Makerble deck for the London Co-Investment Fund

1Makerble.com Tweet: @Makerble @MattKepple [email protected]

Presented by Founder & CEO Matt Kepple

He’d rather be feeling the impact of his charity donations

Guardian Activate Singapore Social Change Category

Presentation slides 1-12Impact slide 13January 2015

If there’s a cause you care about, but you hate the charity experience


When you give to charity you have NO IDEA what your donation has been used for.

And what do you get in response once you do decide to part with your hard earned cash?

• Barrages of appeals through your letterbox • Demanding that you give more • Making you feel depressed about the world• And feel guilty about your lifestyle

Makerble is the only platform in the world that itemises the impact of your donations.

You see: the number, variety and stories of people helped each month on the projects you support through your flexible Makerble subscription

4% of the subscription amount is Makerble commission

“I don’t donate money to charity because I’m not confident that my donation won’t be wasted.

That’s why I volunteer my time instead because that way I see the direct impact of what I put in”

Investment ManagerMale, aged 30-35

Dissatisfied, Disgruntled, Hassled: the traditional charity experience


Giving to charity feels less and less rewarding. Here’s why:

1. People have no idea what their donations actually achieve. [article by Forbes]

1. Once you start giving, charities bombard you with requests for more money with little recognition of what you have already given.

2. Fundraising ads and street fundraisers typically evoke feelings of guilt that force people into giving or turn them off charity

“People want to see how their money has made a difference and it is in the charities’ interest to be transparent,” says Maya Prabhu,

executive director of philanthropy services at Coutts. “They are not interested in glamorous reports with lots of glossy photographs. They

prefer an email with clear bullet points on what the charity has achieved.”

http://www.forbes.com/sites/nextavenue/2013/10/04/the-charity-divide-boomers-vs-gen-x-and-gen-y/

See the change you make in the world

4Makerble.com Tweet: @Makerble [email protected] Matt Kepple, London

Feeling the impact of your donation: the Makerble experience

• You donate through a flexible monthly subscription that gives you• Freedom to change how much money you

allocate to each cause that interests you each month

• Intelligent Matching to international variety of projects run by certified charities

• Lifestyle Checkout full of fun donation amounts

• You see the impact you have made• Your badges show you:

• Number & Variety of people helped by the projects you support

• Photos, Videos and Updates from the staff on the ground

• Now you can make a difference without your inbox or doormat being overrun with appeals.

• You also get to ‘humble brag’ about the difference you’re making in the world without needing to disclose how much money you’re giving.

The Lifestyle Checkout

Your Impact Newsfeed

Impact Updates you can Share

The market opportunity is huge and global


Sources: Money For Good report, New Philanthropy Capital; Giving Green Paper, UK Government Cabinet Office; UK Giving, Charities Aid Foundation & NCVO

£££ 5.5 million people willing to start giving

4 million people willing to give an additional £665million

5 million people willing to switch £1.7billion of donations to those charities that better communicate the impact of donations

There are 12.5million SATISFIED donors

There are 27million monthly donors in the UK in total

{

14.5million people (UK) want a more rewarding donation experience and have £2.4billion per year which they want to donate to charity in a

more rewarding way.

UK individual donations total £9billion. Global individual donations total £240billion.

Multiple revenue sources


Targeting workplacesgiven 31% of employees want to donate at work but only 3% do. We know why.

Brands using Makerble to better prove their impact on the world AND to create moments for their customers to give

White-labelling Makerble for charities so they can use it to power their own donations or other services

Buyers & Sellers on eBay alone donated over £3million at the checkout in 2013.

The average employee donates £161/year to charity through work: 118million in 2012

ONLINE AND WORKPLACES

Revenue• 4% commission• Future: SaaS fee to the

employer for providing a service that • boosts staff morale • lets the company publish the

aggregate impact of all its staff

BRANDS AND RETAILERS

Revenue• 4% commission• Future: SaaS fee to

brands for providing a service that • Increases customer loyalty• lets the company showcase

the aggregate impact of all its customers AND itself

CHARITIES

Revenue• £10k+ White-label

Fees for charities that use Makerble Technology to power other services they offer digitally

• Future: SaaS fee to charities using Makerble for donations

7Makerble.com Tweet: @Makerble [email protected] Matt Kepple, London

We have projects you have something in common with• Letting people find projects by their interests, previous holiday destinations, etc

We encourage passionate sharing• Making donors so proud of their personal impact that they just have to share it

We are an enterprise platform• We’re built for scale: e.g. for HR managers to deploy within their workplaces

We can turn competitors into collaborators• Two giving platforms JustGiving and GlobalGiving have requested to use our API

We have a brand that makes giving feel aspirational• Gamification | Playfully Sophisticated Design | Clean UX | Fun Personality

We care about your personal fulfilment, not your money• Our privacy controls and person-centred features will foster deep brand loyalty

How Makerble will succeed where others have not

Traditional charity websites don’t show people their impact

8

Makerble.com Tweet: @Makerble @MattKepple [email protected]

Very social user experienceThe user experience is not social

Impact of your donation is very visible

No Impact shown

Progress newsfeed

Majority of charities’ fundraising appeals

8

Impact reports

Specific projects

Profiles of other donors are shown

Member get Member fundraising built-in

Donation activity in social newsfeeds

Marketing Plan. Initial focus is Online and Workplaces


Online and via Workplaces

Brands and Retailers Charities

METRICS:Cost per Acquisition: £2.36 per donorAnnual commission per donor: £2.88Average industry churn is 3%

ONLINE:• Social Media campaigns• Online Advertising• PR to build reputation• Member-get-Member whereby

people ask people to give to their ‘Collection’ of projects

WORKPLACES:• All of the above plus• Cold-calling to reach senior

management, HR and CSR staff

• Re-selling by providers of professional services e.g.

accounting firms and marketplaces such as included.co

B2B: reaching companies• Cold-calling to reach senior

management, marketing, brand and CSR staff

• Targeted industry PR

• Re-selling by providers of marketing services e.g.

advertising agencies, CSR consultancies, PR agencies

B2C: reaching their customers• #shopathon campaign to excite

people about the Lifestyle Checkout• Templates for Point of Sale

materials to go in-store

• Cold-calling to reach fundraising, digital and project staff

• Targeted industry PR

• Re-selling by providers of marketing services e.g. digital

agencies,

10www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London [email protected] 10

Team know the industry well

Matt Kepple - CEO• Created award-winning

fundraising campaign that got university students to sponsor children by splitting the cost to £1/month each

• 10 years trends & marketing for brands, government, charities, events, music industry

• Well-networked within social enterprise circles

Annabel Dickson – Director of Social Progress• Co-founded (with Matt Kepple and

friends) two organisations that have raised over £100,000 for charities by showing donors what their donations will achieve.

• Well-networked within philanthropy and charity circles

Team also includes 2 full stack developers and several volunteers

Kate Gault – Director of Brand Strategy• Comic Relief partnership with Walkers

Crisps• Cannes-Lions award-winning Account

Director at leading advertising agency.• Clients have included Heinz, Financial

Times, ITV Drama

Abhi Patel – CTO• Full stack developer• Built trading algorithms at

Goldman-Sachs and Deutsche Bank for internal and external clients

• Project managed multinational teams of programmers

Traction and Funding Need


Since launching 20th November 2014Our average subscription (monthly donation) is £7/monthWe earn a 4% or 5% commission on each gross donation

Over 40 Makers (monthly subscribers)2 x corporate clients donating £1,000 each

1 x charity white-label client generating fees of £50,00015 x approved projects with a further 46 pending approval

ALREADY RAISED• In May 2014 we raised £30k in an equity

seed round from two angels• In March 2014 we won £250k of in-kind

consulting services and 1 year’s free office space from the global insight company What If Innovation Partners

• In November 2014 we started receiving 1 day/month pro bono growth hacking from the leading agency True Up

• In December 2014 we got a place on the UCL Decide programme that includes UX consultancy and access to up to 30,000 early adopters

RAISING £300k for 12 month runway for Go To Market• £25k/month spent across

• tech 50%: full stack CTO, senior dev in UK; two full stack developers in India

• marketing 25%: 2 Managers, 4 volunteers, advertising budget

• operations 25%: office space, charity relations, professional services

• Already SEIS eligible. EIS will be applied for.

Press coverage

“It’s great how we’ve been able to recruit donors so easily on Makerble!”

Baillie Aaron founder of the charity Spark Inside

http://www.whatifinnovation.com

http://www.trueup.com

Please call to arrange a meeting or ask questions

12www.Makerble .com Tweet: @Makerble Kate Gault, London [email protected]

How Makerble makes an impact on society


Social Challenge• Charities receive donations based on how good they are at fundraising instead

of the actual impact of their work• 70% of charitable income goes to the top 1% of charities

The role of Makerble• By focusing on the impact of individuals’ donations, we can make people care

about the impact of charities. • Over time this will put pressure on charities to competitively

communicate, prove and improve their impact• Charities that are more impactful will receive more donations than those

that are less so• As a result, society will get better faster because:

• the charities that are more impactful will have increased resources to expand their impactful work.

• charities that were less impactful will have been incentivised to improve their impact

Business

Makerble deck for the London Co-Investment Fund