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Managing Creative with KC Glaser

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KC Glaser of Kory Chris Productions shared his thoughts on managing the creative business process at the Rasmussen College Design Lecture Series, File>New on August 11, 2011.

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Presentation Overview• My Background – Not all creative

• How Kory-Chris Productions has evolved

• The Big 5: General Pieces of advice for today’s professional environment

• Time for Questions

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Background

• I have a background in new product brand marketing, production (managing creative) and graphic design (creative being managed)

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How Kory-Chris has Evolved

• Knowledge/Education

• Software

• Process

• Percentage of Time working

vs. Finding Work

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Disclaimer:

• I stand here today as someone who is still trying to figure it out…

• …BUT with some advice to share about being young in this business and the realities of today’s job market

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1. Never Stop Learning

• Didn’t want the demand for the KC Glaser brand to go down– Kory-Chris Productions

– Set aside time to learn

• Professional Continuing Education– Less expensive

– Keeps you relevant

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2. Understand and Respect all parties involved

• As I mentioned before, I have worked both sides. I know the demands and pressures of each

• Take time at the beginning of a project and learn more about the other person’s role– Goals

– Motivation

– Deadlines

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3. Never say no

• Even if you don’t know how to do something, say you can. Figure it out.

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4. Find Your Niche

• Always untapped potential somewhere

• Church example

• Can anyone name an industry that doesn’t need good design in some way, shape or form?

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5. Be Social!

• Not talking small talk

• Social Media is crucial in today’s marketing, communications and design landscape

• It is not a trend

• Stats/Figures

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So…

• To sum up the BIG 5:

• The future is what you make of it.

• Cliché, but true

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