Madison Morris:

8/14/2019 Madison Morris:

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MADISON MORRIS:MADISON MORRIS:Because you wantBecause you want

an account planner like no other an account planner like no other

Virtual InterviewVirtual Interview



When I lookWhen I look

at my futureat my futureemployersemployers

I see peopleI see people

who have choiceswho have choices

but but

don’t havedon’t have

enough time…enough time…

This is why I present a time efficientThis is why I present a time efficient

introduction to what you can gain from myintroduction to what you can gain from my

experience and background…experience and background…



Virtual InterviewVirtual Interview

Instructions:1. Read questions you might have for the candidate

and her brilliant answers

2. Interviewer is allowed to eat and drink during the interview

3. Interviewer can stop at any moment,

but s/he have to come back and continue.

4. Interviewer is allowed to take phone calls during the virtual interview.

5. Follow up w/the candidate is strongly recommended.



““Tell me moreTell me more

about yourself”about yourself”



y career path goes in 3 directions,

ll of each are relevant to account planning



““What led you toWhat led you to

choose your choose your

field of field of

studies?”studies?”



MA in American StudiesMA in American StudiesMarie Curie University, PolandMarie Curie University, Poland

My MA in American Studies allowed me for a multi anglesMy MA in American Studies allowed me for a multi angles

study of correlated subjects (American history & literature,study of correlated subjects (American history & literature,

all in a sociological context).all in a sociological context).

The interdisciplinary aspect of the degree prepares oneThe interdisciplinary aspect of the degree prepares one

not only to understand the US consumers, but alsonot only to understand the US consumers, but also

practice skills required to ‘connect dots’ in any accountpractice skills required to ‘connect dots’ in any account

planning projects.planning projects.



““What skills &What skills &experience makeexperience make

you think you’dyou think you’d

be good atbe good at

accountaccount

planning?planning?



PerseverancePerseverance

is the fuel which sustains theis the fuel which sustains the

inquisitive mind’s curiosity.inquisitive mind’s curiosity.



“…“…

multiculturalmulticultural

individualsindividuals areare particularly willing toparticularly willing to

recruit unfamiliar recruit unfamiliar ideasideas for for creative expansioncreative expansion,,

consider consider conflicting alternatives,conflicting alternatives,

andand make remotemake remoteassociationsassociations

between ideasbetween ideas……”“…“…multiculturalmulticultural

experiences lead toexperiences lead tonovel but hiddennovel but hidden

creativecreativeinsights…”insights…”

Toward a More Complete Understanding of the Link

Between Multicultural Experience and Creativity Leung, Maddux, Galinsky, & Chiu

Feb-March 2009 American Psychologist

Born & raised in Poland,Born & raised in Poland,

US resident,US resident,

extensive Europeanextensive European

traveltravel



Continuous EducationNorthwestern UniversityNorthwestern UniversityAdvertising for Creatives CertificateAdvertising for Creatives Certificate - completedUniversity of ChicagoUniversity of ChicagoIntegrated Marketing CertificateIntegrated Marketing Certificate (in the process of taking classes)DePaul UniversityDePaul UniversityMarket Research CertificateMarket Research Certificate – completed

Photoshop CS4 Level 2: Advanced - Training Connection Chicago

In Design Publishing - NU School of Continuing Studies

PowerPoint 2007 – AdvancedExcel 2007-Advanced

Dreamweaver NU Employee Development

Art techniques - Evanston Art Center

Creative Writing I - StoryStudio, Chicago



Preference for Preference for multitaskingmultitasking

“…not only able to juggle many

various tasks, projects and ideas butactually enjoy doing so.

Not only [keeping] many project balls

in the air and running smoothly,[but also considering] many different

ideas simultaneously,

remembering,

relating & making new connections

all the time..”

Definition of Consumer-Insights PersonalityDefinition of Consumer-Insights Personality

Dona Vitale’sDona Vitale’s Consumer Insights 2.0 Consumer Insights 2.0



““In what situationsIn what situationshave you usedhave you used

thisthis

competencies/competencies/

skills? “skills? “



I had to perserve in various situations, I had to learn quickly



““Tell me about aTell me about a

time when youtime when you

had to analyze or had to analyze or interpretinterpret

numericalnumerical

information? ”information? ”



In my current position I deal with statistical information all the time.

I identify a type of desired data,

then collect & analyze information in regards to e.g.

• recruiting statistics of different groups of students,

• numbers on jobs posted from/for specific regions or

• breakdown of details of counselors' appointments.

Just recently I completed a yearly examination

of the alumni counseling sessions.

I categorized emerging & continuing trends

to guide the services into the next year e.g.

in regards to geographical location of the population served,

its profile and its multileveled needs.

The findings were presented in a form

of an attractive and informative PowerPoint to the administration.

“The numbers are boring until you realize how

much they tell a story”Jan 20, 2010 New York Times



““How do you keepHow do you keep

abreast of currentabreast of current

events? ”events? ”



b=blog



““What distinguishesWhat distinguishes

you from the other you from the other

people I ampeople I aminterviewinginterviewing

today?”today?”



I'll answer with a phrase I heardduring a Maddock Douglas

presentation at the 9th Shopper

Insights in Action Conference I

attended last year in Chicago.

“You can’t read the label whenyou’re sitting inside the jar”

I am able to see issues clearer

and approach them with a

common sense and adventurousspirit that only an outsider to the

industry would dare to employ.



““““I don’t see MiamiI don’t see Miami

Account PlanningAccount Planning

Boot camp in your Boot camp in your education?”education?”



Althoughrelevant training is

important,there is something to

be said for peoplewho ‘just do it’.

And although you

might have applicants with more relevant degrees on their resume,I am certain that no

one will give youbetter hands on

experience,insights in the issues

or passion towardscarrying projects

thanI will!



““What are youWhat are you

looking for in your looking for in your

potentialpotentialemployer? ”employer? ”





M E M E C O N T

A C T C O N TA C T



In the timeless words of

ABBA’s Take a Chance On Me

“…“…Gonna do my very bestGonna do my very best& it ain't no lie& it ain't no lie

If you put me to the test,If you put me to the test,

if you let me tryif you let me try

Take a chance on me…”Take a chance on me…”

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Madison Morris: