Macedonia Airport Advertising Airport "Alexander the Great" - Skopje

PORTLINE 2012

Who we are?

We are a leading marketing agency focused exclusively on the lease of advertising space on airports.

Founded in 1999 in Istanbul

Part of “ILBAK HOLDING” – marketing cluster

Present in several elite airports over the world

Since the beginning of 2012 also present in

Macedonia on the ”ALEXANDER THE GREAT”

Airport in Skopje

PORTLINE (Macedonia Airport Advertising)

"Alexander the Great" Airport - Skopje

Why Airport? Hardest Working Medium

The airport advertisements are seen 365 days per year,

24 hours per day

Has the Greatest Captivation of the Audience

The ever increasing waiting time on airports offers the

possibility to reach your target audience on several

strategic positions:

10 to 20 minutes on Check-in

45 to 65 minutes in the waiting lounges before the flight

15 to 25 minutes on Passport Control

15 to 25 minutes in the Baggage Reclaim Area

Target Audience With the Highest Income

Airports offer an audience with high purchasing power. According to the latest research in the field, these people are usually the early adopters of new technologies, and they also spend more money on leisure and luxury items.

Medium With the Greatest Targeting Segmentation

The possibility to target Managers – decision makers for their

respective companies.

Lowest Cost per Thousand A relatively low price per thousand persons of high quality

audience in comparison with TV, radio or print media.

Medium With Fastest Growth Airport advertising along with internet advertising is the fastest

growing medium in the world.

"Alexander the Great" Airport - Skopje

What we offer?

Advertising on Standard and Mega Sized Panels Backlit Unlit

Special Solutions

Branding of: Moving staircases Columns Glass doors and windows Walls

We also offer the possibility of setting up

Promotional Stands on Strategic Locations and

possibility to perform Promotional Activities

Premium Opportunity of Recognition in a Totally Luxurious

Innovative and New Environment

Premium Opportunity of Recognition and Targeting Leaders

Important and Numerous Essential people

Portline Offers

"Alexander the Great" Airport - Skopje

Passenger Graf Skopje Airport January 1990 – December 2011

Some of the most important occurrences since 1990!

Source: Macedonian Ministry of Transport and Communications "Alexander the Great" Airport - Skopje

2010 (681,080 passengers) 2011 (759,928 passengers) 2012 (828,831 passengers) +11,6% +9,1%

Some numbers

We have almost one million reasons for you to advertise at the airport!

The number of passengers is rapidly

increasing each year.

The year to year percentage of incensement is around 10%.

The new Wizz Air & Fly Dubai flights which started from November 2012 as you can see in the chart, had a great impact on the total number

of passengers at the end of the year.

According to our information there will be a lot of new very attractive destinations introduced in 2013, which gives us a great reason to believe that the total number of

passengers will be much higher.

One thing to have in mind is that this the numbers which are shown are only for the travelers. We also have a lot of people which go to the airport and don’t travel and that number is not included here.

The total number should be 50% higher if we add those numbers in this chart.

Source: TAV Skopje "Alexander the Great" Airport - Skopje

0 10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 90.000 100.000

January

February

March

April

May

June

July

August

September

October

November

December

January February March April May June July August September October November December

Year 2012 60.911 47.492 56.158 65.938 67.225 75.968 95.890 92.903 74.800 64.504 62.371 64.671

Year 2011 44.875 38.401 44.326 55.190 59.101 67.708 96.715 89.928 75.287 70.713 56.180 61.504

Year 2010 44.822 34.481 43.429 44.840 56.517 62.447 88.930 84.634 63.411 58.959 47.975 50.635

SKOPJE "ALEXANDER THE GREAT AIRPORT" 2010 - 2012 PASSENGER TRAFFIC

Some numbers

Almost 50% of the passengers have traveled to Zurich, Istanbul and Vienna

Wizz Air, Turkish Airlines, Austrian Airlines,

JAT & Hello LTD. are the top five airline agencies in Macedonia. Combined they have more than 50% of the share.

6% of all fights are charter flights. If “charter flights” was a destination

it would be ranked as 7th most visited destination for 2012.

If “charter flights” was an airline company it would be ranked as 7th biggest airline agency in Macedonia.

18 locations are not included in this

chart and are marked as “other”. All of those flights have less than 1,5% share. This is how they are rankled:

Share by destination January – December 2012

"Alexander the Great" Airport - Skopje

ZURICH 19%

ISTANBUL 18%

VIENNA 12%

BELGRADE 8%

ZAGREB 7%

DUSSELDORF 7%

LJUBLJANA 6%

LONDON 5%

VENICE 4%

ROME 2%

ANTALYA 2%

OTHER 10%

BUDAPEST

BRUSSELS

DUBAI

STUTTGART

ERCAN

GENEVA

AMSTERDAM

PALMA DE MAJORKA

SOFIA

IZMIR

MALMO

BASEL

DORTMUND

EINDHOVEN

MUNICH

ANCONA

MILAN

PRAGUE

Source: TAV Skopje

Some numbers Skopje Airport January – August 2012

These are top 5 airline agencies for this year!

"Alexander the Great" Airport - Skopje Source: TAV Skopje

Some numbers Skopje Airport January – August 2012

The most visited destinations for this year!

"Alexander the Great" Airport - Skopje Source: TAV Skopje

Categorization Finance People with higher income

People who rely on financial services and products

Insurance Mature and active individuals Manage their own lifestyle Prepared to expect the unexpected

Automobile High income Tendency to buy expensive and

new cars is higher Most of them tend to buy new car in

the next 12 months Car promotion can give them

opportunity to look and feel the car from up close

Education A place where you can find lots of

academic oriented people Teenagers and students travel a lot Most of the passengers have high IQ

and can understand more easily an academic program which is offered

Premium Brands Influential and fashion oriented Always follow trends Pay great attention to their

appearance Spend a lot if they find a product

worth spending

Technology Early adopters of new technologies Use technology while traveling Recognize the benefits of new

technologies Buy “new ideas” as soon as they

appear

Consultancy High Executives can be reached Creators of public opinions Influential businessman who usually

use outcrossing services

Tourism Best possible reach of the people

who like to travel People who like to be comfortable

and have pleasure while traveling People who constantly spend

money for business travels Families and couples

"Alexander the Great" Airport - Skopje

Airport areas Baggage Claim Area (first floor)

This is the area where arriving passengers claim checked in baggage after disembarking from an airline flight.

For advertisers this is the most attractive

area since: All the arriving passengers must pass by The waiting time is up to 20 min The panels are right in front of you

All of the panels are backlighted and simply cant be missed

Whether travelers are waiting

for bags to arrive on the

carousel or just passing

through bag claim, they simply

can’t miss these panels.

"Alexander the Great" Airport - Skopje

Airport areas Main Hall (first floor)

This is the area where everyone must pass by once they get in the airport.

The characteristics of this area are: It covers 100% of the people who travel The circulation is higher in comparison

with other areas An ideal place for different kind of

promotions

You don’t need a flying ticket

to enter this area and that is

why it gives advertisers the

opportunity to reach higher

number of people.

"Alexander the Great" Airport - Skopje

Airport areas Departure (second floor)

Most of these companies, many of which are internationally known brands,

are located within the departure areas

The characteristics of this area are: Burger King and Duty Free Shop are

located in this area Very good advertising area for big

international brands

The average waiting time is higher than 1 hour

Sophisticated VIP lounge

This is the area where most

major airports provide

commercial outlets for

products and services.

"Alexander the Great" Airport - Skopje

Email: office@portline.mk

Web: www.portline.mk

Phone: +389 (0)2 32 32 116

Fax: +389 (0)2 32 32 177

Address: Pirinska 23, 4th floor 1000 Skopje, Macedonia

Hope to be hearing

from you soon!

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