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Mark Sears, Founder of Them Big Oak Trees gave an inspiring talk on going solo. Mark spent 13 years at Virgin group where he oversaw the strategic direction of the Virgin brand and provided brand support for the 200 established Virgin businesses globally by championing the special culture that makes Virgin unique. 18 months ago Mark decided to fly solo. He now works with brands and entrepreneurs helping them focus on growing purposeful brands that change things, for good. His unique take on brand building uses the principle of fieldwork to explore how natural systems and processes can provide the inspiration for growing future-proofed meaningful brands. Mark explained why he decided to leave a dream job to follow his passion and how you can grow your brand around the things that inspire you most.
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Trees in a woodland share a root system
When one tree is nutritionally deprived the other trees share nutrients to ensure the whole
system remains healthy
Transport and Travel
Leisure and Entertainment
Communica5ons
Money Health
Renewables
60 million customers worldwide
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#1 Most Admired Brand in the UK
SECTORS
COMPANIES
Brand
Run For The Hills
• Business as usual is broken
• The new change narratives leave me cold
• We need to balance our hi-tech and hi-nature lives
• Nature needs to become part of the zeitgeist
• I want more time in my two favourite creative mediums
Find Your Ecological Niche
Apply The 900 Year Rule
Plus ça change, plus c’est la même chose
Never Underestimate the Power of Play
“If I only scrape a living, at least it’s a living worth scraping. If there’s no future in it, at least it’s a present worth remembering”
Mickey Smith. The Dark Side Of The Lens
thembigoaktrees.com @searsio [email protected]
