Mahi Grewal

DIESEL CLOTHING CAMPAIGN

• Diesel manufacturer launched the Global Warming Campaign at the end of January.

• In this advertisement of the global warming campaign model poses places around the world affected by raised water level and temperatures.

• Series of newspaper, magazine and billboard advertised the campaign

GLOBAL WARMING CAMPAIGN

• This campaign bring attention to the serious societal issues

• Also it shows the what post-Global Warming world will be like which representing it in aesthetically beautiful way.

• Shows the shocking affects of global warming which aren’t noticeable immediately but are subtly revealed throughout the details of the ads on an ordinary scene of the certain parts of the world.

AD/CONCERN

• The advertisements feature New York completely submerged in water.

• St. Mark’s Square in Venice filled with tropical birds rather than pigeons

• the Eiffel Tower in Paris surrounded by the jungle

• a flooded Rio de Janeiro• a beachy Mount Rushmore in South Dakota

and Finland, once Nordic, turned into a desert.

PLACES PORTRAY IN THE GLOBAL WARMING CAMPAIGN

VENICE, ITALY

PARIS

a beachy Mount Rushmore in South Dakota and Finland, once Nordic, turned into a desert.

• The advertisements feature New York completely submerged in water.

• “Global Warming Ready” at first glance appears to be just another fashion advertisement but on second glance the campaign appears to be raising an issue and concerns to environmental problems

• People will continue to buy fashionable clothing even in a world affected by climatic disaster.

• A visit to the web site reveals further details to the concern and also clothes.

DIESEL.COM

Diesel’s site visitors are encouraged to save the planet by having:

1. sex (quietly) to cut down on heating,

2. walking to the shops,

3. turning off lights,

4. insulating homes with recycled denim,

5. never taking a shower at house but in lake or near by water stream,

6. unplugging electric guitar at the wall,

7. giving fashion magazines to grannies, friends or anyone,

8. hanging up towels,

9. planting trees,

10.and eating steak in a restaurant (to make it possible to get rid of the fridge at home).

“TEN THINGS YOU CAN DO TO STOP GLOBAL WARMING”

WITHOUT CHANING YOUR LIFESTYLE

TIME FRAME

GLOBAL CAMPAIGN

GLOBAL CAMPAIGN

GLOBAL CAMPAIGN