Making Zuidas TU Delft presentation

Amsterdam

Making Zuidas Winter School

Jan 25 - Feb 3, 2012

Amsterdam

Amsterdam

Spatial Planning and Strategy

Amsterdam

Amsterdam

Zuidas ambition

Amsterdam

Amsterdam Operational AerotropolisDeveloping Aerotropolis

global competitiveness

Zuidas ambition

Amsterdam

Zuidas position

Amsterdam

zuidas global platform for interactions

Amsterdam

Operational AerotropolisDeveloping Aerotropolis

World Aerotropolis Kasarda, 2011

Amsterdam

GERMANY

IRELANDUNITED

KINGDOM

NETHERLANDS

DENMARK

SWEDEN

NORWAY

BELGIUM

LUX.

FRANCE

SPAIN

PORTUGAL

I T A LY

TURKEY

G R E E C E

A L B A N I A

M A C E D O N I A

BULGARIASERBIABOSNIA-

HERZEGOWINA

C R O A T I A

HUNGARY

AUSTRIA

SWITZERLAND

CZECH REP.

SLOVAKIA

UKRAINE

POLAND

B E L A R U S

LITHUANIA

RUSSIAN FEDERATION

LATVIA

ESTONIA

SLOVENIA

ROMANIA

South EastEngland

Randstad

Rhine-Ruhr

Rhine-Main

Munich

Lombardia

Barcelona

Madrid

Istanbul

Moscow

Stuttgart

Berlin-Brandenburg

Ile de France

Sour

ce: E

uros

tat;

ESPO

N (E

urop

ean

Spat

ial P

lann

ing

Ob

serv

atio

n N

etw

ork)

Metropolitan Regions with more than 5 million residents.

Apeldoorn

Nijmegen

Arnhem

Almere

Amersfoort

Haarlem

GroningenLeeuwarden

Highspeed rail linkto Belgium and France

The Hague

Amsterdam

Utrecht

Rotterdamairport

Randstadboundary

25 km

50 km

highways

intercity rail

regional rail

port

Sour

ce: R

ijkw

ater

staa

t, I&

M (N

L M

inis

try

of In

fras

truc

ture

and

the

Envi

ronm

ent)

; CBS

(Sta

tist

ics N

ethe

rlan

ds);

Kada

ster

(NL

Lan

Regi

stry

O�

ce);

PBL

Net

herl

ands

Env

iron

men

tal A

sses

smen

t Age

ncy

Regional Hubs

Residential densities in 1km density cells.

Source: Burdett et al., (2011). The Tale of Two Regions. LSE Cities, London.

Amsterdam19,512 pp/km2

Almere7,515 pp/km

2

Amersfoort6,660 pp/km 2

Rotterdam15,560 pp/km2

The Hague19,072 pp/km2

Haarlem12,287 pp/km2

Utrecht10,796 pp/km2

Amsterdam23,886 pp/km2

Almere7,173 pp/km2

Amersfoort9,306 pp/km2

Rotterdam21,723 pp/km2

The Hague20,875 pp/km2

Haarlem8,342 pp/km2

Utrecht19,015 pp/km2

Source: Randstad: LISA (NL Companies and Employment Register); Istanbul: Eurostat; Mexico City: INEGI (MX National Institute of Statistics and Geography)

Workplace densities in 1km density cells.

Residential densities in 1km density cells.Burdett et al., (2011). The Tale of Two Regions. LSE Cities, London.

Workplace densities in 1km density cells.Burdett et al., (2011). The Tale of Two Regions. LSE Cities, London.

Apeldoorn

Nijmegen

Arnhem

Almere

Amersfoort

Haarlem

GroningenLeeuwarden

Highspeed rail linkto Belgium and France

The Hague

Amsterdam

Utrecht

Rotterdamairport

Randstadboundary

25 km

50 km

highways

intercity rail

regional rail

port

Regional HubsRegional Work Related Commuter Flows

25 km

50 km

Amersfoort

more than 15,000

commuters in one direction

10,000 to 15,000

5,000 to 10,000

1,000 to 5,000

500 to 1,000

100 to 500

up to 100

AlmereHaarlem

The Hague

Amsterdam

Utrecht

Rotterdam

Sour

ce: C

BS (S

tati

stic

s Net

herl

ands

); Ri

jkw

ater

staa

t, I&

M (N

L M

inis

try

of In

fras

truc

ture

and

the

Envi

ronm

ent)

; PBL

Net

herl

ands

En

viro

nmen

tal A

sses

smen

t Age

ncy

Metropolitan regions with more than 5 million residents

Randstad Regional Hubs.

Randstad Work Related Commuter Flows.

Amsterdam

South EastRandstad Ile de France

Urban Area

Int’l Airport

Regional Airport

La DefenceSquare Mile

Business Cluster

Zuidas international business district

South EastRandstad Ile de France

Urban Area

Int’l Airport

Regional Airport

La DefenceSquare Mile

Business Cluster

Business District Comparison

FINANCIAL & LAW

housing75m2/un.

4parking/1000m2

7parking/1000m2

10parking/1000m2

10m2/ps

19m2/ps12m2/ps

housing80m2/un.housing

125m2/un.

est.1997est.1988

connectivity connectivityconnectivity

est.1958

FINANCIAL

1,300,000sqm1,500,000sqm

1,600,000sqm

MIX BUSINESS

CANARY WHARF ZUIDAS LA DEFENSE

Amsterdam

Zuidas strategy

Amsterdam

Zuidas strategy

Strategy•Branding•Hub & Spokes systems•Spatial guides & interventions

Randstad

=10.000 people

Amsterdam Zuiddaily passengers2010


Schi

phol

A

irport

Amsterdam

Zuidas

financialservices

lawfirms

real estate

industryeducation

IT &media

governmentfood

other

logistics

transportation

commerce

food

culture

multinationalbusiness

housing

housing

housing

IT&media

medicalservices

art museums

culture

creative industries

creative industriesrecreation

food

shopping

eventsscene

tourism

hotels

art galleries

internationalcongresses

education

brand

bars

industryrecreation

trading platform

Schi

phol

Airp

or

t

Amsterdam

Zuidas

Netherlands

Zuidas

World

financialservices

lawfirms

real estate

industry

education

IT &media

government

food

other

financialservices

medicalservices

tradingplatform

Amsterdam

Zuidas branding

approach

Amsterdam

physicalmarket

production

consumption

production

consumption

Zuidas - Identity and UniquenessWorld Tulip Trade.Outsourcing flower production.

Amsterdam

virtualmarket

production

consumption

production

consumption

World Tulip Trade.Virtual trading platform.

Zuidas - Identity and Uniqueness

virtual market

Amsterdam

Flower Auction Room. http://www.floraholland.comFlower Warehouse. http://www.floraholland.com

Aalsmeerinternationaltradecentreforflowersandplants.

World Tulip Trade. Existing.


Amsterdam

Virtual Trading Floor. Asymptote Architecture. Virtual Trading Floor. Asymptote Architecture.

Amsterdam Zuidas international trade centre forflowers,plantsandfood.

ZuidasontheworldmapWorld Tulip Trade. Proposed.

Amsterdam

“air gateways anchors of 21st century metropolitan development where dis-tant travelers and locals alike can:

•conduct business, •exchange knowledge, •shop, •eat, •sleep,•be entertained

without going more than 15 minutes from the airport”Kasarda, J.D. (2011). www.aerotropolis.com


Amsterdam

CITY OFAMSTERDAM

PROGRAMMEADVISORY

COMMITTEE

ARTSUPERVISOR

VIRTUALMUSEUMZUIDAS

FOUNDATION

VIDEOSCREEN

PARK

OPENAIR

MUSEUM

WORLDART

CENTER

PublicVrije

Universiteit

GerritRietveld

Academy of arts


Amsterdam

work life

Zuidas 21st century context

Amsterdam

work lifework life

Zuidas 21st century context

Amsterdam

Zuidas - Be Dutch & Be International

Amsterdam

marketing&

Unique Selling Points

Amsterdam Airport

Amsterdam Airport

Amsterdam Airport

Amsterdam

Zuidas Hub & Spokes

scales

Amsterdam

ZuidasworldscaleExisting company profiles

Netherlands

Zuidas

World

financialservices

lawfirms

real estate

industry

education

IT &media

government

food

other

financialservices

Amsterdam

Netherlands

Zuidas

World

financialservices

lawfirms

real estate

industry

education

IT &media

government

food

other

financialservices

medicalservices

tradingplatform

Reinforce the economic networks Zuidasworldscale

Amsterdam

Randstad

=10.000 people


Existing work related commuting patterns Zuidas in Randstad

Amsterdam

Randstad

=10.000 people



Future work related commuting patterns Zuidas in Randstad

Amsterdam

Internet main port

Banks (>50 emp.)

Work intensive firms(>1000 emp.)

Largest Dutch firmsNational firms ranked by assets (Forbes, 2005/2005)

Insurance firms > 500 emp.national and foreign

Insurance firms >200 emp.national & foreign



Business LocationsFinance Headquaters

Existing office location

RAI

WTC

Geographic distribution of financial services

Rocco de Campos Pereira, R. 2007. An Urban Geography of Globalisation. Phd

Amsterdam

Geographic distribution of creative industries

cultural and museum facilitiesarchitect firmsartists firms

Amsterdam

Economic hub and spokes - Interaction Density 1

financial services creative services

Amsterdam

Urban interactions - Density 2


Amsterdam

Urban interactions - Density 3


Amsterdam

Schi

phol

A

irport

Amsterdam

Zuidas

financialservices

lawfirms

real estate

industryeducation

IT &media

governmentfood

other

logistics

transportation

commerce

food

culture


housing

housing

housing

IT&media

medicalservices

art museums

culture

creative industries


food

shopping

eventsscene

tourism

hotels

art galleries


education

brand

bars

industryrecreation

Existing relationships Zuidas in the triangle

Amsterdam

Future relationships Zuidas in the triangleSc

hiph

ol A

irport

Amsterdam

Zuidas

financialservices

lawfirms

real estate

industryeducation

IT &media

governmentfood

other

logistics

transportation

commerce

food

culture


housing

housing

housing

IT&media

medicalservices

art museums

culture

creative industries


food

shopping

eventsscene

tourism

hotels

art galleries


education

brand

bars

industryrecreation

trading platform

Schi

phol

Airp

or

t

Amsterdam

Zuidas

airport city

historiccity

global CBD

*Central Business District

Amsterdam

Strategic Spatial Interventions

Amsterdam

Amsterdam

Branding typologies (virtual flower auction center; multi-tenant oriented spaces; interactive design; corporate workstyle spaces)

Strategic Spatial Plan - Zuidas

Station Amsterdam-Zuid

International/National Business park

New development (mixed-residential; hospitality services; temporary structures; creative campus)

Public green

Existing buildings

City green

Longitudinal axis

Transverse axis

500 m

1 km

Amsterdam City Center

Schipol International Center

Branding typologies (virtual flower auction center; multi-tenant oriented spaces; interactive design; corporate workstyle spaces)





Public green

Existing buildings

City green

Longitudinal axis

Transverse axis

500 m

1 km



Strategic Spatial Plan

Amsterdam

RESIDENTIAL

RESIDENTIAL

OFFICEOFFICE

RECREATIONRECREATION

RETAIL / F&B RETAIL / F&B

Amsterdam

Amsterdam

Zuidas strategic spatial interventions

•develop station area

Amsterdam


•develop station area•create quality public space

Amsterdam


•develop station area•create quality public space•let the market develop the international

business strip

Amsterdam


•develop station area•create quality public space•let the market develop the business strip•develop the fringes

Amsterdam


•develop station area•create quality public space•let the market develop the business strip•develop the fringes•create connections

Amsterdam


•develop station area•create quality public space•let the market develop the business strip•develop the fringes•create connections•let meeting points emerge

Amsterdam

Amsterdam

Zuidas station area

Amsterdam

Amsterdam

Amsterdam

Zuidas station area

Amsterdam

Zuidas station area

Amsterdam

Amsterdam

Zuidaseast-westaxis

Amsterdam

Amsterdam

Zuidaseast-westaxis

Amsterdam

Zuidaseast-westaxis

Amsterdam

Amsterdam

Zuidas human scale streetZuidas human scale streetZuidas human scale street

Amsterdam

Zuidas human scale street

Amsterdam

BEFORE

Amsterdam

BEFORE: AREA AROUND METRO STOP

Amsterdam

Zuidas urban life injection

Amsterdam

Zuidas human scale street

Amsterdam

FIRST STEPZuidas development strategy

Amsterdam

ZUIDAS BUSINESS ASSOCIATIONZuidas development strategy

Amsterdam

Exemption or reduction from real estate tax

Tax refund for foreign investors

Zuidas development strategy

Amsterdam Branding typologies (virtual flower auction center; multi-tenant oriented spaces; interactive design; corporate workstyle spaces)





Public green

Existing buildings

City green

Longitudinal axis

Transverse axis

500 m

1 km



Scenario 1







Public green

Existing buildings

City green

Longitudinal axis

Transverse axis

500 m

1 km



Scenario 2







Public green

Existing buildings

City green

Longitudinal axis

Transverse axis

500 m

1 km



Scenario 3


Amsterdam

Making Zuidas Questions

Amsterdam

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Making Zuidas TU Delft presentation