Press  release  

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Mangaroca  Batida  de  Côco  celebrating  a  relaunch  “The  Kiss  of  the  Coconut”  –  in  a  new  look      

Mangaroca   Batida   de   Côco   –   the   coconut   liqueur   made   according   to   a  seductively   exotic,   original   Brazilian   recipe   –   is   truly   a   cult   beverage.  Recently  acquired  by  Henkell  &  Co.-­Gruppe,  the  liqueur  is  getting  a  striking  new  design  that  enhances  its  Brazilian  flair  to  stimulate  buying  at  the  POS.  

Mangaroca  Batida  de  Côco  updated:  popular  brand  rejuvenated  in  a  relaunch    From   July   2017,  Mangaroca  Batida   de  Côco   will   have   a  much  more  modern  look  affording  a  high  level  of  product  recognition.  The  central  element   of   the   update   is   a   modern   bottle   design   with   a   high,   slim-­waisted   shape   that   facilitates   handling.   The   redone   glass   bottle  provides   a   haptic   experience   as   well   through   embossing   and  sculpting.   And   the   characteristic   cockatoo   is   moving   more   into   the  centre   of   attention   on   a   label   of   elegant   simplicity   in   the   well-­known  black-­white-­gold   colour   scheme.   The   reduced   amount   of   print   in   the  new  label  design  increases  clarity  and  readability,  and  the  overall  more  stylish   look   will   appeal   to   new,   younger   consumers   as   well   as   loyal  Batida  fans.  Extensive  activities  surrounding  the  relaunch  Enjoying  high  brand  recognition  in  Germany  at  80.7  percent1–  thanks  in   part   to   the   compelling   slogan   “The   Kiss   of   the   Coconut”   –   wide-­ranging  measures   are   being   rolled   out   in   support   of   the   relaunch  of  Mangaroca  Batida  de  Côco   in   its   fresh  new   look.   In  addition   to  POS  

materials  and  displays,  a  range  of  high-­profile  event  marketing  activities  will   be   generating   attention   to   the  drink.  At   the   same   time,   an  attractively   redesigned  website   will   be   providing   a   wealth   of   information   and   entertaining   facts   about   the  spirited,  exotic  coconut  liqueur  and  its  Brazilian  origins,  inviting  consumers  to  rediscover  Mangaroca  Batida  de  Côco.  Mangaroca  Batida  de      Côco  –  “The  Kiss  of  the  Coconut”  –  will  be  available  in  stores  in  its  new  look  from  July  2017.          

                                                                                       1  Source:  independent  market  research  institute,  December  2016

 

 

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About  Mangaroca  Batida  de  Côco  The   energy   and   vitality   of   the   Brazilian   lifestyle   is   captured   in   the   great-­tasting   thrill   of  Mangaroca  Batida  de  Côco.  This  mild  coconut  milk  liqueur  is  produced  according  to  an  original  Brazilian  recipe.  The   ingredients  are  carefully  selected,  and  production  and  bottling  take  place  in  adherence  with  strict  quality  standards.  Mangaroca  Batida  de  Côco  has  long  been  a  classic  among   liqueurs,   enjoyed   straight,   on   the   rocks   and   as   an   exotic,   refined   cocktail.   The   highly  versatile  drink  Mangaroca  Batida  de  Côco  delights  with  its  signature  “The  Kiss  of  the  Coconut”  taste  and  16  %-­vol.  alcohol.    

For  additional  information  visit  www.batida.de  

   About  Henkell  &  Co.-­Gruppe  Henkell  &  Co.-­Gruppe  is  represented  by  its  subsidiaries  in  20  countries,  exporting  to  more  than  100   nations   around   the   globe.   The   Group   is   the   market   leader   for   wine,   sparkling   wine,  Prosecco   or   various   categories   of   spirits   in   numerous   countries.   The   building   where   Henkell  was  founded  remains  the  headquarters  of  the  Henkell  &  Co.-­Gruppe,  to  which  brands  such  as  Henkell,  Mionetto,  Champagne  Alfred  Gratien,  Törley  Sekt  and   i  heart  WINES  belong.  Further  information  can  be  found  at  www.henkell-­gruppe.com.    

For  the  Henkell  &  Co.  image  video,  visit  www.youtube.com/watch?v=dTo25XUxDsc          Press  Contact:  

 Henkell  &  Co.-­Gruppe  Vanessa  Keis  Henkell  &  Co.  Global  Biebricher  Allee  142  65187  Wiesbaden  T.    +49  (0)611  63231  E.    vanessa.keis@henkell-­global.com