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8/19/2019 Market Equilibrium and Elasticity
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Market Equilibrium and
Elasticity
8/19/2019 Market Equilibrium and Elasticity
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Short QuizSuppose the annual demand for nokia cellphone in the Philippines is
described by the equation:Qd = 5. ! ".#P
$here Qd is the number of nokia cellphones demanded per year %in millions&'hen P is the a(era)e price of a nokia cellphone %in thousand pesos&.
Problem:a. $hat is the quantity of nokia cellphone demanded per year 'hen the
a(era)e price of a nokia cellphone is P#5* $hen it is P+5* $hen it is P5*Make a demand schedule. %,pts.&
b. Sketch the demand cur(e for nokia cellphones. %,pts.&
c. -eteris paribus sho' 'hat happens to the demand cur(e )i(en anincrease in people/s income %#pt& a decrease in the price of cherry mobilecellphone %#pt&.
d. 0f the price of a nokia cellphone is e1pected to increase ne1t year 'hathappens to its demand this year* Sho' it in a )raph %#pt.&
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Short QuizSuppose the annual supply of nokia cellphone in the Philippines is
described by the equation:Qs = #52".5P
$here Qs is the quantity of nokia cellphone produced in the Philippinesper year %in millions& 'hen P is the a(era)e price of nokia cellphone .
Problem:a. $hat is the quantity of nokia cellphone supplied per year 'hen the
a(era)e price is P#5* $hen it is P+5* $hen it is P5* Make a supplyschedule %,pts.&
b. Sketch the supply cur(e for nokia cellphone %3pts.&.
c. -eteris paribus sho' 'hat happens to the supply cur(e 'hen the)o(ernment increases the ta1 for cellphone %supplier shoulders theta1& %#pt&.
d. -eteris Paribus sho' 'hat happens to the supply cur(e 'hen inputprices increase %#pt.&.
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Market Equilibrium
• Market equilibrium: quantitydemanded equals quantity supplied
•
Equilibrium Price %p4& is price at'hich quantity supplied = quantitydemanded %Qs=Qd&
• Equilibrium Quantity %q4& is quantitycorrespondin) to equilibrium price
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Market Equilibrium
• i(en the demand and supplyequations ho' do you compute forthe equilibrium price*
• Qd = 65 2 .5P•
Qs = #" ! #.5P
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Market 7isequilibrium
• $hen price is set abo(e or belo' theequilibrium price there 'ill be asurplus or shorta)e of )oods.
• E1cess Supply %Market Surplus& ! asituation 'here quantity suppliede1ceeds quantity demanded.
• E1cess 7emand %Market Shorta)e& ! asituation 'here quantity demandede1ceeds quantity supplied.
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Market 7isequilibrium
• 8 market surplus 'ill pressure price to )odo'n. $hen price )oes do'n quantitydemanded )oes up and quantity supplied
)oes do'n.• 8 market shorta)e 'ill pressure price to )oup. $hen price )oes up quantity demanded)oes do'n and quantity supplied )oes up.
• 7urin) disequilibrium price 'ill either )o upor )o do'n until it reach the equilibriumprice
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Shift in the Supply and 7emand-ur(e
• Shift in the demand cur(e brou)ht by demandshifters
• Shift in the supply cur(e brou)ht by supply shifters
Elasticity• 0n economics 'e use the concept of
elasticity to measure the sensiti(ity orresponsi(eness on one (ariable toanother.
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Price Elasticity of 7emand
• Measures the sensiti(ity of thequantity demanded to price.
•
Percenta)e chan)e in the quantitydemanded brou)ht about by a #percent chan)e in price.
• EQP = 9 chan)e in quantitydemanded
9 chan)e in pricer
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Price Elasticity of 7emand
• ;or e1ample suppose that the price of a)ood is P#" the quantity demanded is 5"units. $hen the price increases to P#+
the quantity demanded decreases to 35units. ;ind the price elasticity of demand.
•Price Elasticity of 7emand is al'aysne)ati(e re
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Price Elasticity of 7emandValue Classifcation Meaning
" Perfectly inelasticdemand
Quantity demanded iscompletely insensiti(e to price.
et'een" and 6#
0nelastic demand Quantity demanded isrelati(ely insensiti(e to price.
6# >nitary elastic demand Percenta)e increase in quantitydemanded is equal topercenta)e decrease in price.
et'een6# and6
Elastic demand Quantity demanded isrelati(ely sensiti(e to price
6 Perfectly elastic demand 8ny increase in price results inquantity demanded decreasin)to zero and any decrease inprice results in quantitydemanded increasin) toin?nity
8
8
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E1ample
• Suppose the price of potato is P#5and the quantity demanded is #""pcs. $hen the price increases to P+"quantity demanded is #5". $hat isthe price elasticity of demand*
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Perfectly inelastic demandcur(e
dprice
quantity
p
qd"
@Ed @="
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E1ample of perfectly inelasticdemand*
• $hat kind of )ood 'ill the demandstay constant 'hether price )oes upor do'n*
• 0nsulinAdiabetics cannot buy lesse(en if price )oes up and if 0 'alkinto the pharmacy and see there is a
sale on insulin as a non6diabetic 0don/t buy anyB
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0nelastic demand cur(e
d
price
quantity
p
"
@Ed @= bet'een " and 6#
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>nitary Elastic 7emand-ur(e
q
d
p
"
@Ed @= 6#
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Elastic demand cur(e
d
price
quantity
p
"
@Ed @= bet'een 6# and 6 8
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Perfectly elastic demandcur(e
d
price
quantity
p
"
@Ed @= 6 8
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Ce(enue and Elasticity
• $ith an inelastic demand cur(e anincrease in price leads to a decrease
in quantity proportionately smaller. Dhus total re(enue increases.
;i D l C -h $h P i
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;i)ure o' Dotal Ce(enue -han)es $hen Price-han)es: 0nelastic 7emand
Copyright©2003 Southwestern/Thomson Learning
Demand
Quantity0
Price
Revenue = $100
Quantity0
Price
Revenue = $240
Demand$1
100
$3
80
An Increase in price from ! to 3 "
" #ea$s to an Increase intota# re%enue from !00 to2&0
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Ce(enue and Elasticity
• $ith an elastic demand cur(e anincrease in price leads to a decrease
in quantity proportionately lar)er. Dhus total re(enue decreases.
;i 3 D t l C -h $h P i
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;i)ure 3 o' Dotal Ce(enue -han)es $hen Price-han)es: Elastic 7emand
Copyright©2003 Southwestern/Thomson Learning
Demand
Quantity0
Price
Revenue = $200
$4
50
Demand
Quantity0
Price
Revenue = $100
$5
20
An Increase in price from & to ' "
" #ea$s to an $ecrease intota# re%enue from 200 to!00
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0ncome Elasticity of 7emand
• 0ncome Elasticity of 7emand refers tothe sensiti(ity of the quantitydemanded for a certain product inresponse to a chan)e in consumerincome.
• 0E7 = 9chan)e in quantitydemanded di(ided by 9 chan)e inincome.
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E1ample• Suppose 'ith an income of P3""" per month you are
consumin) #5" pcs. of ice cream. $hen your income'as increased to P,""" per month you are no'consumin) #F" pcs of ice cream. -eteris paribus 'hat
is your income elasticity of demand*
• Suppose 'ith an income of P+""" per month youare consumin) #"" pcs. of cloudG. $hen yourincome 'as increased to P5""" per month youare no' consumin) ," pcs of cloudG. -eterisparibus 'hat is your income elasticity of demand*
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-ross6Price Elasticity of7emand
• -ross6price elasticity of demandmeasures the responsi(eness of thequantity demanded for a )ood to achan)e in the price of another )oodceteris paribus.
• -PEo7 = 9 chan)e in quantitydemanded for )ood H di(ided by 9chan)e in price for )ood I
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E1ample
• Suppose the quantity demanded for )ood His #"" 'hen the price of )ood I is P+" and'hen the price of )ood I is P" quantity
demanded for )ood H is #5". -eteris paribus'hat is the cross6price elasticity of demand*• Suppose the quantity demanded for )ood H
is #5" 'hen the price of )ood I is P+" and
'hen the price of )ood I is P" quantitydemanded for )ood H is #"". -eteris paribus'hat is the cross6price elasticity of demand*
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Price Elasticity of Supply• Price elasticity of supply sho's the responsi(eness of the
quantity supplied of a )ood or ser(ice to a chan)e in its price.
• EoS = 9 chan)e in quantity supplied di(ided by 9 chan)e in
price
• Suppose 'ith a price of P" a seller is 'illin)
to supply 5"" pcs of roses and 'ith a price ofP35 a seller is 'illin) to supply #""" pcs ofroses. $hat is the price elasticity of supply*
E1ample
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o' to Make Iour 'n 7emand andSupply Equation
• Suppose you are )i(en the follo'in)data:
• P4 = #"• Q4 = #""• Eo7 = 6#.+5• EoS = ".F
• $hat is Qd and Qs if price increases to#5*
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Steps in Makin) your 7emand andSupply Equation
• $rite the )eneral form of your 7emandand Supply equation.
• >sin) your demand equation diJerentiate
Q 'ith respect to P.• Multiply both sides 'ith PKQ.• Sol(e for the Lalue of b.•
Sol(e for the (alue of a.• $rite your demand equation.• Dhe same applies for your supply equation.
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E1ample
• i(en the data belo' make yourdemand and supply equation.
• P4 = 5""• Q4 = #"""• Eo7 = 6#.5•
EoS = ".5