MANU CHOPRA Contact: 09250005224E-Mail: manu.chopra@tatacapital.com, manumahie77@gmail.comLinkedIn Profile: http://www.linkedin.com/profile/view?id=74142854&trk=nav_responsive_tab_profile

Seeking senior level assignments in Sales & Marketing / Business Development / Profit Centre Operations with an organization of high repute

PROFILE SUMMARY

A competent professional with nearly 15 years of experience in:

Sales & Marketing Business Development Profit Centre OperationsRetail Operations Channel/Distribution Management Product LaunchSales Promotion Territory Management Team Management

Hands-on experience in establishing and managing effective distribution, proven track record in the arena of channel sales and channel development, well versed with direct sales as well.

Adroit in analyzing latest marketing trends & customer behaviour through market research & analysis and building effective strategies for promotion of product, revenue generation, scalability

Proficient in implementing competitive strategies for generating sales and expanding market share towards achievement of revenue & profitability targets

Skilled in developing new business partners to expand product reach in the market and coordinating with channel partners to assist them to promote product

Expertise in devising sales promotional activities for increasing market share An effective communicator with good planning, leadership, interpersonal and

decision making skills

CORE COMPETENCIES

Managing business growth through identification & penetration of new market segments for achieving targets with a view to optimize revenue

Recognizing and establishing financially strong and reliable channel partners for deeper market penetration; providing training & direction to channel partners for ensuring quality performance

Looking after overall profitability of operations & strategic utilization and deployment of available resources for achieving organizational objectives

Overseeing profit centre operations for increasing profitability and achieving business objectives within budgeted parameters

Carrying out institutional sales & marketing operations for increasing growth and overseeing competent business strategies to market a wide range of products through promotion

Implementing competent strategies for boosting business with a view to penetrate new accounts and expand existing ones for meeting pre-determined business objectives & targets

Providing quick resolution of the clients problems thereby maintaining cordial/healthy relationships with them

ORGANISATIONAL EXPERIENCE

Since Nov’07 Tata Capital Financial Service Ltd., Delhi

(Spearheaded a team of 4 Area sales managers)Growth Path/Deputations: Nov’07-Mar’09 Regional Sales Manager & Assoc Vice President – Personal & Business Loans - NorthApr’09-Mar’12 Cluster Head / Regional Manager North-Institutional Sales / Associate Vice

President – Consumer Finance and Advisory BusinessApr’12-Till Date Regional Manager North-unsecured Lending/Business Loans & Associate Vice President

Role:

As Regional Manager Responsible for achieving sales targets for Northern Region including Delhi NCR,UP & UK for

business loans Earlier Responsible for achieving sales targets for Northern Region including Delhi NCR, Punjab,

Haryana, Chandigarh, UP & UK for business loans Looking after region’s profitability by managing rates, acquisition cost, cross sell & delinquency as

per budgets Developing business policies and processes

As Cluster Head / Regional Manager North-Institutional Sales / Associate Vice President – Consumer Finance and Advisory Business Accountable for achieving sales targets for retail loans (unsecured & secured) like BL/PL/AL/LAP/ LAS &

Auto Lease Handled activities related to:

o Institutional sales of all loan & investments product for North Region and loan against securities for Delhi and NCR Region

o Implementation of new innovative strategies to increase volumes and profitability Led a strong dedicated team for institutional business a new initiative of the company

Highlights: Holds the distinction of building a sales work force (both on roll

& off rolls) with high level of motivation & integrity Played a key role in making cluster as one of the most

profitable cluster in the company by focusing on high revenue products & controlling costs

Efficiently supported corporate office in formulating policy, DST & DSA incentive structures for asset and liability products

Significantly launched unsecured business loans and personal loans in Northern Region

Efficaciously signed up biggest and best channel partners in the whole of North Region in the context of quality, volume & integrity (in spite of below industry average payout and a very tight policy where aproval goes through four levels, based on personal relationship and superior service levels)

Received Best Regional Manager Award -for the fin yr 13-14 Launched the BL&PL product for the company in north and established whole distribution

management

Jan’07-Nov’07 HDFC Bank (Earlier known as Centurion Bank of Punjab Ltd.) (Spearheaded a team of 22 on rolls and 180 off roll employees)

Growth Path:Jan’07-Aug 07 Area Sales Manager - Personal Loans (Delhi & NCR)(Grade-Manager)

Aug 07-Nov’07 Sr. Manager

Role: Accountable for achieving:

o Personal sales targets for Delhi & NCR o Fee based revenue targets by cross selling credit cards, life insurance, general insurance & saving

accounts Maintained cost of acquisition and weighted internal rate of return as per the budgets rolled out by the

management Provided assistance to Product Team for rolling new products and initiatives

Highlights: Acknowledged as No. 1 Area Sales Manager Pan India for two qtrs ( April 07 till Sept 07)

o In the short span of 6 months scaled up volumes from 20 crs level to 65 crs+ levelo Maintaining WTIRRo Fee based income through sales of third party products

Merit of receiving a confirmation appraisal rating of 5 on a scale of 1 to 5 (5 being the highest) within 6 months and Garde promotion from Manager to Sr Manager

Jun’05-Jan’07 Development Credit Bank Ltd., as Centre Manager (North –2 Zone) Personal Loans & Business Loans

Role: Developed & maintained DSA network in Delhi Managed DST volume and costing in coordination with Sales Managers Handled activities related to sales promotion for the region Headed a team of 2 SM & 2 Assistant Sales Managers and DST Team of 40 people

Achievements: Essayed a stellar role in increasing:

o DSA volumes to 600% within 12 monthso No. of active DSAs from 2 to 10o DST volumes by 300% & controlling attrition effectively in DST

Significantly reduced COA from 4% to 2.5% Holds the distinction of maintaining highest yield in the region

PREVIOUS EXPERIENCE

Nov’02-Jun’05 HDFC Bank Ltd., Ludhiana

Growth Path:Nov’02-Mar’04 Sales Manager (South Punjab) - Personal LoansMar’04-Jun’05 Area Sales Manager (North –2) Personal Loan & Business Loans

Highlights: As Area Sales Manager Efficiently increased region’s volume from 70 Mios to 130 Mios on MOM

basis Significantly achieved:

o Cost of acquisition targets for the region in coordination with Direct Sales Team and DSAs

o 43% of regions volum e through DST and launched 15 new locationso Cross sell targets (sourcing through bank branches) a very important sourcing channel as per

company’s strategy to develop strong customer relations & keep cost under control

As Sales Manager Successfully achieved yearly sales targets within 8 months and cross sell targets (sourcing through

branches) Played a key role in making Ludhiana as first city in India among Cat B cities to cross the barrier of 3

crores and crossed another milestone of 4 crores Holds the distinction of receiving appreciation at annual meet for over achieving the annual targets Merit of increasing:

o Number of sourcing channels from 3 to 7 & direct sales team from 5 to 10o Regional sales from 125 lakhs to 450 lakhs (i.e. 260%)

Sep’01-Nov’02 ICICI Bank Ltd., South Punjab based out of Ludhiana as Sales Manager (Two Wheeler Loans)

Highlights: Merit of receiving a special monthly incentive (based on monthly performance) 5 times Efficaciously increased Ludhiana sales from 40 lakhs to 1 crore within 6 months Steered efforts for making Ludhiana as the first city among tier 2 cities to achieve a land mark

figure of 1 crore Significantly developed a strong Dealer, DSA & DST network in Bathinda and Patiala which resulted in

increasing volumes Efficiently launched the product in the markets of Moga and Batinda

Sep’99-Sep’01 GE Countrywide

Growth Path:Sep’99-Sep’00 Credit Buyer - Amritsar (Auto & Personal Loan)Sep 00-Mar’01 Second In-charge of Branch

Mar’01-Sep’01 Branch Manager - Panipat

Highlights:As Location Controller Significantly:

o Established new branch of the company after break of Consortium with GE o Achieved sales targets in T/W & consumer durables

As Credit Buyer Successfully launched PL at Amritsar

IT SKILLS

Well versed with:o MS Officeo Internet Applications

EDUCATION

B.Com. from Delhi University in 1998

Other Credential: Certificate Course for Strategic Thinking(online) from Harvard under a tie up with Tata Capital

PERSONAL DETAILS

Date of Birth: 24th November, 1977Address: B 405, Parasvanth Green Ville, Sector - 48, Sohna Road, Gurgaon Languages Known: English, Hindi & Punjabi