Makerble business deck

1Makerble.com Tweet: @Makerble [email protected] Matt Kepple, London

Presented by CEO Matt Kepple

Personalised results from the charity projects you fund

Guardian Activate Singapore Social Change Category


Charity has always been about how much money you give. Now it’s about how much Change you make.

There has been a loss of confidence in charities

“I don’t donate money to charity because I’m not confident that my

donation won’t be wasted.

That’s why I volunteer

my time instead because that way I see

the direct impact of what I put in”

Investment ManagerMale, aged 30-35

3Makerble.com Tweet us: @Makerble [email protected] Matt Kepple, London

“I give monthly to Cancer Research (CRUK) because I know who they

are. But I don’t know who else to give

to. If there was a site

that told me where to give, I’d

use it”Events Marketing Manager, Female,

aged 25-30,

Source: Forbes, Financial Times, Makerble Research Interviews, Resource Alliance


Greater transparency = Higher donations

£££ 5.5million CYNICAL Latent Donors. Significant donation potential

4million TENTATIVE donors. £665million in potential donations

5million UNSATISFIED donors. £1.7billion in moveable donations

13.5million SATISFIED donors.

Sources: Money For Good report, New Philanthropy Capital; Giving Green Paper, UK Government Cabinet Office; UK Giving, Charities Aid Foundation & NCVO

28million monthly donors in the UK in total

UK Donations Market: 14.5million people want a better donor experience

Charity needs to catch up


Convenience TransparencyGuidance

See the change you make in the world


Makerble delivers personalised results from the charitable projects you fund

Now you can see the change you make in the world

OnlineOn MobileOn Facebook

See the change you make in the world§


Why we expect consumers to use Makerble

Personalised Project Results• It’s Trustworthy: Now people understand that

their donations actually make a difference

Social Media Integration• It’s Easy: Makerble suggests projects each

month based on your social media profile• You Look Good: the difference your projects

make are shared on your Facebook Timeline

Lifestyle Checkout• It’s Affordable: You don’t need to give any

more than you can afford each month

Features & Benefits

Change The News powered by in partnership with


Other ways to reach people

CHANGE THE WORLD YOUR WAYONLINE

MAGAZINEMEDIA COVERAGESOCIAL MEDIA

INFLUENCERS

£10K/MONTH/NGO FREE ADWORDSLOCAL & UNI

EVENTS

Business-to-Business-to-Consumer Marketing


Branded Rewards Staff Donations

Media Agencies

Speaking directly to Brands

AccountantsSpeaking directly to Employers

White Label

Networking

Routes to MarketRoutes to Market Routes to MarketRoutes to Market


How it works - 1. Connect your Facebook


2. Tweak your bucket


3. Choose an amount


4. Earn your Change


5. Share your Change


Consumer Market: 14.5million unsatisfied donors (UK)

Revenue• 4-10% transaction charge• £10/month average donation

Competition• Low market share

Global market for transparent donations• $20billion/year (minimum)

Sources: The Big Give, Global Giving, Kiva, NCVO, New Philanthropy Capital


Low risk. High returns.

£15,000 investment in

Private Beta live

65 Charities

Raising upwards of £25,000 to be discussed with investors for circa 5% (SEIS pre-approved)

£6,000 monthly burn

• £5,000 – Staff• £500 – Tech • £500 – Marketing

3% UK market share• 500K donors• EBIT: £1.4M

30% UK market share• 4.5M donors• EBIT: 14M

3% Global market share• $0.6B in donations• $24M in Makerble fees

PAST PRESENT Y3 SCENARIOS EXITS

Trade SaleConvio was sold to Blackbaud for $290M in 2012

IPOMakerble becomes an Amazon/Virgin for ethical products & services


Competitive Growth Strategy

1. INCREASE BARRIER TO ENTRY• There is Opportunity to

standardise the way that charities visualise their impact.

• No-one is innovating in this space

• Establish Makerble’s Badges as the de facto way to visualise & compare charitable impact.

• Makerble can then own the seeing the impact of your donations space; making it harder for competitors to muscle in.

• Validation: Justgiving.com and Globalgiving.org.uk want our API

2. SCALE GLOBALLY, RAPIDLY• Globally there is no dominant

platform for charitable donations.

• Makerble is the world’s first platform to itemise and personalise the impact of people’s donations.

• Acquiring charities is cheap.• We use Stripe.com to process

donations in multiple currencies

• Progress: • UKTI is already sending us on

trade missions to USA and Singapore

• MBA students are formulating global expansion business case

3. BIG DATA• Our data on

donor trends & cause preferences will be unparalleled

• We can monetise this through reports, consulting and enterprise services to charities globally.


Multiple Award-Winning Founders

Accomplished Respected Advisors


Kirsty McFadden – Product Manager for award-winning private social network which increased donations and retention among donors to The World Society for the Protection of Animals

Abhi Patel – Senior programmer and a Vice President at Goldman Sachs overseeing the building trading algorithms.

David Pritchard – Head of Impact Measurement at New Philanthropy Capital. The organisation advising high net worth individuals on which charities are effective.

Ann Foley – former Regional Operations Manager for international development charities the Red Cross and TearFund§

Caroline Fiennes – author, speaker and consultant in the arena of effective philanthropy. Advisor to the Association of Charitable Foundations.

Joe Galliano – Celebrity & Charity Liaison Manager connecting celebrities to the causes they care about. Created the Dear Me book series authored by celebrities to benefit charity.

Stephen Donajgrodzki – Senior Partner at Equal, the media buying agency. Develops advertising and marketing strategies for clients ranging from government to leading brands.

Duane Melius – Responsible for New Business and development of marketing strategies within the group of marketing agencies under Edge Asia.

Ola Obaro – Marketing professional with experience client-side working for brands including Harlequins Rugby, Johnson & Johnson and Mars Drinks.

http://www.linkedin.com/pub/ola-obaro/22/15/855

http://uk.linkedin.com/pub/ann-foley/19/a91/426

http://uk.linkedin.com/pub/kirsty-mcfadden/31/728/617

https://www.facebook.com/pedro.patel

http://www.uk.linkedin.com/pub/david-pritchard/0/ba3/39a

Target Audience >>>>> Non Cynical Want Some Evidence

Cynical and Motivated

Cynical but need an easy solution

Choice of projects Monthly Portfolio

Real Itemised Impact On FB Timeline

See the Potential Impact Easy comparison

Social user experience Web + Mobile


Competitors: Makerble is the only platform in the world to itemise charities’ project results


This is why our competitors have a small market share

We believe that to break the mainstream market, charitable donations need to be more transparent. I.e. charities’ project results must be itemised.

Sources: The Big Give, Global Giving, Kiva, NCVO, New Philanthropy Capital


Itemised Project Results increase charities’ effectiveness

People finally understand the

Change they make in the world

Projects that create the most Change in

their categories become

increasingly popular

Projects have a greater financial incentive to

Improve Feedback Loops, Learn, Collaborate, Share, Innovate to ensure their projects are creating the

most Change possible

Vulnerable and excluded people

in developing countries get

better access to and more

benefit from essential services

CONSUMER UNDERSTANDING

CONSUMER DEMAND

ECONOMIC INCENTIVE

SOCIAL IMPACT

Theory of Change

Join us and truly change the world


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Makerble business deck