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SOUTH AFRICAN JEWELLERY NEWS
Showstopper unveiled at Jewellex Africa 2014
IIJS showcases India’s best
“The Circle of Life” takes local designer to Paris
The industry's only trade journalThe industry's only trade journal
SEPT
EMB
ER 2
014
4 SA JEWELLERY NEWS – OCTOBER 2014
c ntents
22. BRAND MANAGEMENT• Ball Watch Co now in SA
• Nixon and the S Keren Watch Group join forces
• Brand honours motorsport
• One of a kind
• Bleu becomes Blanc
• Seiko spreads its wings
16. PRODUCTS, TOOLS & TECHNOLOGIESThis year’s Jewellex Africa saw a number of innovative tools and equipment on display
19. JEWELLERY DESIGNAll for a good cause
21. SCENE AROUNDLuxco Importers launched Ball Watch Company timepieces in SA at a chic gathering in Johannesburg on 18 August
14. BRAND HISTORYMontegrappa: mightier than the sword
The views expressed in this publication are not necessarily those of the owners and the Diamond and Jewellery Federation of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners and the Diamond and Jewellery Federation of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. SA Jewellery News© 2014. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers. ISSN 1817-5333.
Offi cial Journal of the Diamond and Jewellery Federation of South Africa. Website: www.jewellery.org.za
Banking Details: Isikhova Publishing & Communications CCBank: Standard Bank, Sandton, South AfricaBranch Code: 01-92-05Current Account Number: 4209 6822 9
Founded in 1998 in California, USA, Nixon is the premium watch and accessories brand
for the youth lifestyle market. Focused on making the little stuff better, it’s developed
into a global success. For more information, contact the S Keren Watch Group on
tel: (021) 418-0045.
On the cover
Editor: Adri Viviers
Tel: +27 (0)11 883-4627 Cell: 084-261-1805
E-mail: [email protected]
Watch Editor: Alice Weil
Tel: +27 (0)11 880-1680 Cell: 083-266-9182
E-mail: [email protected]
Advertising Sales: Tanja Jordaan
Cell: 083-268-6153
E-mail: [email protected]
Advertising Sales Representative (India):
Bhupal Potdar
Cell: 91-982-115-1035
Email: [email protected]
Advertising Sales Representative (Hong Kong):
Maud Errera
E-mail: [email protected]
Senior Designer: Joanne Brook
Designer: Chantelle Johnston
Copy Editor: Anne Phillips
Subscriptions & Accounts: Thuli Majola
Tel: +27 (0)11 883-4627 Fax: +27 (0)11 783-2677
E-mail: [email protected]
Distribution: Ruth Dlamini and
Direct Marketing Solution
SA Jewellery News is published by:
Isikhova Publishing & Communications CC,
PO Box 651793, Benmore, 2010,
Johannesburg, South Africa.
27 Panners Lane, Riverclub, Sandton, South Africa.
Website: www.isikhova.co.za
Chief Executive Offi cer: Andrew Meyer
E-mail: [email protected]
Chief Financial Offi cer: Imraan Mahomed
E-mail: [email protected]
Printing: Colors
7. NEWS• Chris van Rensburg appointed new JCSA Chairman
• Petra recovers 232ct diamond at Cullinan
• Jacob & Co’s annual timepiece and jewellery exhibition hosted in Monte Carlo
• The HKTDC Watch & Clock Fair attracts over 19 000 buyers
• DDC to host third edition of Israel Diamond Week in New York
• Apple débuts the personal device Apple Watch
• World Diamond & Jewellery Forum to be established
28. LITTLE GEMSThe colour purple
19SA JEWELLERY NEWS – OCTOBER 2014
NUNES HAS SPECIALLY CREATED AND HAND-
crafted a masterpiece for a charitable cause.
As it did last year, his family business, Raffaele
D’Amato Jewellers, will again add sparkle to
the sixth annual Carpe Diem School Gourmets
and Gourmands with a regal necklace befi tting
an empress – linked perfectly to the event’s
theme, “Antiqua Roma”.
Nunes has always believed in enhancing
the quality of life of those in the local commu-
nity, especially the children. Raffaele D’Amato
Jewellers subsequently donated a diamond to
be auctioned off during Carpe Diem School’s
premier fund-raising event in 2013, Gourmets
and Gourmands. The sublime pear-shaped
diamond, with a total carat weight of approxi-
mately 1,06, colour grade G and clarity grade
SI3, was auctioned off for R40 000. Nunes then
donated a second diamond to be auctioned off
at the event. This stone had a total carat weight
of approximately 0,56, colour grade K and clar-
ity grade SI3. “At Raffaele D’Amato Jewellers,
the art of knowing precious stones, eternal and
divine, is based on decades of expertise,” ex-
plains Nunes. “The designs fuse the elegance
of the precious stones used with iconic contem-
porary designs.”
The auction of these exceptional diamonds
was a great boon for the pupils of Carpe
Diem School, as the money raised through
them was allocated to the development of a
therapy room.
When Nunes decided to design a necklace
to be auctioned off at the 2014 Gourmets and
Gourmands, he had no idea that the piece
would encompass so much of his team’s crea-
tivity and craftsmanship. The timeless and in-
imitable design of the necklace is matched with
stunning tanzanite and diamonds. Every ounce
of the 18ct white gold, excluding the clasp, is
handcrafted. The piece is adorned with 1,95ct
tanzanite and 1,47ct diamonds. The retail value
of the necklace is approximately R95 000.
“The inspiration for the design was ampli-
fi ed by the antique Roman theme of the event
and, of course, my Italian background,” says
Nunes. “It had to be something exquisite, ex-
uding Italian fl air.”
Raffaele D’Amato Jewellers was originally
established in 1957 in George by master watch-
makers Raffaele D’Amato and his son, Deryck
Nunes. D’Amato, who was an Italian prisoner
of war, came to SA to make a better life for
himself and, later, his family. Nunes opened
the fi rst store in Paarl and later joined his par-
ents in George. Today the tradition of superb
craftsmanship is continued by Michél Nunes,
third-generation master jeweller and designer
of note. Since the death of his father in 2008,
he has been supported in the business by his
multi-talented mother, Marlene.
Nunes joined the business in 1989 after
completing his BA Creative Arts degree in
jewellery design at Stellenbosch University, fol-
lowed by his FGA in coloured gems and dia-
monds from the Gemmological Association of
Great Britain, as well as lecturing in jewellery
design at Stellenbosch University.
In 1990 he won the Elegant Man of the Year
design award for his “Elegant Time” brooch and
was one of fi ve designers assigned by De Beers
to design for the Just for You “Woman With
Style” competition. Jewellery design is an ever-
changing and expanding art form and Nunes
maintains an active interest in current design
and gemmology developments. He is a member
of the Diamond Dealers’ Club of South Africa.
JEWELLERY DESIGN
All for a good causeAfter a visit to Cape Diem School, Michél Nunes, one of SA’s leading jewellery designers and owner of Raffaele D’Amato Jewellers, was excited to see how funds raised for the school make a practical impact on the lives of its special-needs pupils.
SAJN is the official magazine of the Diamond & Jewellery Federation of South Africa. Published monthly, it is aimed at all people and companies operating within the jewellery, diamond, gold and precious metals fields.
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Dominant in the industry for more than 75 years, SAJN brings readers exciting and current international and local industry-related news. From jewellery shows and expos, trends in manufacturing, diamond cutting and polishing development to precious stones and metals, collecting masterpieces, jewellery design, training and development and much, much more.
17SA JEWELLERY NEWS – SEPTEMBER 2014
SANDRA NDLOVU OF SIVANA DIAMONDS
designed the winning Showstopper of Jew-
ellex Africa 2014: a ring which she calls the
“Cornus Flower”. This 18ct white gold ring is
set with a semi-cut diamond in the centre, sur-
rounded by small, white brilliant cut diamonds.
Her inspiration was drawn from the dog-
wood tree in bloom, with its captivating, deli-
cate white cornus fl owers. Its brightness and
purity, she believed, could only be represented
by a diamond.
JEWELLERY DESIGN
Showstopper unveiled at Jewellex Africa 2014 All exhibitors at this year’s event were encouraged to submit a locally manufactured showstopper piece which was featured on the Jewellex Pinterest and Facebook pages.
The piece was unveiled at the De Beers
Jewellex Cocktail and Showstopper event
which took place on the fi rst evening of
the exhibition, 2 August, at the Rivonia
Holiday Inn in Sandton, Johannesburg.
The four other fi nalists were
Nontando Molefe and Natasha
Hahne, both of Design @ 50
Commercial Jewellery De-
sign Project, Khanyisile Kho-
za of K2 Design Studio and
Jo-Anne Twala from House
of Egoli.
Molefe designed a peacock
pendant featuring sterling silver and
various gemstones which all have claw set-
tings. The piece hangs on four sterling silver
belcher chains. While her inspiration came
from the colours of a peacock’s tail feathers
when it displays them (usually when seeking
a mate or showing aggression), her design
features the bird’s posture when it’s at peace
and its tail is closed.
Khoza designed a neckpiece featuring cir-
cles revolving around the theme “20 Years of
Democracy”. The piece is made from silver and
white silk cord and was inspired by her love of
using vintage items in new designs.
Inspired by SA’s national fl ower, Hahne de-
signed protea earrings. The top layers are plat-
ed in rose gold, the middle layer in yellow gold
and the bottom layer in rhodium, resembling
white gold.
Twala designed a necklace inspired by a
water lily. Made of copper metal, it features six
layers of metal coins strung together. Mimick-
ing the graceful fl ower it represents, the piece
drapes across the wearer’s collarbone, creating
a dramatic effect.
(Above): Khanyisile Khoza from K2 Design Studio’s neckpiece inspired by circles of love, revolving around the theme “20 Years of Democracy“.
(Above): Natasha Hahne from Design @ 50 Commercial Jewellery Design Project’s Protea earrings.
(Above): Jo-Anne Twala from House of Egoli’s necklace which she calls the “Lily Necklace”.
(Above): Sandra Ndlovu from Sivana Diamonds designed the Showstopper of Jewellex Africa 2014 winning piece, a ring she calls the “Cornus Flower”.
(Above): Nontando Molefe from Design @ 50 Commercial Jewellery Design Project’s peacock pendant.
18 SA JEWELLERY NEWS – SEPTEMBER 2014
JEWELLEX AFRICA IS A MARKETING OPPOR-
tunity. Yes, times are indeed tough – but the
jewellery trade has to accept this and fi nd
ways around the economic downturn.
Gone are the days when competition to
present the most elaborate stand was rife. But
small doesn’t necessarily mean less effective,
as demonstrated by Bell & Ross’ timepiece
presentation at Montres du Monde, which
won the Best Stand of the Year Award. It por-
trayed the company’s image, was open and
inviting and the product display accessible.
One of the companies which has adapted
to the situation is Sid Forman, whose design
and manufacturing facilities have long been
renowned for their individuality. While it
still caters for private clients, the company
has a three-fold plant to suit the present
circumstances. “We’ve divided our
production into different segments.
As opposed to requiring a person
with years of experience in design,
models are CAD-prepared by a
young student. In some respects,
this has created a situation of self-
employment,” says director David
Forman. The company has created
a range of wedding bands for which
it’s provided labour and a contribution
towards expenses.
OroAfrica’s Gary Nathan reports that the
company fared well on “specials”, but says
he believes retailers who attended the show
were “bargain-hunting”. It’s launched a new
collection named “Persona” which is available
in gold or silver and incorporates the initials of
the purchaser, presented on a chain as a pen-
dant. Most popular is a rose gold version
– which is actually a monogram – and
can be supplied within a week of or-
dering. It’s seeking retail stockists
for this product and is planning on
expanding into the UK and other
countries, as well as offering the
option of online shopping.
Despite the challenging
times – or perhaps because
of them – there was ample
choice of new products.
A fascinating jewellery
item named Engelsrufer (“a
call to the angels”) – referring
to an ancient Germanic myth
that guardian angels can be sum-
moned to assist those in times of
peril or distress – includes a charm
which can be attached to a wrist chain
or worn as a pendant. Each charm, of
which there’s an extensive number to
choose from, incorporates a sound ball
within a basket which emits a delicate tinkle,
almost like a whisper, when the wearer moves.
JEWELLEX AFRICA 2014
Adapting to the marketIt must be said that Jewellex Africa 2014 was smaller than in previous years. However, a marketing guru once declared that when times are tough, that’s when you should advertise – and for Jewellex, that means showing the fl ag.
to the situation is Sid Forman, whose design
and manufacturing facilities have long been
renowned for their individuality. While it
still caters for private clients, the company
has a three-fold plant to suit the present
circumstances. “We’ve divided our
production into different segments.
As opposed to requiring a person
with years of experience in design,
models are CAD-prepared by a
young student. In some respects,
employment,” says director David
Forman. The company has created
a range of wedding bands for which
it’s provided labour and a contribution
– which is actually a monogram – and
can be supplied within a week of or-
dering. It’s seeking retail stockists
for this product and is planning on
expanding into the UK and other
countries, as well as offering the
option of online shopping.
times – or perhaps because
item named Engelsrufer (“a
call to the angels”) – referring
to an ancient Germanic myth
that guardian angels can be sum-
moned to assist those in times of
peril or distress – includes a charm
which can be attached to a wrist chain
or worn as a pendant. Each charm, of
(Top, left): Bell & Ross’ stand, which was named “Stand of the Year".
(Left): Sue Taljaard and Adri Viviers correctly guessed the weight of the gold container at the Metal Concentrators stand.
(Right): Made in SA and representing a specifi c lifestyle is new brand Sissy Boy.
19SA JEWELLERY NEWS – SEPTEMBER 2014
Luxco Importers’ Dia-
mond Jewellery Division,
which was established four
years ago, introduced three
new products, says its Gen-
eral Manager Reuven Gralnik.
These included the range of
2014/5 bridal diamond rings, featuring new
styles of classic designs, the Dancing Diamonds
collection (in which the diamond is suspended
from two points, allowing it to swing freely and
creating a sparkling effect) and the Lace Collec-
tion, which has sold 14 million pieces worldwide.
For the third time Vera B exhibited suc-
cessfully at Jewellex and plans to return next
year, reports the owner of these wholesale
jewellers, Vera Brown. First-timers were well-
known writing instruments Parker pens and
Watermans, named after the originators of
the self-fi lling mechanism used in fountain
pens thereafter.
Regular exhibitor Hirsch released its new
Performance Collection of watch bracelets
which represent a marriage of appearance and
technology. The timepieces combine traditional
leather craftsmanship and cutting-edge brace-
let technology, with the Hirsch Premium Caou-
tchou’s special geometry featuring a superior
grooved structure which ensures constant ven-
tilation for the wrist. These sturdy bracelets of-
fer a high level of comfort, while the combina-
tion of different types of leather and colours
imposes virtually no limits on surface fi nish and
design preferences. The product has a
lifespan of 2,5 years and, because of
its soft and elastic material com-
bination, is suitable for people
with sensitive skin.
A group of 15 promising
jewellers were sponsored by the
Department of Trade & Industry
and occupied an entire section of the back
row of stands. This was organised under the
Emerging Exporters Scheme. Exhibitor Jo-
Anne Twala of the House of Egoli Internation-
al, under the brand name Egoli Life, featured
authentic South African designs which won it
second place in the Showstopper competition.
Its jewellery label, Nolufele Creations, incorpo-
rates traditional elements with a cosmopolitan
look and feel, using metal and glass beads.
CJR Gift Sales, which now markets seven
brands – each of which was independently dis-
played – introduced two new watch brands,
Daniel Klein and Sissy Boy. The latter is very
much a lifestyle statement brand designed to
enhance every look of the wearer’s wardrobe.
It has a distinctive DNA using distinctive mate-
rials. To complete the overall effect, the pack-
aging and window display are instigated by
the maker of the brand’s jeanswear. Interest-
ingly, Sissy Boy is a South African brand manu-
factured by local factories and will be available
in stores here this month. The models’ prices
range from R995-R2 595 and are designed in
the UK. Included is a ladies’ range.
An exceptional watch, inspired by the his-
tory of aviation and the evolution of the pock-
et watch, was launched by Swiss brand Bell &
Ross. Named WWI (“Wrist Watch 1”), it is a
tribute to the fi rst wrist watch worn by pilots
in the 1920s. Its large case features a new sil-
ver alloy which is brighter and more resistant,
with an alternative version in pink gold. This
elegant timepiece is mounted on a leather
strap, as was the fi rst pilot’s watch. The brand
retails from R38 000-R100 000.
Since its inception in 1990, Metal Concen-
trators (MetCon) has been highly regarded
for its integrity in the fi eld of precious metal
refi ning. This excellence has now received of-
fi cial recognition from the global Responsible
Jewellery Council, making MetCon
the fi rst company in SA and the
ninth worldwide to achieve this
honour. The brand held a compe-
tition at the show for entrants to
estimate the weight in grams of the
gold in a cylindrical container. The R1 000
prize was won by SA Jewellery News’ Edi-
tor, Adri Viviers and Sue Taljaard from Tech-
nogold. The container with gold, weighing
17,719 kg, was the most expensive item ever
to be displayed at Jewellex and was trans-
ported to and from the venue each day in an
armed truck.
Lorna Lloyd, CEO of the Jewellery Council
of SA, which organised the show, says: “I’m
extremely proud of the success of Jewellex
Africa 2014, given the poor state of the jew-
ellery industry at present. The show looked
beautiful and even though it was smaller,
there was still a great atmosphere. All the ex-
hibitors to whom I’ve spoken made positive
comments about the business they wrote up.
One of them reports having done the best
trade it’s had for eight years.
“All the exhibitors believe it’s important to
get Jewellex back to where it was in the days
when the halls were full and business was
buzzing. We’re planning a brainstorming ses-
sion at the end of the month to discuss future
ways of attracting retailers to the event.”
JEWELLEX AFRICA 2014
Adapting to the market
Despite the challenging times – or perhaps because of them – there was ample choice of new products.
(Above, right): In the Engelsrufer, a sound ball within the case emits a whisper summoning an angel.
(Right): Bell & Ross’ newest timepiece, WW1 (“Wrist Watch 1”), was inspired by the fi rst pilot’s watch of the 1920s.
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• Silver Bangles: - 4mm (3.6gr) - 19mm (15gr)- Unbelievable prices at R28/gr
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SOTHEBY’S BELIEVES THIS IS THE MOST
eceptional diamond of this colour to appear
on auction in recent years and ranks among
the most durable gems ever seen on the block.
The stone was cut from a 19,54ct rough
which was mined by De Beers, with the fi nal
cutting completed in New York. Vibrant and
concentrated in colour, it is expected to com-
mand the highest price per carat for a pink-
coloured diamond. It has been graded by the
GIA as “fancy vivid”, the highest grade for a
coloured stone.
Ever since the fi rst discovery of pink dia-
monds in Indian mines centuries ago, these
coloured gems have been coveted by rulers
and prized by connoisseurs. The rich deposits
of famed Golconda mines yielded the Darya-
i-Noor, a shimmering, pale pink diamond of
approximately 185ct which was table-cut,
its pavilion consisting of large step-facets. Its
present location is uncertain. Many believe
it to be in a vault of Sonali Bank in Dhaka,
Bangladesh, while others say it can be found
among the Iranian Crown Jewels in Tehran.
But not many ordinary mortals can aspire to
owning a gem of the calibre being auctioned.
So the next best thing in purple would be an
amethyst, a gemstone that has been revered
through the ages.
It was discovered in the
19th century and is located
in geode rocks, the most
signifi cant deposits be-
ing in South America
(Brazil and Uruguay),
with the third most sig-
nifi cant supply in Madagascar.
The Brazilian treasure trove yielded a piece
weighing 200 g which is on display in the
Washington Museum.
Amethyst is a sensitive purple colour – an
“extravagance in violet of the quartz fam-
ily” would be a good description – but it
can change colour if treated, according to
popular belief. For years it has been coveted
by royalty and ecclesiastics. It was known as
the stone of cardinals and often used in bish-
ops’ rings, while Russian empress Catherine
the Great was said to have sent thousands
of miners to look for amethysts in the Urals,
where it was mined.
Some amethysts pale almost to colour-
lessness in daylight. The reason for this is not
yet known, but radium radiation can return
them to their original colour. This can happen
if the stones are exposed to certain lights or
sudden changes of temperature. Other gem-
stones in varying hues
of purple include sap-
phire, spinel, tanzan-
ite and tourmaline.
The colour range in-
cludes violet, heliotrope, lavender, magenta,
mauve, mulberry or even a reddish-purple –
and in the case of our diamond, pink. It is a
colour best set in platinum or silver.
In the traditional meaning of colours,
purple is related to imagination and spiritual-
ity. It symbolises power, nobility, leadership
and ambition. A survey has revealed that
75% of pre-adolescent children prefer pur-
ple to any other colour – and
that includes my youngest
great-grand-daughter
Gabriella, aged four. In
terms of personality, if
you have a preference
for purple or violet, it is
thought to mean that you
are sensitive, compassionate, understanding
and supportive of others. You are a free spirit
(like Gabriella) who dislikes being part of a
crowd and doesn’t like to copy others – or
have others copy you.
In ancient times, a dye obtained from the
mucous secretions of certain predatory sea
snails was named royal purple, Tyrian purple
or even Tyrian red. It was reddish-purple and
came in various shades, did not fade eas-
ily as a result of weathering or sunlight and
was prized by the Romans as an item of luxury
trade. A similar species of sea snail is found to-
day on the Mediterranean and Atlantic coasts
of Europe and Africa.
To conclude on a whimsical note, in 1905,
the poet Gelett Burgess wrote the following
clerihew about the colour purple:
“I never saw a purple cow.
I never hope to see one;
But I can tell you anyhow
I’d rather see than be one.”
Purple is a colour of many light and dark shades, most strikingly in the quartz family – but it is not usually associated with diamonds. Yet an internally fl awless, vivid purple-pink, pear-shaped gem of 8,41ct will appear on auction in Hong Kong this month, worth an estimated US$12,8-$15,4 million. Alice Weil explores the myths and fascination of this colour.
The colour purple
SA JEWELLERY NEWS – OCTOBER 2014
LITTLE GEMS
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urte
sy S
othe
by’s
22 SA JEWELLERY NEWS – NOVEMBER 2014
BRAND MANAGEMENT
Local jewellery designer Jenny
Miller and her husband Mike
started a jewellery manufactur-
ing business in the 1980s, supplying
top retail stores across SA under their own
label. A decade later, brand awareness was on
the rise and in a market saturated with mass-
produced items, there was a need for an ethical-
ly made, vibrant and fashion-forward
jewellery brand. Thus Miglio was born.
Miglio recently announced the
launch of its new Lily Rose collection.
Inspiration for the collection came
from the invitation to design couture
Swarovski crystal jewellery to be
showcased at the Swarovski World Jew-
ellery Facets exhibition. The exhibition start-
ed in Las Vegas in June, then moved to
Beijing, Shanghai, Hong Kong, Seoul,
Tokyo and Paris.
The collection’s appealingly mul-
ti-functional jewellery will soon be
found gracing both local and interna-
tional high-end retail stores.
The pieces include a couture necklace
featuring cushion-cut denim blue Swarovski
crystals and burnished silver ethereal accents,
fi nished with lobster clasp fastening, as well
as a versatile Lily Rose belcher chain necklace
(also with denim blue Swarovski crys-
tals). This can be worn long or short
and is fi nished with a T-bar and fob
closure. It features a burnished sil-
ver heart pendant encrusted with a
cushion-cut denim blue Swarovski
crystal centre. Jenny Miller chose
the denim blue crystals as they re-
minded her of the Atlantic lapping
the shores of the Cape.
Also part of the collection is a bracelet in bur-
nished silver featuring denim blue Swarovski crys-
tal beads, charms and twist-and-turn elements. It
is also fi nished with a T-bar and fob closure.
Despite being known for its pared-down
presentations, Rado’s DiaMaster has
made an exception for the coming festive
season by releasing his and hers models
in its latest high-tech collection.
For him, the Rado DiaMaster
Skeleton collection is an eye-catch-
ing timepiece with ceramic compo-
nents. A metallic shine begins its life
as white. However, placed on a plasma
oven where gases activate at 20 000
ºC, the ceramics reach a temperature of
900 ºC and the colour changes to a unique
warm grey metallic shine. This colour will
not fade over time and will retain its
high-tech glow.
The skeleton dial adds depth
to this masculine model, in which
the automatic mechanical
movement lies beneath
the cut-out dial. This is
a limited edition of 499
numbered pieces.
The ladies’ model is set in
a high-tech ceramic case and
has a luminous mother-of-pearl
dial. At its centre are 36 gleaming
diamonds set in a circle. Light and
scratch-resistant, it is the perfect time-
piece to wear to the offi ce, while running
errands or attending family celebrations.
This glamorous, ultra-feminine mod-
el has a case of minimalistic design
which gives priority to the dial itself.
Both models have a fi ve-link,
high-tech ceramic bracelet which is
adaptable to any wrist size for ultimate
wearer comfort. This is made possible
because of the complex construction of
100 components per bracelet, which take
up to an hour to assemble and are a distinct
feature of the Rado DiaMaster collection.
Renowned fashion jeweller announces new Lily Rose collection
Ceramic plays a starring role in the newest collec-
tion from Saint Honore’s “Lady Ceramic” models.
This sensual material with a soft feel and silky ap-
pearance is nevertheless scratch-resistant.
The Swiss-made brand, which is known for
its “Paris style”, has launched the Worldcode
Lady Ceramic model in a white or black version.
It is a fascinating combination of details with a
feminine appeal which is chic and elegant. In a
35 mm case, it has a crown set with black onyx.
The stainless steel bezel has a rose gold PVD fi n-
ish, while the sleek dial is black (or white) moth-
er-of-pearl with elegantly designed Roman nu-
merals and is set with 11 diamonds. The bracelet
has silvery steel or rose gold vertical inserts; the
movement is quartz and water-resistant to 30 m.
Saint Honore’s elegant style, unique char-
acter and watchmaking experience have at-
tracted lovers of contemporary creations the
world over. The brand combines craftsman-
ship with a strong emphasis on innovation,
its leading collections being Opera, Orsay,
Colosea and Haussman. The brand has an in-
tense allure at an exceptional price. It recently
celebrated its 12th anniversary and is repre-
sented in more than 60 countries.
Ceramic to the fore
New high-tech collection
23SA JEWELLERY NEWS – NOVEMBER 2014
BRAND MANAGEMENT
Upcoming Danish watch and jewellery brand,
Bering, has created an innovative ring collection
entitled the Arctic Symphony Collection. The
“twist and change” system allows you to devel-
op your own ring, according to your individual
taste and it is extremely easy to create.
By simply twisting the decorative elements
into each other, the ring is pieced together to
design your own unique look. Materials used
are high-tech ceramic, Swarovski ele-
ments, stainless steel and mesh. As your
collection grows, you can customise
the look of your personal rings using
the wide range of these elements
for a variety of designs – for exam-
ple, you can combine a wide outer
ring with a wide inner one, or fi ll it with two
narrow inner rings.
Whatever combination you decide on, the
result is bound to be dazzling, thanks to the
unique beauty and pure elements of the
Arctic Collection.
This interesting concept is sure
to be popular as the festive gift-
ing season approaches. Stocks
are already available in SA.
An exciting new concept
“Diane Kruger is the feminine face of Jae-
ger-LeCoultre and the perfect embodiment
of a Jaeger-LeCoultre woman,” the brand
recently stated. “In her, we’ve found our
muse and inspiration.”
The face and fi gure of this ballet dancer,
fashion model and actress are known around
the world. Countless fashion photos appear-
ing in various magazines have enabled read-
ers to appreciate her beauty and around 30
fi lms have revealed her talent and made her
a global icon.
“Both in real life and in front of the camera,
Kruger expresses her free-spirited approach to
life. Each of her appearances attracts atten-
tion and onlookers never fail to appreciate her
choices, particularly in terms of aesthetics and
fashion,” says the brand.
For four years now, Jaeger-LeCoultre has
enjoyed the thrill of seeing its watches worn
by the star on red carpets around the world,
including that of the famous Venice Interna-
tional Film Festival. In addition to her role as
inspirational muse, Kruger’s also become a
brand ambassador.
From the renowned “Joaillerie 101” to the
most recent launches, a wide variety of Reverso
watches have graced her wrist.
Diane Kruger becomes Jaeger-LeCoultre ambassador
Epitomising the inimitable Aquanautic design, the Tonneau watch returns in a new and more stylish than ever variation. Its laser-sculpted dial features four luminescent Arabic numerals, while the day and date appear through openings between four and fi ve o’clock.
The iconic propeller-shaped sweep-seconds hand serves as a reminder of the brand’s maritime origins. The powerful lines of the case are topped by a bezel that is interchangeable like the strap and gives the watch a variety of faces, while the sporty crown is protected by an ingenious patented safety clasp inspired by submarine hatches.
The King Tonneau 3H features a mechanical automatic movement with a 38-hour power reserve. Its 47 mm case is of steel and titanium with black PVD treatment and is water-resistant to 50 m.
The Swiss brand Aquanautic was launched in mid 2002 by four experts from various watch making horizons. All are inspired by water, explaining the brands’ name and their choice
of settling the show room in the historic clock tower of the famous Place du Molard.
Situated in the centre of Geneva next to the lake, between the elegant rue du Rhône and
the busy rue du Marché, this monument is a strategic land mark for Aquanau-tic since it’s history begins with wa-
ter and time giving. As of the 14th century the clock tower was part of
the lower city enclosure protecting the port and Place du Molard
with countless boats drawing up alongside it fl ooding the central square with the fl ow
of their cargo. It became the harbour offi ce which dealt with all
the merchant ships sailing on the Rhône and it's famous clock indicat-
ed the time. Regular visits from many watchmakers were required to keep it in working order. One of them, Nicolas
Besse, was granted the bourgeoisie of Geneva. Aquanautic watches are already famous around the world combining aesthetic and technologi-cal characteristics.
Introducing the King Tonneau 3H
The delightfully feminine Reference 828 from Bedat & Co is both fascinating and seductive with its delicate curves and its iconic crown guard sparkling with gems to echo the diamond-set bezel. Large Roman numerals stand out against the dial, while the Bedat & Co Geneve logo appears at 8 o’clock proclaiming its origin and its kinship with the ultimate lucky number. It has a mechanical automatic movement and a 42-hour power reserve.
Although a b2b (business to business) title, SAJN reflects an upmarket, modern consumer look and feel. SAJN really does make it possible for you to reach key people and decision makers within this industry across a broad range of related business!
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