Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 1 Febelux 23 mai 2006 WHY IS BUSINESS CHANGING? Marc LUYCKX GHISI Dean « CBA Business School »ZAGREB Brussels

Marc Luyckx Ghisi CBA Dean, ZagrMarc Luyckx Ghisi CBA Dean, Zagreb, Brusselseb, Brussels

11Febelux 23 mai 2006Febelux 23 mai 2006

WHY IS BUSINESS WHY IS BUSINESS CHANGING?CHANGING?

Marc LUYCKX GHISIMarc LUYCKX GHISIDean «Dean « CBA Business School CBA Business School

»ZAGREB»ZAGREBBrussels Brussels

deandean@@cba.com.hrcba.com.hr

mailto:[email protected]





A SHARP A SHARP TRANSFORMATION…TRANSFORMATION…

(Peter DRUCKER)(Peter DRUCKER)

Febelux 23 mai 2006Febelux 23 mai 2006 Marc Luyckx Ghisi CBA Dean, ZagrMarc Luyckx Ghisi CBA Dean, Zagreb, Brusselseb, Brussels

33

Every few hundred years in Western History Every few hundred years in Western History there occurs a sharp transformation. there occurs a sharp transformation.

Within a few short decades, society rearranges Within a few short decades, society rearranges itself : its worldview (paradigm), its basic itself : its worldview (paradigm), its basic values, its social and political structures, its values, its social and political structures, its arts, its key institutions. arts, its key institutions.

Fifty years later there is a new world.”Fifty years later there is a new world.”

Peter DRUCKER: Peter DRUCKER: “Post Capitalist Society”.“Post Capitalist Society”. p.1. p.1.


44

Transition to TransmodernTransition to TransmodernEnd of Patriarchal SocietyEnd of Patriarchal Society

Agrarian Pre-ModernAgrarian Pre-Modern

Industrial ModernIndustrial Modern

Agrarian RelictAgrarian Relict

Knowledge Society TransmodernKnowledge Society Transmodern

New Male/Female PartnershipNew Male/Female Partnership

Cultural CreativesCultural Creatives

Industrial RelictIndustrial Relict

Su

pra

-Eg

o A

wa

ren

es

sS

up

ra-E

go

Aw

are

ne

ss

TimeTime

9/11?9/11? DANGER!DANGER!


55

One of the most fundamental One of the most fundamental shiftsshifts• ““We are living through one of the most We are living through one of the most

fundamental shifts in History: fundamental shifts in History: • a change in the actual belief structure of a change in the actual belief structure of

Western Society. Western Society. • No economics, political or military power can No economics, political or military power can

compare with the power of a change of compare with the power of a change of mind. mind.

• By deliberately changing their images of By deliberately changing their images of reality, people are changing the world.” reality, people are changing the world.” Willis HARMAN Stanford Research Institute, Willis HARMAN Stanford Research Institute, Founder of the “World Business Academy” Founder of the “World Business Academy” (+1997)(+1997)



FIVE LEVELS OF CHANGEFIVE LEVELS OF CHANGE


77

1.1. HumanityHumanity is in danger of collective is in danger of collective death death although we have money and technologyalthough we have money and technology

2.2. End of the Patriarchal values (Command, End of the Patriarchal values (Command, control)control)

3.3. End of “Modernity”. “Transmodernity” = the End of “Modernity”. “Transmodernity” = the best of premodern and modern. post secular, best of premodern and modern. post secular, flat, tolerant, new level of resp. & flat, tolerant, new level of resp. & consciousness.consciousness.

4.4. Knowledge society as a turbo of changeKnowledge society as a turbo of change

5.5. Crisis of all institutions.Crisis of all institutions.


88

The Iceberg of ChangeThe Iceberg of Change

Level 2 : End of Patriarchal myths, sacred and Level 2 : End of Patriarchal myths, sacred and valuesvalues

Level 3: End of Modernity: REASON Only Truth, Science, Violence, Level 3: End of Modernity: REASON Only Truth, Science, Violence, Pyramids, ControlPyramids, Control

Level 4 : The knowledge society : post-capitalist society Level 4 : The knowledge society : post-capitalist society ((DruckerDrucker))

Level 5 : Credibility gap of all Institutions is increasing Level 5 : Credibility gap of all Institutions is increasing

Level 1 : Danger of Collective Level 1 : Danger of Collective DeathDeath

dramaticallydramatically……



LEVEL 1:LEVEL 1:

HUMANITY IS IN DANGER OF HUMANITY IS IN DANGER OF COLLAPSECOLLAPSE


1010

WorldWatch Institute WorldWatch Institute Washington Washington

• ““Our global economy is outgrowing the Our global economy is outgrowing the capacity of the earth to support it, moving us capacity of the earth to support it, moving us ever closer to decline and possible ever closer to decline and possible collapse….collapse….

• ““We have the technologies needed to build We have the technologies needed to build the new economy…”the new economy…”

• Lester BROWN: “Lester BROWN: “Plan B 2.0” Norton NY, Plan B 2.0” Norton NY, LondonLondon

• 2006. Presentation text on the cover.2006. Presentation text on the cover.



Level 2: Level 2:

END OF PATRIARCHAL END OF PATRIARCHAL VALUESVALUES


1212

From Matrilinear to From Matrilinear to PatriarchalPatriarchal• MATRILINEAR(-3500)MATRILINEAR(-3500)

• Woman= Goddess, Woman= Goddess,

• snake = her powersnake = her power

• SACRED = LIFE tree, SACRED = LIFE tree, blood, birth…blood, birth…

• Sexuality + PleasureSexuality + Pleasure

• Power = life givingPower = life giving

• Beauty + art Beauty + art CreativityCreativity

• PATRIARCHAL PATRIARCHAL

• God the Father God the Father

• women infer + sin.women infer + sin.

• SACRED= Violent SACRED= Violent DEATH, blood, cross…DEATH, blood, cross…

• Sex pleasure impureSex pleasure impure

• Power = to killPower = to kill

• Ascetism is better Ascetism is better


1313

INFLUENCE on RELIGIONSINFLUENCE on RELIGIONS

• Patriarchal values are below the Patriarchal values are below the religionsreligions

• In theory Religions can adapt. Jesus and In theory Religions can adapt. Jesus and Mohammed were definitely more post Mohammed were definitely more post patriarchal that their followers. (“Da patriarchal that their followers. (“Da Vinci Code”!)Vinci Code”!)

• Will Religions adapt to post patriarchy ? Will Religions adapt to post patriarchy ? • Or will the XXIst century be spiritual-Or will the XXIst century be spiritual-

post religious?post religious?



Level 3: Level 3:

TOWARDS TRANSMODERNITYTOWARDS TRANSMODERNITY


1515

Pre-Modern to Modern Pre-Modern to Modern

PRE-MODERNPRE-MODERN MODERNMODERN

COSMOS = objectCOSMOS = object

GODGOD

ClergyClergy

GovernmentGovernment

MenMen

WomenWomen

REASONREASON

EconomistEconomist


MenMen

WomenWomen

COSMOS = sacredCOSMOS = sacred


1616

From Modern to From Modern to TransmodernTransmodernMODERNMODERN TRANSMODERNTRANSMODERN

CulturesCultures

Centre is emptyCentre is empty

Men part of Men part of COSMOSCOSMOS

Men ‘above’ the Men ‘above’ the COSMOSCOSMOS

REASONREASON

EconomistEconomist


MenMen

WomenWomen


1717

From Modern to TransmodernFrom Modern to TransmodernNew Definition of TRUTHNew Definition of TRUTH

MODERNMODERN

• PyramidalPyramidal

• IntolerantIntolerant

• Rational = truthRational = truth

• Secular (France)Secular (France)

• DisenchantedDisenchanted

• NOT ResponsibleNOT Responsible

• No conscious of No conscious of wholewhole

TRANSMODERNTRANSMODERN

• Round table + HoleRound table + Hole

• Radical toleranceRadical tolerance

• Truth exist=“void”Truth exist=“void”

• Post secularPost secular

• Re-enchantedRe-enchanted

• Collective Collective responsibilityresponsibility

• New level of New level of consciousnessconsciousness


1818

MODERN and MODERN and TRANSMODERN NEW TRANSMODERN NEW DEFINITION OF SCIENCEDEFINITION OF SCIENCEMODERN SCIENCEMODERN SCIENCE

• Objective + TRUEObjective + TRUE

• Rational = OKRational = OK

• Value freeValue free

• No societal responseNo societal response

• Analytic DisciplinesAnalytic Disciplines

• Offer approachOffer approach

• Engineering Human Engineering Human MindMind

TRANSMODERN TRANSMODERN

• Subjective + poeticSubjective + poetic

• Complex, metarationalComplex, metarational

• Values are carriedValues are carried

• Civil society Civil society involvementinvolvement

• TransdisciplinaryTransdisciplinary

• Demand approachDemand approach

• All possible NOT OKAll possible NOT OK


1919

Modern & Transmodern : Modern & Transmodern : New Management of New Management of violenceviolenceMODERN STATEMODERN STATE

• Non-violence inside Non-violence inside State BordersState Borders

• Official ViolenceOfficial Violence outside bordersoutside borders

• WAR is WAR is normalnormal policy policy (Clausewitz)(Clausewitz)

• Member STATES + Member STATES + USUS

TRANSMODERN StateTRANSMODERN State

• Non violence Non violence BetweenBetween States (EU States (EU = success)= success)

• Normal Policy = Normal Policy = Non-Non-violent negotiationviolent negotiation

• WAR is WAR is latest resortlatest resort + Just+ Just

• EU Foreign Policy?EU Foreign Policy?



Level 4 :Level 4 :THE KNOWLEDGE SOCIETYTHE KNOWLEDGE SOCIETY


2121

DEFINITIONSDEFINITIONS• Data:Data: Mainly facts about things or records (eg Mainly facts about things or records (eg

in databases) also what is on the WWW, it may in databases) also what is on the WWW, it may be structured and/or unorganisedbe structured and/or unorganised

• Information:Information: Data that may be already sorted Data that may be already sorted eg by Google™. There is an oeg by Google™. There is an overabundanceverabundance of of thisthis..

• Knowledge:Knowledge: is data and information ‘processed’ is data and information ‘processed’ by by human cognitive systems and passed outhuman cognitive systems and passed out

• Human brain and networks are the NEW TOOLS Human brain and networks are the NEW TOOLS of PRODUCTIONof PRODUCTION

• WisdomWisdom, Knowledge are , Knowledge are less common. Perhaps less common. Perhaps there is not enough.there is not enough.

Tom Spoors

'We can be knowledgeable with other men's knowledge but we cannot be wise with other men's wisdom' - Michel de Montaigne

Tom Spoors

The Ancient Greeks might argue the point about this human brain and networks being new tools!!!


2222

Knowledge society= Post Knowledge society= Post capitalist?capitalist?

(Peter Drucker 1993) (Peter Drucker 1993) This new economy is POST CAPITALIST This new economy is POST CAPITALIST

because capital becomes less because capital becomes less important than knowledge in the value important than knowledge in the value creation processcreation process

Value creation is linked to knowledge Value creation is linked to knowledge applied to knowledge.applied to knowledge.

This This new tool of productionnew tool of production is more is more important than important than capitalcapital and and technologytechnology. .

Tom Spoors

Perhaps we can argue that knowledge is the new capital and that post capitalist needs to be defined as something slightly different

Tom Spoors

Aren't tools of any kind classifiable as technology?


2323

NEW VALUE CREATION NEW VALUE CREATION PROCESPROCES• INDUSTRIAL SOC.INDUSTRIAL SOC.

• Add value to objectAdd value to object

• From steel to car !From steel to car !

• Tool is MachineTool is Machine

• Humans are costHumans are cost

• Management is Management is machine-centeredmachine-centered

• Machine is centralMachine is central

• KNOWLEDGE SOC.KNOWLEDGE SOC.• Create new K Create new K • From data, info to KFrom data, info to K• Tool is Human brain Tool is Human brain

in Networksin Networks• Humans are capitalHumans are capital• Management is Management is

Human-centeredHuman-centered• Machine is at Machine is at

serviceservice


2424

BEYOND TRADE (I)BEYOND TRADE (I)

• If I exchange an object against money, If I exchange an object against money, I loose the object. This is “trade”: I win I loose the object. This is “trade”: I win and I loose. “Win-Loose” logicand I loose. “Win-Loose” logic

• If I exchange knowledge, If I exchange knowledge, I do not loose I do not loose my knowledge. my knowledge. I win and you win. I am I win and you win. I am not trading anymore. I share. This is a not trading anymore. I share. This is a ““win-win logic” of sharing.win-win logic” of sharing.


2525

BEYOND TRADE (II)BEYOND TRADE (II)

• ININDUSTRIALDUSTRIAL SOC. SOC.

• Free trade Free trade of objectsof objects

• Industrial structureIndustrial structure

• PyramidsPyramids

• UnemploymentUnemployment

• PollutionPollution

• Quantitative growthQuantitative growth

• KNOWLEDGE SOC.KNOWLEDGE SOC.

• Free sharing of knowl.Free sharing of knowl.

• PoPost-industrialst-industrial--capitalistcapitalist. .

• Network =value Network =value creationcreation

• SSelf-creation of elf-creation of my my jobjob

• Immaterialization of Immaterialization of prod.prod.

• Qualitative growthQualitative growth


2626

ANOTHER ECONOMY(I)ANOTHER ECONOMY(I)

QualityQuality of knowledge is more of knowledge is more important than quantity. important than quantity.

ProgressProgress becomes more becomes more qualitative qualitative than quantitative.than quantitative.

MMeasurementseasurements areare more more qualitativequalitative: : ““IntangibleIntangible”” value value are increasing are increasing


2727

ANOTHER ECONOMY (ANOTHER ECONOMY (IIII))

• Secrecy and patentingSecrecy and patenting are in crisis are in crisis

• FFrom rom “W“Win-in-LLooseoose”” to to ““Win-WinWin-Win””

• From From “e“exclusionxclusion”” to to ““inclusioninclusion””

• From From Logic of war to logic of love Logic of war to logic of love !!

• From From ““command and controlcommand and control”” to to ““enabling creativity and sharingenabling creativity and sharing””


2828

ANOTHER MANAGEMENTANOTHER MANAGEMENT

• Human capital is central because it is Human capital is central because it is caring for the tool of production: caring for the tool of production: Please come back! Please come back!

• Thus Thus Management : shifts 180° Management : shifts 180° towards human centeredness = more towards human centeredness = more creativity-centred, gender & culture – creativity-centred, gender & culture – centred.centred.


2929

ANOTHER SYSTEM OF ANOTHER SYSTEM OF MEASUREMENTSMEASUREMENTS• « Intangible assets » is a new concept « Intangible assets » is a new concept

invented by Karl Erik SVEIBY (Sweden)invented by Karl Erik SVEIBY (Sweden)

• They are becoming more and more They are becoming more and more important in the knowledge societyimportant in the knowledge society

• BecauseBecause the knowledge society is about the knowledge society is about knowledge which is knowledge which is immaterial, immaterial, intangible and qualitative.intangible and qualitative.


3030

A NEW CONCEPT : A NEW CONCEPT : INTANGIBLE ASSETS (I)INTANGIBLE ASSETS (I)• Intangibles assets = Intangibles assets =

– Know how, Know how, – Reputation, Reputation, – Trust in the company, Trust in the company, – Structure of the company, Structure of the company, – Strategy (balanced scorecards)Strategy (balanced scorecards)– Relations with personnel, Relations with personnel, – Relations with clients,Relations with clients,


3131

A NEW CONCEPT : A NEW CONCEPT : INTANGIBLE ASSETS (II)INTANGIBLE ASSETS (II)

• Relation with civil societyRelation with civil society

• Relation to environment Relation to environment

• Relation to our collective Relation to our collective ffuture and uture and sustainabilitysustainability

• But also But also quality of the quality of the nnetworksetworks


3232

NEW TOOLS OF PRODUCTIONNEW TOOLS OF PRODUCTION

1st Tool of production1st Tool of production ==Human Human brain brain : : Knowledge is produced by Knowledge is produced by human brain which digests data and human brain which digests data and information and creates knowledge. information and creates knowledge.

2 d tool of production =Networks : 2 d tool of production =Networks : Knowledge is increased only by Knowledge is increased only by sharing in a network. sharing in a network. This is anThis is an inclusive inclusive logic.logic.


3333

MMEASURING INTANGIBLE EASURING INTANGIBLE ASSETS ASSETS ??• Stock exchange measurements are still Stock exchange measurements are still

looking at financial “tangible” assets looking at financial “tangible” assets (quantitative) but they increasingly look at (quantitative) but they increasingly look at “intangible” assets (qualitative). “intangible” assets (qualitative).

• Today a company is measured more and Today a company is measured more and more by its intangible assets. more by its intangible assets.

• Example: “Example: “Men’s WearMen’s Wear” USA. & “” USA. & “World World Business Academy”, “Spirit in Business”.Business Academy”, “Spirit in Business”.

• See also Neskey: See also Neskey: www.neskey.comwww.neskey.com

http://www.neskey.com/


3434

GROWING IMPORTANCE OF GROWING IMPORTANCE OF INTANGIBLE ASSETS (II)INTANGIBLE ASSETS (II)

0%

10%

20%

30%

40%

50%

60%

70%

80%

1980 2006 2010 2020

Tangible

Intangible


3535

Intangible indicators growIntangible indicators growT

rans

par

en

cy

ICT Proliferation

Financial indicators remain important

Non-financia

l indica

tors

grow in im

portance

Potential for greaterparticipation and

wider accountability

1990 2006 2015


3636

CONCLUSION : NETWORKS CONCLUSION : NETWORKS AS CRUCIAL INTANGIBLE AS CRUCIAL INTANGIBLE ASSETASSET• Networks increase creativity in K Networks increase creativity in K

product.product.• Networks are part of the Networks are part of the NEW TOOL of NEW TOOL of

PRODUCTION. PRODUCTION. • It is crucial to be active participant in It is crucial to be active participant in

excellent networksexcellent networks• As individualAs individual• As a companyAs a company• It is not an option: it is It is not an option: it is indispensableindispensable


3737

CONCLUSION (II): NEW CONCLUSION (II): NEW VALUES…VALUES…• Underlying values needed in the Underlying values needed in the

industrial capitalist society are industrial capitalist society are freedom, initiative, ceativity…freedom, initiative, ceativity…

• NEW NEW (more feminine)(more feminine)Values are Values are needed: needed: – Freedom (of sharing)Freedom (of sharing)– Solidarity, Caring, RespectSolidarity, Caring, Respect– TransparencyTransparency– Concern for the Common GoodConcern for the Common Good



LEVEL 5 :LEVEL 5 :

EU AS THE FIRST EU AS THE FIRST TRANSMODERN POLITICAL TRANSMODERN POLITICAL

STRUCTURESTRUCTURE


3939

History of the EU : 1History of the EU : 1

• Monnet refuses Council of Europe 1949Monnet refuses Council of Europe 1949

• Monnet & Adenauer May 9 1950.Monnet & Adenauer May 9 1950.

• Coal & Steel Treaty 1951.Coal & Steel Treaty 1951.

• Failure of Community of Defense 1954.Failure of Community of Defense 1954.

• Treaty of Rome 1957.Treaty of Rome 1957.

• Single Act, Maastricht, Amsterdam, Nice.Single Act, Maastricht, Amsterdam, Nice.


4040


• Under Delors 1985-1995:Under Delors 1985-1995:– + social policy : social fund for poor citizens+ social policy : social fund for poor citizens– + devpt Policy for the ACP (“Lomé”)+ devpt Policy for the ACP (“Lomé”)– + regional policy solidarity/ poor regions+ regional policy solidarity/ poor regions– + Environment policy overarching all !+ Environment policy overarching all !– + Cultural policy not very rich!+ Cultural policy not very rich!– + abolition of visas ( “Schengen”)+ abolition of visas ( “Schengen”)– +Foreign Policy + Defense & Security Policy+Foreign Policy + Defense & Security Policy


4141


• 1999: Commission is killed by the 1999: Commission is killed by the European Parliament. European Parliament.

• Hence period of Retreat and fear…Hence period of Retreat and fear…

• 2000- 2005: is “Free Market” period, 2000- 2005: is “Free Market” period, although = obsolete “industrial” although = obsolete “industrial” concept.concept.

• 2006- 2010: Transitions and dangers?2006- 2010: Transitions and dangers?


4242

The EU = The EU = first transmodern entityfirst transmodern entity• Alliance of non-violence between Alliance of non-violence between

StatesStates• In a global world we need non violence In a global world we need non violence

between States. Success of EU model.between States. Success of EU model.– New Foreign policy ?New Foreign policy ?– New Defense and Security policy ?New Defense and Security policy ?– Importance of International Human rights ?Importance of International Human rights ?– New economic policy: Lisbon (I) ?New economic policy: Lisbon (I) ?– Global actor for “Sustainable” economics ?Global actor for “Sustainable” economics ?


4343

Paradigm shift in Foreign Policy Paradigm shift in Foreign Policy 11

PremodPremod..

ModernModern Trans +Trans + Trans -Trans -

1. State1. State EmpireEmpire StateState Post -Post -State State EU EU

AnarchAnarchyy

2. 2. Foreig Foreig PolicyPolicy

ConqueConquerr

EconoEconom m interestinterestss

For pol For pol internalinternal

AnarchAnarchyy

3. 3. PowerPower

LandLand CapitalCapital KnowleKnowledd

ManipulManipul

4. Interf4. Interf ColonieColoniess

No/No/tradetrade

Hum Hum RigRig

MaffiasMaffias

5.Nat. 5.Nat. InterestInterest

ImperiaImperiall

StateState Com. Com. GoodGood

Relig. Relig. Expans.Expans.


4444

Paradigm shift in Foreign Policy Paradigm shift in Foreign Policy 22

PremodPremod..

ModernModern Trans +Trans + Trans -Trans -

7.Borde7.Borderr

ExtendExtend FixedFixed PorousPorous ParadigParadig

8.Securi8.Securitt

RelativeRelative DeterreDeterrenn

SharingSharing NewConNewCon

9.Religi9.Religioo

Pope Pope =1=1

SepareSepare DistingoDistingo ClashClash

10.Secr10.Secr strategstrategyy

StrategStrategyy

NONO PseudoPseudo

11.Gov11.Govee

ForceForce EconomEconom HonestHonest ManipulManipul



US & EUROPEAN DREAMSUS & EUROPEAN DREAMS

DECLINE AND RAISEDECLINE AND RAISE


4646

US and EU DREAMS : 1US and EU DREAMS : 1

• American DreamAmerican Dream– PoliticsPolitics

• Modern State (1800)Modern State (1800)

• IndependanceIndependance

• War & death penaltyWar & death penalty

– Science & Technol.Science & Technol.• Always goodAlways good

• Modern approachModern approach

• European DreamEuropean Dream– PoliticsPolitics

• Transmodern (2010)Transmodern (2010)

• Non-violent pactNon-violent pact

• No war & No war & negotiationnegotiation

– Science & TechnolScience & Technol• To be monitoredTo be monitored

• Transmodern Transmodern approachapproach


4747


• AMERICAN DREAMAMERICAN DREAM– BusinessBusiness

• $ is God’s blessing$ is God’s blessing

• New Transmod. New Transmod. Busin.Busin.

– EconomyEconomy• Freedom = ProprietyFreedom = Propriety

• Free Trade as religion Free Trade as religion

• EUROPEAN DREAMEUROPEAN DREAM– BusinessBusiness

• Burden of proof on BBurden of proof on B

• Transmodern Busin.Transmodern Busin.

– Economy Economy • ““Free Trade” + Social Free Trade” + Social

• Sharing in networks?Sharing in networks?


4848


• US DREAMUS DREAM– EnvironmentEnvironment

• Against US freedomAgainst US freedom

• National approachNational approach

• Burden on consumerBurden on consumer

– Human rightsHuman rights• National approachNational approach

– Integration processIntegration process• By indentification By indentification

(//F)(//F)

• EU DREAMEU DREAM– EnvironmentEnvironment

• Sustainability is normSustainability is norm

• World ConsciousnessWorld Consciousness

• ““Precaution principle”Precaution principle”

– Human rightsHuman rights• Global & transnationalGlobal & transnational

– Integration processIntegration process• capitalize on diversitycapitalize on diversity


4949


• AMERICAN DREAMAMERICAN DREAM– WorkWork

• Life for workLife for work• Time efficiency+doingTime efficiency+doing• More efficientMore efficient

– National National identityidentity • God given missionGod given mission

– Death Instinct Death Instinct (Rifkin!)(Rifkin!)• Consume without careConsume without care• No care for survivalNo care for survival

• EUROPEAN DREAMEUROPEAN DREAM– WorkWork

• Work for lifeWork for life• Quality of life, beingQuality of life, being• Less efficientLess efficient

– Multi level identityMulti level identity• Our common survivalOur common survival

– EU = Life projectEU = Life project• Non-violence projectNon-violence project• Also towards nature Also towards nature • Global ethicsGlobal ethics


5050

EU dream and citizensEU dream and citizens

• Are citizens aware of the EU dream?Are citizens aware of the EU dream?• Are the governments speaking about Are the governments speaking about

transmodern dimension?transmodern dimension?• Why are Europeans so skeptical?Why are Europeans so skeptical?• Are they aware of the transmodern Are they aware of the transmodern

quality of their dream?quality of their dream?• Are the EU governments getting the Are the EU governments getting the

dream?dream?



CCHAPTER 4HAPTER 4: :

A NEW MISSION FOR THE A NEW MISSION FOR THE BUSINESS ? BUSINESS ?


5252

BUSINESS AND ETHICS BUSINESS AND ETHICS ::AA NEW RELATION NEW RELATION• Industrial objects are Industrial objects are “tangibles” & “tangibles” &

ethically neutral.ethically neutral.• Knowledge is Knowledge is IMMATERIAL, IMMATERIAL,

“intangible” & always linked to a “intangible” & always linked to a meaningmeaning

• AAnd thus to ethics.nd thus to ethics.• Producing knowledge thus involves a Producing knowledge thus involves a

meaning and a business reputation = meaning and a business reputation = an an “intangible” “intangible” asset.asset.


5353

EU : ONLY 5 % ARE CHANGING EU : ONLY 5 % ARE CHANGING

• 9955 % of the EU Business leaders stick % of the EU Business leaders stick to the old industrial strategies:to the old industrial strategies:– More capital + advanced technologyMore capital + advanced technology

• 5 5 % of the EU Business leaders % of the EU Business leaders change change really really their strategy:their strategy:– Capital+ Technology.+Capital+ Technology.+human human creativcreativ– Enterprise in Enterprise in NetworkNetwork : :win-win strat.win-win strat.– Personnel is not a cost but Personnel is not a cost but key assetkey asset


5454

US: 10 % SURVIVED THE US: 10 % SURVIVED THE CRASHCRASH

• Verna ALLEEVerna ALLEE: : • ˝̋InIn US, only those 10% have survived US, only those 10% have survived

the dot.com crash: Example: CISCOthe dot.com crash: Example: CISCO˝̋• ˝̋Because they have changed :Because they have changed :

– The tools (ICT)The tools (ICT)– The structure of their enterpriseThe structure of their enterprise– The underlying vision of their scope and The underlying vision of their scope and

valuesvalues˝.˝.


5555

Four definitions of Four definitions of entrepreneurshipentrepreneurship

1.1. Agrarian Agrarian : Conquer More land : Conquer More land 2.2. IndustrialIndustrial : Conquer Markets. CEO : Conquer Markets. CEO

controls and knows.controls and knows.3.3. Knowledge entrepreneurKnowledge entrepreneur : cares for : cares for

human capital, fosters creativity, human capital, fosters creativity, Sustainable. Facilitator. Sustainable. Facilitator.

4.4. ““Spiritual” entrepreneurSpiritual” entrepreneur: conscious : conscious of his mission towards the Common of his mission towards the Common Good of Humanity.Good of Humanity.


5656

Challenges for Business?Challenges for Business?

• Administrations and politicians are Administrations and politicians are slow to understand and adapt to the slow to understand and adapt to the change. change.

• Business is sometimes more quick to Business is sometimes more quick to grasp the changes and to adapt. grasp the changes and to adapt.

• Business has perhaps a crucial role in Business has perhaps a crucial role in warning politicians and showing the warning politicians and showing the way forward?way forward?


5757

Some good Books…Some good Books…

• Peter DRUCKER: “Peter DRUCKER: “Post capitalist societyPost capitalist society”, Harper ”, Harper Business, New York, 1993.Business, New York, 1993.

• Verna ALLEE: “Verna ALLEE: “The future of knowledge” The future of knowledge” Elsevier Elsevier Science, 2003, USA.Science, 2003, USA.

• Rob CROSS: Rob CROSS: “Networks in the Knowledge “Networks in the Knowledge economy” economy” 2003.2003.

• LEIBOLD and al. : LEIBOLD and al. : “Strategic Management in the “Strategic Management in the Knwoledge economy” Knwoledge economy” 2002.2002.

• David ROONEY (Australia): David ROONEY (Australia): “Handbook on the “Handbook on the Knowledge economy”Knowledge economy” 2005. 2005.


5858

Good Books (II)Good Books (II)

• Jeremy RIFKIN: “Jeremy RIFKIN: “The European Dream: The European Dream: when Europe’s vision of the future is when Europe’s vision of the future is silently eclipsing the American dream” silently eclipsing the American dream” Penguin 2004.Penguin 2004.

• Ray ANDERSON: “Ray ANDERSON: “Mid Course correctionMid Course correction” ” 1998. 1998. www.chelseagreen.comwww.chelseagreen.com (Interface) (Interface)

• World Business Academy: World Business Academy: www.worldbusiness.orgwww.worldbusiness.org

• ““Neskey” on intangible measurements : Neskey” on intangible measurements : www.neskey.comwww.neskey.com

http://www.chelseagreen.com/

http://www.worldbusiness.org/

http://www.neskey.com/

Documents

Marc Luyckx Ghisi CBA Dean, Zagreb, Brussels 1 Febelux 23 mai 2006 WHY IS BUSINESS CHANGING? Marc LUYCKX GHISI Dean « CBA Business School »ZAGREB Brussels