Marc Luyckx GHISI, 1 NEW T0OLS FOR THE NEW SOCIETY Marc LUYCKX GHISI Member of the Auroville International Advisory Council, Former member of the “Forward

Marc Luyckx GHISI, Marc Luyckx GHISI, 11

NEW T0OLS FOR THE NEW T0OLS FOR THE NEW SOCIETY NEW SOCIETY

Marc LUYCKX GHISIMarc LUYCKX GHISIMember of the Auroville International Advisory Member of the Auroville International Advisory

Council,Council,

Former member of the “Forward Studies Unit”, Former member of the “Forward Studies Unit”, EUEU

Vice President of COTRUGLI Business School, Vice President of COTRUGLI Business School, Zagreb & BelgradeZagreb & Belgrade


CHAPTER 1CHAPTER 1::

DESCRIPTION DESCRIPTION OF THE OF THE

TRANSFORMATIONTRANSFORMATION


P. Drucker: P. Drucker: TransformationTransformation

Every few hundred years in Western History Every few hundred years in Western History there occurs a sharp transformation. there occurs a sharp transformation. Within a few short decades, society Within a few short decades, society rearranges itself : its worldview (paradigm), rearranges itself : its worldview (paradigm), its basic values, its social and political its basic values, its social and political structures, its arts, its key institutions. structures, its arts, its key institutions. Fifty years later there is a new world.”Fifty years later there is a new world.”

Peter DRUCKER: Peter DRUCKER: “Post Capitalist Society”.“Post Capitalist Society”. Butterworth Heinemann, 1993, 2001, Butterworth Heinemann, 1993, 2001, p.1.p.1.


WILLIS HARMAN WILLIS HARMAN

• ““We are living through one of the most We are living through one of the most fundamental shifts in History: a change in fundamental shifts in History: a change in the actual belief structure of Western the actual belief structure of Western Society. No economics, political or military Society. No economics, political or military power can compare with the power of a power can compare with the power of a change of mind. By deliberately changing change of mind. By deliberately changing their images of reality, people are changing their images of reality, people are changing the world.” the world.”

Willis HARMAN Stanford Research Institute Willis HARMAN Stanford Research Institute (+1997)(+1997), Founder of the , Founder of the “World Business “World Business Academy”Academy”


Transmodern Business

Knowledge SocietyTRANSMODERN

Danger

Industrial leftovers who have not grasped the changeAgrarian

premodern

Agrarianleftovers

Culturalcreatives

IndustrialMODERN

Sept. 11, 2001?

New Women-Men Partnership Society

End ofPatriarchal Society

Transmodern Business

Knowledge SocietyTRANSMODERN

Danger

Industrial leftovers who have not grasped the changeAgrarian

premodern

Agrarianleftovers

Culturalcreatives

IndustrialMODERN

Sept. 11, 2001?

New Women-Men Partnership Society

End ofPatriarchal Society

FOUR TOOLS IN 5000 YEARS

Death ?


FIVE LEVELS OF CHANGEFIVE LEVELS OF CHANGE


Transformation’s five Transformation’s five levelslevels1.1. Humanity is in danger of collective Humanity is in danger of collective death death

2.2. Knowledge society is the End of the Knowledge society is the End of the Patriarchal values (CCC)Patriarchal values (CCC)

3.3. Knowledge Society is the end of Knowledge Society is the end of modernity. It is tansmodern. (post secular, modernity. It is tansmodern. (post secular, flat, tolerant, new level of responsibility flat, tolerant, new level of responsibility and consciousness).and consciousness).

4.4. Knowledge society is also a new economic Knowledge society is also a new economic logic.logic.

5.5. Knowledge society is potentially a new Knowledge society is potentially a new political concept of non violence between political concept of non violence between States. (like EU)States. (like EU)


The Iceberg of The Iceberg of TRANSMODERNITYTRANSMODERNITY

Level 2 : End of Patriarchal myths, sacred and Level 2 : End of Patriarchal myths, sacred and valuesvalues

Level 3: End of Modernity: REASON Only Truth, Science, Violence, Level 3: End of Modernity: REASON Only Truth, Science, Violence, Pyramids, ControlPyramids, Control

Level 4 : The knowledge society : post-capitalist society Level 4 : The knowledge society : post-capitalist society ((DruckerDrucker))

Level 5 : Credibility gap for all Institutions is Level 5 : Credibility gap for all Institutions is increasing increasing

Level 1 : Danger of Collective Level 1 : Danger of Collective DeathDeath


LEVEL 1: LEVEL 1: HUMANITY IS IN DANGER HUMANITY IS IN DANGER

OF COLLAPSEOF COLLAPSE


WorldWatch Institute WorldWatch Institute Washington Washington

• ““Our global economy is outgrowing Our global economy is outgrowing the capacity of the earth to support the capacity of the earth to support it, moving us ever closer to decline it, moving us ever closer to decline and possible and possible collapse….collapse….

• ““We have the technologies needed to We have the technologies needed to build the new economy…”build the new economy…”

Lester BROWN: “Lester BROWN: “Plan B 2.0” Norton NY, Plan B 2.0” Norton NY, LondonLondon

2006. Presentation text on the cover.2006. Presentation text on the cover.


UNESCO : War against UNESCO : War against naturenature• Koichiro MATSUURA, Director of Koichiro MATSUURA, Director of

UNESCO in Paris has declared UNESCO in Paris has declared that that “we must end this war “we must end this war against nature, which is in fact a against nature, which is in fact a war against ourselves, and war against ourselves, and against the future generations.”against the future generations.”

• ““We must conclude an armistice, We must conclude an armistice, a new “natural pact” of co-a new “natural pact” of co-development with nature.”development with nature.” (“Le (“Le Figaro” Jan 11, 2007.)Figaro” Jan 11, 2007.)


WHY?WHY?

• It is a question of It is a question of SurvivalSurvival for for HUMANIY.HUMANIY.


Level 2: Level 2:

KNOWLEDGE SOCIETY =KNOWLEDGE SOCIETY =END OF PATRIARCHAL END OF PATRIARCHAL

VALUESVALUES


From Matrilinear to From Matrilinear to PatriarchalPatriarchal

• MATRILINEAR(-MATRILINEAR(-3500)3500)

• Woman= Woman= Goddess, Goddess,

• snake = her snake = her powerpower

• SACRED = LIFE SACRED = LIFE tree, blood, tree, blood, birth…birth…

• Sexuality + Sexuality + PleasurePleasure

• Power = life Power = life givinggiving

• Beauty + art Beauty + art CreativityCreativity

• PATRIARCHAL PATRIARCHAL • God the Father God the Father • women infer + women infer +

sin.sin.• SACRED= Violent SACRED= Violent

DEATH, blood, DEATH, blood, cross…cross…

• Sex pleasure Sex pleasure impureimpure

• Power = to killPower = to kill• Ascetism is Ascetism is

better better


KNOWLEDGE SOCIETY = KNOWLEDGE SOCIETY = END OF COMMAND AND END OF COMMAND AND CONTROLCONTROL• Every LEADER will have to shift his Every LEADER will have to shift his

approach, and the political structures approach, and the political structures towards post patriarchal values: towards post patriarchal values: – respect for the environment, respect for the environment, – Importance of human relationsImportance of human relations– Fostering the joy of creation,Fostering the joy of creation,– contact with nature, link with the cosmos,contact with nature, link with the cosmos,– Interiority, spiritual dimensionInteriority, spiritual dimension


A NEW WOMAN-MAN A NEW WOMAN-MAN RELATIONRELATION

• In every couple around the world, we In every couple around the world, we see a hidden transformation of the see a hidden transformation of the relation. Hence... some new conflicts! relation. Hence... some new conflicts!

• This means that women This means that women and and men are men are obliged to redefine their roles and obliged to redefine their roles and behaviours.behaviours.

• Few structures are able to help couples Few structures are able to help couples in this unexplained transition. SILENCE.in this unexplained transition. SILENCE.


END OF MODERNITYEND OF MODERNITY

We change “narrative”We change “narrative”


Multi level changes...Multi level changes...

1.1. Structures: From pyramids to void circleStructures: From pyramids to void circle

2.2. Status of rational thinkingStatus of rational thinking

3.3. Status of Spiritual aspiration (religion) in Status of Spiritual aspiration (religion) in public.public.

4.4. Status of truth: real tolerance.Status of truth: real tolerance.

5.5. Status of Science and tech.Status of Science and tech.

6.6. Status of political violence: beyond warStatus of political violence: beyond war

7.7. Status of body, intuition, ethics, esthetics...Status of body, intuition, ethics, esthetics...


0. Pre-Modern to Modern : 0. Pre-Modern to Modern : Pyramid to PyramidPyramid to Pyramid

PRE-MODERNPRE-MODERN MODERNMODERN

COSMOS = objectCOSMOS = object

GODGOD

ClergyClergy

GovernmentGovernment

MenMen

WomenWomen

REASONREASON

EconomistEconomist


MenMen

WomenWomen

COSMOS = sacredCOSMOS = sacred


1. From Modern to 1. From Modern to Transmodern: Transmodern:

From Pyramid to void cercle From Pyramid to void cercle MODERNMODERN TRANSMODETRANSMODE

RNRN

CulturesCultures

Centre is Centre is emptyempty

Men part of Men part of COSMOSCOSMOS

Men ‘above’ the Men ‘above’ the COSMOSCOSMOS

REASONREASON

EconomistEconomist


MenMen

WomenWomen

CONCLUSION

• The transformation we are in is a change of vision of the world, a change of narrative. Simply because the actual narrative is NOT able to say anything about our common survival. It is a paradigm shift.

• It is thus a shift away from Death, from Patriarchy and from Modernity itself.


CHAPTER 2:CHAPTER 2:

THE NEW ECONOMIC THE NEW ECONOMIC TOOLS TOOLS

KNOWLEDGE KNOWLEDGE ECONOMICSECONOMICS


DEFINITIONSDEFINITIONS

• Data:Data: what is on the web, what is on the web, unorganisedunorganised

• Information:Information: is already sorted by is already sorted by « Google ». « Google ». Overabundance.Overabundance.

• Knowledge:Knowledge: is digested & created is digested & created by by human brain.human brain. QUALITY is the QUALITY is the issue not quantity...issue not quantity...

• WisdomWisdom,, Knowledge are scarce Knowledge are scarce. . Not enough. Not enough.


A NEW WORLD...A NEW WORLD...1.1. New tool of productionNew tool of production : : human human

brainbrain2.2. New CEONew CEO: Enabling creativity and : Enabling creativity and

sharing, Caring for humans = new sharing, Caring for humans = new human-centeredhuman-centered management management

3.3. New value creation process : New value creation process : adding adding Knowledge to Knowledge.Knowledge to Knowledge.

4.4. BEYOND TradeBEYOND Trade: from : from Free TradeFree Trade to to Free SharingFree Sharing

5.5. New measurementsNew measurements = = qualitative qualitative ““intangibles”intangibles”


A NEW WORLD...A NEW WORLD...6.6.New strategyNew strategy: beyond war: : beyond war: win-win-win win not win-loosenot win-loose

7.7.New definition of Progress = New definition of Progress = qualitativequalitative

8.8.Beyond patentingBeyond patenting towards towards “Open Source”“Open Source”

9.9.Beyond pyramidsBeyond pyramids towards towards networksnetworks

10.10.Capitalizing on cultural capital Capitalizing on cultural capital + gender capital+ gender capital


5. Intangible indicators 5. Intangible indicators growgrow

Tra

ns

pa

ren

cy

ICT Proliferation

Financial indicators remain important

Non-financial in

dicators

grow in

importa

nce

Potential for greaterparticipation and

wider accountability

1990 2006 2015


TWO SCENARIOS of TWO SCENARIOS of Knowledge economy for Knowledge economy for 20202020• Scenario Scenario

1:Humanism1:Humanism• Human centeredHuman centered• Honest with Honest with

humanshumans• Really Really

TransparentTransparent• Really ethicalReally ethical• Really concerned Really concerned

about the futureabout the future• REALLY REALLY

SUSTAINABLESUSTAINABLE

• Scenario 2: Scenario 2: Manipulat.Manipulat.

• Pseudo humanistPseudo humanist• Invisibly falseInvisibly false• False False

transparencytransparency• False ethicsFalse ethics• False concern False concern

with Humanity’s with Humanity’s futurefuture

• NON NON SUSTAINABLESUSTAINABLE

SUSTAINABLE FUTURE: YES

This « knowledge society » is potentially sustainable because:

IF companies invest in sustainability, they increase their INTANGIBLE ASSETS.

The cornerstone (quantitative growth) has changed into QUANTITATIVE GROWTH.

If your company is « part of the solution » It increases hugely its intangible assets.

INCLUSIVE FUTURE : YES

In this new economy, social inclusion is a plus, because:

It fosters new ideas and creativity (Colgate)

It increases the intangible assets of the company.

It increases the meaning of the company.

CHAPTER 3:NEW POLITICAL TOOLS :

NON VIOLENCE BETWEEN

STATES

Croatia, March 2009Croatia, March 2009 Marc Luyckx GHISI, Marc Luyckx GHISI, 3131

The EU is the first The EU is the first alliance of non-violence alliance of non-violence between Statesbetween States• Modernity has invented the Modernity has invented the

State= non violence inside State= non violence inside national territorynational territory

• In a global world we need non In a global world we need non violence between States. violence between States. Success of EU model.Success of EU model.

• EU Member States do not EU Member States do not recognize EU as a new recognize EU as a new transmodern political paradigm. transmodern political paradigm.

• An eagle or a chicken ?An eagle or a chicken ?

CONSEQUENCE: WISDOM

• When you practice non-violence between States, you have to be fair and just.

• This is what EU Govts have not yet understood.

• It is a new level of political consicousness and responsibility.

• Meanwhile EU is already pushing for a new narrative, a new Dream.

EUROPEAN & AMERICAN DREAMS

DIVERGE MORE AND MORE

WHEN DREAMS DIVERGE...

• « The divergence of views on science and technology between Americans and Europeans is growing and now coming to the force in a myriad of public policy debates...(Rifkin: European Dream: 320)

EMBEDDED in the US DREAM« Just as Amercians took up the

European Enlightnment dream of material progress, the pursuit of self-interest, and individual autonomy, and ran with it in its most pure form, while European attachment was more tentative, so, too with the Enlightenment notions of science and technology. » Rifkin, p 319.

SCIENCE & TECHNOLGY

« Although Americans, by and large, continue to champion the European Enlightenment vision, putting their unswerving faith in scientific advances, European are beginning to have doubts about the wisdom of uncritical acceptance of old shibboleths. »

(Rifkin, p 318.)


US and EU DREAMS : 1US and EU DREAMS : 1

• American DreamAmerican Dream– PoliticsPolitics

• Modern State Modern State (1800)(1800)

• IndependanceIndependance• War & death War & death

penaltypenalty

– Science & Science & Technol.Technol.

• Always goodAlways good• Modern approachModern approach

• European DreamEuropean Dream– PoliticsPolitics

• Transmodern Transmodern (2010)(2010)

• Non-violent pactNon-violent pact• No war & No war &

negotiationnegotiation

– Science & Science & TechnolTechnol

• To be monitoredTo be monitored• Transmodern Transmodern

approachapproach



• AMERICAN AMERICAN DREAMDREAM– BusinessBusiness

• $ is God’s blessing$ is God’s blessing• Transmodern Transmodern

Busin.Busin.

– RISK TAKING RISK TAKING peoplepeople

– EconomyEconomy• Freedom = Freedom =

ProprietyPropriety• Free Trade as Free Trade as

religionreligion

• EUROPEAN EUROPEAN DREAMDREAM– BusinessBusiness

• Burden of proof Burden of proof on Bon B

• Transmodern Transmodern Busin.Busin.

– RISK AVOIDINGRISK AVOIDING– Economy Economy

• Freedom + Social Freedom + Social • Sharing in Sharing in

networksnetworks



• US DREAMUS DREAM– EnvironmentEnvironment

• Against our Against our freedomfreedom

• National approachNational approach• Burden on Burden on

consumerconsumer

– Human rightsHuman rights• National approachNational approach

– Integration Integration processprocess

• By indentificationBy indentification

• EU DREAMEU DREAM– EnvironmentEnvironment

• Sustainability is Sustainability is normnorm

• World World ConsciousnessConsciousness

• Precaution Precaution principleprinciple

– Human rightsHuman rights• Global Global

transnationaltransnational

– Integration Integration processprocess

• € € on diversityon diversity


US and EU DREAMS : 4US and EU DREAMS : 4(Rifkin)(Rifkin)

• AMERICAN AMERICAN DREAMDREAM– WorkWork

• Life for workLife for work• Time Time

efficiency+doingefficiency+doing• More efficientMore efficient

– National National identityidentity • God given missionGod given mission

– Death Instinct:Death Instinct:• Consume without Consume without

carecare• No care for No care for

survivalsurvival

• EUROPEAN EUROPEAN DREAMDREAM– WorkWork

• Work for lifeWork for life• Quality of life, Quality of life,

beingbeing• Less efficientLess efficient

– Multi level Multi level identityidentity

• Our common Our common survivalsurvival

– EU = Life projectEU = Life project• Non-violence Non-violence

projectproject• Also towards Also towards

nature nature • Global ethicsGlobal ethics

POLTICAL TOOLS...

• Non-violence between States is a strong political tool toward a sustainable and socially inclusive future.

• However it presupposes a new narrative. A new Dream relying on another vision of freedom, risk, science, work and nature, life and death.

GENERAL CONCLUSION


CONSEQUENCE:ECONOMY CONSEQUENCE:ECONOMY

• WE HAVE NEWECONOMIC TOOLS WE HAVE NEWECONOMIC TOOLS FOR THE 21° CENTURY: FOR THE 21° CENTURY: KNOWEDGE ECONOMY = NEW KNOWEDGE ECONOMY = NEW ECONOMIC PARDIGM ! Politicians ECONOMIC PARDIGM ! Politicians and economists should have the and economists should have the courage to say that we are in a courage to say that we are in a new economic paradigm.new economic paradigm.

• We are already 60% in this post We are already 60% in this post capitalist economy !! (Drucker).capitalist economy !! (Drucker).

• The citizens The citizens know itknow it subconsciously.subconsciously.


CONSEQUENCE: ECONOMY CONSEQUENCE: ECONOMY (II)(II)

• And this “knowldege conomy” (Lisbon And this “knowldege conomy” (Lisbon Strategy of the EU 2000-2010), Strategy of the EU 2000-2010), could could be oriented towards sutainability and be oriented towards sutainability and social inclusion.social inclusion.

• We can decide this. A debate is We can decide this. A debate is urgent and needed. urgent and needed.

• But this presupposes that the But this presupposes that the economists and politicians “wake up” economists and politicians “wake up” from the “free trade”-industrial from the “free trade”-industrial paradigm, which is unable to lead to a paradigm, which is unable to lead to a sustainable world.sustainable world.


CONCLUSION: POLITICAL CONCLUSION: POLITICAL TOOLSTOOLS

• WE HAVE NEW POLITICAL TOOLS WE HAVE NEW POLITICAL TOOLS FOR THE 21° CENTURY : non FOR THE 21° CENTURY : non violence between States = NEW violence between States = NEW POLITICAL PARADIGMPOLITICAL PARADIGM

• EU happens to be 1° experiment EU happens to be 1° experiment of this new political paradigm. of this new political paradigm.

• It presupposes a new dream.It presupposes a new dream.• Politicians should dare to speak Politicians should dare to speak

about this paradigm shift..: we about this paradigm shift..: we are like at the beginning of are like at the beginning of Renaissance...Renaissance...


Good Books…Good Books…• Paul H. RAY: “Paul H. RAY: “The cultural creatives: The cultural creatives:

How 50 million people are changing How 50 million people are changing the world.” the world.” Harmony, New York, Harmony, New York, 2002. 2002. www.culturalcreatives.org

• Peter DRUCKER: “Peter DRUCKER: “Post capitalist Post capitalist societysociety”, Harper Business, New York, ”, Harper Business, New York, 1993.1993.

• Verna ALLEE: “Verna ALLEE: “The future of The future of knowledge” knowledge” Elsevier Science, 2003, Elsevier Science, 2003, USA. USA. www.vernaallee.com

• David ROONEY (Australia): David ROONEY (Australia): “Handbook “Handbook on the Knowledge economy”on the Knowledge economy” 2005. 2005.

http://www.culturalcreatives.org/

http://www.vernaallee.com/


GGood Books ood Books • Jeremy RIFKIN: “Jeremy RIFKIN: “The European The European

Dream: when Europe’s vision of the Dream: when Europe’s vision of the future is silently eclipsing the future is silently eclipsing the American dream” American dream” Penguin 2004.Penguin 2004.

• Ray ANDERSON: “Ray ANDERSON: “Mid Course Mid Course correctioncorrection” 1998. ” 1998. www.chelseagreen.com (Interface) (Interface)

• World Business Academy: World Business Academy: www.worldbusiness.org

• ““Neskey” on intangible Neskey” on intangible measurements : measurements : www.neskey.com

• PERLAS Nicanor : PERLAS Nicanor : Shaping Shaping Globalization : civil Society, Cultural Globalization : civil Society, Cultural Power, and Threefolding Power, and Threefolding [email protected]

http://www.chelseagreen.com/

http://www.worldbusiness.org/

http://www.neskey.com/

mailto:[email protected]


Good BooksGood Books

• Marc Luyckx GHISI: Marc Luyckx GHISI: The The Knowledge society: a Knowledge society: a breakthrough to genuine breakthrough to genuine sustainability. sustainability. Editions India, Editions India, Cochin, March 08. Cochin, March 08.

Documents

Marc Luyckx GHISI, 1 NEW T0OLS FOR THE NEW SOCIETY Marc LUYCKX GHISI Member of the Auroville International Advisory Council, Former member of the “Forward