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WE HELP EVERYONE CREATE THE CHANGE THEY WANT TO SEE IN THE WORLD CEO | FOUNDER | MATT KEPPLE SEEDCAMP BERLIN | NOVEMBER 2013 Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

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Seedcamp Berlin Accelerator November 2013 Makerble

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Page 1: Makerble Seedcamp

WE HELP EVERYONE CREATE THE CHANGE

THEY WANT TO SEE IN THE WORLD

CEO | FOUNDER | MATT KEPPLESEEDCAMP BERLIN | NOVEMBER 2013

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

Page 2: Makerble Seedcamp

Change the world YOUR way

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

World’s first Recommendations Engine + Social Newsfeed for donations to charity projects

Page 3: Makerble Seedcamp

A simple monthly subscription or one-off donation

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

PRODUCT

Page 4: Makerble Seedcamp

My Account – the number of people helped in each cause category

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

PRODUCT

Page 5: Makerble Seedcamp

Follow the good your friends are doing and automatically share your own achievements through Facebook

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

PRODUCT

Page 6: Makerble Seedcamp

REVOLUTIONISING THE CHARITY INDUSTRYby making every donation transparent

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

INDUSTRY SUPPORTORS

Page 7: Makerble Seedcamp

Unlocking $20billion (USA) and £665million (UK) of donations/year

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

Source: New Philanthropy Capital Money For Good report, UK Giving Green Paper, The UK Charity Commission

MARKET POTENTIAL

UK

Business model: 4% of donationsDonors get:• Projects found for them [Recommendations]• Peace of mind [Transparency]• Charity enhancement [Effectiveness Algorithm]

NGOs get:• New donors [at fraction of the usual cost: 15%]

Page 8: Makerble Seedcamp

Incentivise and enable charities to continually increase efficiency

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

V

INDUSTRY DISRUPTION

Page 9: Makerble Seedcamp

Makerble makes the world a better place, faster

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

GLOBAL IMPACT

Page 10: Makerble Seedcamp

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

Kate Gault, Marketing

• 7½ years experience in advertising

• Won Grand Prix for Effectiveness at Cannes

Liam Reynolds, Growth Hacker

• formerly Data Planning Partner at UK’s largest independent marketing group

• T-Mobile and Tesco Clubcard

TEAM GOALS

Annabel Dickson, Charities

• Solo world tour evaluating charities

• Chairs Europe’s network of young philanthropist aged under 40.

Matt Kepple, CEO

• Validated Makerble with two offline pilots

• Advertising and entrepreneurship background

40 charities1000 users £100k match-funding

<1x viral growth rate

Page 11: Makerble Seedcamp

Trusting Hands-on Mainstream Gen Y Mainstream Gen Y

Choice of projects

Recommendations

Personalized impact

Social user experience

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

COMPETITION

Makerble is the only platform to provide Third-Party Verification of an NGO’s results.E.g. a school teacher can write a review about an NGO’s education project

Page 12: Makerble Seedcamp

Member Get Member

Software-as-a-Service forlarger NGOs

Media Coverage

Content Marketing & Social Media

Network of University student ambassadors

‘Plug-and-play’ Corporate Social ResponsibilityPushed by marketing

agencies to their brands

Using NGOs’ unused free Google AdWords

Makerble-as-a-Feature

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

Partnerships

DISTRIBUTION

Influencers / Bloggers

Automatic Social Sharing

Page 13: Makerble Seedcamp

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

WHERE WE NEED HELP

1. How do we make Makerble the go-to destination for effortlessly changing the world?

2. Should we allow brands to use Makerble to enhance their ethical credibility?

3. Is licensing the Makerble software-as-a-service to large charities:-1. a distraction?2. an opportunity?3. a necessity?

www.bit.ly/makerble

Page 14: Makerble Seedcamp

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

FOUNDER’S STORY

www.bit.ly/makerble

Page 15: Makerble Seedcamp

CEO | Founder | Matt Kepple: [email protected]

Silicon Bush | London | W12

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

Page 16: Makerble Seedcamp

Lead Developer: Sebastien Bourdu- Managing developers- Site architecture- Founded leeftr.com, comemo.org- Sandbox Fellow as is Matt Kepple

Growth Hacker: Liam Reynolds- Site Optimisation, Analytics, A/B testing- Former Data Planning Partner at Engine Group

servicing T-Mobile and other clients- Former data strategist on Tesco Clubcard

Lead Designer: Theo Louca- Branding, look & feel, wireframes, user

journeys, designs- CEO of Rawww | Given £7.5k of design credit- Led design for previous Matt Kepple ventures

Experienced, well networked, ambitious team

Director of Brand Strategy: Kate Gault- Managing marketing and corporate clients- Advertising background: Account Director

handling Walkers, Financial Times, The Stroke Association; and client-side Marketing Manager at ITV for Drama

- Developed prototype for GraduateFlatmates.com with Matt Kepple

Commercial Director: Ahmed Al-aagam- Revenue, pricing, contracts, budgeting- Charity trustee, public service consultancy CEO- Management experience in fashion label, music,

festivals, youth arts- Co-founded Commission for Youth Social Enterprise

with Matt Kepple

Director of Social Progress: Annabel Dickson- Managing relations with charities, foundations and

high-net-worth donors- Co-founded YTFN.org with Matt Kepple- Solo world tour evaluating charities- Built 10:10’s fundraising department- Ran award-winning Google AdWords charity campaign- Chair of Nexus Europe, the organisation representing

high net worth philanthropists aged under 40.

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

CEO: Matt Kepple- Product vision- Team management and recruitment- Leading investment raising- Serial innovator in behaviour change for social good;

background in marketing (DLKW), insight, charity crowd-funding events, social enterprise

Page 17: Makerble Seedcamp

Cost effective fundraising for charities (down from 15% to 4%)• Our business model is a 4% service fee on each donation. • Our model is based on a £10/month average donation (the UK average). • Number of donors: Year1: 50k. Year 2: 500k. Year 3: 900k.

@makerble

Page 18: Makerble Seedcamp

Current Need• Q4 2013: £25,000 with SEIS plus £25,000 in UnLtd match-funding to provide 3-6 months runway• Q2 2014: £150,000 round with additional £75,000 match-funding to provide 9 months further runway• Current Status: £100,000 match-funding available from UnLtd.

• Spent £18k to date. | Income sources: £5k savings. £10k Start-up Loan. £3k grants.

Q4 2013 Seed Round

3 months runway

Q1 2014 Scale Up Round

9 months runway

Q1 2015 Series A Round

12 months runway incl. international

teams2018 IPO, Trade Sale, Shares sale.

Company Valuation 2013 2014 2014 2018 £22,085,808 Investment Equity Investment Equity Investment Equity Return Multiple ReturnSeed Angels £25,000 TBC TBC TBC £662,574 27Scale Up Angels £150,000 TBC TBC £1,546,007 10VC £2,500,000 TBC £6,625,742 3Founders TBC TBC TBC £13,251,485

@makerble

Page 19: Makerble Seedcamp

Closed Feedback Loop = more effective charity industry• Charity industry very receptive to Makerble because we give NGOs freedom to work their way

“Makerble will revolutionise the charity industry”Doug RichardsApril 2013

“Makerble turns charities’ fundraising appeals into digital fundraising products which people want to engage with”Nick Aldridge, Managing Director of PayPal Giving Fund

Jan 2013

@makerble

Page 20: Makerble Seedcamp

Volunteering Petitions

Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’

REVOLUTIONISING THE CHARITY INDUSTRYNew way for people to discover volunteering and campaigning opportunities that suit your interests