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Relaunch of PEOPLE

Relaunch of people

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Relaunch ofPEOPLE

Style is a way to say who you are without having to speak. . . .

Fashion is an important accessory for someone with

great style!

Your style statement is something you are free to

declare.

Background of the brand

• People was launched in 2008 as a fashionwear brand offering internationaland fusion styles to the family at an affordable price. Originally part of thepopular Peter England brand, it broke away to develop its own distinctidentity in 2009.

• People is a part of Madura Fashion & Lifestyle, India’s largest and fastestgrowing branded apparel companies and a premium lifestyle player in theretail sector.

• It is part of the Aditya Birla Group, an Indian multinational present acrossfinancial services, telecom, fashion & lifestyle, IT-ITeS and manufacturingbusinesses. Anchored by over 60,000 employees, ABNL touches lives ofmore than 100 million Indians.

Brief

• Why ? To create hype about the brand.

• How ? Ideation, creative, technology & activation.

• What ? Relaunching of the fashion brand PEOPLE!

• When? September 2016

• Where? Koramangala, HSR Layout and Kammanahalli.

A concept presentation by

Pre eventCreating buzz and inviting people to

the stores

Branding Idea’s• Logo

• Mailers

• Floor stickers

• Drop down banners

• Helium balloon

• Hoarding

• Pole branding

• Bus branding

• Magnetic / puzzle wall

• Wall graphics

Logo

The Logo becomes the signature of a brand,a trademark by which the brand is recognized.Designing of the logo can be done once we getto see the new logo or specification about it.

Coming soon teaserThe purpose of the teaser is to makethe world inquisitive about what newthe brand has in store for them.

Floor branding

At the stores, we can pastefoot prints branded withcoming soon to create hypeabout the relaunch of PEOPLE.

3D floor stickersThe 3D floor sticker is an element of thrill and excitement before the launch atthe stores.

Drop down bannersTo enhance the brand, the drop down banners are definitely a value add.

Helium balloon The helium is a branding idea that stands out and is noticeable with a wowfactor.

Hoarding

Pole branding

Bus branding

Magnetic / Puzzle wall

Wall 3D Graphics

Activities• The People’s Newspaper

• Countdown timer

• SMS / Emailer campaign

• #TAG

• Café promotion

• Bike & Car tags / stickers

• Stall branding

• Cutouts / Photo opp corner at stragetic locations.

• Radio announcement

• Digital marketing

NewspaperThe People’s Paper can either be a medium toshare fashion tips and stay updated with thecurrent trends in the fashion industry right fromclothes, accessories to make up or it can publishthe latest updates and fashion by PEOPLE.

Countdown timer

A life size countdown timer can be setup at the venue to create hype prior to the event

SMS campaign

• Marketing through cell phones' SMS (Short Message Service) has become increasingly popular now days.

• SMS campaign will bring awareness among all class of people, this campaign will help you increase the footfall at the stores.

#Tag flow

• To create #peopletrends and upload their picture on the social media such as Facebook, Instagram, Twitter and other social network which are famous.

• Can keep a similar kind of board at stores which can create more awareness about the Brand.

Café promotion

• Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.

• There various ways of promoting the product at Cafes such as Table tents card, Posters, standees, dangler etc.. Which will be noticed by the target audience.

Bike or Car tags

• Tags with the PEOPLE store branding will be circulated at parking place, malls, office’s and hotels for the awareness of brand.

Market the product at IT parks

Cutouts• The retro kind of cutouts will be placed at the PEOPLE stores where

the customer can come pose and take their pictures.

Radio announcement

• We can have radio partner and the announcement will be two or three time in days till the launch of event.

Social media awareness

Main Event

As they enter

• Entrance arch

• Mascot welcoming guests

• Digital kiosk

• Wall of fame

• Pay with a smile

• Flogos launch

• Releasing of the helium balloon

• Studio shift with R.J

• Photo Boxi

• Photo opp corner

• Photo jacket

• Fashion show at stores

Entrance

• The arch can be created outside the stores as the guest / customer entering this will give them a wonderful feeling.

As they enter – The Mascot

• Mascot to welcome the customer or guest who are coming to the store, the can engage kids and everyone visiting store.

• The Mascot will have People branding.

Digital kiosk

• Digital standees placed in the lobby will run messages, videos, agendas , information about the brand etc…

Walk of fame

Pay with a smile

• Promoters wearing branded t-shirts will hand over FORTUNE COOKIES WITH CUSTOMIZED MESSAGES to guest who walk in, and ask for a smile as payment

• This idea will put a smile on the customer face after seeing the customized message, either message can be anything such as come avail discount % or have great day, or visit us again.

The flogos Launch

The Business heads will gather at a spot and kick off the relaunch of PEOPLE by releasing Flogos on by one into the air.

The Flogos will be designed either as the PEOPLE logo or the Aditya Birla group.

This will mark the start of the event.

Releasing of helium balloons

• A frame created as per the logo and filled with helium balloons can be released by pulling the rope/thread during the unveiling of the brand.

Studio Shift

• A studio shift organized by any one of the eminent radio channels at the campus.

• The guest will get the opportunity to be interviewed and aired live by the radio jockey and dedicate songs.

Photo Boxi – As the guests enter

• Interactive technology

• Digital Pictures

• Integrating social media and posting the pictures directly on their social networks.

• Kiosks can be customized

• Provides high level of customer engagement both during and post the event

Photo opp

• A photo opp corner will be placed in the venue, and the photographer will be taking pictures and those pictures can be given to customer as souvenir with branding of PEOPLE.

Fashion show at stores

A fashion show can take place in all stores of People creating buzz about the relaunch of the brand.

Entertainment

Makeover Corner

• A makeover corner will be created for the men & women to get a makeover with STYLE.

• The makeover will transform their looks to classy celebrities

ROBERTO NARAIN

• Roberto's musical credentials areimpressive. He has been playing thedrums for close to thirty years now and hasperformed in a variety of styles on stagesacross India and the world. Roberto hasworked with musicians such as L.Subramaniam and Konarak Reddy, and hisCarnatic music studies with T.A.S. Mani ofthe Karnataka College of Percussion haveadded depth and richness to his drumming.His solo performances on the Roland V-Drums, the first of which was 'Sounds fromMy Mind', have given audiences a chance toexperience the delights of textualdrumming enhanced by eye-catchingvisuals. Roberto is currently the brandambassador for Roland, Japan.

Live Banned

Live Banned is a concept. Live Banned is about entertainment. The band’s originals and medleys are popular for their humour that is sometimes intelligent and at other times atrocious. The performances are bold, flamboyant and energetic, influenced by South Indian music, Bollywood, Disco, Pop, Rock and Metal. The band satirises, restructures and twists popular music across genres and languages that appeals to everyone, from the man on the street to an audience from the corporate world.

https://www.youtube.com/watch?v=4Wl7yUf6lkg

Sand Artist

• A sand artist can come up with the story of PEOPLE brand.

3D Projection Mapping

Projection mapping, also knownas video mapping and spatialaugmented reality, isa projection technology used toturn objects, often irregularlyshaped, into a display surfacefor video projection. Using astory board, we will open theevent with a mind bogglinggraphic display.

Laser Violin

http://www.youtube.com/watch?v=OteTO_epVw4

Fashion at club

• Usually at club you havefootfall of around 1k people,the agency can organisefashion show at places likeBowring club, Kormangalaclub, Catholic club etc.…

• The fashion can be classifiedby different category such asmen, women & children wear.

MC led gamesCan conduct led activities at stores and the participants get t-shirt or giveaway from the store.

Pallavi Abbas Riaz Danish Sait

DJ OPTIONS

DJ Jasmeet

Dj Lloyd

Dj Hussain

Singers

Celebrity / Brand Ambassador During the relaunch of PEOPLE we can invite the celebrity or brand ambassador to pay visit at stores. This will not just bring footfall to the stores, but also brings the youth to follow their style hence the style at PEOPLE.

Fashion Designer

To invite fashion designer of Bangalore during launch and schedule a press launch. The fashion designer can speak on the brand.

Stall Games

*Reference Images

Roadshow• We can have a complete PEOPLE store

in a fabricated canter, and display their various range of clothes.

• Aim is to target prospect TG area and creating awareness.

• Conduct spot quiz & games to have customer interaction.

• Winners to receive vouchers or excited gifts which leads them to closest outlet (to drive footfall).

News paper inserts

Agency to insert leaflets/Pamplets ofPEOPLE Store offers/Discount schemesin daily Newspapers which getscirculated in the city .

Area/Location of the circulation can bechosen by the client and agency toensure these insertion to reach all theHouseholds.

This activity can be carried twice in aweek for the Brand and offers recall .

Mall Activations

• We can conduct a fashion show at the mall bring awareness about the relaunch of the brand people.

• Can setup a booth or kiosk and conducting emcee led games of activities.

Residential welfare Association Activity

RWA- Residential Welfare associations

Here the activations are completely done in the premises of the apartments.

Various activities can be done in the premises.

1. Carnival

2. Post box inserts

3. Poster display

4. Emcee led activities

Advantage:

Apartments can be around the People stores

Touching base with TG directly

Driving footfalls to the people stores

LookwalkersAgency to place Promoters wearing LED Boards with PEOPLE store Branding from evening 4pm –9pm for one week who would be walking in & around the People Store. ( 3- 4km radius of the store )

Also we can have the same sort of activity in front of shopping Malls, Corporates , High Footfalls areas of the city .

These promoters to approach the TG and distribute leaflets with PEOPLE store offers/schemes etc.… and guide the customers towards local People.

Sandwich manPromoters to be deployed with branded boards. Each promoter to have 2 boards (Front and back with a strap in between)promoters to walk around giving out flyer.

Advantages:

Creating a huge buzz about People store.

Touching base with the TG.

Creating awareness about the brand in happening and hang out spots of the city.

Door to Door Activation

The idea here is to deploy/tie up branded PEOPLE Balloon’s and a Branded bag consisting of Redemption/discount coupons , offers etc.. in each household gates/ colony/society’s near.

Promoters to start deploying the same in the above mentioned TG Place by early morning 4:30 AM on the activity day, as when the TG starts his days , only views and feel PEOEPLE store Branding across him and in his surrounding area/locality.

School Engagement Activation

• Agency to procure permissions of A+,A and B+ schools in all the near by catchment area of PEOPLE Stores around the city .

• Agency to conduct a drawing competition for kids between 4th std – 8th std.

• Agency to distribute the Drawing sheets on the day of the activity in the school and also inform the TG to Please visit the nearest PEOPLE store on a specified day to know the result of the competition along with their furnished paintings.

Private & Confidential

Copyright 2016@ Wings Events Pvt. Ltd.

All Non Disclosure Agreement Rights Prevail

All rights reserved. Any unauthorized copying or reproduction or circulation of any

information/data contained in this presentation/documents is strictly prohibited

Few images in the presentation are for reference purpose only

All artist and venues are subject to confirmation.

A concept presentation by:

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