Marina Industry Survey Why are survey statistics important? Marina industry statistics are generally non- existent. Vital for the growth of the industry

Marina Industry SurveyWhy are survey statistics important?

Marina industry statistics are generally non-existent. • Vital for the growth of the industry (finding

investors outside of firms that typically invest in marinas/waterfront development)

• Vital to your own growth (gauging how your business performs against your peers)

Survey Topics

• Respondent profile – does this reflect the general population?

• Occupancy and Rates• Products/Services• Revenues and Expenses• Profit

National Perspective–gauge the overall health of the industry

• Region• Waterbody• Size/#of Slips• Ownership• Type of facility• Age of the

facility• Average boat

size

Respondent Profile

11%10%12%4%

2%

16%

7% 4%

34%

18% 16%

46%

21%

Respondent Profilewaterbody

Ocean-West Coast

16% Ocean-East Coast

32%

GreatLakes

11%Inland-West

7%Inland-Central

12%Inland-

East

23%

Respondent Profile (STATES)

Alabama – 1%Arkansas – 0.4%California – 13%Colorado – 1%Connecticut – 2%Delaware – 0.4%Florida – 15%Georgia – 2%Hawaii – 0.4%Idaho – 0.4%Illinois – 1%Indiana – 0.4%Kansas – 0.4%Kentucky – 0.4%Maine – 2%Maryland – 4%Massachusetts – 4%

Michigan – 4%Minnesota – 1%Missouri – 3%New Jersey – 3%New Mexico – 0.4%New York – 7%North Carolina – 5%Ohio – 2%Oklahoma – 1%Pennsylvania – 2%Rhode Island – 1%South Carolina – 4%Tennessee – 3%Texas – 5%Virginia – 5%Washington – 3%Wisconsin – 5%

States not represented:

AlaskaArizonaD.C.IowaLouisianaMississippiMontanaNebraskaNevadaNew HampshireNorth DakotaOregonSouth DakotaUtahVermontWest VirginiaWyoming

Respondent Profilefacility type

Marina (wet slips only)33%

Marina (wet slips/dry storage)

17%

Dry storage facility only2%

Boatyard (no slips/storage)6%

Boatyard (w/ slips/storage)42%

Slips/Storage onlyvs.

Service

52%48%

Respondent Profileownership

Municipal marina9%

County marina1%

State marina3%

Harbor/port district

1%State/national park concens-

sionaire1%

Private own-ership/multi-ple partners

16%

Private owner-ship/not family

owned18%

Private ownership/fam-ily owned

38%

Corporation/management

firm6%

Condominium marina4%

Yacht Club2%

Private

73%

Corporate

6%

Gov’t

15%

Other 6%

Respondent Profile size/# of slips

no slips/storage (boatyard only)5%

1 to 4914%

50 to 9916%

100 to 14912%

150 to 20011%

200 to 2499%

more than 25033%

Small-30%

Medium-32%

Large-33%

Respondent Profilefacility age

less than 5 years3% 6 to 15

years11%

16 to 20 years8%

21 to 30 years19%

more than 30 years58%

New-3%

Mid-39%

Old-58%

Respondent Profileaverage boat size

20 to 40 feet74%

41 to 60 feet21%

61 to 80 feet3%

81 to 100 feet1%

more than 100 feet1%

¾ majority

¼ mid-sized boats Megayacht market small %

Respondent Profilelargest boat size

less than 30 feet8%

30 to 40 feet19%

41 to 60 feet31%

60 to 80 feet15%

81 to 100 feet1%

101 to 200 feet24%

more than 200 feet2%

Questions?

OCCUPANCYCURRENT OVERALL RATE %

less than 50%8%

50 to 74%20%

75 to 84%19%85 to 94%

24%

95 to 99%14%

100%11%

no slips (boatyard only)4%

39% at mid-level

occupancy

GREAT!

38% at good

occupancy

OCCUPANCYCURRENT RATE %

(REGIONAL)

Overall West Midwest South Northeast

8%

2%

8%

11%

4%

20%21%

16%

25%

12%

19%

17%16%

20% 20%

24%

21%

26%25%

22%

14%

24%

16%

7%

18%

11%

14%

11%

6%

20%

less than 50% 50 to 74% 75 to 84% 85% to 94% 95% to 99% 100%

OCCUPANCY RATE % BY WATERBODY

Ocean-East Coast

Ocean-East

Coast

Ocean-W

est Coast

Great L

akes

Inland-West

Inland-East

Inland-Central

11%5%

12% 9%

24%

24%16%

12%

21%

14%

16%18% 12%

19%

26%

18%

22%26% 32%

12%

21%

32%

14% 18% 12%

19%

9%

14%

11% 8% 8%

38%

8% 11%

100%95 to 99%85 to 94%75 to 84%50 to 74%less than 50%

8%

20%

19%

24%

14%

11%

OCCUPANCY RATE % FACILITY SIZE/# OF SLIPS

Small-100 slips or less Medium-100 to 250 slips Large-More than 250 slips

10% 9%4%

14%25%

25%

20%

20%

18%

28%

20%28%

14% 11%18%

14% 15%7%

100%95 to 99%85 to 94%75 to 84%50 to 74%Less than 50%

8%

20%

19%

24%

14%

11%

OCCUPANCY % RATE FACILITY AGE

New-Less than 5 years Medium- 60 to 30 years Old-More than 30 years

30%

12%3%

10%

20%

22%

40%18%

27%

10%

8%19%

25%

16%

13% 11%


8%

20%

19%

24%

14%

11%

Large majority

1/3 new are struggling

OCCUPANCY RATE %OWNERSHIP

Private Government Corporate Other

6%14% 10% 7%

18%

22%24% 29%

20%

14%

24%

7%

24%

28%

19%

29%

15%11%

14%

7%

12% 11%5%

14%


8%

20%

19%

24%

14%

11%

OCCUPANCY RATE %FACILITY TYPE

Marina (wet/dry slips)

Dry Storage Marina and Boatyard

0.1 0.08

0.24

0.250.2

0.190.25 0.19

0.25

0.5

0.24

0.1 0.14

0.12 0.11


8%

20%

19%

24%

14%

11%

OCCUPANCY RATE %AVERAGE BOAT SIZE

20 to 40 feet 41 to 60 feet 61 to 80 feet more than 81 feet

8% 8%

21% 20%

20%

17% 20%

33%

40%

24%31%

17%

15%

12%

17%

20%

12%6%

33%

20%

100%95 to 99%85 to 94%75 to 84%50 to 74%less than 50%

8%

20%

19%

24%

14%

11%

2012 OCCUPANCYCOMPARED TO 2011

Same as the year before

30%

Higher occupancy44%

Lower occupancy24%

Not sure2%

1/3 not growing

¼ lower

Majority higher

OCCUPANCYOVERTIME (2009-2012)

Same as

the ye

ar before

Higher o

ccupan

cy

Lower O

ccupan

cy

Can't S

ay0%

10%

20%

30%

40%

50%

60%

29%

42%

23%

2%

33% 36%

30%

1%

32%

37%

30%

1%

31%

17%

51%

1%

2012201120102009

2012 Rates, compared to 2011slips/storage/maintenance

increased30%

decreased7%

same63%

1/3 increased

rates

Large majority

unchanging

Small %

Rates/regional

increased27%

same73%

increased27%

de-creas

ed8%

same65%

increased36%

de-creased10%

same54%

increase30%

decrease10%

same60%

increased30%

decreased7%

same63%

2012 Rates/by waterbody

Ocean-East

Ocean-West

Great Lakes

Inland-West

Inland-Central

Inland-East

26%

32%

29%

38%

39%

27%

5%

11%

0%

6%

18%

6%

69%

58%

71%

56%

43%

67%

increase decrease same

No Decreases

30% 7% 63%

2012 Rates/by facility size

Small-less than 100 slips

Medium-100 to 250

Large-more than 250

25%

24%

39%

6%

11%

7%

69%

65%

55%

increasedecreasesame

30% 7% 63%

Largest majority

w/ increased

rates

NEW-less than 5 years

MEDIUM-6 to 30 years

OLD-more than 30 years

30%

23%

34%

0%

12%

5%

70%

64%

62%

increased decreased same

2012 Rates/by facility age30% 7% 63%

2012 Rates/by ownership

Private

Government

Corporate

Other

26%

40%

48%

21%

8%

6%

5%

7%

66%

54%

48%

71%

increased decreased same

30% 7% 63%

2012 Rates/by average boat size

20 to 40 feet

41 to 60 feet

61 to 80 feet

more than 81 feet

32%

25%

33%

7%

8%

20%

61%

67%

67%

80%

IncreaseDecreaseStay the Same

30% 7% 63%

Largest boats had

largest decrease

0%

Products/Services What do you offer?

Boat Repair/Maintenance

Ship/Convenience Store

Commercial/Retail Lease

Restaurant

Fuel

Launch Ramp

Moorings

Dry Storage

Transient slips

Leased slips

53%

54%

27%

23%

53%

32%

13%

56%

64%

76%

Banquet/Wedding Services

Tour Boat/Charter Fishing

Water Toy Rental

Boat Rental

Boat Club

Pumpout

Used Boat Sales

New Boat Sales

Self-Service Repair

Haul-Out

10%

15%

12%

22%

9%

39%

33%

17%

16%

41%

Products/Services Overall revenues compared to 2011

Pumpout

Fuel

Moorings

Dry Storage

Transient slips

Leased slips

29%

46%

36%

50%

36%

46%

21%

27%

19%

17%

27%

22%

50%

28%

45%

33%

37%

32%

Launch Ramp

Haul-Out


Self-Service Repair

30%

26%

52%

20%

12%

21%

16%

18%

58%

53%

31%

62%

same decreased increased

In-water slips/services and storage

Service/Maintenance

Largest increases

Largest increases

Largest increases

Largest increases

Minority decreases

Products/Services Overall revenues compared to 2011

Used Boat Sales

New Boat Sales

Water Toy Rental

Boat Rental

Boat Club

57%

42%

41%

47%

38%

13%

27%

24%

19%

12%

30%

31%

35%

34%

50%

same decreased increased

Banquet/Wedding Services

Tour Boat/Charter Fishing

Ship/Convenience Store

Commercial/Retail Lease

Restaurant

26%

30%

37%

22%

48%

22%

21%

25%

31%

25%

52%

48%

38%

48%

28%

Boat sales/rental

Extras

Largest increases

Largest increases

Products/Services Revenues BY REGION

46%

42%

47%

60%

58%

80%

90%

85%

14%

21%

11%

10%

8%

10%

8%

39%

38%

42%

30%

33%

20%

8%West Midwest

52%

39%

48%

45%

64%

33%

50%

62%

17%

26%

18%

28%

12%

17%

30%

31%

34%

33%

28%

24%

50%

20%

38%Northeast

39%

29%

55%

40%

46%

52%

24%

49%

27%

38%

18%

35%

22%

26%

33%

21%

34%

33%

27%

24%

32%

23%

43%

31%


Leased Slips

Transient Slips

Dry Storage

Fuel


Boat Rental

New Boat Sales

Used Boat Sales

53%

41%

38%

50%

38%

27%

38%

24%

12%

12%

12%

12%

9%

25%

12%

24%

47%

50%

38%

50%

64%

75%

50%

South

Products/Services Revenues BY SIZE

Leased Slips

Transient Slips

Dry Storage

Fuel


Boat Rental

New Boat Sales

Used Boat Sales

43%

30%

48%

43%

50%

62%

44%

65%

21%

23%

12%

29%

15%

25%

22%

12%

36%

47%

39%

29%

35%

12%

33%

24%

SMALL-less than 100 slips

39%

33%

40%

40%

53%

47%

42%

50%

27%

37%

19%

38%

16%

33%

15%

21%

34%

30%

40%

22%

30%

20%

42%

29%

MEDIUM-100 to 250 slips LARGE-more than 250 slips

55%

43%

65%

52%

50%

45%

41%

67%

19%

22%

14%

18%

17%

17%

24%

15%

25%

34%

20%

30%

33%

38%

35%

19%


Business Expenses What were they?

Staff personnel/hours

Staff benefits

Maintenance/Renovations

Capital Expenditures/Expansions

Product Inventory (Ship/Convenience Store)

Customer Events

Community Events

Marketing/Advertising

Insurance

Mortgage/Rent

Equipment (Office and Service)

Utilities

89%

66%

88%

53%

59%

46%

31%

75%

90%

63%

79%

90%

Overall Expenses compared to 2011

increase; 60%decrease; 14%

same; 26%Large

majority w/increases

Individual Expenses compared to 2011,part one

Product Inventory (Ship/Convenience Store)

Customer Events

Community Events


Utilities

Marketing/Advertising

Insurance

30%

31%

32%

32%

56%

30%

57%

17%

13%

7%

5%

10%

18%

6%

53%

55%

61%

64%

34%

52%

38%

samedecreaseincrease

Very small minority had

decreases

Majority of

expenses were same

as 2011


Staff benefits



Mortgage/Rent

41%

44%

51%

48%

21%

19%

14%

12%

21%

14%

40%

42%

37%

31%

66%

samedecreaseincrease

Individual Expenses compared to 2011, part twoVery small

minority had decreases

Expenses highlights BY REGION




Insurance

Mortgage/Rent


Utilities

32%

56%

41%

50%

27%

19%

57%

18%

15%

26%

8%

3%

8%

50%

29%

32%

50%

65%

78%

35%WEST

50%

47%

45%

62%

21%

43%

70%

19%

11%

13%

3%

21%

7%

9%

31%

42%

42%

35%

57%

50%

21%

MIDWEST

47%

58%

51%

52%

23%

35%

50%

16%

9%

21%

7%

10%

5%

10%

37%

33%

28%

40%

68%

59%

40%NORTHEAST

40%

47%

49%

59%

17%

31%

53%

21%

13%

22%

8%

15%

5%

12%

40%

39%

28%

32%

68%

65%

36%


SOUTH

61% 14% 26%

Expenses highlights BY SIZE


Maintenance/Renovation

Capital Expenditures

Insurance

Mortgage/Rent

Equipment (office and service)

Utilities

41%

42%

47%

47%

12%

29%

56%

19%

15%

19%

3%

15%

6%

11%

41%

43%

34%

50%

73%

65%

33%SMALL-less than 100 slips

41%

57%

55%

60%

28%

36%

64%

17%

10%

21%

11%

6%

5%

8%

42%

32%

23%

29%

66%

59%

28%

36%

53%

43%

59%

22%

29%

47%

24%

13%

26%

4%

17%

5%

13%

39%

33%

31%

37%

62%

66%

40%


MEDIUM-100 to 250 slips LARGE-10more than 250 slips

61% 14% 26%

Expenses highlights BY AVERAGE BOAT SIZE


Maintenance/Renovation

Capital Expenditures

Insurance

Mortgage/Rent

Equipment (office and service)

Utilities

44%

50%

45%

56%

19%

31%

54%

21%

13%

24%

4%

15%

6%

12%

35%

36%

31%

39%

67%

63%

34%

34%

49%

57%

57%

28%

30%

58%

14%

9%

15%

7%

12%

2%

5%

52%

42%

28%

36%

59%

68%

37%

20%

80%

25%

50%

25%

75%

0.2

0.5

60%

20%

75%

100%

75%

25%

50%

50%

50%

50%

50%

33%

50%

50%

25%

25%

50%

50%

67%

50%

25%

25%

20 to 40 feet 41 to 60 feet 61 to 80 feet More than 81 ft

61% 14% 26%

Increasedecreasestay same

Net Profit will you make one?

Yes69%

No12%

Don't know19%

Large majority

?

Net Profit overtime

Yes No Don't know

69%

12%

19%

66%

18%16%

55%

11%

34%

201220112010

Net Profit by regions

West

Midwest

Northeast

South

78%

71%

65%

67%

2%

11%

12%

17%

20%

17%

23%

17%

YesNoDon't Know

69% 12% 19%

Net Profit by waterbody

Ocean-East Coast

Ocean-West Coast

Great Lakes

Inland-East

Inland-Cental

Inland-West

67%

71%

68%

64%

78%

80%

17%

8%

14%

15%

7%

17%

21%

18%

21%

15%

20%

Yes No Don't Know

69% 12% 19%

Net Profit by size

Large - More than 250

Medium - 100 to 250

Small - less than 100

75%

74%

61%

8%

15%

14%

17%

12%

24%

YesNo Don't Know

69% 12% 19%

Net Profit by age

NEW-less than 5 years

MID- 6 to 30 years

OLD-more than 30 years

56%

69%

70%

22%

15%

10%

22%

16%

20%

YesNoDon't Know

69% 12% 19%

Net Profit facility type

Marina (wet and dry slips)

Dry Storage

Boatyard and marina

Boatyard only

64%

75%

69%

47%

16%

12%

13%

20%

25%

19%

40%

Yes No Don't Know

69% 12% 19%

Net Profit ownership

Other

Corporate

Government

Private

46%

63%

79%

71%

15%

16%

3%

13%

38%

21%

18%

17%

Yes No Don't Know

69% 12% 19%

Net Profit average boat size

20 to 40 feet

41 to 60 feet

61 to 80 feet

more than 81 feet

69%

72%

67%

60%

13%

11%

17%

17%

33%

40%

YesNoDon't Know

69% 12% 19%

0% with no net profit

Discussion

Documents

Marina Industry Survey Why are survey statistics important? Marina industry statistics are generally non- existent. Vital for the growth of the industry