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Katowice Airport – Advertising Package
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IntroductIonKatowice Airport is one of the fastest growing airports in Europe. In 2012, more than 2.5 million passengers used the airport. Taking into account those meeting or accompanying passengers to the airport, this figure increases to 5 million people.
GTL-SERVICE offers a fully professional advertising service at Katowice Airport in Pyrzowice. We create opportunities for the most effective manner in which to reach the largest audiences – from traditional advertising through to the latest solutions.Clients, who have used our services, have reached millions of prospective customers through advertising at Katowice Airport.
Practically every form of advertising is possible at Katowice Airport. The GTL-SERVICE team is constantly increasing the quality of advertising services it offers. We strive to anticipate our clients’ needs and expectations by expanding not only the range of mediums available but also initiating new innovations.
We have prepared a sample of what GTL-SERVICE can offer in terms of:1. Static advertising2. Multimedia advertising3. Publications4. Advertising on the internet5. Other forms of advertising
If you’re interested in intensifying your advertisements, effectively target a multi-million client base, visit our website www.gtlservice.com.pl or contact the department of marketing and advertising directly: [email protected]. Contact details are also available at the end of this package.
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1. StAtIc AdvertISInGOne of advertising-methods at Katowice Airport is static advertising, including:• Billboards – lit, double-sided boards measuring 400cm x 300cm and situated by the
approach road to the airport as well as within the car park• Lightboxes,citylights – there are several signboards of various sizes available for rental
within passenger terminals A and B• Unlitadvertisingboard – inside or outside passenger terminals A and B
Billboard Light box
FormoFadvertising Costper1month(inpLn)
Billboard 700×300 cm – one side 2000
Billboard 400×300 cm – one side 1500
Unlit advertising board 500×250 cm 1000
Unlit advertising board 350×200 cm 2900
Light box 150×80 cm 850
Light box 150×100 cm 1000
Light box 200×100 cm 1200
Light box 200×125 cm 1300
Light box 240×100 cm 1300
Light box 250×125 cm 1900
Citylight 120×180 cm 670
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Banners Leaflet stands
• Banners – size and location to be arranged• Leafletstands – within passenger terminals A and B
FormoFadvertising Costper1month(inpLn)
Standing roll-up banner 1200
Hanging banner 130×400 cm 3000
Hanging banner 130×200 cm 2500
Wall banner 500×300 cm 6000
Banner 520×520 cm 9000
Leaflet exposure (1 pocket) 120
Banner 700×500 cm 9000
1. StAtIc AdvertISInG
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2. MultIMedIA AdvertISInGthemULti-FUnCtionaLdynamiCdigitaLsignage on the plasma screens at Katowice Airport was established in order to achieve numerous marketing and sales aims. It’s characterised by a moving picture attracting the attention of potential customers. GTL-SERVICE offers:• Digital Signage (DS) – innovative marketing in Poland and the world• Dynamic, digital medium – Presented on high-class plasma monitors situated in the most
‘strategic’ areas of the terminal, advertising spot (board or film)• Reach an extremely large audience• 44 plasma screens within airport boundaries• Increases sales by 83% - the dynamic nature of DDS illustrates its advantage over static
advertising • Included in the standard offer of material-emissions, the package also includes: – the option of using your own spot advertisement or using our advertisement
production unit – presenting and updating material – Emission of 30-second spot advertising with individual specifications – duration of
spot and frequency of emission.
nUmBeroFdaiLyemissions Costper1month(inpLn)
120 3000
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2. MultIMedIA AdvertISInGLCdmonitors(apronBUses)
• Advertising on monitors located in apron buses transferring passengers from the passenger terminals to aircraft
• Emission of audio-visual spots means that advertising will not only be more noticeable but will also be heard by all bus-passengers
• Spot parameters: 1280×720 px, to 50 MB, format: MPEG-4
Apron bus
CampaigninpLn
Spot length 5 sec 10 sec 15 sec 30 sec
Campaign cost / 2 weeks 1300 2000 3000 4500
Campaign cost / 1 month 2000 3000 5000 7000
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3. PublIcAtIonsiLesiaairport – Katowice Airport Magazine
• Circulation: 15 000• Distribution at Katowice Airport and Tourist Information Offices and hotels in Silesia• Size: 36 pages• Target group: airline passengers mostly for professional reasons, business and tourism• Free Magazine
advertisingin1issUe(inpLn)
¼ page 1500
½ page 2500
Whole page 4000
Cover II 5500
Cover III 6000
Cover IV 6500
Choice of place +10%
sponsoredartiCLe(inpLn)
One page 3500
Two pages 6000
Choice of pace +10%
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3. PublIcAtIonparKingtiCKets
• sizes: 5,5×8,5 cm
advertisingin1edition(inpLn)
edition 600 000 pieces 0,1 PLN / piece
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BiLLBoard750×100 pixels located centrally at the top of the page and on all sub-pages and in all language versions. Clicking on the billboard automatically transports to the advertiser’s website or service. Billboards are rotated with all existing in a given group.
ADVERTISEMENTS AT KATOWICE AIRPORT’S WEBSITE: www.katowice-airport.com
BiLLBoard expandBiLLBoard
StaticCost per month (in PLN)
flash (animated)Cost per month (in PLN)
flash (animated)Cost per month (in PLN)
3400 3600 4000
4. Internet AdvertISInG
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BUtton(rightCoLUmn)Static or animated advertisement 305×105 pixels placed in the right column of the page. Clicking on the advertisement automatically transports to the advertiser’s website.
BUtton(Footer)Static or animated advertisement 350×60 pixels placed at the bottom of the page. Clicking on the advertisement automatically transports to the advertiser’s website.
BUtton(rightCoLUmn),inpLn
1500 1700
BUtton(Footer),inpLn
1300 1500
4. Internet AdvertISInG
advertisementonairport’sweBsiteathoteLsorrentaCarCost: 200PLN per month.
newsLetterFromtheweBsite’smaiLingListThere are over 5500 people registered for the newsletter.Cost for one newsletter is 2000PLN.
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Advertising in the business zone lets you reach Katowice Airport’s business cliets. We offer two forms of advertising:• distriBUtionoFFoLders in specially designated areas in the Business Lounge. Folder
format: A4, maximum 500 pcs / month
CostoFexposUreinpLn
1 week 2000
2 weeks 3000
1 month 5000
• weLComepaCK – providing welcome gifts to business clients, type of gift to be agreed, maximum 500 pcs / month
CostoFexposUreinpLn
1 week 2000
2 weeks 3000
1 month 5000
5. buSIneSS Zone
Fast Track Business Lounge
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6. other forMS of AdvertISInG
FLoorexhiBits – Cars – indoor or outdoor placement on the ‘island’ across from Terminal B, visible from Terminal
LUggageCarts – double-sided board.Sizes:• external (front): 52×26 cm• internal (back): 52×30 cm
CostoFexhiBit(inpLn)
1 piece per month 25
CostoFexhiBit(inpLn)
Outdoor Indoor
1 Day 300 1 Day 500
1 Week 1600 1 Week 3200
2 Week 2800 2 Week 5800
1 Month 5000 1 Month 10 000
stationrooFForLUggageCarts – located in the P1 car park, in front of the passenger terminal. double-sided advertisement: 590×218 cm
CostoFexhiBit(inpLn)
1 month 5000
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contactFormoredetaiLedinFormationaBoUtanyoFoUrprodUCts:Department of Marketing and Advertising [email protected]: +48 604 19 50 11, +48 604 51 46 28Tel./fax: +48 32 284 50 26www.gtlservice.com.pl
