Global Exhibition projects Industry Statistics

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UFI - Global Exhibition Industry Statistics – November 2012

Global Exhibition

Industry Statistics

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STATISTICS: UFI’s OBJECTIVE

Provide several sets of reliable data on the market

and its trends, per region and industry sector

EXHIBITION SPACE

(Venues)

Available (Gross Exhibition Space)

Utilized (Space rented & Occupancy Rate)

EVENTS

(Exhibitions)

Number of events

Size of events (Net space rented & duration)

Number of exhibiting companies

Industry sectors

COMPANIES

(Organizers)

Size (number of events & space rented)

Turnover

Visitors

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Global

The Trade Fair

Industry in Asia (8th edition, 2012)

The Exhibition

Industry in the Middle-East

& Africa (2007)

UFI RESEARCH PROJECTS

UFI Members Regional

World map

of venues and future

trends 2006-2010 (1st release in 2007

updated in 2011)

Global estimations

on exhibitions (last update in 2011

will be reviewed in 2013)

Barometer of

the exhibition industry

(9th survey conducted in June 2012

Next survey in Dec. 2012)

UFI Member

exhibition & venue

activity (2006-2011 trends

released in 2012)

Euro Fair Statistics (4th edition by UFI, 2012)

Delphi study

on future trends (released in 2011)

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CURRENT RESULTS

1. Exhibition space available

• World Map 2011 with trends since 2006 - released in Dec. 2011

• Trends 2006-2012 for UFI venues - released in Dec. 2011

2. Global estimates on Exhibitions

• Number of events, space rented, number of exhibitors and visitors - released in Dec. 2011

• Regional market shares with trends & 10 major national markets - released in Dec. 2011

• Trends in the net space rented in several major national markets - released in Nov. 2012

• Comparison between capacity and space rented - released in Dec. 2011

• Key metrics by business industry sector - released in Nov. 2012

• Trends 2006-2011 for UFI Members - released in Nov. 2012

3. Companies

• Specifics on UFI Member Organizers: size, internationality, growth (2006-2011) - released in Nov. 2012

• All companies: Expected turnover and Operating Profit - released in July 2012

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1. EXHIBITION SPACE AVAILABLE GLOBALLY (Venues with a minimum of 5,000 sqm indoor exhibition space)

Source UFI, Dec. 2011

Number

of venues

Increase

since 2006

1 197 32.6 million sqm

Total indoor

exhibition space

2011

+ 57 + 3.4 million sqm

(+12%)

Average annual increase : +2.3%

(against +3.1% per year anticipated

in 2007 for the 2006-2010 period)

+1.8 (54%): new venues

+1.6 (46%): extensions

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496 venues

15.6 million sqm

(48%)

184 venues

6.6 million sqm

(20%)

389 venues

7.9 million sqm

(24%)

70 venues

1.3 million sqm

(4%) 33 venues

0.8 million sqm

(2%) 25 venues

0.5 million sqm

(2%)

5 million sqm

Scale

UFI World Map of Exhibition Venues

Regional indoor exhibition space available in 2011 (Venues with a minimum of 5,000 sqm indoor exhibition space)


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TOTAL (in sqm) WORLD %

USA 6 712 342 21%

China 4 755 102 15%

Germany 3 377 821 10%

Italy 2 227 304 7%

France 2 094 554 6%

Spain 1 548 057 5%

The Netherlands 960 530 3%

Brazil 701 882 2%

United Kingdom 701 857 2%

Canada 684 175 2%

Russia 566 777 2%

Switzerland 500 570 2%

Belgium 448 265 1%

Turkey 433 904 1%

Mexico 431 761 1%

15 countries

account for 80%

of the global indoor

exhibition space


National indoor exhibition space available in 2011 (Venues with a minimum of 5,000 sqm indoor exhibition space)


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5,000 to 19,999 sqm

50,000 to 99,999 sqm

5,000 to 19,999 sqm

100,000 sqm and more

292

65

26

6

48

17

5

15

9

1

304

119

37

36

74

70

28

12

19

10

3

1


Number of venues by size (2011) Source UFI, Dec. 2011

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1. Messe Hannover Hanover (Germany) 466 100

2. Messe Frankfurt Frankfurt/Main (Germany) 345 697

3. Fiera Milano (Rho Pero) Milano (Italy) 345 000

4. Pazhou Complex Guangzhou (China) 338 000

5. Koelnmesse Cologne (Germany) 284 000

6. Messe Duesseldorf Duesseldorf (Germany) 262 704

7. Paris Nord Villepinte Paris (France) 241 582

8. McCormick Place Chicago (USA) 241 524

9. Feria Valencia Valencia (Spain) 230 602

10. Porte de Versailles Paris (France) 228 211

11. Crocus International Moscow (Russia) 226 399

12. Fira de Barcelona: Gran Via venue Barcelona (Spain) 205 000

13. BolognaFiere Bologna (Italy) 200 000

14. Feria de Madrid / IFEMA Madrid (Spain) 200 000

15. Shanghai New International Expo Centre Shanghai (China) 200 000


Venues with a minimum of 200,000 sqm

of indoor exhibition in 2011 Source UFI, Dec. 2011

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14,6

7,5

4,8

1,20,7 0,5

15,6

7,9

6,6

1,30,8 0,5

Europe North America Asia/Pacific Central &South America

Middle East Africa

2006

2011


Regional trends between 2006 and 2011 (Venues with a minimum of 5,000 sqm indoor exhibition space) Source UFI, Dec. 2011

+7%

+5% +38%

+7% +16% -6%

in 2006 50% 26% 16% 4% 2% 2%

in 2011 48% 24% 20% 4% 2% 2%

Market

shares

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2011 (in sqm) Increase since 2006

USA 6 712 342 + 5%

China 4 755 102 + 48%

Germany 3 377 821 + 2%

Italy 2 227 304 + 3%

France 2 094 554 + 3%

Spain 1 548 057 + 13%

The Netherlands 960 530 + 15%

Brazil 701 882 + 6%

United Kingdom 701 857 + 13%

Canada 684 175 + 6%

Russia 566 777 + 17%

Switzerland 500 570 + 1%

Belgium 448 265 + 1%

Turkey 433 904 + 25%

Mexico 431 761 + 15%


Additional indoor exhibition space between 2006

and 2011(Venues with a minimum of 5,000 sqm indoor exhibition space) Source: UFI, Dec. 2011

The 15 countries

with the largest

capacities account for

80% of the total

increase of indoor

exhibition space

between 2006 and 2011

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- 500 000 1 000 000 1 500 000

China

USA

Spain

The Netherlands

South Korea

Turkey

United Kingdom

Singapore

Germany

Russia

France

Italy

Mexico

new venue(s)

venue extension(s)

15 countries have increased

their total indoor capacity by

at least 50,000 sqm between

2006 and 2011.

China accounts for 46% of

the global increase and 69%

of the Chinese increase is

related to new venues.


Additional indoor exhibition space between 2006

and 2011(Venues with a minimum of 5,000 sqm indoor exhibition space) Source: UFI, Dec. 2011

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Trends 2006-2012 for all UFI venues (Source UFI, Dec. 2011)

Today, UFI Members operate 211 venues worldwide

(+12 since 2006)

+ 2.3% per year

between 2006 & 2010

Gross indoor exhibition space (in million sqm)

+ 0.9% per year

between 2010 & 2012

Increase of gross indoor exhibition space

between 2006, 2010 & 2012

by region

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2. GLOBAL ESTIMATES (Source UFI, Dec. 2011)

Minimum figures (based on events

with a minimum of 500 sqm held in 2010)

Approximately

30 700 Exhibitions

per year corresponding to

103 million sqm

of total net exhibition space

and where

2.8 million direct exhibiting

companies welcomed

260 million visitors

A review of the global

estimates will be

conducted in 2013

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Trends between 2008 and 2010 (Source UFI, Dec. 2011)

(estimations for events with a minimum of 500 sqm)

The total net exhibition space rented by organizers is estimated to

have decreased from 109 million sqm to 103 million (-6%).

-10 %

-7 %

+ 4%

+ 10% + 4% + 1%

in 2008 49% 26% 18% 4% 2% 1%

in 2010 47% 26% 20% 4% 2% 1%

Market

shares


estimates will be

conducted in 2013

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NET SPACE RENTED (in million net sqm) Trend since 2008

USA 23,3 (*) - 7%

China 13,0 + 6%

Germany 8,8 - 5%

Italy 6,2 - 5%

France 5,4 - 8%

Spain 3,5 - 24%

Japan 3,2 - 3%

UK 2,8 - 6%

Russia 2,6 - 13%

Brazil 2,6 + 4%

(*): under review

Global estimates: 10 major national markets

(Year 2010) Source: UFI, Dec. 2011


estimates will be

conducted in 2013

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65

70

75

80

85

90

95

100

105

110

115

120

2008/9 2009/10 2010/11

Trends in the net space rented in several

major national markets (in square meters - Source UFI Nov. 2012, except for North America: CEIR)

in Europe in Asia and North America

65

70

75

80

85

90

95

100

105

110

115

120

2008 2009 2010 2011

USA

China

India

Japan

Germany

Spain

Italy

France

Turkey

Russia

Korea

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Comparison between capacity and space rented (Source UFI, Dec. 2011)

Venue indoor exhibition space

between 2006 and 2011 Net space rented by organizers

between 2008 and 2010

+1.3%

+1.1%

+7.7%

Europe

Asia

Pacific

North

America

-5 %

-3.5 %

+ 2%

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Insight into key metrics (Source UFI, Nov. 2012)

different sources

Source

NORTH AMERICA CENTRAL &

SOUTH AMERICA EUROPE ASIA / PACIFIC

CEIR

Census & Index AFIDA

Euro Fair Statistics

(UFI)

UFI / BSG

report

Around 500

exhibitions

(every year)

1 339 exhibitions (2011)

2 296 exhibitions

22,8 millions sqm (average 2010/2011)

Scope B-B (and mixed) only Provided

by Members

Audited events (only)

25 countries (only)

All types (B-B, B-C, both)

B-B (and mixed) only

Estimated share

of the total regional market (in % of the net space rented)

n.a. n.a. 45% 72%

Size of the sample (year of reference)

1 869 exhibitions

15,7 millions sqm (average 2010/2011)

Reported metrics:

- Net space rented

- Duration

- Exhibitors

- Visitors

- Turnover

- Industry sector

- Forecast

- Link with economy

(Index)

YES

-

YES

YES

YES

YES

YES

YES

-

-

-

-

-

YES

-

-

YES

YES

YES

YES

-

YES

-

-

YES

-

-

-

YES

YES

-

-

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regional results

Source

(Year of reference)

NORTH AMERICA EUROPE ASIA / PACIFIC

CEIR Census

(2009)

Euro Fair Statistics (UFI)

(average 2010/2011)

UFI/BSG report

(average 2010/2011)

7 607 sqm (B-C)

7 550 sqm (mixed)

13 952 sqm (B-B)

5 162 sqm Average size per event

(in net sqm) 8 413 sqm

6,9 days (B-C)

5,3 days (mixed)

4,6 days (B-B)

Average duration per event

24 sqm

35 631 (B-C)

32 846 (mixed)

17 575 (B-B)

6 815 visits Average number of visits

1,2 million US $ Average turnover per show 2,0 million US $

37 sqm (between 36 and 38

depending on type)

Average booth size

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Top industry sectors: sqm rented - nr. of exhibitions (Average 2010/11 – data from UFI Euro Fair Statistics (Europe), UFI/BSG (Asia/Pacific), CEIR Indes (North America), AFIDA (Central & South America )

NORTH AMERICA CENTRAL &

SOUTH AMERICA EUROPE ASIA / PACIFIC

1 (20%) – 1 (24%) Discretionary Consumer

Services, Education & Sporting

Goods/Travel/Amusement

Building, Construction, Home

and Repair

Consumer Goods and Retail

Trade

Industrial/Heavy Machinery and

Finished

Agriculture/Forestry/Fishery &

Energy/Oil/Gas/Chemistry

Electronics, Components, IT

and Telecommunications

Medical and Health Care

Business Services &

Financial/Legal/Real Estate

ALL SECTORS

2 (18%) – 3 (14%)

3 (17%) – 2 (16%)

4 (11%) – 4 (9%)

6 (9%) – 5 (8%)

8 (4%) – 10 (3%)

9 (3%) – 9 (5%)

10 (3%) – 7 (7%)

3 (14%) – 2 (14%)

2 (16%) – 5 (9%)

1 (19%) – 4 (10%)

4 (14%) – 1 (18%)

9 (3%) – 9 (5%)

5 (11%) – 3 (11%)

8 (5%) – 8 (7%)

10 (3%) – 10 (5%)

1 (16%) – 1 (18%)

9 (6%) – 9 (4%)

2 (15%) – 6 (7%)

7 (8%) – 7 (5%)

3 (14%) – 4 (10%)

6 (8%) – 5 (9%)

4 (11%) – 3 (17%)

5 (11%) – 2 (17%)

n.a. – 1 (28%)

n.a. – 5 (8%)

n.a. – 2 (14%)

n.a. – 4 (11%)

n.a. – 3 (12%)

n.a. – 7 (6%)

n.a. – 10 (3%)

(100%) – (100%)

Transportation 5 (9%) – 8 (6%) 6 (7%) – 7 (7%) 8 (6%) – 8 (5%) n.a. – 8 (5%)

Security, Fire Safety, Defense 11 (1%) – 11 (1%) 11 (2%) – 11 (4%) 11 (3%) – 10 (4%) n.a. – 11 (1%)

Food and Beverage, Hospitality 7 (6%) – 6 (7%) 7 (6%) – 6 (9%) 10 (4%) – 11 (3%)

(100%) – (100%) (100%) – (100%) (100%) – (100%)

n.a. – 9 (3%)

n.a. – 6 (8%)

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Average size in 2010/11

for the top 3 industry sectors (in both Asia & Europe) (Average 2010/11 – sources: UFI Euro Fair Statistics (Europe), UFI/BSG (Asia/Pacific), CEIR Index (North America), AFIDA (Central & South America)

8 302

14 106

16 040

8 508

13 356

10 908

4 437

7 123

10 592

Discretionary ConsumerServices, Education & Sporting

Goods/Travel/Amusement

Building, Construction, Homeand Repair

Consumer Goods and RetailTrade

NORTH AMERICA

EUROPE

ASIA / PACIFIC

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29,8

31,5

29,9

28,4

29,2

2006/7 2007/8 2008/9 2009/10 2010/11

Based on the data collected among 174 organizing companies (and their subsidiaries)

Exhibitions organized by UFI Organizers (Source UFI, Nov. 2012)

Total net space rented (indoor + outdoor, in million sqm)

Number of Exhibitions

2 737

2 980

3 101

3 015 3 030 3 077

2006 2007 2008 2009 2010 2011

29,0

30,6

32,5

27,3

29,6 28,9

2006 2007 2008 2009 2010 2011

+ 4% - 3% 0% + 2% + 9%

2 859

3 041 3 058 3 023

3 054

2006/7 2007/8 2008/9 2009/10 2010/11

+ 6% - 16% + 8% - 2% + 6%

+ 1% - 1% + 1% + 6% - 5% - 5% + 3% + 6%

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Breakdown by event location


85

90

95

100

105

110

115

120

125

130

135

2006/7 2007/8 2008/9 2009/10 2010/11

AMERICAS

EUROPE

ASIA /

PACIFIC

MIDDLE EAST

& AFRICA

China: +56%

Iran: +49%

Brazil: +180%

Germany: +4%

Trend in total net space rented Highest growth rates

among the largest markets

for UFI organizers

in each region

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7 779

11 608

8 781

10 138

Asia & Pacific Europe


Exhibition average size


Net space rented in sqm (indoor + outdoor)

2006/7 2010/11 2006/7 2010/11

- 13% + 13%

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Annual number of exhibitions and net space rented

by UFI Organizers (average 2010/11) - Source UFI, Nov. 2012


Large diversity

3. COMPANIES

1 every

year or

every 2

years

2 to 9 10 to 4950 and

more

87 less than 50 000 sqm 24 44 19 7%

53 50 000 to 199 999 sqm 5 21 26 1 18%

21 200 000 to 499 999 sqm 18 3 22%

13 500 000 and more 5 8 53%

174 29 65 68 12 100%

Number of

companies

Average annual number of

exhibitions organized Market

share in

terms of

net space

rented

Total annual net space rented

(Indoor + Outdoor)

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46

128

Internationalization of UFI Organizers

Number of exhibitions organized abroad

(average 2010/11 and trend since 2006/7) - Source UFI, Nov. 2012


46 companies (26%) organized at least one

exhibition outside their own country in 2010/11

12

7

9

18

12 (26%) organize less than in 2006/7

7 (15%) organize the same number than in 2006/7

9 (20%) were not organizing any in 2006/7

18 (39%) organized more than in 2006/7

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Growth in net space rented

between 2006/7 and 2010/11

by UFI member organizers

54%

9%

37%

Increase

Decrease

smaller than 10%

Decrease

by 10% or more

Trends for UFI Organizers

Total space rented between 2006/7 & 2010/11 (Source UFI, Nov. 2012)


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Trends for UFI Organizers

Total space rented between 2006/7 & 2010/11 (Source UFI, Nov. 2012)


54

24 96

8

25

1

23

289 5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

less than50,000 sqm

50,000 to199,999 sqm

200,000 to499,999 sqm

500,000 andmore

decreaseby 10%or more

decreasesmallerthan 10%

increase

(NB. This trend does not show the M&A within UFI Membership)

Growth in net space rented between 2006/7 and 2010/11

at company level, in relation to their volume of activity in 2006/7

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UFI Global Exhibition Barometer

• Survey conducted among UFI, SISO (USA), AFIDA

(Central and South America) & EXSA (Southern Africa)

Members

• 9th survey was conducted in June 2012

• 10th survey is ran in December 2012

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0%

50%

100%

As declared in previous surveys As declared in June 2012

Bef.

Dec.

2008

1st

half 1st

half 1st

half 1st

half 2nd

half 2nd

half 2nd

half 2nd

half

2009 2011 2010 2012

ASIA &

PACIFIC

MIDDLE

EAST

& AFRICA

EUROPE

AMERICAS

1st

half

2013

UFI Global Exhibition Barometer (last results, released in July 2012)

% of companies declaring an increase of their turnover

when compared to the same period the year before

(regardless of possible biennial effects)

(Half year

turnover)

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% of companies declaring – in the last 5 surveys - that the impact of

the “economic crisis” on their exhibition business is now over

0%

50%

100%

June 2010 December

2010

June 2011 December

2011

June 2012

Americas

Asian Pacific

Europe

Middle East/Africa

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14%

63%

15%

9%

0%

4%

27%

46%

14%

8%

0%

10%

44%

30%

15%

2%

2011 2012 2013 2014 2015 after 2015

June 2011

December 2011

June 2012


Anticipated ending year of the impact of the “economic crisis” as declared in the

last 3 surveys by those who consider that it is not yet over

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THANK YOU!

This presentation is freely downloadable

at www.ufi.org

For any questions,

please contact Christian ([email protected])

Documents

Global Exhibition projects Industry Statistics