Making an Impact with Social

Media (on a Public Agency Budget!)

Erika Blaska, Public Affairs Specialist

Presentation Agenda

Why You Should Be Doing Facebook Advertising

How to Implement an Outreach Campaign with

Social Media

Top Tips

Effective Social Media with 6 Hours a Month!

IRWD Service Area

370,000

Residential Customers

500,000 District Daytime Population

181 Square Miles

20% of Orange County

6 CitiesIrvine, Tustin, Lake Forest,

Orange, Newport Beach,

Costa Mesa, unincorporated county

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IRWD Serves 20% of Orange County

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Why Social Media?

Social Media FACTS

Who still thinks Social Media is a fad?

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Knowing What We Know...

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Why do we still prefer traditional communication

methods?

$690 $500

2 ¼ Page B/W ads in Local

NewspaperVideo Ad

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How to Implement an Outreach Campaign

with Social Media

Test What’s Effective

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Create an Effective Campaign

• Identify Your

Goal

• Identify Your

Target

Demographic

• Keep it

Simple

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Promote, Promote, Promote

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Social Media Only Promotion

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Become a Sprinkler Leak Detective. Receive a Conservation Kit. Win a Home Depot Gift Card.

Facebook Promotion

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Social Media Tools

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Helpful Tools

• Hootsuite

• PicMonkey

• Facebook Insights

• Google Analytics

• iStockPhoto

• Idpinthat.com

Social Media Outreach – Top Tips

• Don’t be

complicated

• Have an

Editorial

Calendar

• Don’t set it,

and forget it

• Show

Personality

• Be light-

hearted

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Have Personality

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Take Advantage of Current Events

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EPA WaterSense

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The Six-Hour-a-Month Social Media Plan

• Schedule Tweets and Posts on Facebook (1x per month- 45 mins)

• Share what others post (2x per week- 5 mins)

• Create images for Facebook with PicMonkey (1x per month, 2 hours)

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• Change Facebook

Covers (1x per month,

15 minutes)

• Boost Posts (1x per

week, 5 mins)

• Engage (3x a week, 10

mins)

How to Stay in Touch

Visit us on the Web: www.irwd.com

Email: info@irwd.com

Phone: 949-453-5300

15600 Sand Canyon Avenue, Irvine, CA 92618

Facebook: Irvine Ranch Water District

Twitter: @IRWDnews

IrvineRanchWD

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IRWD Contact Information

Erika Blaska

Public Affairs Specialist

949-453-5500

blaska@irwd.com

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