TDI Airport Advertising

TDI International India Limited

B-4/62 Safdarjung Enclave,New Delhi 110029, India.Tel: +91 11 26192619Email: [email protected]

AGENDA

1. Introduction to TDI

2. Why Airport Advertising?

3. Why Advertise with TDI’s Airports?

4. Luxury Malls & Delhi Metros

5. Client Testimonials

Friday, April 7, 2023

TDI Integrated Business Model Pioneer & single largest airport advertising company in India Exclusive advertising rights for 13 airports across India 5,779 advertising sites spread across high visibility zones of terminals Highest non-traffic revenue contributor to Airports Authority of India

TDI Airport Advertising

TDI Metro Advertising

TDI Vista Retail

TDI Media Services

MAD

> Exclusive advertising rights of 22 Delhi Metro Stations 750 advertising sites spread across strategic locations 5-year long contracts ensuring sustained visibility

Long term retail advertising contracts at 4 of the largest luxury DLF malls in Delhi

498 advertising sites spread across aesthetic locations .

Specialized out of home media agency with 8 years of experience offering various advertising and media solutions to the clients.

Provide strategic planning, media buying & media executions

Over 40 key clients and 680 websites across the Internet & Mobile advertising domain

Strong international relationships with major Ad Server networks

Integrated business service provider 25 years of advertising expertise

Pan India Presence

“We are extremely satisfied with the all-encompassing services including the ‘After Sales Feedback’ provided by TDI that are par-excellence and most effective” Arun Sharma, VP Marketing, Bharti Airtel

“We are extremely satisfied with the all-encompassing services including the ‘After Sales Feedback’ provided by TDI that are par-excellence and most effective” Arun Sharma, VP Marketing, Bharti Airtel

“This is to record our appreciation for the Publicity Campaign executed by TDI International India Limited that Steel Authority of India Limited (SAIL) has been availing for the last many years. Anoop Joshi, AGM, SAIL

“This is to record our appreciation for the Publicity Campaign executed by TDI International India Limited that Steel Authority of India Limited (SAIL) has been availing for the last many years. Anoop Joshi, AGM, SAIL

Jammu

Amritsar

Delhi

JaipurLucknow

Kolkata

Chennai

Tirupati

Ahmedabad

Vadodara

PuneMumbai

Goa

Hyderabad

BangaloreCalicut

Cochin

Trivandrum

Nagpur

Coimbatore

TDI OfficesAirports

under TDI

Metro Stations

under TDI

Mangalore

Trichi

TDI has a pan-India presence with 13 airports, 22 Delhi Metro Stations and 4 luxury malls in its

portfolio

Over 500 satisfied Customers being serviced by 22 offices across India

Automotive

Aviation

Strong & Diversified Client Portfolio (1/2)

Banking and Financial Services

Consumer Durables

Strong & Diversified Client Portfolio (2/2)

Entertainment & Media

Telecom Service Providers

Real Estate, Hospitality & Tourism

Others

AGENDA







Key Benefits of Airport Advertising

1. High Value Proposition to the Customer

Source : network 2 media.com






2. Significant Dwell Time Focused, Compelling viewer-ship as no escape route

2. Significant Dwell Time (1/2)

2-5mins 5-10mins 5-10 mins 15-20 mins

5-10mins

Average Dwell Time is 55 Min

Domestic Departure: Business

Domestic Departure: Leisure

International Departure: Business

International Departure: Leisure

Average Dwell Time is 1 Hr 15 Min

Average Dwell Time is 2 Hrs

Average Dwell Time is 3 Hrs

5mins 5-10mins 5-10 mins 30-40 mins 5-10mins

5mins 5-20mins 10 mins 1-1.5hrs 10mins

5mins 30-40mins

10 mins 1.5-2hrs 10-15mins

2. Significant Dwell Time (2/2)

Activities At The Airport

73%

53%

37% 36% 33% 32%28%

25% 23%19%

10% 8% 5%

73% Of the Travelers Look At Advertisements At The Airports

a) Pleasing ambience with a clutter-free environment

b) Visible 24 x 7 x 365

c) Significant time spent by the passenger to register the message at the Airport

% of Travelers Involved in Each of the Activities in an Airport

Source: A.C.Neilson Research


3. Focused Targeting of Niche and Affluent Audience

3. Focused Targeting of Niche Affluent AudienceNearly 2/3rd of travelers

travel on business

Almost all travelers travel by economy class

Understanding of the Air-Traveler Profile

72% of travelers are the Senior executives / officials of their respective organizations

Skew towards SEC A, 25+ yrs age group: in short a very affluent TG

Have a very high propensity to consume top end goods and services

Bulk of them travel on business purposes & every fifth traveler is a member of a Frequent Flier program

73% travel once in 3 months

This segment of the audience is in the most captive state in the airport

Convergence of target audience, decision makers and corporate leaders in the airports

Most Business travelers spend approximately 2 hours at an airport during a domestic round trip


4. Larger scope for innovation and Interactivity

Touch Screen Display First 360 degree Revolving Display Spectacular Combined Display Medium

Complete Neon DisplayElectrical Product Display At Airport

Conveyor Belt Display “Backlit With Trivision”

INNOVATION IN AD-DISPLAYS (1/4)

Innovative Digital Display with HP Insignia

Innovative Product ShowcasingIndoor Display of 360 degree Rotating Trivision

Billboard with Inbuilt Time & Temperature Console

Trivision on conveyor belt

Display Concept (Mix Of Neon & Front Lit )

INNOVATIONS IN AD-DISPLAYS (2/4)

Country's First Live Car on Billboard Car Display With Active Bluetooth

Largest Site In the Capital Of The Country Owned By TDI

BMW Luxury Car Displayed At Airport

First Aerobridge Display At Airport

Backlit Scroller Of 20’ X 10’


With a vision to bring state-of-art visual technology to a whole new level, TDI has brought together Scala and Samsung to implement the project at DLF Emporio Mall, New Delhi



5. High Return on Investment due to Significant Reach compared to Other Media


6. Most Premium form of Advertising, thereby Increasing Brand Perception

Increases Shareholder & Stakeholder perception

AGENDA







Key Benefits of Advertising with TDI1. Chennai and Kolkata are among the top-5 airports in

India in terms of passenger traffic

2. Emergence of tier-2 cities, making TDI’s airports the fastest growing in India

3. Most innovative and high-quality creative displays

4. Flexible package deals can be provided across its various asset classes (airports, malls and metros)

5. Most cost-effective solution for a pan-India coverage

6. Excellent service and support network across 22 offices in India

Key Benefits of Advertising with TDI

1. Chennai and Kolkata are among the top-5 airports in India in terms of passenger traffic

Chennai: The Detroit of South Asia Chennai is the fourth largest Metropolitan in the

country 3rd highest airport traffic among all airports in India Chennai accounts for 60% of the Automotive exports of

India Chennai has 47 companies in the ET 500 (Economic

times Top 500 Cos of India ) which is third in the list overall .

Chennai is the second largest exporter of software information technology (IT) and information-technology-enabled services (ITES).

Base For a Large Number Of Automotive Companies

Key IT Hub in India

Emerging Location for Financial Services

Chennai Airport –Modernization

Kolkata: The City of Joy Kolkata is the third largest Metropolitan in the country Kolkata has the fifth largest airport traffic in India Kolkata accounts for 50% of the Metal and Metal

Related Industries of India Kolkata has 39 companies in the ET 500 (Economic

times Top 500 Cos of India ) which is fourth in the list overall .

Kolkata is the main business commercial and financial hub of eastern India and the northeastern states.

Hub of the Metal IndustrySignificant Presence in Banking

and Finance

Kolkata Airport -Modernization

Key Benefits of Advertising with TDI

2. Emergence of tier-2 cities, making TDI’s airports the fastest growing in India

TDI: Fastest Growing Airports in Tier 2 Cities

NorthAmritsarJammuJaipurWest

AhmedabadVadodara

PuneGoa

EastKolkata

SouthChennaiCalicutTirupatiCochin

Trivandrum

TDI’s Airports: Largest Asset Base with Pan India Presence

Top 15 Airports in India By Passenger Traffic

TDI is present in the airports with the fastest growing passenger traffic

Rank City

Traffic April - Dec (2010-

11)

4 Year Traffic

Growth1 Delhi 21,728,097 9.4%2 Mumbai 21,581,424 7.6%3 Chennai 8,980,293 9.3%4 Bangalore 8,677,582 11.8%5 Kolkata 7,116,932 12.3%6 Hyderabad 5,684,466 8.7%7 Cochin 3,267,756 18.4%8 Ahmedabad 2,868,106 14.9%9 Goa 2,083,673 12.8%10 Trivandrum 1,898,222 14.5%11 Pune 2,093,757 15.3%12 Calicut 1,566,529 12.5%13 Guwahati 1,442,529 16.9%14 Jaipur 1,212,901 33.6%15 Coimbatore 918,462 10.3%

TDI’s airports

Importance of Advertising with Tier 2 Cities

Strong industry hub, ranging from ship building to handicrafts and petrochemical refining to spice trading.

Major business sectors include gold and textile retailing , tourism health services, banking , shipbuilding and fishing industry.

Commercial capital of India, with many large and medium scale industries

Heavy recent investment, making it one of the fastest-growing second-tier metro cities in India.

Destination for roaring spiritual & health tourism.

Cochin: God’s own Country

Calicut, The commercial city of Kerala Main commercial city of

Kerala. The economy is mainly

business oriented.

Recent boom in the economy with a significant increase in number of malls.

Planned projects: Birla IT park (at Mavoor), Cyber park and Malaysian satellite city (at Kinaloor).KINFRA has plans to set up a 400 acre industrial park.

Trivandrum, Capital city of Kerala

Largest, most populous city in Kerala.

IT hub of the state, with over 80% of the state's software exports

Ranks #1 in the number of international tourists in Kerala

Houses many central and state government offices , Science & Technology institutions and is also a major academic hub.

One of India's richest states with the highest GDP per capita (two and a half times that of India)

One of its fastest growth rates: 8.23% (yearly average 90–2000.

13% growth in airport traffic.

Tourism is Goa's primary industry: Renowned for its beaches, places of worship and world heritage architecture.

Goa, the Tourist Paradise

Pune: Emerging Industrial Hub of India

Pune is the eighth largest city in India and the second largest in the State of Maharashtra after Mumbai.

Pune is the most industrialized district in western Maharashtra and a famous IT hub in the country

Year on year airport traffic has grown over 30% historically

Pune is emerging as a prominent location for IT and manufacturing companies Pune has the sixth largest metropolitan economy and the highest per capita income in the country.

Major software companies in Pune include Infosys ,Wipro, Satyam, TCS, Cognizant, Tech Mahindra and IBM

Several Automotive companies have also set up their manufacturing units.

Importance of Advertising with Tier 2 Cities

Known for its panoramic views

and adventure tourism and heritage tourism .

Has many temples and shrines.

Jammu, The City of Temples

Heritage and religious tourism

Attracts tourists from Western Countries and NRI for religious tourism to the Mecca of Sikh Community

Series of townships comprising of villas, luxury apartments, service apartments and penthouses.

Amritsar, The City of Golden Temple

Tirupati, Pilgrimage CityCountry’s #1 Tourist DestinationIt is one of the most important pilgrimage centres in India drawing millions of pilgrims.It is believed to be the busiest pilgrimage centre in the world and the richest temple in India.High profile visitors visit the pilgrimage every day

AGENDA





5. Sample Client Testimonials


Rapid Increase in Footfalls in the last 5 years High Advertisement Recall:

74% of viewers recall at least 3 advertisement Average ad recall is 45% of viewers

Dwell Time: Average time spend /day at Malls is 1 hr 42 min Mall branding most sought after proposition, with organized retail

estimated to be growing at 35% a year

Why Advertise with Luxury Malls

TDI’s Luxury Malls

* 2 eyes per person

1. DLF Emporio 2. DLF Promenade3. DLF Place Saket

Most effective way to capture the Sec B & Sec C segments in Delhi Delhi Metro Expected to be Largest Network reaching out in Delhi

& NCR Delhi Metro Commutes 38 Lac Eye balls a day* Delhi Metro is the Life line for Delhi Commuters. Unique Opportunity to Tap Huge Cosmopolitan Market Delhi Metro Caters to Captive Audience with High recall

Why Advertise at Delhi Metro Stations

Pul BangashPratap NagarShastri NagarInderlokKanhaiya NagarKeshav Puram

Line 1 – 18 StationsShahdara

WelcomeSeelampurShastri ParkKashmiri GateTis Hazari

Line 2 – 4 StationsModel TownAzadpurAdarsh NagarJahangir Puri

TDI’s Delhi Metro Stations

WazirpurKohat EnclavePitampuraRohini EastRohini West Rithala

* 2 eyes per person

AGENDA







TESTIMONIALS

HAVELLS INDIA LTD.

It has indeed been a great and most satisfying experience for us is TDI International India Limited to have extensively utilized your services for our Brand Building Campaigns for a long time. We would like to take this opportunity to wish TDI International India Ltd, all the best in their future endeavors.

P.S. AichGeneral Manager-East

V.I.P.

It has indeed been a great and most satisfying experience for us is TDI International India Limited to have extensively utilized your services for our Brand Building Campaigns. We would like to take this opportunity to wish TDI International India Ltd, all the best in their future endeavors.

Shraddha YeolekarAssistant Media Manager

State Bank Of India

This is to certify that M/s TDI International India Ltd. has been entrusted the job of displaying our product advertisement at Airport. Their Services in relation to display signage's are excellent.We are satisfied with the services and maintenance rendered by them.

ManagerAsstt. General Manager (PR & CSB)

AirtelThis is to put on record our utmost appreciation for the most proficient and Cost Effective outdoor campaign executed across the country by TDI International India Limited showcasing strengths of Bharti Airtel Ltd.We are extremely satisfied with the all-encompassing services including “After Sales Feedback” provided by the competent professionals of TDI that are par excellence and most effective.

Arun SharmaVP Marketing – Head Media

SAIL

This is to record our appreciation for the Publicity Campaign executed by TDI International India Limited that Steel Authority of India Limited (SAIL) has been availing for the last many years.SAIL is satisfied with TDI’s product and services, timely support and responsiveness.

Annoop JoshiAsst. General Mgr

Shapoorji Pallonji & Co. Ltd

We take this opportunity to thank you for your support provided to us in terms of advertising our SP Infocity projects at Pune & Chennai airports during the last couple of years.The TDI has been prompt in service and execution and we are satisfied with their performance.

Saurabh ChaturvediSr. Manager – Marketing

Real Estate

Nirmal Bang

It has indeed been a great and most satisfying experience for us is TDI International India Limited to have extensively utilized your services for our “Brand Building Campaigns” for a long time. We would like to take this opportunity to wish TDI International India Ltd, “All the Best” in their future endeavors.

Rakesh BhandariSr. VP – Corporate Planning

MRF

We have been dealing with TDI International India Ltd. for several years. The service provided by the company is satisfactory.

A RodricksGM-Advertising

Punjab National Bank

This is to certify that M/s TDI International India Ltd. have been rendering Advertisement Display Services to our Bank and we have found their Advertising Media and client servicing to our best satisfaction.

Chief ManagerCircle office Delhi

Mudra Max

We take this opportunity to thank you for playing a valuable role in continuously supporting us grow and perform in the current outdoor scenario.TDI has supported in terms of quality media and timely execution.

Vikas BhambriSr. Vice President

IFCI

This is to certify that M/s TDI International India Ltd. has done work for IFCI Ltd. and their performance has been satisfactory as per our requirement.

ManagerIFCI Ltd

Hansa Outdoor

We are glad to be associated with TDI International India Ltd. for their professional approach in terms of their quick response time, competitiveness in pricing and excellent follow-ups.

Ramesh Iyer

Asst. GM National Buying

ING Vysya Bank


Alok DuggalING

Indian Oil Corporation Limited.

We take this opportunity to thank you for the role you and your team have played in supporting our Brand. The advertising opportunities you have offered us at various Airports have provided great visibility to our brand and have been widely appreciated from various quarters.Also, the service you have provided is well appreciated and its been a pleasure working with your team.

N. BalasubrahmanyamSr. Manager (Branding)

Fortis Malar Hospital

We take this opportunity to thank you for the valuable service rendered by your organization in helping us to build our brand recognisation at your premises.You and your team has supported us in providing the best options for outdoor medium for a progressive growth and as well as the timely execution for the chosen medium.

J.KavyaExecutive – Corporate Communication

CVS Krishna Murthy Theja Charities

We are glad to be associated with TDI International India Ltd. for their professional approach in terms of their quick response time, competitiveness in pricing and excellent follow-ups.

DR. Suchiritha

Chairman

Godrej Properties Limited.

It has indeed been a great and most satisfying experience for us is TDI International India Limited to have extensively utilized your services for our “Brand Building Campaigns” for a long time. We would like to take this opportunity to wish TDI International India Ltd, “All the Best” in their future endeavors.

Ketan SenguptaRegional Head

Fortis Hospitals

It has indeed been a great and most satisfying experience for us is TDI International India Limited to have extensively utilized your services for our Brand Building Campaigns. We would like to take this opportunity to wish TDI International India Ltd, all the best in their future endeavors.

Himadri DasManager-Marketing

Fortune Hotel

This is to record our utmost appreciation for the most proficient and Cost Effective Publicity Campaign executed by TDI International India Limited that included comprehensive Outdoor campaign, Print media and magazines as also Mobile and Online advertising. The services provided by the company were planned and executed in an exceedingly professional manner ensuring best value for our Ad-spend.The campaign has yielded the desired results .

Sanjeev MahajanManaging Director

Bates 141


Avishek NandiGroup Brand Manager

IIPM

This is to record our utmost appreciation for the most Cost Effective and workable Publicity Campaign executed by TDI International India Limited. The services provided by the company were planned and were executed in an exceeding professional manner ensuring best value for our Ad-spend.The campaign was very successful!

Chandan SinghSr. Manager-Events & Corporate Relations

Bank Of India

We advise you that the services rendered by you towards display of scroller, hoardings, traffic direction pole at Kolkata Airport during the period October,2009 to December,2010 were satisfactory.

Bikas ChakrabartiHead-Marketing

Baskin Robbins

It has been a great satisfying experience for us to work with TDI Media Services for our Chocofest campaign in 2010. We would like to take this opportunity to wish TDI Media Services, all the best in their future endeavors.

Ashwin UppalGM-Marketing

South Asia

ReGen Powertech Pvt. Ltd.

ReGen team express its satisfaction on your service at the domestic terminal of Chennai Airport where we have displayed our branding advertisement with your support. We wish to appreciate the quality of service and your response t the site.

R. RekhaManager – Corporate Communications

It give us pleasure to certify that M/s TDI International India Ltd. Has been rendering advertisement display services to our client M/S LG Electronics India Pvt. Ltd. And we have found their advertising media and client servicing to our satisfaction and look forward for long term relationship.

Raj MohantyGeneral Manager-OOH

MARUTI SIZUKI

This is certify that M/s TDI is working with Maruti Suzuki on various Campaigning program from the last many years. There performance has been found satisfactory

Amit SaurabhManager – PG -4-Marketing

KGS Developers

We appreciate TDI International India Ltd. for their valuable role in continuously supporting our group in the outdoor advertisement campaign.TDI have gone far beyond the bounds of company’s high quality service. Balasundaram. K

General Manager

Indian Overseas Bank

We take this opportunity to out on record our appreciation for the speedy and perfect service rendered to us by TDI in terms of good visibility, speedy implementation and cooperation in terms of visibility at Chennai Domestic Airport.

K. Thamil MaraiChief Manager

This is to record our utmost appreciation for the most Cost Effective and Implementable Publicity Campaign by TDI International India Limited. The services provided by the company were planned and executed in an exceedingly professional manner ensuring best value for our Ad-spend.The campaign has yielded the desired results.“Audi Gurgaon” taken this opportunity to place on record its appreciation.

Varoon KapoorZenica Cars India Pvt .Ltd.

Crompton Greaves Limited

It gives us pleasure to certify that M/s TDI International India Ltd. Has been rendering advertisement display services to us and we have found their advertising media and client servicing to our satisfaction. We look forward for long term relationship.

Prerna SaxenaDeputy Manager – Marketing

Northern Region

WESTON

This is to record our utmost appreciation for the most Cost Effective and Workable Publicity Campaign by TDI International India Limited. The services provided by the company were planned and executed in an exceedingly professional manner ensuring best value for our Ad-spend.The campaign has yielded the desired results.“Weston” taken this opportunity to place on record its appreciation.

Sunil SethiChief Operating Officer

UNITED BANK OF INDIA

This is to certify that M/s TDI International India Ltd. is in the business of Airport advertising . Their Services in relation to display signage's are excellent.We are satisfied with the services and maintenance rendered by team.

ManagerPublic Relation Manager

TATA STEEL LIMITED

This is further to the execution of the TATA STRUCTURE advertisement at the Kolkata Airport site. I must compliment you and your team in the execution of the said project-both in terms of the speed and the quality of the response.

Srinivas Shenoy TVHead Marketing-STP

TATA HOUSING DEVELOPMENT COMPANY LIMITED

This is in reference to our ongoing outdoor campaign for our project EDEN COURT-PRIMO at the unipole located at Kolkata Airport. We would like to take this opportunity to congratulate you and your entire team on the execution and display of the said outdoor hoarding.

Rajeev DashHead Marketing-Services

THE NEW INDIA ASSURANCE COMPANY LIMITED

We take this opportunity to thank you for playing a valuable role in continuously supporting us grow and perform in the current outdoor scenario.TDI has supported in terms of quality media and timely execution it indeed has been pleasure working with TDI and the team.

Dr R K UppalChief Manager

US ADCOM

We are proud to be associated with M/s TDI International India Ltd. , Kolkata in terms of outdoor display like neon outside Kolkata domestic arrival exit gate for our client “Aircel” alias Dishnet Wireless Ltd. We are specially enthralled by their professional approach at the time of distress.

Omprakash BanerjeeAccount Director - East

TDI International India (P) Ltd.

B-4/62 Safdarjung Enclave,New Delhi 110029, India.Tel: +91 11 26192619Email: [email protected]