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MADISON MORRIS:MADISON MORRIS:Because you wantBecause you want
an account planner like no other an account planner like no other
Virtual InterviewVirtual Interview
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When I lookWhen I look
at my futureat my futureemployersemployers
I see peopleI see people
who have choiceswho have choices
but but
don’t havedon’t have
enough time…enough time…
This is why I present a time efficientThis is why I present a time efficient
introduction to what you can gain from myintroduction to what you can gain from my
experience and background…experience and background…
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Virtual InterviewVirtual Interview
Instructions:1. Read questions you might have for the candidate
and her brilliant answers
2. Interviewer is allowed to eat and drink during the interview
3. Interviewer can stop at any moment,
but s/he have to come back and continue.
4. Interviewer is allowed to take phone calls during the virtual interview.
5. Follow up w/the candidate is strongly recommended.
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““Tell me moreTell me more
about yourself”about yourself”
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y career path goes in 3 directions,
ll of each are relevant to account planning
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““What led you toWhat led you to
choose your choose your
field of field of
studies?”studies?”
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MA in American StudiesMA in American StudiesMarie Curie University, PolandMarie Curie University, Poland
My MA in American Studies allowed me for a multi anglesMy MA in American Studies allowed me for a multi angles
study of correlated subjects (American history & literature,study of correlated subjects (American history & literature,
all in a sociological context).all in a sociological context).
The interdisciplinary aspect of the degree prepares oneThe interdisciplinary aspect of the degree prepares one
not only to understand the US consumers, but alsonot only to understand the US consumers, but also
practice skills required to ‘connect dots’ in any accountpractice skills required to ‘connect dots’ in any account
planning projects.planning projects.
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““What skills &What skills &experience makeexperience make
you think you’dyou think you’d
be good atbe good at
accountaccount
planning?planning?
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PerseverancePerseverance
is the fuel which sustains theis the fuel which sustains the
inquisitive mind’s curiosity.inquisitive mind’s curiosity.
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“…“…
multiculturalmulticultural
individualsindividuals areare particularly willing toparticularly willing to
recruit unfamiliar recruit unfamiliar ideasideas for for creative expansioncreative expansion,,
consider consider conflicting alternatives,conflicting alternatives,
andand make remotemake remoteassociationsassociations
between ideasbetween ideas……”“…“…multiculturalmulticultural
experiences lead toexperiences lead tonovel but hiddennovel but hidden
creativecreativeinsights…”insights…”
Toward a More Complete Understanding of the Link
Between Multicultural Experience and Creativity Leung, Maddux, Galinsky, & Chiu
Feb-March 2009 American Psychologist
Born & raised in Poland,Born & raised in Poland,
US resident,US resident,
extensive Europeanextensive European
traveltravel
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Continuous EducationNorthwestern UniversityNorthwestern UniversityAdvertising for Creatives CertificateAdvertising for Creatives Certificate - completedUniversity of ChicagoUniversity of ChicagoIntegrated Marketing CertificateIntegrated Marketing Certificate (in the process of taking classes)DePaul UniversityDePaul UniversityMarket Research CertificateMarket Research Certificate – completed
Photoshop CS4 Level 2: Advanced - Training Connection Chicago
In Design Publishing - NU School of Continuing Studies
PowerPoint 2007 – AdvancedExcel 2007-Advanced
Dreamweaver NU Employee Development
Art techniques - Evanston Art Center
Creative Writing I - StoryStudio, Chicago
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Preference for Preference for multitaskingmultitasking
“…not only able to juggle many
various tasks, projects and ideas butactually enjoy doing so.
Not only [keeping] many project balls
in the air and running smoothly,[but also considering] many different
ideas simultaneously,
remembering,
relating & making new connections
all the time..”
Definition of Consumer-Insights PersonalityDefinition of Consumer-Insights Personality
Dona Vitale’sDona Vitale’s Consumer Insights 2.0 Consumer Insights 2.0
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““In what situationsIn what situationshave you usedhave you used
thisthis
competencies/competencies/
skills? “skills? “
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I had to perserve in various situations, I had to learn quickly
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““Tell me about aTell me about a
time when youtime when you
had to analyze or had to analyze or interpretinterpret
numericalnumerical
information? ”information? ”
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In my current position I deal with statistical information all the time.
I identify a type of desired data,
then collect & analyze information in regards to e.g.
• recruiting statistics of different groups of students,
• numbers on jobs posted from/for specific regions or
• breakdown of details of counselors' appointments.
Just recently I completed a yearly examination
of the alumni counseling sessions.
I categorized emerging & continuing trends
to guide the services into the next year e.g.
in regards to geographical location of the population served,
its profile and its multileveled needs.
The findings were presented in a form
of an attractive and informative PowerPoint to the administration.
“The numbers are boring until you realize how
much they tell a story”Jan 20, 2010 New York Times
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““How do you keepHow do you keep
abreast of currentabreast of current
events? ”events? ”
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““What distinguishesWhat distinguishes
you from the other you from the other
people I ampeople I aminterviewinginterviewing
today?”today?”
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I'll answer with a phrase I heardduring a Maddock Douglas
presentation at the 9th Shopper
Insights in Action Conference I
attended last year in Chicago.
“You can’t read the label whenyou’re sitting inside the jar”
I am able to see issues clearer
and approach them with a
common sense and adventurousspirit that only an outsider to the
industry would dare to employ.
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““““I don’t see MiamiI don’t see Miami
Account PlanningAccount Planning
Boot camp in your Boot camp in your education?”education?”
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Althoughrelevant training is
important,there is something to
be said for peoplewho ‘just do it’.
And although you
might have applicants with more relevant degrees on their resume,I am certain that no
one will give youbetter hands on
experience,insights in the issues
or passion towardscarrying projects
thanI will!
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““What are youWhat are you
looking for in your looking for in your
potentialpotentialemployer? ”employer? ”
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M E M E C O N T
A C T C O N TA C T
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In the timeless words of
ABBA’s Take a Chance On Me
“…“…Gonna do my very bestGonna do my very best& it ain't no lie& it ain't no lie
If you put me to the test,If you put me to the test,
if you let me tryif you let me try
Take a chance on me…”Take a chance on me…”