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Nestle
Henri Nestlé (1814-1890)
Henri Nestlé a Pharmacist
1860s invented Baby Food.
Farine Lactee Henri Nestlé saving the lives of many children.
Chocolate
Nescafe Worldwar II
Nestlé Headquarter in Vevey, Switzerland, 1866
One of the world’s biggest food and beverage company
250,000 employees
Worldwide.
Introduction to Nestlé Yogu Fruits
High-quality food productsHealthySafeTasty Affordable
Product
Nestlé Fruit YogurtValue added ProductChilled Dairy ProductWith the Goodness of Milk, Yogurt and Fruit.
Marketing Ethics and Social Responsibilities
Quality of the product is maintained by foreign quality control supervisors
Halal Food
Waste treated Properly
Special Designed Clothing for Production Workers
Low Price.
PEST Analysis
POLITICALPolitically Instable
Every Government imposing its own Set of Rules & Regulations
Poor Economy
Government policies, trade union activity, and productivity of the labor force that create either high or low costs for businesses
Increased Labor Cost.
Economical
Economic conditions Affected Investments.
Common restrictions and barriers
Operations Restrictions
Domestic Economic Problems
Social Society is all about people in general, living in communities.
QUESTION : What culture is?
Culture is basically the customs, beliefs, way of life, and social organization of a particular country or group.
Social Factore
Family
Customs and Behaviors
Technological
Nestlé, the world's biggest food Group
Highly Dedicated to R&D
International staff of 3500 employees engaged in thesearch for innovative new products and the renovationof existing ones
Improved Packaging
Nestlé’s fruit yogurt’s main aim is the use of less excessive and more environmentally friendly packaging products.
It uses special packaging techniques that minimizes and eliminates loss by
leakage or evaporation reduces spoilage contamination by dirtinsects, bacteria, mold, moisture or oxygen.
Aseptic packaging.
Preserves Flavor and Product Quality.
Above everything to keep up with the quality standards Nestlé used imported seals specially designed for packaging dairy products.
SWOT ANALYSIS OF NESTLE
Strengths
One of the largest companies in the worldNestle is world recognized organizationPositive impact on its customers lifeBetter quality products and servicesStrong financial positionHighly expert human resourcesHigh quality innovative products.Distribution network
Weakness
Dependent on the outside Milkmen
No single self own dairy form which provide high quality milk to the firm.
Packaging depends upon Packages (Pvt.) limited only.
OPPORTUNITIES
Innovative Packaging eco friendly
Manage Electricity Shortfall
“Backward Integration” establish its own diary forms.
Threats
Decreased Purchasing Power
Competitors like Oplers, Raw Yogurt etc
OLPER'S Innovative Packaging is standing one step ahead as compare to Nestle
`
Proposed Marketing Mix
Product:
Product Name: Nestle Yogu Fruits
Product Line:Yogu Fruits (Mango, Strawberry, Pineapple, Punch, Mixed Berry)Yogurt Drink (Fruit Selection)Pouch Pack ( Gable top Yogurt Blends)Yogurt Top upsYo Crunch
Features
Real Fruit Chunks0% FatNo CholesterolHealthyHigh CalciumNew FlavorsAseptic PackagingExtended Product Line
Nutritional information:
Energy 118kcal-499kgProtein 5.4gCarbohydrates 19.6gSugars 19.0gFats 0.2g Saturates 1.3gFiber 0.1gSodium 0.1gCalcium 208mg
BenefitsBe Fit Be Vital Be Comfortable Be StrongBe Nourished Be Proactive Be Happy
Target Market
Literate ClassInfants to AdultsMiddle Upper and Elite Class
PricingPenetration PricingMarket ShareMarket OrientedFocusing on Economies of
ScaleProfit OrientedSales Oriented
Small (100g) Rs
Medium (200g) Rs
Large (400g) Rs
The only risk of failure is promotion.
Promotion
TV commercial
Sponsorship
Free Sampling
POP
Social Media
Billboards
Steamers
Magazine
Newspaper
Radio
Promotion
TV Commercial
Sponsorship
TV shows
Recommended TV channels
Express news Samma news Ary digital
Free Sampling
Metro HyperstarChen One Al FathehGreen Valley Liberty Jalal Sons
Point of purchase
Branded posterStikersBuntting
Social media Social Media campaign
Face book Face book pageBanners on face book Adds
Google ads Creative message
Bill boards
Cavalry
Defence
Gulberg
Main Boulevard
Model town link road
Steamers
DhaGulburgCanttAra bazarModel town
Magazines
Weekly Monthly
Sunday times Sunday plus T-magPaperzi
Hello Pakistan She English Ok magazine Women zone Libas etc
News paper
Dawn English news paper
(Sunday )Jung
Urdu news paper(Sunday )
Radio
Fm. 89
Fm. 91
Fm. 106.2
Fm. 107.4
Placement
Initially our product launch
Lahore, Karachi, Islamabad, Faisalabad, Rawalpindi Multan
Own Distribution Channel
Super Stores in Major Areas Depending on Freezing Facilities
Alfateh, Jalal Sons, Metro HyperstarGreen Valley
Pretty Tasty for something Healthy
Pretty Tasty for something Healthy