Marc luyckx - why is brussels so important

Marc Luyckx GHISI, Marc Luyckx GHISI, 11

WHY IS BRUSSELS SO IMPORTANT ?

Dr. Marc LUYCKX GHISIMember of the Auroville International adisory

Council

Former Member of the « Forward Studies Unit » EU.

Vice President COTRUGLI Business schools,

in Zagreb & Belgrade

THE SHORT TERM VIEW ?EU is a big market machine.The main problem today is about

Greece, Spain and Italy’s debts… And the (anglosaxon) newspapers are

full of those views…

THE MEDIUM TERM VIEW 1.EU is a new political paradigm of NON

VIOLENCE BETWEEN STATES.In a global world everyone is looking at

this new paradigm with great interest and some are already applying this idea elsewhere (South America)

The market is thus a consequence of this NEW perpetual peace zone.

The main financial problem today is the dollar…not the Euro. Huge US default??

THE MEDIUM TERM VIEW 2EU economy is already 50% in a new

economic logic (paradigm): the « knowledge society »

This is the Lisbon Strategy (2000-2010)!A new logic: win-win, sharing, qualitative

growth, more YIN values,intangible assets, increasing role of culture, human capital become dominant…

And this new economic logic is potentially SUSTAINABLE

THE LONG TERM VIEWOur global world is going full speed towards

a new world civilization.We have no other choice that to reorient

our civilizations towards sustainabilty and social inclusion.

In the industrial frame this is not possible: RIO +20 !!

Citizens are anticipating this in going tru a change: cultural creatives = 25%

HOW IS IT WORKING ?

Legislative EU Commission, should be EPEU Council of Ministers (final)E Parliament is co-deciding

has no right of proposing lawsExecutive:EU Commission no power of

constraintJudicial: EU Court of Justice

European Tribunal for H Rights

WHAT HAPPENS TODAY ?Our political and economis structures are

loosing credibility everyday (banks...)Every political structure rely on citizens'

acceptance : minimum 50%. It is very possible that those industrial

structures change, because citizens want it. (Iceland?)

Are we ready for political and economical innovation ?

END OF INDUSTRIAL SOCIETY

We are assisting at the rapid end of the industrial-capitalist society, because it cannot provide any strong vision of a sustainable future.

We are already 50% in a new economic logic, (knowledge society) which we do not see, because it presupposes another level of maturity & wisdom.

It is a new civilization.

COLLECTVE SUICIDE POSSIBLE

For the first time in Humanity's history, we have the possiblity to commit a collective suicide.

We are indeed endangering our survival on earth, in polluting much more than what the earth can absorb.

India China Brasil, Russia, have now joined the club of heavy polluters. The situation is everyday more dangerous.

Overshooting the Earth’s Capacity

The Human Ecological Footprint 1961 to 2020

140%

120%

100%

80%

69%

40%

20%

Foresight Canada

THE MAIN INNOVATIONCOULD BE TOWARDS

A NEW CIVILIZATION ?

NEW DEVELOPMENT MODEL : WIN-WIN

« The basic challenge of a new economic development model is to reverse the currently negative relationship between environmental conditions and the quality of life in general on the one hand, and economic progress on the other. »

European Commission, 1993, « White Book on Growth Competitiveness, employment »p.150

THE MOTOR OF THE CHANGEThe deep motor of the change is

the feeling of citizens that if we continue with our actual economic logic, we are in danger of collective suicide.

According to my observation, Humanity's collective subconscious has already choosen LIFE.

WOMEN LEAD THE CHANGEEurostat 1997 shows that More than 20%

of EU citizen (100 Millons) change values in silence. More respect for nature, Humanity's future, neigbourhood, family, internal growth, other cultures, etc.

In USA, 24% = 50 Millions (Paul H. RAY)In this group 66% are women. Thus women are leading the change

in silence.

POSTINDUSTRIAL REVOLUTION

« The move towards an information society... will in the long run be as important as the first industrial revolution. »

European Commission, 1993, White Book on Growth Competitiveness, employment » (p. 95)


WILLIS HARMAN WILLIS HARMAN

• ““We are living through one of the We are living through one of the most fundamental shifts in History: a most fundamental shifts in History: a change in the actual belief structure change in the actual belief structure of Western Society. No economics, of Western Society. No economics, political or military power can political or military power can compare with the power of a change compare with the power of a change of mind. By deliberately changing of mind. By deliberately changing their images of reality, people are their images of reality, people are changing the world.”changing the world.”

Willis HARMAN Stanford Research Institute (+1997)Willis HARMAN Stanford Research Institute (+1997), , Founder of the Founder of the “World Business Academy”“World Business Academy”


KNOWLEDGE SOCIETY KNOWLEDGE SOCIETY (ICT):(ICT):

A NEW ECONOMY A NEW ECONOMY

andandA NEW CIVILIZATIONA NEW CIVILIZATION

KNOWLEDGE SOCIETY

By the way, this entrance in the « knowledge society » is the main EU policy since 2000 (« Lisbon strategy » and « Europe 2020 »).

But did the Head of State understand what they have signed ?


DEFINITIONSDEFINITIONS

• Data:Data: what is on the web, unorganised what is on the web, unorganised• Information:Information: is already sorted by is already sorted by

« Google ». « Google ». Overabundance.Overabundance.• Knowledge:Knowledge: is digested by is digested by human human

brain.brain. Oriented towards action. Less Oriented towards action. Less• WisdomWisdom,, when action is wise: when action is wise: rare. rare.

New CEO: enabling

creativity and sharing, caring

for humans!

New CEO: enabling

creativity and sharing, caring

for humans!

New human-centered

management

New human-centered

management

Post machine-centered

approach (Apple)

Post machine-centered

approach (Apple)

Beyond trade: Free sharingKnowledge is

like love

Beyond trade: Free sharingKnowledge is

like love

New measurements =

Qualitative “intangible

assets”

New measurements =

Qualitative “intangible

assets”

Beyond patenting:

“Open Source”

Beyond patenting:

“Open Source”

Beyond pyramids towards networks

Beyond pyramids towards networks

Capitalizing on cultural capital +

gender capital

Capitalizing on cultural capital +

gender capital

New strategy: beyond war:

WIN-WIN

New strategy: beyond war:

WIN-WIN

Transparency & ETHICS

Transparency & ETHICS

New tool of production: the human

person

New tool of production: the human

person

New Qualitative growth, towards

a sustainable world

New Qualitative growth, towards

a sustainable world

A new world,A new economic

logic

New value creation process:

Knowledge + knowledge

New value creation process:

Knowledge + knowledge


A NEW WORLD...A NEW WORLD...

1.1. New value creation process : adding New value creation process : adding Knowledge to Knowledge.Knowledge to Knowledge.

2.2. New tool of productionNew tool of production : : human personhuman person3.3. New CEONew CEO: Enabling creativity and : Enabling creativity and

sharing, Caring for humans! sharing, Caring for humans! 4.4. New New human-centeredhuman-centered management management5.5. Post machine-centered approach Post machine-centered approach (Apple)(Apple)6.6. BEYOND TradeBEYOND Trade: : Free Sharing !!Free Sharing !!7.7. New measurementsNew measurements = = qualitative qualitative

“intangible assets”“intangible assets”


A NEW WORLD...A NEW WORLD...

8.8.Beyond patentingBeyond patenting : : “Open Source”“Open Source”

9.9.Beyond pyramidsBeyond pyramids towards towards networksnetworks

10.10.Capitalizing on cultural capital + Capitalizing on cultural capital + gender capital gender capital

11.11.New strategyNew strategy: beyond war: : beyond war: win-win win-win

12.12.New QUALITATIVE GROWTHNew QUALITATIVE GROWTH

13.13.TRANSPARENCYTRANSPARENCY


TWO SCENARIOS FOR 2020TWO SCENARIOS FOR 2020

• Scenario 1: Scenario 1: HumanismHumanism

• Human centeredHuman centered• Honest & humanHonest & human• Really TransparentReally Transparent• Really ethicalReally ethical• Really concerned Really concerned

about the futureabout the future• REALLY REALLY

SUSTAINABLESUSTAINABLE

• Scenario 2: Scenario 2: ManipulationManipulation

• ““Trans-humanist »Trans-humanist »• Subtle lieSubtle lie• False transparencyFalse transparency• False ethicsFalse ethics• False concern with False concern with

Humanity’s futureHumanity’s future• NON SUSTAINABLENON SUSTAINABLE

THE NEGATIVE SCENARIO

The negative scenario is just in the wrong vision. It still considers machines as superior to humans, like in the industrial vision.

This scenario is also not able to provide any sustainable future for Humnaity...

But it is already very active : Transhumanist association...

WHY POST-CAPITALIST ?« That knowledge has become the

resource, rather than a resource, is what makes our society « post-capitalist ». This fact changes – fundamentally – the structure of society. It creates new social and economic dynamic.

It creates new politics. »Peter DRUCKER : « Post-capitalist society » Harper

Business 1993. p.45.

WHY SUSTAINABLE ?

1.Because our civilization has a new cornerstone : QUALITATIVE GROWTH

2.Because « INTANGIBLE ASSETS » are 60% today and they push entreprises to become sustainable and socially inclusive

3.Because our new civilization has a new top value : A SUSTAINABLE WORLD FOR OUR CHILDREN = THE « NEW SACRED ».

CHANGING EDUCATION « Preparation for life in tomorrow's

world cannot be satisfied by once-and-for-all acquisition of knowledge..

...the autonomy, independance of spirit, and analytical ability ... will be indispensable...

Lifelong education is therefore the overall objective... »

European Commission White Book, 1993.page 16.

THANK YOU


Good Books…Good Books…• Paul H. RAY: “Paul H. RAY: “The cultural creatives: How The cultural creatives: How

50 million people are changing the world.” 50 million people are changing the world.” Harmony, New York, 2002. Harmony, New York, 2002. www.culturalcreatives.org

• Peter DRUCKER: “Peter DRUCKER: “Post capitalist societyPost capitalist society”, ”, Harper Business, New York, 1993.Harper Business, New York, 1993.

• Verna ALLEE: “Verna ALLEE: “The future of knowledge” The future of knowledge” Elsevier Science, 2003, USA. Elsevier Science, 2003, USA. www.vernaallee.com

• David ROONEY (Australia): David ROONEY (Australia): “Handbook on “Handbook on the Knowledge economy”the Knowledge economy” 2005. 2005.

http://www.culturalcreatives.org/

http://www.vernaallee.com/


GGood Books ood Books

• Jeremy RIFKIN: “Jeremy RIFKIN: “The European Dream: The European Dream: when Europe’s vision of the future is when Europe’s vision of the future is silently eclipsing the American dream” silently eclipsing the American dream” Penguin 2004.Penguin 2004.

• Ray ANDERSON: “Confessions of a radical Ray ANDERSON: “Confessions of a radical industrialist” 2008.industrialist” 2008.

• World Business Academy: World Business Academy: www.worldbusiness.org

• ““Neskey” on intangible measurements : Neskey” on intangible measurements : www.neskey.com

• PERLAS Nicanor : PERLAS Nicanor : Shaping Globalization : Shaping Globalization : civil Society, Cultural Power, and civil Society, Cultural Power, and Threefolding Threefolding [email protected]

http://www.worldbusiness.org/

http://www.neskey.com/

mailto:[email protected]


Good BooksGood Books

• Marc Luyckx GHISI: Marc Luyckx GHISI: The Knowledge The Knowledge society: a breakthrough to genuine society: a breakthrough to genuine sustainability. sustainability. Editions India, Cochin, Editions India, Cochin, March 08.March 08.

• AVAILABLE Open source on the web: AVAILABLE Open source on the web: marcluyckx.eumarcluyckx.eu

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Marc luyckx - why is brussels so important