Beyond the Mormon MomentThe Future of Public Affairs

“there is a sense among many church

members that historians of the future

will look back on 2012, not as the

eclipse of a “Mormon Moment,” but as

the beginning of the real emergence of

American Mormons, with all of their

distinctiveness, into the rich mosaic of

American religious life.”

Taking advantage of “the Mormon Paradigm”

Our approach has been to use this period of attention and visibility as a catalyst, or sling shot, to accelerate the things we would normally do as part of the Church’s work - our relationship building, our messages, our communications tools, and every other aspect of our work…

Taking advantage of “the Mormon Paradigm”

… so that when the political season is over, we will be left with lasting friendships and will be better equipped to continue moving forward.

Taking advantage of “the Paradigm”

It would have taken many, many years to develop the kind of relationships we now have with other church leaders, with the media and other influencers had the political campaign not forced open those doors which were so long closed.

Public Affairs Core Purpose

To build strategic relationships with opinion leaders who affect the reputation of the Church of Jesus Christ, and whose actions and influence can help or hinder the Church’s mission.

Faith

Family

Religious Freedom

“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof.

1st Amendment

“Have mercy, O Lord, upon all the nations of the earth; have mercy upon the rulers of our land; may those principles, which were so honorably and nobly defended, namely, the Constitution of our land, by our fathers, be established forever.”D&C 109:54

11th Article of Faith

We claim the privilege of worshiping

Almighty God according to the dictates

of our own conscience, and allow all men

the same privilege, let them worship

how, where, or what they may.

Religious Freedom