We are very excited to invite you to the first MaC Retreat of AIESEC in Puerto Rico. MaC Retreat will be a conference where we aim to align strategies to work effectively during

the semester.

We will cover from marketing segmentation, audits, new brand guidelines, Online and Offline Marketing strategies, Communication Guidelines, Information Management and

Event Management, as well providing space to work together and show our creativity as well as the national

campaigns.

OC #trending is working really hard to make the MaCRetreat a conference with unforgettable memories where

we can work like a family.

It is really important for us your participation because this way we will get AMAZING results making AIESEC in Puerto

Rico more strong and relevant.

Don’t miss the opportunity!AIESECly,

Lourdes Cortés

From our OC #trendingIt’s that time of year

again! The one with all the Merry moments and Ho

Ho laughs. This time around AIESEC Puerto Rico has a special treat for you. We would like to welcome our members to our very

firs MaC Retreat, with sun, beach and everything

that’s #trending. Taking place from the 20th to the 21st of December we hope to see you all there. Merry

Christmas and Happy Holidays!

Introducing:Our OC

#trending&

FACI MaCLeaders

As co-Faci: Houssem Guemari from Algeria and David Ricardez from Mexico.Special guest: Penelope Cruz standing in for Cristina Prieto.

• We will be staying at Cabo Rojo, near the beach and hot sun.

• The rooms will house 3 to 4 members.

• There is NO WiFi at Boquerón so bring your ownhotspot or your material recorded already in yourdevices.

• We will stay at a family oriented place so please be respectful at all times.

• Carpooling is recommended since Parking is $4.28 per night.

What should you bring?• Sheet sets for the beds (VPs

Full and members Twin)• 2 Towels• Your own pillows.• Bathing suit• Comfortable clothes for hot

weather.• Sweater (remember we are

near the beach and the nights are getting cooler).

• Personal articles (toothbrush, soap, shampoo, etc..)

• Sunblock• Mosquito repellent (Off)• Reusable cup or water bottle

for pouring your own drinks• Comfortable shoes for the

beach• Beach chairs

#ActivitiesCourtesy of: Penelope

Cruz

Taking place on the night of the 20th.

Be ready the 21st at 10:00am for some beach games!

MaC Retreat Agenda

Time

Saturday 20 Sunday 21

DAY 1 DAY 2

8:00-8:30 Arrival Breakfast

8:30-9:00

9:00-9:30 Opening Plenary Morning Plenary

9:30-10:00

10:00-10:30 Market Segmentation & Brand Audits

MaC Olympics

10:30-11:00

11:00-11:10 Break

11:10-11:30 Customer Centric Marketing

11:30-12:00

12:00-12:30 Product Packaging Check Out

12:30-13:00

13:00-13:30 Lunch Lunch

13:30-14:00

14:00-14:30

Creative Advertising Lead: Mindset 14:30-15:00

15:00-15:30

15:30-16:00 Event Management

16:00-16:10 Break

16:10-16:30 Digital Marketing

Closing Plenary 16:30-17:00

17:00-17:30 Communications and Information Mangement

17:30-18:00 Departure

18:00-18:30 Dinner

18:30-19:00

19.00-19.30 National Campaign

19.30-20.00

20.00-20.30 Evening Plenary

20.30-21.00

21.00-21.30

Networking

21.30-22.00

22.00-22.30

22.30-23.00

23.00-23.30

23.30-0.00

#Payment

Payment should be effected before or on the 15th of December. Members

from Sagrado, Rio Piedras, and Humacao can pay to Lourdes Cortés

and for Mayaguez, Ponce and Puerto Rico to Luenisse Rodríguez.

Are you READY 2

CREATIVE MINDS IN ACTION