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Making an Impact with Social
Media (on a Public Agency Budget!)
Erika Blaska, Public Affairs Specialist
Presentation Agenda
Why You Should Be Doing Facebook Advertising
How to Implement an Outreach Campaign with
Social Media
Top Tips
Effective Social Media with 6 Hours a Month!
IRWD Service Area
370,000
Residential Customers
500,000 District Daytime Population
181 Square Miles
20% of Orange County
6 CitiesIrvine, Tustin, Lake Forest,
Orange, Newport Beach,
Costa Mesa, unincorporated county
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IRWD Serves 20% of Orange County
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Why Social Media?
Social Media FACTS
Who still thinks Social Media is a fad?
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Knowing What We Know...
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Why do we still prefer traditional communication
methods?
$690 $500
2 ¼ Page B/W ads in Local
NewspaperVideo Ad
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How to Implement an Outreach Campaign
with Social Media
Test What’s Effective
10
Create an Effective Campaign
• Identify Your
Goal
• Identify Your
Target
Demographic
• Keep it
Simple
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Promote, Promote, Promote
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Social Media Only Promotion
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Become a Sprinkler Leak Detective. Receive a Conservation Kit. Win a Home Depot Gift Card.
Facebook Promotion
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Social Media Tools
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Helpful Tools
• Hootsuite
• PicMonkey
• Facebook Insights
• Google Analytics
• iStockPhoto
• Idpinthat.com
Social Media Outreach – Top Tips
• Don’t be
complicated
• Have an
Editorial
Calendar
• Don’t set it,
and forget it
• Show
Personality
• Be light-
hearted
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Have Personality
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Take Advantage of Current Events
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EPA WaterSense
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The Six-Hour-a-Month Social Media Plan
• Schedule Tweets and Posts on Facebook (1x per month- 45 mins)
• Share what others post (2x per week- 5 mins)
• Create images for Facebook with PicMonkey (1x per month, 2 hours)
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• Change Facebook
Covers (1x per month,
15 minutes)
• Boost Posts (1x per
week, 5 mins)
• Engage (3x a week, 10
mins)
How to Stay in Touch
Visit us on the Web: www.irwd.com
Email: [email protected]
Phone: 949-453-5300
15600 Sand Canyon Avenue, Irvine, CA 92618
Facebook: Irvine Ranch Water District
Twitter: @IRWDnews
IrvineRanchWD
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