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Recruiting Tips & Strategies

Derek M. Brown and Scott Clark

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Employment Branding & Development

  The World of Advertising & Technology

  What Really Works?

  Development of Your Strengths & Managing Around Your Weaknesses

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The World Of Advertising & Technology

  1994 – Houston Rockets   Advertising, advertising, advertising!!!

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The World Of Advertising & Technology

  As of this year, nearly 72% of homes in America own computers. 65.1% of those households have access to the Internet.

Source: Incisive Interactive Marketing, 2007

  Total Ad Revenue for Newspapers - 2005   Print $47.4 billion (+1.5% since 2004)   Online $2 billion (+31% since 2004)

Source: Fast Company, August 2005

  According to new research by the IAB and PwC, 2006 saw a 34 percent rise in online advertising spending. They referred to the U.S. as a “healthy environment” for online ads, quoting 2006 revenues at $16.8 billion.

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Forward Thinking

  You Tube pumps out over 100 million short video-clips & takes in up to 65,000 new ones every single day.

  It draws 34 million unique visitors a month, ranking it among the 15 most visited sites in the world.

  Craig’s List…your online classified! Place an egg there & see what hatches.

Nordstrom Careers GE Careers

The community is shrinking in size due to technology.

VBC Broadcasting Grape Minds T.R.I.B.E.

CareerBoard

HCSS

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What Are Companies Doing That Really Works?

  “A company’s employment brand is characterized most simply by what it’s like to work at your company. Who your company targets, what employees ‘get’ from working there, and why your company is different are the key elements. It’s a lot like traditional branding, except it’s harder for employment brands to truly differentiate themselves in the job market.”

Aaron Matos, PHR CEO/Founder Jobing.com

“The best organizations have compelling people strategies that are perfectly aligned with the organization’s business strategy.”

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Strengths & Weaknesses

  Video Segment by Marcus Buckingham, “Trombone Player Wanted”

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Strategies

  Diversify the portfolio

  Invite discussion for enhancement/forward thinking

  Interview the candidates about the job market

  Focus on strengths-collectively & individually