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Warming Up the Cold Call:Scripting Your Success

Netroots Nationnd

,Las Vegas, NV

Paid for by Democracy for America, www.democracyforamerica.com, and not

authorized by any candidate or candidates committee.

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Good Scripts = Quality Control

Keeps volunteers on message

Builds confidence

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Whats Your Hook?

On message and to the point

Why should a voter care about yourcandidate?

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27 words - 9 seconds - 3 points (or less)

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Activity: Write a 27-9-3

Jane Smith thinks its time to shake things

Take 5 minutes to write a 27-9-3

statement for your campaign or cause

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up. me o suppor our sc oo s, c ean ouCity Hall and bring jobs back to this state.

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Script Structure: The Connect

The rest of the script wont matter if they hang up!

Why are they getting a call? Dont give them an easy out!

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Hi may I speak to ?

This is and Im a volunteer with theJohn Smith for Congress campaign. Were calling votersin your neighborhood about our ideas to bring jobs toNevada. Have you been following the race at all?

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Script Structure: The Context

Quick statement about why the candidate is running

Remember our 27-9-3!Used to set up the Ask

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John Smith is running to bring jobs toNevada, fight for real immigration reform andstop Yucca Mountain.

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Script Structure: The Ask

Every voter contact must include an ask

Ask for their support, not their vote

Be direct and to the point

Have clear instructions on how to code answers

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Can count on

your support?

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Script Structure: The Close

If Yes: Fantastic. It will take people power to defeat ouropponent and his corporate backers. Will you comevol n eer?

Where the conversation splits

Give three clear paths to steer the conversation

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If No:Ok thanks for your time. Goodbye.

If Maybe:Its time for change in Nevada. Please visit ourwebsite at www.johnsmith.com to find out more. I hopewe can earn your vote in November.

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Four Types of Scripts

1) Volunteer Recruitment

2) Introduction and ID

3) Persuasion

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4) GOTV

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Volunteer Recruitment Scripts

1) Connect

Casual, conversational and their connection to campaign

2) Context

Why are they needed? To do what? Why is it important?

3 Ask

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Specific hard ask

4) Close

Yes = Thanks, Catapult, Confirm

Maybe = Sliding ask

No = Thanks, Re-ID

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ID and Persuasion Scripts1) Connect

Clearly state campaign name

Connect as community member

2) Context

27-9-3

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3 s Can candidate X count on your support in November?

4) Close

Support = Early vote or volunteer Undecided = Issue ID

Oppose = Thank you and goodbye

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GOTV Scripts1) Introduction and connection

Short and to the point

2) Context

This election is close!

Every vote counts

3 Ask

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Can we count on your vote today?

When do you plan on voting?

4) Close

Yes = Confirm polling location and time

Undecided = Back to context

Oppose = Thank you and goodbye

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Some final tips

Bold the important lines

Make it big and readable Keep it to one page

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Test it yourself first

A script is NOT a substitute for training!

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Your Turn

Pick a script type and draft your own

Use your 27-9-3!

Share it with the rou and et some

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feedback

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DFA Training ProgramsDFA Night School returns in Augustwith new episodes and a new

platform:

www.democracyforamerica.com/nightschool

Apply to host a DFA Campaign Academy in 2011:www.democracyforamerica.com/trainingrequest

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