Mardav TechnologySolutions LimitedElectronic Menus

OrderByTouchtm

OrderByTouch will revolutionise the restaurant industry with electronic menus that enable customers to place orders for goods and services on demand.

Each customer is provided with their own electronic menu and utilising touch-screen technology orders are transmitted directly from the electronic menu to the preparation area. This may include bar, kitchen or shop where they are processed.

Independent industry surveys have confirmed self-service to offer the following:- lRevenues increase by up to one third. lCustomer throughput increased by up to 20 percent. lStaffing levels decrease by up to 40 percent. lReturn on investment typically achieved within months. lCustomer satisfaction improved.

Mardav believe the food and restaurant industries can take advantage of a number of complimentary functions such as membership, loyalty schemes and diet advice.

The benefits to restaurant operators are:

lSelf Service empowers the customer and results in improved spend.

lSpeed and accuracy of ordering. lFaster turn-around means greater throughput for the

restaurant. lNo staff required to take orders. lAdditional/Supplementary items easily added to order. lNo confusion as order details always available to the

customer. lReduced wage bill as fewer staff required. lMembership scheme available. Impress your customer

by suggesting favourite dishes. lCustomer loyalty scheme. Award and redeem points

automatically. lFine detail analysis of all orders over time allow positive

management decisions to be made. lMenu changes including price and availability are

instantly accommodated. lMultiple-time period pricing - Early bird pricing easily

accommodated. lUpselling and promotional ability e.g. the electronic

menu can prompt which wine to select.

lThe electronic menus can be used for interactive advertising, generating additional revenue.

1 introduction

2 benefits

Increased customer spend: Real Market research conducted at Bytes Café Bar in Canterbury has established the following points when compared with traditional waiting service:-

l45% of customers order a second drink when normally they would order one drink.

l25% of customers order a third drink when normally they would order one drink.

l33% of customers order three drinks when normally they would order two drinks.

l35% of customers order a second course when normally they would order one course.

l20% of customers order three courses when normally they would order two courses.

l5% of customers order three courses when normally they would order one course.

This resulted in an average 20 to 30% increase in spend per customer.

lStaff: Up to 40% reduction in staff and associated costs.

lPrinting: Menus and information packs are no longer required producing annual savings of circa £5k. Menu updates are instant and without cost.

lIncreased efficiencies: A typical order comprising two courses can save approximately ten mins. throughout the duration of a meal as follows:-

- Time saving whilst placing initial order = 3 mins.

- Time saving whilst ordering second drinks = 2 mins.

- Time saving whilst ordering second course = 2 mins.

- Time saving whilst ordering bill = 3 minutes

Assuming a typical order takes one hour to complete this represents a 10/60 = 15% time saving. This means that the outlet can benefit from quicker customer turnaround and a 15% increase in customers and revenue throughout the day.

lOrder accuracy is improved, removing misunderstandings: Typical wastage represents approximately 2%, or one order in 50. Assuming wastage is reduced by 50% on typical weekly sales of £20k this represents £200 or approx £10k per annum.

lAdvertising, upselling and promotions: All of these features can be accommodated on the screens and can be changed quickly, efficiently and without cost. Assuming a typical outlet spends £100 per week on promotions, this represents annual savings of circa £5k.

lReturn on investment: Typically achieved within months.

3 financial

Mardav TechnologySolutions LimitedElectronic Menus

OrderByTouchtm

The benefits to the Customer from OrderByTouch are:

lFast immediate ordering – no waiting for staff to attend. lCurrent table order detail always available to the

customer. lEasy to add supplemental items during the meal -

extra drinks or side dishes. lOrder accuracy – no misheard or misunderstood

requests. lPayment can be made at the table – no waiting for staff. lFull dietary information on ingredients available. lLoyalty points automatically awarded and totalled. lMembership discounts

OrderByTouch widens the scope and appeal to the modern day diner:

The OrderByTouch system is a generic application

lCan run on ‘in-house’ electronic menus.

lCan run as applet on smartphones.

lCan run on customer owned terminals.

lCan run as internet web application..

See below for news articles, press releases and contact information:-4.1 BBC coverage

mms://wm.bbc.co.uk/news/media/avdb/news/video/61000/nb/61944_16x9_nb.wmv

4.2 SelfService.com www.selfserviceworld.com/article.php?id=16195&prc=306

4.3 Web site http://www.mardavsolutions.ie

4.4 Email info@mardavsolutions.com I sales@mardavsolutions.com

4.5 Company registered address Galmoylestown Lake, Knockdrin,

5 scope

4 features

6 contacts