

    Percenta)e chan)e in the quantitydemanded brou)ht about by a #percent chan)e in price.

    • EQP = 9 chan)e in quantitydemanded

      9 chan)e in pricer

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    Price Elasticity of 7emand

    • ;or e1ample suppose that the price of a)ood is P#" the quantity demanded is 5"units. $hen the price increases to P#+

    the quantity demanded decreases to 35units. ;ind the price elasticity of demand.

    •Price Elasticity of 7emand is al'aysne)ati(e re

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    Price Elasticity of 7emandValue Classifcation Meaning

    " Perfectly inelasticdemand

    Quantity demanded iscompletely insensiti(e to price.

    et'een" and 6#

    0nelastic demand Quantity demanded isrelati(ely insensiti(e to price.

    6# >nitary elastic demand Percenta)e increase in quantitydemanded is equal topercenta)e decrease in price.

    et'een6# and6

    Elastic demand Quantity demanded isrelati(ely sensiti(e to price

    6 Perfectly elastic demand 8ny increase in price results inquantity demanded decreasin)to zero and any decrease inprice results in quantitydemanded increasin) toin?nity

     8        

     8        

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    E1ample

    • Suppose the price of potato is P#5and the quantity demanded is #""pcs. $hen the price increases to P+"quantity demanded is #5". $hat isthe price elasticity of demand*

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     Perfectly inelastic demandcur(e

    dprice

    quantity

    p

    qd"

    @Ed @="

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    E1ample of perfectly inelasticdemand*

    • $hat kind of )ood 'ill the demandstay constant 'hether price )oes upor do'n*

    • 0nsulinAdiabetics cannot buy lesse(en if price )oes up and if 0 'alkinto the pharmacy and see there is a

    sale on insulin as a non6diabetic 0don/t buy anyB

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     0nelastic demand cur(e

    d

    price

    quantity

    p

    "

    @Ed @= bet'een " and 6#

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    >nitary Elastic 7emand-ur(e

     q

    d

    p

    "

    @Ed @= 6#

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     Elastic demand cur(e

    d

    price

    quantity

    p

    "

    @Ed @= bet'een 6# and 6 8        

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     Perfectly elastic demandcur(e

    d

    price

    quantity

    p

    "

    @Ed @= 6 8        

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    Ce(enue and Elasticity

    • $ith an inelastic demand cur(e anincrease in price leads to a decrease

    in quantity proportionately smaller. Dhus total re(enue increases.

    ;i D l C -h $h P i

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    ;i)ure o' Dotal Ce(enue -han)es $hen Price-han)es: 0nelastic 7emand

    Copyright©2003 Southwestern/Thomson Learning

    Demand

    Quantity0

    Price

    Revenue = $100

    Quantity0

    Price

    Revenue = $240

    Demand$1

    100

    $3

    80

    An Increase in price from ! to 3 "

    " #ea$s to an Increase intota# re%enue from !00 to2&0

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    Ce(enue and Elasticity

    • $ith an elastic demand cur(e anincrease in price leads to a decrease

    in quantity proportionately lar)er. Dhus total re(enue decreases.

    ;i 3 D t l C -h $h P i

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    ;i)ure 3 o' Dotal Ce(enue -han)es $hen Price-han)es: Elastic 7emand

    Copyright©2003 Southwestern/Thomson Learning

    Demand

    Quantity0

    Price

    Revenue = $200

    $4

    50

    Demand

    Quantity0

    Price

    Revenue = $100

    $5

    20

    An Increase in price from & to ' "

    " #ea$s to an $ecrease intota# re%enue from 200 to!00

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    0ncome Elasticity of 7emand

    • 0ncome Elasticity of 7emand refers tothe sensiti(ity of the quantitydemanded for a certain product inresponse to a chan)e in consumerincome.

    • 0E7 = 9chan)e in quantitydemanded di(ided by 9 chan)e inincome.

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    E1ample• Suppose 'ith an income of P3""" per month you are

    consumin) #5" pcs. of ice cream. $hen your income'as increased to P,""" per month you are no'consumin) #F" pcs of ice cream. -eteris paribus 'hat

    is your income elasticity of demand*

    • Suppose 'ith an income of P+""" per month youare consumin) #"" pcs. of cloudG. $hen yourincome 'as increased to P5""" per month youare no' consumin) ," pcs of cloudG. -eterisparibus 'hat is your income elasticity of demand*

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    -ross6Price Elasticity of7emand

    • -ross6price elasticity of demandmeasures the responsi(eness of thequantity demanded for a )ood to achan)e in the price of another )oodceteris paribus.

    • -PEo7 = 9 chan)e in quantitydemanded for )ood H di(ided by 9chan)e in price for )ood I

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    E1ample

    • Suppose the quantity demanded for )ood His #"" 'hen the price of )ood I is P+" and'hen the price of )ood I is P" quantity

    demanded for )ood H is #5". -eteris paribus'hat is the cross6price elasticity of demand*• Suppose the quantity demanded for )ood H

    is #5" 'hen the price of )ood I is P+" and

    'hen the price of )ood I is P" quantitydemanded for )ood H is #"". -eteris paribus'hat is the cross6price elasticity of demand*

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    Price Elasticity of Supply• Price elasticity of supply sho's the responsi(eness of the

    quantity supplied of a )ood or ser(ice to a chan)e in its price.

    • EoS = 9 chan)e in quantity supplied di(ided by 9 chan)e in

    price

    • Suppose 'ith a price of P" a seller is 'illin)

    to supply 5"" pcs of roses and 'ith a price ofP35 a seller is 'illin) to supply #""" pcs ofroses. $hat is the price elasticity of supply*

    E1ample

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    o' to Make Iour 'n 7emand andSupply Equation

    • Suppose you are )i(en the follo'in)data:

    • P4 = #"• Q4 = #""• Eo7 = 6#.+5• EoS = ".F

    • $hat is Qd and Qs if price increases to#5*

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    Steps in Makin) your 7emand andSupply Equation

    • $rite the )eneral form of your 7emandand Supply equation.

    • >sin) your demand equation diJerentiate

    Q 'ith respect to P.• Multiply both sides 'ith PKQ.• Sol(e for the Lalue of b.•

    Sol(e for the (alue of a.• $rite your demand equation.•  Dhe same applies for your supply equation.

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    E1ample

    • i(en the data belo' make yourdemand and supply equation.

    • P4 = 5""• Q4 = #"""• Eo7 = 6#.5•

    EoS = ".5