Mark Logic User Conference Program 2008

8/14/2019 Mark Logic User Conference Program 2008

1/52


2/52

Copyright 2008, Cognizant Technology Solutions.

All Rights Reserved. *As of March 31st, 2008.

Were Cognizant.

With Cognizant as your global partner, you get a technology and industry

expert with the single passion of making your business stronger. You have

access to the best talent in the world: over 58,000* professionals working

in more than 40 global delivery centers. All dedicated to delivering the IT,

consulting, infrastructure, and business process outsourcing services you

need. Together, well build a lasting relationship that delivers the cost savings

and business results you want. Get the partnership your business deserves.

Get Cognizant at www.cognizant.com

Start Building Relationships Today!

Meet Our Team:Wednesday, June 111:30 PM - 2:20 PM

Learn How Building a Relationship with Us will

Enable You to Reach Beyond The "Long Tail" &Revamp Your Marketing Strategy From One - Size

Fits All to Serving The "Market of One".

_ _ _ _


3/52

W

ELCOM

E

Welcome Mark Logic User Conference 2008

Welcome to the Mark Logic User Conference. We are glad you are here and look

forward to spending some quality time together.We chose this years conference themeDiscovering Agilityin recognition of thefact that most of our customers are working to become more agile in how theydevelop products, in how they respond to changing user requirements, and in how theirorganizations cope with the vagaries of an uncertain future. We believe that MarkLogic helps organizations become more agile in all these dimensions and thus felt thatagility would be appropriate concept on which to center the conference.

This years conference will be bigger and better than ever before with 7 generalsessions, 34 breakout sessions, 3 tracks, 13 sponsoring partners, and countless hoursof effort spent on preparation to ensure the best content possible. Were also excitedto have a keynote address from illustrious Harvard Business School professor and

Enterprise 2.0 visionary, Andrew McAfee.

Youll get a special preview of MarkLogic Server 4.0an exciting upcoming release ofour core product which well present both in a general session and discuss in many ofthe technical track sessions.

Weve left ample time for networking during the event because we know that this isa major source of value in conference attendance. So please dont hesitate to stickaround at the breaks, attend the welcome reception, and in general mix it up with theother attendees.

We are a customer-centric organization and we are here to serve you. The vast majorityof our engineering, professional services, and executive staff are here at the event andavailable to discuss your issues.

Id like to thank our presenters for the work they have put into their presentations,thank our sponsoring partners for their support, and thank you for your attendance andparticipation.

Best regards,

Dave Kellogg

Chief Executive OfcerMark [email protected]


4/52


6/52


7/52


8/52

marklogicuserconf

erence2008

page

AGENDA-AT-A-G

LANCE

TUESDAY, June 10, 2008: Dedicated Day of Technical Training

8:00am 6:30pm Conference Registration Desk Open, Sutter Foyer

8:00am 8:50am Continental Breakfast, Sutter Foyer

9:00am noon Technical Training

noon 1 :30pm Lunc h Sponsored by HTC Glob al Serv ices, Pacic Terrace

1:30pm 4:30pm Technical Training (continued) Introduction to Mark Logic and Architectural Overview

4:30pm 6:30pm Opening Reception Sponsored by RSuite CMS, Spa Terrace

WEDNESDAY, June 11, 2008: User Conference Begins

7:45am 4: 00pm Conferenc e Registration Des k Open, Sutter Foyer

7:45am 8:45am Continental Breakfast Sponsored by Data Conversion Laboratory, Inc., InterContinental Foyer

9:00am 9:10am Conference Welcome and Overview

9:10am 10:00am Keynote Address: Carving a Niche in the Infrastructure Market, Dave Kellogg, Mark Logic CEO

10:00am 10:40am Mark Logic Product Vision

10:40am 11:00am Networking Break Sponsored by Flatirons Solutions, InterContinental Foyer

TRACK SESSIONS TRACK ONE TRACK TWO TRACK THREE

11:00am 11:50am Building a Publishing Platform

One Product at a Time

Introduction to MarkLogic Server How To Know When You Need an

XML Content Platform: Thoughts

From a Veteran DBA

noon 1:30pm Lunch Sponsored by Satyam Computer Services, Ltd., Pacic Terrace


1:30pm 2:20pm Content Syndication Using

MarkLogic ServerG Going Deeper with Advanced

Analytics

The Longest Tail: Serving the

Market of One

2:30pm 3:20pm Faceted Navigation with Bowkers

Aquabrowser

Doubling Down on

Dynamic Documents

Getting the Right Content to

Users: Search Strategies with

MarkLogic Server

3:20pm 3:50pm Networking Break Sponsored by Antenna House, Inc., InterContinental Foyer


3:50pm 4:40pm Three Steps to Documenting a

Safety Management SystemG Entity Tagging: Knowing the

Who, What and Where in

Content

Rapid Development of Content

Applications: Best Practices From

the Front Line

4:50pm 5:50pm Panel Discussion: Creating an Agile Content Development Culture

6:00pm 7:30pm Welcome Reception - Partner Network Pavilion Sponsored by Cognizant Technology Solutions, 5th Floor

Agenda-At-A-Glance

Agenda Key

TRACKONE: Applications

TRACKTWO:Technology Solutions

TRACKTHREE: Best Practices

Of special interest to our governmentcustomers

G


9/52

AGENDA-AT-A-G

LANCE

THURSDAY, June 12, 2008

7:00am 6:00pm Conference Registration Desk Open, Sutter Foyer

7:00am 8:15am Continental Breakfast Sponsored by Publishing Connections Inc., InterContinental Foyer

8:30am 9:30am Keynote Address: Enterprise 2.0 How Social Software Platforms Improve Innovation and Knowledge Sharing,

Andrew McAfee, Associate Professor, Harvard Business School

9:30am 9:45am Customer Innovation Awards Presentations: Acknowledging Stellar Best Practices

9:45am 10:00am Networking Break Sponsored by TEMIS, InterContinental Foyer

BREAKOUTS TRACK ONE A TRACK ONE B TRACK TWO TRACK THREE

10:00am 10:50am B2B Micro-Vertical Portals: Transforming

Traditional Print & Database PublishingG Geospatial Tagging:

Bringing Search

Down to Earth

The Digital Content

Environment from an

International Perspective

11:00am 11:50amG Discovering Content

in the Worldwide

Incidents Tracking

System (WITS)

Living Content: A Vision

for the Future of

Publishing

Exploiting Ofce and

OpenXML with MarkLogic

Server

Business Transformation

through Content Agility

noon 1: 30pm Lunch Spons ored by Tata Consultancy Services, Pac ic Terrac e

BREAKOUTS TRACK ONE A TRACK ONE B TRACK TWO TRACK THREE

1:30pm 2:20pmG Knowledge

Management Best

Practices in Support

of the Armys

Operating and

Generating Forces

The Knowledge Revolution

in Healthcare Engaging

Patients in the Process

Small to Large: Scalability

Lessons from a Growing

Deployment

Dynamically Integrating

Event Data to Model and

Analyze Business

Processes

2:30pm 3:20pm Accelerating New Product

Development at Elsevier

Implementing an Airborne

Intelligent Search at

United

G Keeping UsersInformed with Alerting

G Booz Allen HamiltonHigh Performance

Query Workow

3:20pm 3:50pm Networking Break Sponsored by JustSystems, InterContinental Foyer

3:50pm 4:20pm Conversation with the Founder and Chief Architect Christopher Lindblad

4:30pm 5:30pm Panel Discussion: Content Challenges of Social Media & User Generated Content

Evening at Leisure in San Francisco

FRIDAY, June 13, 2008

8:00am 10:00am Conference Registration Desk Open, Sutter Foyer

8:00am 9:00am Continental Breakfast Sponsored by Semantico, InterContinental Foyer


9:00am 9:50am A New Approach to Metadata IngestionG Leveraging Standards

with MarkLogic

Server

G Maximizing YourMarkLogic Server

Deployment

10:00am 10:50pm The Agile Product Recipe: MarkLogic, XQuery

and AJAX

10 Things Developers Will

Love About MarkLogic

Server 4.0

G Administration Tipsand Tricks

11:00am 12:00pm Mark Logic on MarkLogic: A Behind the Scenes Look at MarkMail, Kick It, MarkSpace and More...

12:15pm 1:00pm Closing Remarks and Box Lunch Sponsored by MuseGlobal, InterContinental Foyer


10/52

TRACKD

ESCRIPTIONS

marklogicuserconf

erence2008

page8

1. Business Applications Track:Driving Agility Within Your Organizatio

The Business Applications Track provides invaluable insight into how organizations like yours are driving

content agility. Hear directly from organizations through case studies, presentations, and discussions. You wcome away with an in-depth understanding of how others have addressed their content challenges and how t

are leveraging MarkLogic Server to:

Allow iterative development through a exible infrastructure

Find new sources of revenue

Improve content reuse

Simplify the custom publishing process

Drive decisions faster through better search and analytics

Manage and collaborate more efciently

Increase customer loyalty through user-centric interfaces

Enable an adaptive business models to respond to changing market demands

2. Technology Solutions Track:Delivering Agility Within Your Organizati

The Technology Solutions Track will explore in greater depth the Mark Logic platform and technology. Hear

directly from the Mark Logic engineering team on the latest in MarkLogic Server. You will get a sneak peak

at the upcoming release as well as demonstrations on existing capabilities. Through presentations and

discussions, you will come away with an in-depth understanding of the requirements, options, and possibilitie

to consider when formulating your strategy for managing, deploying, and delivering content. Topics in this tra

include:

Advanced analytics

Building alerting applications Entity extraction

Geospatial search

New product innovations

3. Best Practices Track:Practicing Agility With MarkLogic Server

The Best Practices track will provide you with invaluable insight on maximizing your MarkLogic Server

deployment. Join select industry partners, as well as developers, the professional services team, and the

product management team from Mark Logic to get an insiders view on optimizing your Mark Logic deployme

with tips, and tricks and how-tos from the gurus that know it better than anyone. You will learn about the man

aspects of managing, deploying, delivering content. Topics in this track include:

Search strategies

Navigation interfaces

Maximizing scalability

Deployment best practices

New product innovations

Best practices in prototyping

SharePoint and Ofce integration

Track Descriptions


11/52


12/52


13/52

SESSION

DESCR

IPTION

S

Track 2 IntroductiontoMarkLogicServer union squareJohnKreisa,Director,ProductMarketingandStephenBuxton,Director,ProductManagement,MarkLogic

MarkLogic Server is the foundation for a wide range of powerful content applications. In this technical

session you will get a peak under the hood of MarkLogic Server to understand what makes it such a greatplatform for building XML based applications. This is a excellent way to set your technical foundation

before digging into the rest of the sessions at the conference.

Track 3 HowtoKnowWhenYouNeedanXMLContentPlatform:ThoughtsfromaVeteranDBAsutterMikeBowers,ICSEIMDatabaseEngineer,TheChurchofJesusChristofLatter-daySaints

If you are deploying content applications to your customers, there are some difcult yet critical decisions

to be made around the solution architecture. This presentation provides lessons learned from real-life

projects that use Oracle database and MarkLogic server. We will discuss topics such as when to put

XML in a relational database, and when to put relational data in an XML content platform. We will alsodiscuss the pros and cons for structuring XML documents in different XML formats, such XHTML, DITA,

DOCBOOK, and custom schemas.

1:30pm2:20pm

Track 1 ContentSyndicationUsingMarkLogicServerintercontinental ballroomTomMasciovecchio,DirectorofPublishingSystemsatSimon&Schuster

Simon & Schuster, a part of the CBS Corporation and a global leader in the eld of general interest

publishing, saw the business challenges on the horizon: how to sell more books, support and increase

their authors success, and increase brand awareness. To get beyond these challenges, Simon & Schusterundertook the creation of a Digital Warehouse with the goal of using digital media to elicit excitement

about their books and authors. Hear how Simon & Schuster deployed MarkLogic Server to collect and

syndicate content to the Digital Warehouse.

Track 2 G GoingDeeperwithAdvancedAnalyticsunion squareIanSmall,SeniorVicePresidentandGeneralManager,MarkMail

Have you ever wanted to ask the question What does my content look like? MarkLogic Server can

help you characterize and understand your content. Whats more, MarkLogic Server can perform those

characterizations on the y, letting you examine and explore your content from countless viewpoints.

With a deeper understanding of your content (e.g. How are diseases and symptoms mentioned togetherin this set of documents?) you can choose the right way to exploit it for maximum impact. This session

will review existing capabilities and demonstrate new functionality that will be available in the MarkLogic

Server 4.0 release supporting interactive analytics.


14/52

marklogicuserconf

erence2008

page2

SESSION

DESCR

IPTION

S

Track 3 TheLongestTail:ServingtheMarketofOnesutterMichaelR.Harris,VicePresident,Information,Media&Entertainment,CognizantTechnologies

Consumers want customized content delivered in preferred formats and/or channels. Many leverage Web

2.0 and social networking tools that combine pieces of purchased media to create personalized mediaproducts. As a result, content producers must increase their operational agility to meet consumers desires.

Many media and entertainment companies have already seen the power of the Long Tail media products

with niche appeal can rival the bottom line performance of best sellers and blockbusters. Mr. Harris will

explain how a central XML repository is the key enabler for content producers to offer access to relevant

content and metadatanot just textual content but rich media as wellin one searchable system.

2:30pm3:20pm

Track 1 AquaBrowser:AVisualSearch&DiscoveryFront-endforMarkLogicSystems

intercontinental ballroomTacoEkkel,DirectorofDevelopment,MedialabSolutionsBVAquaBrowser provides visual faceted search solutions for organizations that have or want to build a

search and discovery application, or anyone who publishes large collections of scholarly work that needs

to be searched. Now, Mark Logic customers can use AquaBrowser as an integrated search and discovery

interface on top of MarkLogic. In this presentation, you will see how AquaBrowser can help you attain a

fast time to delivery of a world class, compelling search and discovery front-end to your content.

Track 2 DoublingDownonDynamicDocumentsunion squareMaryHolstege,LeadEngineer,MarkLogic

Dynamically reusing document parts at any level of granularity enables your organization to controland standardize information and makes people more productive because they do not need to recreate

content. Learn how to use the new functionality in MarkLogic Server 4.0 to dene, create, search and

deliver dynamic documents which reference shared components. This enables a DITA-like approach to

authoring and reusing content.

Track 3 GettingtheRightContenttoUsers:SearchStrategieswithMarkLogicServersutterKellyStirman,Director,BusinessDevelopment,MarkLogic

Does your application need to deliver documents or precise information that addresses the needs of

your users? With the powerful search capabilities in MarkLogic Server, you can address both by providing

users with search functionality which is both fast, precise and multi-grained. You can also dynamically

deliver documents, pages, images, captions, gures any granularity of information along with its full

context. In this session you will learn the technical details about how you can fully leverage the search

capabilities of MarkLogic Server so that you can deliver answers, not links.


15/52

SESSION

DESCR

IPTION

S

3:50pm4:40pm

Track 1 ThreeStepstoDocumentingaSafetyManagementSystemintercontinental ballroomMurryChristensen,Director,LearningTechnologies,JetBlueAirwaysToday, airlines face mounting pressure to streamline their management and approval process for key

documentation such as ight operations. When agencies such as the FAA and DoD mandate new policies,

rapid integration of these changes is critical to airline safety and operational efciency. This session will

describe a solution for mission critical operations documentation that leverages off-the-shelf Microsoft

Ofce products, SharePoint and Word, with MarkLogic Server to deliver topical authoring, workow,

document assembly, and dynamic delivery capabilities.

Track 2 G EntityTagging:KnowingtheWho,WhatandWhereinContent union squareStephenBuxton,Director,ProductManagement,MarkLogicandAndyAgrawal,SeniorSoftwareEngineer,MarkLogic

Want to be build richer content applications? One way is to enrich your content. Combine the power of

entity extraction (nding people, places, things in free text) and the expressiveness of XML (markup

your content to indicate people, places, and things) in MarkLogic Server, and you can make search more

precise. Then you can apply next-generation analytics to tell you information that is locked inside your

content. This session includes an overview of entities, tips on using entities with MarkLogic Server and a

look at new functionality coming in the MarkLogic Server 4.0 release.

Track 3 RapidDevelopmentofContentApplications:BestPracticesFromtheFrontLinesutterChrisWelch,Consultant,MarkLogic

Organizations need agility to respond quickly to new challenges in a dynamic and rapidly changing market.MarkLogic Server provides the best platform to rapidly prototype new ideas and develop content

applications. In this session you will hear about the latest techniques for building applications using

XQuery and MarkLogic Server as well as walk away with practical tips and tricks that you can use to

improve development.

4:50pm5:50pm

General PanelDiscussion:CreatinganAgileContentDevelopmentCultureintercontinental ballroomModerator:MarcStrohlein,ChiefAgilityOfcer,Outsell

The speed of information creation and sharing is now measured on a daily or even minute by- minutebasis, and continues to accelerate. Users demand you deliver the exactly content they want, when they

want it, on their device of choice. Your organization must be nimble. Your products must be device

independent. What types of people, processes, and practices do you need to put in place to build an

agile culture? Join Marc Strohlein, Chief Agility Ofcer of Outsell as he leads what is sure to be a lively,

interactive panel discussion on creating an agile content development culture.

Session


16/52

marklogicuserconf

erence2008

page4

SESSION

DESCR

IPTION

S

THURSDAY, June 12

8:30am9:30am

General KeynotePresentation:Enterprise2.0HowSocialSoftwarePlatformsImproveInnovationandKnowledgeSharing

intercontinental ballroomAndrewMcAfee,AssociateProfessor,HarvardBusinessSchoolHarvard Business Schools Andrew McAfee was the rst to use the term Enterprise 2.0 to capture the

idea of applying Web 2.0 models of social networking software to enhance your content, empower your

users, and maximize the value of information throughout any organization. Whether you are a content

publisher, government agency, or large corporation, new approaches to how users communicate and

collaborate have the potential to signicantly improve peoples ability to nd information, arrive at

better answers, and improve efciency.

Youll hear how organizations can leverage emergent software platforms to extend the strong ties of

traditional teams by building on the strength of weak ties among a broader set of colleagues. Taking

advantage of both explicit user-generated content and implicit information created as users interact with

content, solutions built on Enterprise 2.0 principles let you better share information across distributed

government agencies, build communities around your vertical content, and get the most from your enterprisesinformation assets.

9:30am9:45am

General CustomerInnovationAwardsPresentations:AcknowledgingStellarBestPracticesintercontinental ballroom

At this years User Conference we are launching a program to highlight some of the most innovative

deployments of MarkLogic Server. Customer application submissions were done via the conference

website, and weve selected those that we believe represent best practices in content agility. Please join

us as we briey describe the key attributes of each implementation and recognize these customers fortheir vision in utilizing our products.

10:00am10:50am

Track 1 B2BMicro-VerticalPortals:TransformingTraditionalPrintandDatabasePublishingintercontinental ballroomChristopherSternberg,GlobalDirectorProductStrategy&Development,McGrawHill-Platts

McGraw-Hills Platts division has adopted a new digital strategy to realign its content with digital

resources to empower users to interact with its content directly over the web. In this session,

Christopher Sternberg, outlines the challenges and opportunities that this blue chip publisher faces whileimplementing micro-verticals into its portfolio. Sternberg previews McGraw-Hill Platts product and

strategy around LNG TraderNet, a unique product aimed at traders of liqueed natural gas and discusses

the McGraw-Hill Platts view on where digital publishing products are going in B2B verticals. A cannot miss

session for any traditional business looking to leverage new capabilities into mature segments.

Session

Session


17/52

SESSION

DESCR

IPTION

S

Track 2 G GeospatialTagging:BringingSearchDowntoEarthunion squareMaryHolstege,LeadEngineer,MarkLogic

Adding geospatial information to content can help organizations to deliver content in a geographic

context. See how MarkLogic Server 4.0 will help you better exploit geospatially tagged content with rapid

query and analytics capabilities. Well look at how to combine searches for points within regions on the

Earth with other content searches, and perform analysis of content that includes geospatial data.

Track 3 TheDigitalContentEnvironmentfromanInternationalPerspectivesutterRolfeSwinton,ChiefOperatingOfcerandFounder,CPIPublishingSolutionsandShrikantN.Pathak,PracticeDirectorforMediaandEntertainment,TataConsultancyServices

Industry innovators in Europe and Asia are generating new revenues through a variety of digital channels.

By transforming content for optimal re-use, international organizations are positioning themselves to

meet a new set of user expectations and demands. This presentation will cover how these companies are

leveraging content delivered through new channels including mobile technology and ebooks, as well ascreating smart bundle offers and streamlining the conversion process.

11:00am11:50am

Track 1-A G DiscoveringContentintheWorldwideIncidentsTrackingSystem(WITS)intercontinental ballroomTellyStroumbis,ComputerSystemsArchitectandTechnicalFellow,Boeing

Learn how Boeing delivers sub-second response times on queries against 10 terabytes of constantly

changing information leveraging MarkLogic Servers ability to quickly obtain analytics against content.

These analytics are derived from in-memory indexes, making queries for this information extremely fast.

Also see a demonstration of the Worldwide Incidents Tracking System (WITS) implementation on

MarkLogic Server. Boeing will discuss this prototype effort, share lessons learned and provide examples

of how MarkLogics content analytics are applied to provide auto-complete, tag clouds, faceted

navigation, and reporting capabilities.

Track 1-B LivingContent:AVisionfortheFutureofPublishinghowardJamesWonder,DirectorofEmergingTechnologies,AmericanInstituteofPhysics

In the Internet age content is no longer static. It is dynamic and continually growing. This has had an

affect on the publishing industry, and as a result there is a dependency upon new derivative products

and services based on dynamic, high pedigree content. For publishers to succeed in the future, it will

be necessary for them to be positioned to manufacture and continually enhance content of high quality

that meets the dynamic needs of the market. How is Web 2.0, 3.0, and beyond affecting the growth of

content? How do media organizations embrace these technologies to grow content? Hear how the

American Institute of Physics is actively working with the MarkLogic server to provide active, living

content to its customers ensuring future reuse.


18/52

marklogicuserconf

erence2008

page

SESSION

DESCR

IPTION

S

Track 2 ExploitingOfceandOpenXMLwithMarkLogicServerunion squarePeteAven,Engineer,MarkLogicandJustinMakeig,ProductManager,MarkLogic

Learn how the combination of MarkLogic Server and Microsoft SharePoint and Ofce 2007 powers

Dynamic Enterprise Publishing. Well show you how you can nd re-usable pieces of content, dynamically

build documents by leveraging the power of MarkLogic Server from within Microsoft Word. Then we will

show you how to seach, analyze and render, providing services for check-in, check-out, version control,

and approval.

Track 3 BusinessTransformationthroughContentAgility sutterMurtyNarayana,PracticeDirector,ContentManagementandStephenRyden-Lloyd,PracticeHead,MediaandEntertainment,SatyamComputerServices

Content agility enables organizations to rapidly respond to market change and emerging opportunity. In

this session, Satyam will discuss how agility can be built into XML content solutions and how business

transformation can be achieved through deployment of solutions built on the Mark Logic platform.Satyam, one of Mark Logics strategic global partners, has been providing integrated content technology

solutions built on MarkLogic Server to support content aggregation, management and distribution

notably to Web services and mobile platforms.

1:30pm2:20pm

Track 1-A G ApplyingMarkLogicServertoEnableKnowledgeManagementBestPracticesinSupportoftheArmysOperatingandGeneratingForcesintercontinental ballroomMarkUhart,CKM,CSCKMConsultantandProgramManagerfortheU.S.ArmyBattleCommand

KnowledgeSystem(BCKS),WarriorKnowledgeBase(WKB)Rapid knowledge discovery and transfer are essential to the Armys success in counterinsurgency and

stability operations. The Battle Command Knowledge System (BCKS) at Ft. Leavenworth, KS, (Wiki

BCKS) developed the Warrior Knowledge Base (WKB) content repository and content management

system to support the rapid transfer of explicit knowledge across 40+ BCKS professional forums and

a membership of over 100,000. Learn how the design of WKB search utility and content management

system using MarkLogic Server allowed BCKS to apply new processes and technology to accomplish their

mission. Many of these design principles and functional requirements can be applied in commercial or

non-government organizations (NGOs) working with the Department of Defense.

Track 1-B TheKnowledgeRevolutioninHealthcare:EngagingPatientsintheProcesshowardEtienneTaylor,CEO,ClinicalTrialsSemanticsIncorporated,basedatAmericanCancerSociety

Traditionally, science has provided knowledge to clinicians who have then passed it on to medical

patients. In an era in which your doctor may have thousands of other patients, we must empower patients

with information about their condition and give them the opportunity to discuss it with clinicians. A

successful search for a clinical trial involves getting enough information enough information about the

patient, and a spectrum of recruiting trials to produce a personalized clinical trial report a patient can

discuss with their doctor during an ofce visit.


19/52

SESSION

DESCR

IPTION

S

Track 2 SmalltoLarge:ScalabilityLessonsfromaGrowingDeploymentunion squareMichaelBlakely,PrincipalConsultant,MarkLogic

Content applications are a new and growing eld. Join us as we follow an application from prototype to

initial deployment to terabyte-scale growth. As the MarkLogic Server deployment grows from a singlehost to a cluster, we will discuss growth-related challenges and their solutions. In this session you will

learn about the ideas and considerations in play as a deployment grows.

Track 3 DynamicallyIntegratingEventDatatoModelandAnalyzeBusinessProcess sutterChristopherHouck,Ph.D.,VicePresidentofProductMarketing,OpenConnect

Traditional web analytics are based on simple predened reports that atten rich internet experience

down to relational data. OpenConnect transforms the user experience from full HTML capture to rich

XML events that describe the experience. Hear how OpenConnect uses MarkLogic Server to go beyond

delivering a simple user experience by combining these XML event documents into more complexprocess maps that examine multi-user workows and business processes. This process-centric BI

workow provides valuable business process analytics for our customers.

2:30pm3:20pm

Track 1-A XML2GOAcceleratingNewProductDevelopmentatElsevierintercontinental ballroomDarinMcBeath,DirectorofDisruptiveTechnology,Elsevier

Over the past decade, the products delivered by scientic publishers have evolved from hard-copy

journals to interactive, full-featured web sites offering their customers a rich, user-friendly research

experience. But, is the scientic publishing industry reaching a tipping point where their productswill once again evolve in response to the changing needs of their customers? This presentation will

explore how XML, XQuery and MarkLogic Server are being used within Elsevier to develop experimental

prototypes in preparation for this new generation of potential product offerings. In particular, we will

discuss and demonstrate two recently developed concepts based on XML2GO.

Track 1-B ImplementinganAirborneIntelligentSearchatUnitedAirlineshowardRitaSchaaf,AutomationManager,FlightOperations,UnitedAirlines,BradRix,Consultant,FlatironsSolutions,andColleenWhitney,Consultant,MarkLogic

United Airlines is in the process of deploying AirNet, our Electronic Flight Bag (EFB) technology on

our aircraft. A principal component of AirNet is the digital distribution and intelligent search of ight

operations manuals both on the ground and in the aircraft. Come see a demonstration of the ground-

based intelligent search solution and learn what went into its development. Well share with you the

business drivers, show you the key application features, review the project timeline, and discuss the

architectures and technologies of this highly successful joint development effort.


20/52

marklogicuserconf

erence2008

page8

SESSION

DESCR

IPTION

S

Track 2 G KeepingUsersInformedwithAlertingunion squareWayneFeick,LeadEngineer,MarkLogic

Do your users want to be alerted when relevant new content is available? In this session you will learn how

new capabilities in the MarkLogic Server 4.0 release will allow you to create an alerting application withMarkLogic Server, or add alerting to an existing application. You will understand how to allow users to

create and register rules that efciently alert them to new or updated content that matches those rules.

You will also learn how the same technologies can drive other activities like classication.

Track 3 G BoozAllenHighPerformanceQueryWorkow sutterRyanShevchik,TechnicalLead,BoozAllenHamilton

Learn how Booz Allen Hamilton integrated MarkLogic into a high performance query workow for a

15x increase in query performance. Topics will include large document transformation techniques, using

MarkLogic to populate a relational database, and large document updates.

3:50pm4:20pm

General ConversationwiththeFounderandChiefArchitectChristopherLindbladintercontinental ballroom

From the initial vision for what would ultimately become MarkLogic Server, to the underlying architecture

for much of the content in our upcoming release, Christopher Lindblads impact on the product and the

company has been immense. In this open discussion, Chris will take questions from the audience and

provide his thoughts on topics ranging from the history of the company to the fundamental principles

behind the servers design, and everything in between.

4:30pm5:30pm

General PanelDiscussion:ContentChallengesSocialMediaandUserGeneratedContentintercontinental ballroomAndrewMcAfee,AssociateProfessor,HarvardBusinessSchool

Wikis, blogs, del.icio.us, YouTube, ickr people interacting with content is the metaphor for Web 2.0,

Enterprise 2.0, and Publishing 2.0. Whatever you prefer to call it, it all comes down to allowing users to

personalize, collaborate, socialize, enrich, analyze, enhance, and interact with your content. Whether or

not you like it, you are no longer entirely in control of your content. What are the new rules of the game?

What are the challenges you face ensuring quality of your content? What are the adoption issues? How

do you get started with minimal disruption, and how will your organization measure success? What arethe opportunities to capitalize on building a loyal base of actively participating customers? Join our pane

moderator as he leads a thoughtful, interactive panel discussion on the challenges and opportunities

related to social media and user generated content. Panelists will be asked to share their views and

experiences on the content challenges they overcame and the new opportunities presented in deploying

and capitalizing on these exciting new digital platforms.

Session

Session


21/52

SESSION

DESCR

IPTION

S

FRIDAY, June 13

9:00am9:50am

Track 1 ANewApproachtoMetadataIngestionintercontinental ballroomArtZegarek,Director,DataArchitecture,Audible.com,LisaBos,CTOandJosephDavidyock,SeniorSolutionsEngineer,ReallyStrategies,Inc.

In 2007 Audible.com realized that it needed to drastically improve its tools and internal business

processes for metadata ingestion. The goals were simple: to signicantly improve the processing

speed and accuracy of incoming metadata. To Audibles business, this would mean quicker turnaround

and getting new titles up for sale faster. Hear how Audible leveraged Really Strategies and the RSuite

Content Management System, built on MarkLogic Server, to efciently improve metadata processing.

Track 2 G LeveragingStandardswithMarkLogicServerunion squareRonHitchens,SeniorEngineer,MarkLogic

Standards in software provide an open and agreed upon way for developers to interact with software,

and for applications to share data and interact with eachother. Mark Logic has long supported standardslike XML and XQuery to provide an industry-standard way to load, query, manipulate and render content.

In this session you will learn about new support for standards that will be in the MarkLogic Server 4.0

release and how you can take full advantage of those standards in your deployments.

Track 3 G MaximizingYourMarkLogicServerDeploymentsutterColleenWhitney,Consultant,MarkLogic

What do you need to think about when planning a MarkLogic Server deployment? What are some of the

key considerations with regards to maintenance, sizing, training and general care and feeding? How

should you plan for evolution and expansion? In this session you will learn practical information gathered

from Mark Logic eld personnel about how to plan for and manage your deployment as it grows andevolves over time.

10:00am10:50am

Track 1 TheAgileProductRecipe:MarkLogic,XQueryandAJAXintercontinental ballroomAlanDarnell,ProjectManager,ScholarsPortalProject,UniversityofTorontoLibraries

As users begin to interact with content in new formats including the semantic web and visualizations,

new products are being developed. This session will discuss how new products can be quickly developed

from a repository of content by tapping into library-wide initiatives around visualization and content

interactions.


22/52

marklogicuserconf

erence2008

page20

SESSION

DESCR

IPTION

S

Track 2 10ThingsDevelopersWillLoveaboutMarkLogicServer4.0union squareRonAvnur,Director,Engineering,MarkLogic

MarkLogic Server enables developers to build content applications. With each release Mark Logic

continues to improve the capabilities that facilitate application development. For example, features haverecently been added to assist in debugging, proling and tracing XQuery programs. In this session you wil

learn about 10 new enhancements available in the MarkLogic Server 4.0 release that will have a dramatic

impact on developers by reducing code complexity and speeding development. If you are a MarkLogic

developer this session is a must.

Track 3 G AdministrationTipsandTrickssutterPraveenKankanala,Engineer,MarkLogic

Administration of your MarkLogic Server deployment provides the necessary care and feeding needed

to keep your deployment humming along as it grows. In this session you will learn about the latest

administration capabilities that can make managing a deployment easier, more exible, and morepowerful. Along with demonstrating the administrative scripting features, well also delve into other tips,

tricks and enhancements that will help your deployment stay happy and healthy.

11:00am12:00pm

General MarkLogiconMarkLogic:ABehindtheScenesLookatMarkMail,KickIt,MarkSpaceandMoreintercontinental ballroomIanSmall,SeniorVicePresidentandGeneralManager,MarkMail,MarkLogic

While you know Mark Logic as a provider of the worlds leading XML content platform, we are also a

behind-the-scenes developer of content applications. In the past year, Mark Logic has launched twoexternally-facing content applications (MarkMail and Kick It), and one internal collaboration tool

(MarkSpace). All three make extensive use of MarkLogic Server capabilities and are fertile ground for

best practice learnings. In this session, well demo all three applications, explain their roots and show how

they have inuenced the ongoing development of MarkLogic Server. Well also give you a good look into

the MarkMail infrastructure and will conclude with a sneak peek into future functionality for this leading-

edge web application.

12:15pm1:00pm

General ClosingRemarksandBoxLunch

intercontinental ballroom

Session

Session


23/52


24/52

Youve begunyour search

with Google...

How wouldyou like to

complete it?

Partnering with the platform to deliver the right content now.


25/52

SPEAKER

BIOS


26/52

marklogicuserconf

erence2008

page24

SPEAKER

BIOS

Andrew McAfee

Andrew McAfee, the founder of the term Enterprise 2.0, joined the faculty of the

Technology and Operations Management Unit at Harvard Business School in 1998. His

research investigates how managers can most effectively select, implement, and use

Information Technology (IT) to achieve business goals. He was the recipient of a U. S.Department of Energy Integrated Manufacturing Fellowship for his doctoral research,

which focused on the performance impact of enterprise information systems such as

SAPs R/3.

His current work falls into two categories. The rst is an ongoing investigation of

why large-scale IT initiatives fail so often and what general managers can do to guide

these efforts to success; some results from this work have been published in a Sloan

Management Review Article. The second is a project to understand what kinds of multi-

company IT-based efforts succeed, and what impact new technologies such as Web

Services will have on competition and collaboration.

McAfee developed and teaches the MBA course Managing Information Technology. He

also teaches Executive Education courses, such as Delivering Information Services, the

Owner/President Manager Program, the General Manager Program, Extracting MaximumValue from Information Technology, and Senior Executive Program from the Middle East.

He was awarded a Doctorate in Business Administration at HBS in 1999. He also holds

dual MS degrees in Mechanical Engineering and Management from MIT as a Leaders for

Manufacturing fellow, and BS degrees in Mechanical Engineering and in Humanities from MIT

Prior to coming to HBS, Professor McAfee worked as a consultant in operations

management, advising clients in a range of industries including aerospace, consumer

electronics, white goods, and OEM electronics.

He continues to consult, primarily on helping companies formulate and execute IT

strategies and he speaks frequently to industry and trade groups. His new book on

Enterprise 2.0 will be published by Harvard Business School Press in late 2008.

Marc StrohleinChief Agility Ofcer, OutsellIn his capacity as Chief Agility Ofcer, Marc Strohlein is responsible for aligning and

optimizing Outsells employees, processes, and technology to produce better products

and services, while reducing time-to-market and development costs. Marc also supports

the analytic coverage and advisory services that focus on content software technology,

covering key technology developments affecting the information supply chain and its

impact on publishers, aggregators, and database providers.

Keynote Speaker

General Session Speaker


27/52


28/52

marklogicuserconf

erence2008

page2

SPEAKER

BIOS

Andrew FeitSenior Vice President of Marketing, Mark LogicAndy brings to Mark Logic more than 20 years of high technology marketing and sales

experience. Prior to joining Mark Logic, he served as chief marketing ofcer of Knova,

where he expanded Knovas presence in the customer service and support markets whileextending the companys reach across new markets. Before joining Knova, Andy was

senior vice president of marketing at Adomo, and prior to Adomo, he served as senior

vice president of marketing for Verity, Inc., where he was responsible for worldwide

marketing and product strategy for the companys full range of search, categorization, and

business process management solutions, generating more than $140M in annual revenues.

Previously, Andy held executive and marketing positions at Quiver, Inktomi, and Infoseek.

Andy holds a bachelors degree in chemical engineering from Tufts University.

Ron Avnur

Director of Engineering, Mark LogicRon Avnur leads the engineering team at Mark Logic that is responsible for the delivery

of MarkLogic Server as well as other product and R&D initiatives. Ron has over 10 years

of database and search engine development and has been working at Mark Logic since

the very early days giving him unique insight into MarkLogic Server. Prior to joining Mark

Logic, he worked on database and security systems where his focus has been on query

optimization and performance.

General Session Speakers


29/52

SPEAKER

BIOS

Andy AgrawalSenior Engineer, Mark LogicAndy Agrawal is a senior software engineer at Mark Logic, working in the server

development team. He obtained his Masters degree in Computer Science and

Mathematics from Carnegie Mellon University. He has over seven years experienceworking on enterprise software and XML, and was an employee of Oracle Corporation

prior to Mark Logic.

Pete AvenEngineer, Mark LogicPete Aven is an Engineer at Mark Logic, focused on the Open XML formats. Prior to Mark

Logic, he worked at Attensity, where he tackled the challenges of mining unstructured data.

Michael BlakelyPrincipal Consultant, Mark LogicMichael Blakely specializes in performance and scalability. His prior career includes

performance work at Netscape Communications, Silicon Graphics and PC Week (now

eWeek), as well as performance-related consulting engagements for numerous clients.

Lisa BosCTO, Really Strategies, Inc.Lisa serves as the CTO for Really Strategies, with primary responsibility for the RSuite

CMS product vision and engineering. Lisa is a recognized industry professional and an

expert in the design of XML-based content management systems. For many years, shemanaged Really Strategies consulting practice, providing guidance to publishers on

technology choices, workow engineering, and content design. Lisa is a co-founder of Really

Strategies.

Stephen BuxtonDirector of Product Management, Mark LogicStephen is a member of the W3C XQuery Working Group and a founder/member of the

XQuery Full-Text Task Force. Stephen is the co-author (with Jim Melton) of Querying XML

XQuery, XPath, and SQL/XML in Context, from Morgan-Kaufmann. Before joining Mark

Logic Corporation, Stephen spent 14 years at Oracle, most recently as Director of Product

Management for Text and XML.

Breakout Speakers (alphabetical listing)


30/52

marklogicuserconf

erence2008

page28

SPEAKER

BIOS


Murry ChristensenDirector of Learning Technologies, JetBlue AirwaysMurry Christensen has 20+ years of experience in solving the people-process-technology

equation. As JetBlue Airways Director of Learning Technologies in the central training

organization, JetBlue University, he applies the range of available and future technologiesto the knowledge management, learning and assessment needs of JetBlue. He has founded

and developed several advanced media production companies and maintains an active

program of research, writing and participation in learning industry associations. He is a co-

author of two books: Learning Rants, Raves and Reections and Lies About Learning.

Alan DarnellProject Manager, Scholars Portal Project, University of TorontoLibrariesAlan Darnell is Manager of the Ontario Scholars Portal Project. He has worked previously

as a programmer and librarian for various universities in Canada, including the University

of Toronto and the University of Alberta. Alan holds an MLIS from the Faculty of Libraryand Information Science at the University of Toronto.

Joseph DavidyockSenior Solutions Engineer, Really Strategies, Inc.Joseph joined Really Strategies, Inc. in July 2007 where he now works as a sales engineer

for RSuite CMS. The majority of his experience has been focused on designing and

developing J2EE systems for diverse sets of customers across a variety of sectors. He

is now enjoying the in-depth exposure to XML-related technologies as part of the Really

Strategies team. Before Really Strategies Joseph worked as a senior engineer, designing

a sales force automation system for Cavalier Telecommunications, and prior to that he

worked as an IT Consultant for IBM.

Taco EkkelDirector of Development, Medialab Solutions BVTaco Ekkel is Director of Development with Medialab Solutions BV, creator of

AquaBrowser Library, a search and discovery solution for libraries. In his role, he has

been responsible for innovation and product design, and overseen the growth of the

AquaBrowser technology platform into a tailored solution for a strongly growing number

markets. Taco holds an MSc in Computer Science from the University of Twente.

Wayne FeickLead Engineer, Mark LogicWayne Feick is member of Mark Logics server team. He has over 20 years of experience

developing software systems in a variety of areas, including operating systems,

distributed systems, network management and security, compilers, and debuggers.


31/52

SPEAKER

BIOS

George FlorentineVice President of High Technology Content and TechnicalPublishing, Flatirons SolutionsGeorge Florentine is the Vice President of High Technology Content and Technical

Publishing for Flatirons Solutions. George has over 23 years experience in thedevelopment and management of leading edge software products. His experience

delivering content management solutions encompasses all phases of the delivery process,

including the identication of business problems, requirements denition, product design,

implementation, maintenance, and support. George has worked in product management,

marketing and software development roles, and has helped solve some of our clients most

complex technical and business problems. George has a Bachelors of Science degree from

Massachusetts Institute of Technology.

Michael R. HarrisVice President of Information, Media & Entertainment,

CognizantAs Vice President and Practice Leader for the Information, Media & Entertainment

Industry Practice, Mike is responsible for leading strategy and business development,

sales, client delivery and the domain consulting build-out for the IME vertical. Mike is

recognized as a thought leader on eCommerce and emerging digital technologies and has

consulted with several earlier adopters and leaders, including Netscape, BroadVision,

Hong Kong Telecom, NetRadio and Geffen Records.

Ron Hitchens

Senior Engineer, Mark Logic

Ron Hitchens is a California-based computer geek whose career dates back to the discoera. His rst computer was a punched-card mainframe. The last one (so far) is a dual-core

MacBook Pro. Not just a good idea, its Moores Law. Ron has done a little of everything

but mostly concentrated on Java for the last several years as a consultant, author and

employee of failed startups. Ron joined Mark Logic in 2004 where he is a senior engineer

on the Server Team. Ron is the author of Java NIO (OReilly) and the recently released

Getting Started With XQuery (Pragmatic). Ron has spoken at JavaOne, SD West,

Javapolis and other industry conferences.

Mary HolstegeLead Engineer, Mark Logic

Mary Holstege has done standards work for many years, as an original member of theXML Schema working group and a long-time member of the XML Query working group.

She is co-editor of the XQuery Full-Text and XML Schema Component Designators

specications. She holds a bachelors degree in Mathematics and Linguistics from Pomona

College and a PhD in Computer Science from Stanford University.


32/52

marklogicuserconf

erence2008

page0

SPEAKER

BIOS


Christopher Houk, Ph.D.Vice President of Product Marketing, OpenConnectAs Vice President of Product Marketing, Dr. Houck is responsible for product strategy and

product management for OpenConnect. Before joining OpenConnect, Dr. Houck was Vice

President of Products for Nexgenix, a developer of advanced retail planning applications,where he was responsible for all aspects of product management, marketing and

development. Prior to Nexgenix, Dr. Houck served as Director of Solutions Marketing for

i2 Technologies where he drove the product roadmap, co-marketing activities and product

development.

Alex HumphreysDirector of Business Technology Services, OxfordUniversity Press, Inc.Alex Humphreys is the Director of Business Technology Services at Oxford University

Press, Inc. He oversees the implementation and management of customer-facing

technology platforms. He is responsible for the Mark Logic based publishing platform onwhich many of OUPs subscription-based websites have been built. An article he wrote on

the future of publishing was included in the collection Digital Media, published in 2005 by

Peter Lang.

Jason HunterPrincipal Technologist, MarkLogicJason Hunter is Principal Technologist with Mark Logic and heads development on

MarkMail.org. Hes the author of Java Servlet Programming (OReilly Media) and the

creator of the JDOM open source project for Java-optimized XML manipulation. Hes

also an Apache Member and served several years as Apaches representative on the Java

Community Process Executive Committee, and was an original contributer to ApacheTomcat.

Praveen KankanalaEngineer, Mark LogicPraveen is an engineer for Mark Logics product team. Prior to joining Mark Logic, he

obtained a masters degree in computer science from Stanford University. He holds a

bachelors degree in computer science from Johns Hopkins University.

John KreisaDirector of Product Marketing, Mark LogicMr. Kreisa has been working in high tech for over 17 years and is now leading product

marketing at Mark Logic. Prior to Mark Logic he spent more than 6 years with Business

Objects. There he held a number of corporate marketing positions including lead for the

corporate demo team and Director of Product Marketing for SaaS products. Mr. Kreisa

holds a bachelors degree in computer science from the University of Texas.


33/52

SPEAKER

BIOS

Justin MakeigProduct Manager, Mark LogicJustin Makeig is a product manager specializing in content-driven web applications

and enterprise search. Prior to joining Mark Logic, he managed the product lifecycleand user experience at troove, an enterprise search start-up. He has also worked in

the Quantitative Economics group at Ernst & Young, building interactive data analysis

applications.Justin holds an MBA from the University of California, Berkeley.

Thomas MasciovecchioDirector of Publishing Systems, Simon & SchusterThomas Masciovecchio has over 20 years experience in book and newspaper publishing.

As Director of Publishing Systems at Simon & Schuster, he is responsible for the editorial,

scheduling, and production systems that support the publishing process.

Darin McBeathDirector of Disruptive Technology, ElsevierDarin McBeath is Director of Disruptive Technology at Elsevier, where he is responsible

for researching new and emerging technologies and dening technical strategy. He

represented Elsevier on the W3C XML Query Full Text Working Group and on the

Medbiquitous Consortium Technical Steering Committee. For the past seven years, he has

focused on XQuery and the opportunities this technology will offer publishers.

Murty Narayana

Practice Director of Content Management, SatyamComputer ServicesMurty Narayana comes with more than 20 years of experience in IT having worked

with large organizations in public and private sectors in India and US. He helped

several Fortune organizations on their enterprise implementations for their content

management and business process management initiatives. Murty is currently managing

the Content Management (CM) practice of Satyam Computer Services, a leading

global business and information technology company, delivering consulting, systems

integration, and outsourcing solutions to clients in over 20 industries.

Shrikant N. Pathak

Practice Director for Media and Entertainment,Tata Consultancy ServicesShrikant N Pathak is Practice Director for Media and Entertainment at Tata Consultancy

Services (TCS). Shrikant was VP of Industry and Technology Practice for 27 years at Tata

Infotech, a Tata Group company merged with TCS in 2006. He played an integral role

catalyzing and spinning off subsidiary Exegenix whose product produces an automated

technology converting documents to XML and used by publishing customers worldwide.

Shrikant has a BS in Mechanical Engineering from BITS Pilani, India and an MS in Industrial

Engineering and Operations Research from Indian Institute of Technology Mumbai, India.


34/52

marklogicuserconf

erence2008

page2

SPEAKER

BIOS

Stephen Ryden-LloydPractice Head, Media & Entertainment,Satyam Computer ServicesStephen has worked in the publishing industry for more than twenty yearsfor Pearson,

Time Warner and HarperCollins. His roles included managing editor, IT manager anddirector of content management. For the last seven years he has worked as a consultant

to the M&E industry, having co-founded a niche consultancy subsequently acquired by

Satyam. Stephen is the practice head of Satyams media & entertainment consulting

group, a great advocate of Mark Logic and actively engaged in next generation ideas

around publishing process, people and delivering the technology solutions to support

change.

Rita SchaafAutomation Manager for Flight Operations,United Airlines

Rita Schaaf is the Automation Manager for Flight Operations at United Airlines.Schaaf is responsible for researching, designing and overseeing the deployment of

new technologies that improve operations, reduce costs, and enhance ight situational

awareness. Schaaf earned her B.S. degree in Computer Science and Business

Administration from Northern Illinois University. In 2005, Schaaf designed and

implemented a website for pilots that won an International Association of Business

Communicators Bronze Quill Award of Excellence.

Ryan ShevchikTechnical Lead, Booz-Allen HamiltonRyan has six years experience as a systems engineer, mostly focusing on high performance

databases. In his current role with Booz Allen Hamilton, he serves as a technical lead,responsible for integrating MarkLogic into the system workow. In his previous position,

Ryan led a team of database engineers responsible for the development of database

service within a SOA.

Christopher SternbergGlobal Director of Product Strategy & Development, McGraw-Hill PlattsChristopher Sternberg is the Global Director of Product Strategy and Development at

Platts, a division of McGraw-Hill. In his current role, Chris leads the implementation of

Product Management at Platts. He is responsible for portfolio management of 100+

products and services for the global energy complex. His key focus is to develop new

products, new markets, new clients and new business models by developing product

strategy, and executing change management campaigns.



35/52

SPEAKER

BIOS

Kelly StirmanDirector of Business Development, Mark LogicStirmans career spans over a decade in enterprise software and management consulting

companies, such as PricewaterhouseCoopers, GE Capital, and PeopleSoft. At Mark

Logic, Stirman is director of business development. He works with eld teams across thecompany to dene solutions and market strategy for industries such as Financial Services,

Aviation, Publishing, and Healthcare.

Telly StroumbisComputer Systems Architect and Technical Fellow, BoeingTelly Stroumbis is a Computer Systems Architect and Boeing Technical Fellow. He

designs and leads Java and Java Enterprise Edition development efforts and provides

technical support to numerous Boeing contracts and proposal efforts. Telly has spent

the last 3 years on tasks involving performance testing and software development using

the MarkLogic Server. These efforts leverage the power of XQuery and the MarkLogic

platform to bring content discovery and Web 2.0 features to applications.

Rolfe SwintonChief Operating Ofcer and Founder, CPIPublishing SolutionsMr. Rolfe Swinton is Chief Operating Ofcer and co-founder of CPI Publishing Solutions.

CPI is Europes leading book manufacturer, serving 3000+ publishers with turnovers

exceeding $900m, and provider of digital publishing services including BookBank.com.

Rolfe founded several venture-backed media and software companies including on-line

lm delivery, digital asset management, and mobile software. Rolfe has a BA from Yale

University, a M. Phil from University of Cambridge, and MBA from INSEAD where currently

an adjunct professor of entrepreneurship.

Etienne TaylorCEO of Clinical Trials Semantics Incorporated, based atAmerican Cancer SocietyEtienne Taylor is founder and CEO of Clinical Trials Semantics Inc. Prior to founding

Clinical Trial Semantics, Mr. Taylor was CEO of Advanced Clinical Trials where he led a team

of nancial and electronic payment system specialists in the development of a unique

digital currency payment scheme for the Treasury Department.


36/52

marklogicuserconf

erence2008

page4

SPEAKER

BIOS

Mark UhartCKM, CSC KM Consultant and Program Manager, U.S.Army Battle Command Knowledge System (BCKS), WarriorKnowledge Base (WKB)

Mark Uhart, LTC, USA-Ret., CKM, is a Computer Sciences Corp. (CSC) KnowledgeManagement Consultant working under contract on the Battle Command Knowledge

Systems (BCKS) Warrior Knowledge Base (WKB) pilot program. Mark is a retired Field

Artillery ofcer with 21 years active duty service in various command and staff positions.

Mark holds Certied Knowledge Manager (CKM) certications from the International

Knowledge Management Institute and the Knowledge Management Professional Society.

Mark has worked for Triple-I and CSC since 2006 as the program manager for the WKB

search utility, data asset repository and content management system, supporting over

100,000 U.S. Army Soldiers, Dept. of the Army Civilians, and Dept. of Defense contractors

Chris Welch

Information and Media Consultant, Mark LogicChris Welch is a Mark Logic Information & Media Consultant, based in New Jersey, and

has worked with publishers such as McGraw-Hill, Cengage Learning, Wolters Kluwer,

and American Lawyer Media. With eld experience architecting and building custom

publishing and vertical search & discovery products, he has a keen interest in development

tools and best practices to help companies deliver new products faster.

Colleen WhitneyConsultant, Mark LogicColleen Whitney is a Consultant at Mark Logic, where she works with customers to

develop content-rich web applications. She earned her Masters degree in Information

Management and Systems from the University of California, Berkeley. Her interestsinclude information design and architecture, information retrieval and information

visualization.

James WonderDirector of Emerging Technology, American Institute of PhysicsJames Wonder is the Director of Emerging Technology for the American Institute of

Physics and has a 24 year career in technology. Responsible for leading technical

development for all of AIP services including the premier service Scitationsm. He has

previous efforts on developing web 2.0 based interactive and highly available services. James

is a designer, programmer, systems administrator, and has worked with a wide variety of

platforms and vendors.

Art ZegarekDirector of Data Architecture, Audible.comArt Zegarek has been an IT Engineer for over 25 years. He has extensive experience with

data centric software solutions, business intelligence, and data warehousing. Art founded

and ran AHMG Consultants, an IT rm that specialized in assisting telecommunications

companies with their data warehouse and planning systems from 1995 through 2003.

Since 2005, Art has been Director of Data Architecture at Audible.com.



37/52


38/52

SPONSORS

marklogicuserconf

erence2008

page

Platinum Sponsor

Cognizant Technology Solutionswww.cognizant.com

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting and businessprocess outsourcing services. With more than 40 global delivery centers and 58,000 employees as of

March 31, 2008, we combine a unique onsite/offshore delivery model infused by a distinct culture of

customer satisfaction. A member of the NASDAQ-100 Index and S&P 500 Index, Cognizant is a Forbes

Global 2000 company and a member of the Fortune 1000. Visit us online at www.cognizant.com


39/52

SPONSORS

Gold Sponsors

Tata Consultancy Serviceswww.tcs.com

Tata Consultancy Services (TCS) is an IT services, business solutions and outsourcing organization

delivering real results globally. More than 35 of the largest Media and Entertainment companies in the

world trust TCS through the evolving market forces of Digitization, Convergence and their effects on new

media forms. TCS experience spans entire content value chain from creation to distribution, across

each sub-segment (print/publishing, lmed entertainment, broadcast/cable networks, music, advertising

and new media), and from IT services to Digital Media platforms.

Satyam Computer Services, Ltd.www.satyam.com

Satyam Computer Services Ltd. (NYSE: SAY) is a global IT consulting and services provider, offering arange of expertise aimed at helping customers re-engineer and re-invent their businesses to compete

successfully in an ever-changing market. More than 51,000 highly-skilled professionals in Satyam work

Onsite, Offsite, Offshore and Nearshore, to provide customized IT solutions for companies across several

industries. Satyams ideas and products have resulted in technology-intensive transformations that have

met the most stringent of international quality standards. Satyam Development Centers in India, USA,

UK, UAE, Canada, Hungary, Malaysia, Singapore, China, Japan and Australia serve 654 global companies,

of which 185 are Fortune Global 500 and Fortune US 500 corporations. Satyams presence spans 63

countries, across six continents.


40/52

SPONSORS

marklogicuserconf

erence2008

page8

Antenna House, Inc.www.antennahouse.com

Antenna House has been developing computer software since 1984 under the slogan of data usabilityand today is the recognized leader with XSL Formatter in providing XSL-FO software for formatting XMLdocuments for PDF and print output. Formatter is the most powerful XSL-FO software available and fullysupports the multilingual requirements for over 50 languages, including Chinese, Japanese, Hebrew, Arabic andThai. Formatter also supports MathML and complex document formatting. Over 1,000 companies, organizationsand government agencies use Formatter for their demanding document formatting requirements.

Data Conversion Laboratory, Inc.www.dclab.com

Data Conversion Laboratory (DCL) enables clients to migrate complex legacy content to XML based ontheir precise requirements; and understand/maximize their reusable content. With 25 years in business andexperience in most XML standards (like DITA, S1000D, DocBook, OpenPublish, and many more), we can makecontent conversion the easiest part of implementing or augmenting your XML system. When it has to be rightthe rst time, on-budget and on-schedule, DCL is the best option.

Flatirons Solutionswww.atironssolutions.com

Flatirons Solutions is a system integrator and longtime Mark Logic partner specializing in content management,digital asset management, and workow solutions for both commercial and government clients. Ourimplementations focus on content reuse (often leveraging standards such as DITA) and rich media delivery. Ourteam provides a full range of consulting, architecture and deployment capabilities, and has teamed with MarkLogic in a variety of industry verticals, including publishing and aviation.

Silver Sponsors


41/52

SPONSORS

Silver Sponsors

HTC Global Serviceswww.htcinc.com

HTC Global Services (HTC) is a leading global Information Technology (IT) and Business Process Outsourcing(BPO) solutions provider. Headquartered in Troy, Michigan, HTC has over 17 years of experience in providing ITand IT Enabled services to various verticals globally. HTCs portfolio of content services and solutions includesData Capture, Digitization and Data Conversion, Imaging and Document Management, Search and RetrievalTechnologies, Content Categorization, Workow and Business Process Management, Content Management,and Content Repository Integration. HTC designs and implements these solutions using its own frameworkof innovative technology components as well as third-party products. For more than 13 years, HTC has beenproviding these systems and services to Content Consolidators and Online Publishers, Academic and PublicLibraries, and other customers in the automotive, insurance and nance, education, and government sectors.

JustSystemswww.justsystems.com

JustSystems is a leading global software provider with a 27-year history of successful innovation in ofceproductivity, information management, and consumer and enterprise software. With over 2,500 customersworldwide and annual revenues over $110M, the company is continuing a global expansion strategy with itsnew enterprise software offering called xfy (pronounced x-e), and XMetaL content lifecycle solutions. Thecompany currently employs over 1,000 people. Major strategic partnerships include IBM, Bearing Point, Oracleand EMC.

MuseGlobalwww.museglobal.com

Muse partners with enterprise software companies, publishers, online media and business information serviceson an OEM basis to deliver the most timely and comprehensive content that their clients demand from thewidest range of federated content sources. Whether you need just a couple of content sources or thousandsof sources Muse will enable you to start building more powerful searchable information products and servicesnowusing the most effective system available today to federate and integrate content from whatever sourcesyou require.


42/52

SPONSORS

marklogicuserconf

erence2008

page40

Silver Sponsors

Publishing Connections Inc.www.pcipage.com

PCI distributes and implements a suite of products designed to deliver a complete content engineering solution,integrating editorial workow, content management, and industry-leading XML extraction and conversiontools. PCI is committed to serving the publishing industry with the companys various services and products toa current customer base that includes Time Inc., The McGraw-Hill Companies, Gannett Newspapers, The ChicagoSun-Times, Harcourt, Christian Science Monitor, CMPMedia LLC, and Zondervan.

RSuite CMS

www.rsuitecms.com

RSuite facilitates the creation, management, re-use and distribution of XML, media les, and other documentformats. RSuite offers a full suite of editorial and production capabilities along with powerful search andcontent packaging technologies. RSuite offers a click-and-drop workow administration interface and quicklyadapts to changing publishing environments. Whether you are managing one product or thousands, RSuite isarchitected to deploy quickly to see a return on investment in months, not years.

Semanticowww.semantico.com

Semantico is an award-winning company delivering e-publishing solutions for publishers and informationproviders. Our mission is to be the partner of choice in helping our clients realise the full potential ofinternet technologies for delivering digital information services. Our agile content delivery and subscriptionmanagement tools enable us to quickly build solutions for our clients. Our support and hosting operations arefully aligned with publishers requirements ensuring the ongoing success of the solutions we provide.

TEMISwww.temis.com

Founded in 2000, TEMIS is a leading provider of Corporate Text Mining and Text Analytics software solutionsfor the Enterprise. TEMIS addresses the unstructured data management needs of Corporations (Life Sciences,Publishing and Industry) and Governments, in environments where information processing is critical such asCompetitive Intelligence, CRM, Scientic Intelligence, IP Management or Quality Management. TEMIS solutionshelp thousands of users everyday gain immediate access to business critical information, using concepts andmeaning extraction, automatic classication and relationship representation, in order to reduce informationoverload. From the very beginning, TEMIS innovative technology has attracted major groups such as Novartis,Bayer Healthcare, Fournier Laboratories; a French afliate of Solvay Pharmaceuticals, Thomson Scientic, AFP,Springer Science & Business Media or Elsevier.

semantico

Innovations in Content Distribution


43/52

semantico

Word up.Realise the full potentialof digital channels with

Semanticos expert

e-publishing solutions

Information architecture

User interface design

System development

Access and subscription management

E-publishing consultancy

Training

Web analytics

Hosting and Support

Make Semantico your e-publishing partner. Contact [email protected] today.


44/52

Visit PCI in the Partner Pavilion and see how Scriba XML drivescomplex XML workflows with drag-and-drop simplicity.



45/52

About Mark Logic

Mark Logic Corporation is a leading provider of information access and delivery solu-tions used by publishers, government agencies, and other large enterprises. The com-

panys agship product, MarkLogic Server, is an XML content platform that includes aunique set of capabilities to store, aggregate, enrich, search, navigate, and dynamicallydeliver content. The company has two patents on its innovative technology, is privatelyheld, and is backed by Sequoia Capital and Lehman Brothers. To read the Mark LogicCEO Blog, visit marklogic.blogspot.com. To learn more about Mark Logic, or to down-load a free community edition of MarkLogic Server, go to www.marklogic.com.

ABOUTM

ARKLOGIC


46/52

marklogic2008

user

conference

page44

marklogicuserconf

erence2008

page44

NOTES

Notes


47/52

NOTES

Notes


48/52

marklogicuserconf

erence2008

page4

marklogic2008

user

conference

page4

marklogicuserconf

erence2008

page4

NOTES

Notes


49/52


50/52

SIXTH FLOOR -WelcomeReception

FIFTH FLOOR-GeneralSession/Breakouts

marklogic2008

user

conference

page48

marklogicuserconf

erence2008

page48

FLOORPL

AN

Sutter Foyer


51/52

FOURTH FLOOR-Lunch

THIRD FLOOR -Breakout

FLOORPL

AN


52/52

PLATINUM SPONSOR GOLD SPONSORS

SILVER SPONSORS


semantico