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March 23, 2006
Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
THE POSTMASTER NETWORK: The Leader Customer AcquisitionTHE POSTMASTER NETWORK: The Leader Customer Acquisition
- 2 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
About Return Path’s Postmaster Network
Postmaster DirectClients Leverage
the Best Toolson the Market
Postmaster DirectWas the Industry’s
First EmailList Manager
Best-in-Class,Proprietary List
ManagementTechnology
- 3 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
The Postmaster Network – Acquisition Tools
ResalePOSTMASTER
DIRECT:Email List
Management
POSTMASTER DIRECT:
Email List Management
ResalePOSTMASTER FEEDS:
Ads in RSS
POSTMASTER FEEDS:
Ads in RSSResale
POSTMASTER WEBLEADS:Online Lead Generation
POSTMASTER WEBLEADS:Online Lead Generation
- 4 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Postmaster Direct – Email List Rental
TURN-KEY APPROACH
Opt-in; confirmation; ongoing list maintenance, removal of opt-outs, etc
Sales & marketing, invoicing, reporting
Campaign fulfillment; deliverability
CAN-SPAM compliance and email best practices guidance
MULTIPLE LIST RENTAL OPPORTUNITIES
Stand-Alone Rentals: Advertisers specifically targeting our partner site’s audience
Network Rentals:Part of network of 100 IT managed sites. Benefit from inclusion into larger, “network” campaigns
- 5 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Postmaster Direct – B2B and B2C
The original double opt-in email network
33 million double opt-in email addresses, sourced from more than 400 sources
10,000-15,000 new names added each day
Select by over 1,000 B2B and B2C interest categories
Additional selections available by demographic– Age, Gender, Geo, Income, Job Title, Job Function, EE Size, Industry
The original double opt-in email network
33 million double opt-in email addresses, sourced from more than 400 sources
10,000-15,000 new names added each day
Select by over 1,000 B2B and B2C interest categories
Additional selections available by demographic– Age, Gender, Geo, Income, Job Title, Job Function, EE Size, Industry
- 6 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Postmaster Direct – IT
The premier source of double opt-in email addresses reaching the IT market
4 million IT Decision Makers from the top IT sources on the Net– CNET, ZDnet, Tech Republic, Brave Net, OSTG and more…
Selects include:– IT Interest Category: Java, XML, Servers, IT Security, etc…– IT Function: CIO, CTO, Network Admin, Programmer, Developer, Help
Desk, etc…– Additional Demographics: # of Employees, Industry, Job Title, etc…
The premier source of double opt-in email addresses reaching the IT market
4 million IT Decision Makers from the top IT sources on the Net– CNET, ZDnet, Tech Republic, Brave Net, OSTG and more…
Selects include:– IT Interest Category: Java, XML, Servers, IT Security, etc…– IT Function: CIO, CTO, Network Admin, Programmer, Developer, Help
Desk, etc…– Additional Demographics: # of Employees, Industry, Job Title, etc…
- 7 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
The Double Opt-in Process
The most privacy-sensitive approach to email list building; a patented Return Path process
Recognized by Privacy and Trade Organizations as the Highest Privacy Standard
Major ISPs recognize the value of Double Opt-in
– Inclusion in ISPs “white lists”; Increased Deliverability
Performance – Double Opt-in Works!!– Higher Response Rates - Average Response
Rates range from 2-6%
Value to Advertisers
High % Delivery
High Response Rates
Increased ROI
+=
- 8 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
The Double Opt-In Process
User Opts-in at Any One of Our 400 List Partner Sites
3rd Party Ad Appears in 3rd Party Email Offers
User Receives Confirmation Message and Clicks Link to Confirm Subscription
3rd Party Ad Appears in a Confirmation Page in the User’s Browser
The Most Privacy-Sensitive Approach toEmail List Building; A Patented Return Path Process.
The Most Privacy-Sensitive Approach toEmail List Building; A Patented Return Path Process.
- 9 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Individuals visiting one of our 400 partner sites can opt-in to receive Postmaster Direct double opt-in email lists. By checking a category of interest and providing demographic information, our lead gen tool will populate customized ads.
Postmaster Webleads – Online Lead Generation
Three highly responsive placement options in an extensive network of top-tier partner sites
B2B and IT lead generation network is the first of its kind and provides the B2B and IT advertiser with early entry into this exploding new medium
- 10 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Postmaster Webleads – Confirmation Page
User Receives a Confirmation Message and Clicks the Ling to Confirm Subscription
During Registration, the User Opts into Postmaster Direct Mailings at any of Our 400 Partner Sites
A Confirmation Page Appears in with a Targeted Offer
- 11 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Postmaster Webleads – Mid-Path Offer
User Registers for the Partner Site
A Targeted Offer Appears on the Landing Page
- 12 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Postmaster Webleads – Custom Offer
- 13 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Postmaster Webleads Advantages
Immediate monetization of new subscribers to opt-in email list
Stand-alone ads are hosted on a ‘confirmation page’ which is viewed upon completion of DOI process
Advertisers pay on a CPC / CPA / CPL basis
Partner shares in revenue generated from stand-alone ads
A unique revenue stream; complimentary to list rental revenue opportunity
WATCH THE PROCESS DEMO AT: http://www.postmasterdirect.com/webleadsdemo.htm
- 14 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Postmaster Feeds – Advertising in RSS
RSS is a one-to-one, opt-in conversation
Audience is self selected & engaged
Messages are customizable, based in content selection
Users of RSS escape the inbox clutter – shouldn’t you?
Similar to the Way We Receive Email – RSS Allows Individuals to Sign-up for Multiple Emails to be Sent in One Comprehensive
Email (Feed)
USE A HIGHLY TARGETED CONTENT CHANNELUSE A HIGHLY TARGETED CONTENT CHANNEL
- 15 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Exclusive Feed Placement Makes Your Offer More Attractive
- 16 -Confidential • Return Path, Inc. • Do Not Reproduce or Distribute • www.returnpath.biz
Summary
– Postmaster Direct– Postmaster Webleads– Postmaster Feeds
Multiple revenue streams from the Postmaster Network productsMultiple revenue streams from the Postmaster Network products
– A ‘Who’s Who’ of IT advertisers• IBM, Dell, HP, Cisco, SAP, Oracle, Citrix
1,000+ active advertising clients1,000+ active advertising clients
– Privacy and best practices thought leader– Largest technology email list manager
Partner with the undisputed leader in email marketing Partner with the undisputed leader in email marketing
- 17 -Confidential • Authentic Response is a service of Return Path• Do Not Reproduce or Distribute • www.authenticresponse.net
Thank You !Thank You !
VISIT US AT:
www.returnpath.biz/acquisition
FOR MORE INFORMATION, PLEASE CONTACT:
Name Goes Here
212-905-5500 ext. ###