Managing Creative Projects Final: MetroLink

JAMIE CHANG | ALWAYNE RITCHIE | STEPHANIE SOTOmanaging creative projects & teams | jeffrey riman | fall 2011

METROLink

FORMS OF COMMUNICATIONclass time

group meetings (2-3 times/week)phone calls

textsemail

google documents

Alwayne

Jamie

Steph

anie

METROLink

Design Director

Rese

arch

& D

evelo

pmen

tConcept

Developer

ROLES

PROCESS

ACCEP

T SITUA

TION

(ndin

g motiv

ation)

The mo

tivation

for cre

ating M

etroLink

was to

enabl

e

commut

ers to o

bserve

their tr

avel pa

tterns a

nd spe

nding

habits in

hopes

of enc

ouragin

g them

to be m

ore effi

cient

when tr

aveling

and m

ore kno

wledge

able a

bout ho

w

much t

hey are

actual

ly spen

ding. W

e also

hoped

to

make M

TA use

rs less h

ostile to

wards t

he serv

ice by e

nabling

the sys

tem to

provide

real-tim

e trave

l infor

mation

to

commut

ers. Thi

s would

create

transp

arency

within

the sys

tem

and allo

w users

to voic

e their

opinions

on the

effectiv

eness

of a mo

re open

and c

lear se

rvice.

ANALYSE(sizing up the situation)

With the development of more innovative transportation

technologies and GPS-based applications, we uncovered that

with adequate funds and a strong team of developers, product

designers, user experience researchers, etc. the card and digital

platform could be accomplished. The creation of the card and

service would require partnerships between a major

financial player (e.g. Mastercard, American Express, Visa), the

MTA, and the State of New York, among other institutions that

specialize in the multiple services we hoped to offer to MTA commuters.

DEFINE(developing conceptual guidelines)

We needed to develop exactly what we

wanted MetroLink, both as a physical card and

an online platform, to encompass. The result was

a list of variables that spanned across three

particular categories: The Multifunctional

Card, Consumer benets and MTA

benets.

IDEATE

(generating optio

nal ways for satis

fying your

denitions)

After creating our

definitions, we the

n needed to devel

op the

specific type of us

er interface, physic

al card, and partic

ular

uses for the card. T

he result were mul

tiple ideations of th

e

MetroLink websit

e, card, branding

and identity, app

design, and speci

c advertising te

chnique

SELECTIMPLEMENT

(deciding between options)We chose an ideation that had a simplicity

and clean quality about it with simple muted blue tones and grays. The final font choice for our

identity was Myriad Pro and Geo Sans Light.

EVALUATE

(reviewing the proces

s; planning ahead)

The final outcome of the

MetroLink card was

what we hoped to achi

eve. By looking back

on our original goals fo

r the topic and planning

ahead accordingly, we

were able to identify,

document, and resolve a

ny subtle changes in

direction of the group.

(taking action on your decision)With the website complete and the design of the application, branding and a mock physical card finalized, we chose to create a video advertisement that could represent all of the

services that we want to offer with the MetroLink card.

CALENDAR

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

FINALPRESENTATIONSGROUP MEETING

2 3

4 5 6 7 8 9 10

11 12 13 14 15 16

27 28 29 30 1

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

ALLOCATION ASSIGNMENT

INFORMALSTATUS REPORT #1

PROJECT IDEASPRESENTATION

FORMALSTATUS REPORT #2

TEAM ASSIGNMENTS GROUP MEETING

GROUP MEETING

THANKSGIVING GROUP MEETING

GROUP MEETING

2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

3130 1SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

ALLOCATION ASSIGNMENT

INFORMALSTATUS REPORT #1

PROJECT IDEASPRESENTATION

FORMALSTATUS REPORT #2

TEAM ASSIGNMENTS GROUP MEETING

GROUP MEETING

THANKSGIVING GROUP MEETING

GROUP MEETING

2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

3130 1

TASK COMPLETION

Research current MTA card

Indentify opportunities

New innovations

Other metro card systems

Look into bank partnerships

Indentify a consumer needs

Begin looking at data mapping

Began creating the website

Prototype design (branding)

Further developed concept/features

Other metro card systems

Visual map of User activities

Indentify a consumer needs

Begin maps + spending prototypes

Continue working on website

Prototype design (branding)

Develop a marketing technique

Depict card in action using medium


Create business model/action plan

Create design brief for the service

Component incorporating Yelp + GPS

Week 1 Week 2 Week 3 Week 4

Finalize pages of website

Bring all information together

Develop a marketing technique

Depict card in action using medium


Create business model/action plan

Create presentation

Discuss group eorts

November 7 13, 2011 November 14 20, 2011 November 21 28, 2011 November 29 Dec 4, 2011

RESEARCH

METROLinkTap & Go Technology Mobile App Visual Tracking Map VISA Card Multi-Use Card No Insufficient Funds

SWOT ANALYSISStrengths Weaknesses

ThreatsOpportunities

o All-in-one cardo Can be used for all Visa purchaseso Applications and interactive websiteo Real-time informationo Tracks spending habits

o Possibility of getting losto Only used for Visa purchaseso Credit-based system

o Tap-and-go technologyo May be used as a Debit cardo Partnerships with bankso More accurate GPS technology

o Other financial companies developing similar featureso Similar technologies being developed

STYLECOLOR PALETTE TYPOGRAPHY

GEOSANSLIGHTgeosanslight

MYRIAD PRO

myriad pro

PROTOYPESLOGO

MOBILE APPLICATION ICON

drafts

drafts

final

final

METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink



PROTOTYPESCARD

draftsMETROLink

1234 5678 9101 23451234

10/17GOODTHRU

Jeffrey Riman MTA

METROLink MTA

Stay alert while using your desired form of transportation.

For questions, visit MetroLink.info

final

PROTOTYPESWEBSITE (first draft)

Login

Sign Up!

About METROLinkEmail

Password

APPLY NOW!

Testimonials

iPad AppiPhone App

BlackBerry App

Blog

Like us

Follow us

PROTOTYPESWEBSITE (second draft)

TRANSIT SPENDING LOG IN


MetroLink is an all-in-one traveling card that enables users to track their transportation and spending habits on a convenient open-source platform and website.

WW IT WORKSMetroLink is a convenient solution to all your city transit problems.

WM; IT'S COOLThe coolest function of MetroLink is right in front of your eyes--this website.To activate your card, create a web account and begin exploring. Our website provides you with easily accessible details on your travel and spending habits (whenever you use your card). Unlike any other online platform, you can view information graphics on where you go, how prompt public transport is, how much you spend wherever you go


22531. 21981

TIME ME: NOVEMBER 15, 201139 Ave AVE

F time chart

FINAL PROTOYPES

1.212.654.45671.800.321.1234abouthome services affiliates mobile YOUR ACCOUNT

TRANSIT SPENDING LOG IN

OMETR Link

1.212.654.45671.800.321.1234about

ABOUT

home services affiliates mobile YOUR ACCOUNT

OMETR Link

METROLink

1234 5678 9101 23451234

10/17GOODTHRU

Jeffrey Riman MTA

METROLink MTA

Stay alert while using your desired form of transportation.

For questions, visit MetroLink.info

METROLink1234 5678 9101 2345

1234

10/17

GOODTHRU

Jeffrey Riman

MTA

METRO

Link

1234 5

678 9

101 23

45

1234

10/17

GOOD

THRU

Jeffre

y Rima

n

MTA

METRLink

1234 567

8 9101 23

45

1234

10/17GOODTHRU

Jeffrey Rim

an

MTA

O

METR Link

1234 5678 9101 23451234 10/17GOODTHRU

Jeffrey RimanMTA

O

METROLink1234 5678 9101 23451234

10/17GOODTHRUJeffrey Riman

MTA

WHAT IS METROLINK?A quick and ecient way for using public transportation is important to the overall satisfaction of both New York residents and tourists alike. MetroLink enables public transit users to track their travel patterns and spending habits via a comprehensive online platform that provides accurate real-time travel and spending information.

COMPONENTS 1) All public transportation uses 2) Visa purchases 3) Tracks transportation patterns 4) Tracks spending habits 5) Interactive website (applications for digital devices) 6) Tracks the accuracy of the MTA system 7) Provides feed to the MTA to make improvements via user insight 8) Recurring automatic payments


OMETR Link

AFFILIATES

all public MTA transportation information can be accessed

through MetroLink

link your MetroLink card with a Visa credit card for automatic payment

and other spending benets

based on your destinations, yelp can suggest some nearby businesses

you may be interested in


OMETR Link

WHILE METROLINK IS CURRENTLY MOST DEVELOPED ON THE IPAD AND IPHONE FOR MOBILE DEVICES, IT IS ALSO AVAILABLE AS ANDROID AND BLACKBERRY APPLICATIONS.

please visit your mobile application store for the free MetroLink application!


OMETR Link

your account

contact usFAQs

SERVICES

devicesaccount

SETTINGS

SPENDING

TRAVEL

interactive


OMETR Link

your account

contact usFAQs

SERVICES

devicesaccount

SETTINGS

SPENDING

TRAVEL

interactive

2:47PMC- 2:50PME- 2:54PM

5:57PM4- 5:58PM5- 6:04PM6- 6:10PM

3:02PM

6:29PM

DECEMBER 2ND, 2011subway

LOCATION

23rd st, 8th ave 2:47pm

TIME SWIPED

C- 2:50pm E- 2:54pm

86th st, Lex ave 5:57pm 4- 5:58pm5- 6:04pm 6- 6:19pm

TIME TRAIN ARRIVED

taxiTIME

10:03PM $7.10 $1.00

FARE

$8.10

TOTALTIP

ACCOUNT BALANCETYPE

public

taxi

unlimited

linked to visa

exp: 12/15/11

BALANCE


OMETR Link

your account

contact usFAQs

SERVICES

devicesaccount

SETTINGS

SPENDING

TRAVEL

interactive

based on your travel destination, here are some suggestions:


OMETR Link

your account

contact usFAQs

SERVICES

devicesaccount

SETTINGS

SPENDING

TRAVEL

interactive


OMETR Link

your account

contact usFAQs

SERVICES

devicesaccount

SETTINGS

SPENDING

TRAVEL

interactive

HAVE QUESTIONS? We are here to help!Please contact us via the form below and let us know how we can improve your membership experience or if we can be of any further assistance. We look forward to hearing from you.

For immediate answers to your questions, contact customer support by calling 800-321-1234, tweeting @MetroLinkSupport or lling out the form below.

FROM:

SUBJECT:

MESSAGE:

SUBMIT

-------------------PLEASE SELECT-------------------


OMETR Link

your account

contact usFAQs

SERVICES

devicesaccount

SETTINGS

SPENDING

TRAVEL

interactive

FREQUENTLY ASKED QUESTIONS

What is MetroLink?

How does MetroLink work?

Where can I use MetroLink?

How do open a MetroLink Visa card?

Can I access my MetroLink information on mobile devices?


OMETR Link

your account

contact usFAQs

SERVICES

devicesaccount

SETTINGS

SPENDING

TRAVEL

interactive

SETTINGS

E-MAIL ADDRESS:

account overviewNAME:

PASSWORD:

MAILING ADDRESS:

GENDER:

BIRTHDAY:

SAVE

A

66 FIFTH AVENUE

8TH FLOOR

JEFFREY RIMAN

[email protected]

********5

NEW YORK, NY 10011

MALE

WHILE AGO


OMETR Link

your account

contact usFAQs

SERVICES

devicesaccount

SETTINGS

SPENDING

TRAVEL

interactive

DEVICES


METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink

METROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLinkMETROLink

iPhone / iPad

METROLink

METROLINKWEBSITEFINAL.pdf01frontpage.pdf02about03affiliates04mobilepage05youraccountmta06youraccountinteractive07youraccountyelp08youraccountvisa09youraccountcontactus10youraccountfaqs11youraccountaccountsettings12youraccountdevicesettings

Documents

Managing Creative Projects Final: MetroLink