M E D I A K I T 2 0 2 0

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A L I T T L E B I T O F H I S T O R Y

GLOBAL POWER BRANDFor sixty years, the story of Vogue has been the story of us. Today, more than ever, it tells us not just where we’ve been

but who we are – and where we are going.

One of Vogue’s unique roles in the Australian media landscape has been profiling women of great influence and achievement

through each era since it started in 1959.

Throughout its history the magazine has both reflected and influenced social and cultural changes in society.

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W E L C O M E M E S S A G E

FROM OUR EDITORAs the undisputed authority on fashion and beauty for more

than 100 years, Vogue is an internationally recognised name.

Its famously inspired global standards of fashion appear through Vogue Australia and vogue.com.au, reaching an audience

of highly informed and stylish females who seriously love fashion.

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ACCESSOur relationships with both consumers and

talent lead to people and places you won’t get anywhere else.

BRANDTrusted editorial expertise.

IMAGINATIONCreativity at scale from some of

the best storytellers in the world.

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VOGUE UNIVERSE

APPLE NEWS

PRINT VOGUE.COM.AU VOGUE EVENTS

SOCIAL REACHMISS VOGUE

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CONTENT PILLARS

FASHIONBefore it’s in fashion, it’s

in Vogue with our coverage of and unique viewpoint on the latest

news, trends, street style and fashion shows.

BEAUTYThe ultimate guide to

feeling and looking your best, both inside and out.

Discover the latest innovations in skin, hair, make-up and wellbeing.

BRIDALWe share real-life weddings

from the most stylish couples around the world as well as bridal trends, beauty and shows. Stay up-to-date

with the biggest celebrity engagements and weddings.

CULTUREAn all-round destination

for improving and enjoying your life, including

careers, entertainment, lifestyle, features and horoscopes.

CELEBRITYWhether it’s royalty or

Hollywood stars, we cover the lives of the world’s most

fascinating celebrities.

MISS VOGUEFashion, beauty and cultural

references that resonate with a gen Z audience. While throwing back to

iconic moments from the ’90s and ’00s, the section will also have a

finger on the pulse of today’s buzziest A-list talent.

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THE DIGITS

V O G U E A U S T R A L I A M E D I A K I T 2 0 2 0 E M M A C M V C O N D U C T E D B Y I P S O S 1 2 M O N T H S E N D I N G O C T O B E R 2 0 1 9. N I E L S E N C O N T E N T R AT I N G S O C T O B E R 2 0 1 9. A D O B E A N A LY T I C S D E C 2 0 1 9

SOCIAL MEDIA STATS

COMPETITOR RANKING

GROWTH TREND

DEVICE USAGE

October 2015 604K

October 2016 688K

October 2017 764K

October 2018 839K

October 2019 875K

Vogue Australia 875K

Marie Claire 617K

Harper’s Bazaar 414K

Elle 330K

Mobile 6.7M

Desktop 1.5M

Tablet 492K

TRAFFIC PER MONTH

Print readership 439K

Average time (desktop) 3 MIN 16 SEC

Average time (mobile) 1 MIN 45 SEC

Average daily UVs 26K

Page views 8.7M

Newsletter subs 39,120

Solus subs 26,256

SOURCES OF TRAFFIC

Search 136K

Direct 86K

Social 345K

73Ksubscribers

79 ktotal views

793Kfollowers

162Kfollowers

1.5Mfollowers

174Kfollowers

Combined print and digital readership

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THE BIBLE

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PRINTVogue Australia provides comprehensive runway coverage of major

fashion shows, authoritative reports on seasonal trends, the latest social, celebrity and fashion news, and lively, informed takes on fashion and

pop culture. It aims to enlighten, entertain and inspire as the authoritative voice in Australian fashion.

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FORMATS For any bespoke creative executions, please contact your Key Account Manager

QC/QA

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Job Title: AU_2019 Tiffany True_Bridal/Engagement_Mag_Vogue_Full Page_Jan18

Inks: Cyan, Magenta, Yellow, Black

Fonts: Sterling Text (Roman)

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Introducing the Tiffany True RingTiffany.com

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AU_Vogue_FP 2018-12-10T14:23:17+08:00

FULL-PAGE BRAND AD

VOGUE_AUSTRALIA_LHP 2019-12-10T12:22:07+01:00 VOGUE_AUSTRALIA_RHP 2019-12-10T12:23:49+01:00

DOUBLE-PAGE SPREAD DOUBLE-PAGE SPREAD ADVERTORIAL WITH DINKUS

GATEFOLD

V O G U E P R OMOT I O N

VAU0519p115 115 29/3/19 10:53 am

SCENTS OF SELFThoughtful, nostalgic and utterly personal: give the gift of fragrance this Mother’s Day with a luxurious scent just for her.

MUMS’ top 4

VAU0519p114 114 29/3/19 10:53 am

BRANDED CONTENT STUDIO

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WE SPEAK TO OUR AUDIENCE’S PASSIONS

Partner executions will be in the same space and have the same tone as editorial content.

WE CREATE TRUSTED CONTENTOur audiences trust our content, no matter the platform it appears on.

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HOW WE WORK

OPTIMISATIONAssessing performance, editing and optimising campaigns in real time

5. ACTIVATION

Deploying across digital, social, print, events and partnerships

4. CONTENT

Branded content in any form, be it video, stories or social

3. STRATEGY

Creative and editorial planning

2. INSIGHTS

Bespoke audience mapping and research

1.

A / B T E S T B Y E VA N G E L I N E W H I T E F R O M T H E N O U N P R O J E C T

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In 2018, our video content creation begun surging, reflecting the need for video as a core part of clients’ marketing strategies. Over the years, video has exploded from television to featuring across every platform. More than 6 billion videos are

viewed on YouTube every month.

Video has become one of the most powerful ways to tell your brand’s story, showcase your product or service and engage with your target audience. Our Vogue Branded Content Studio creates compelling, interesting and emotionally engaging storytelling that can

make your brand come to life online in a premium environment.

We will work together to decide the best kind of storytelling that will resonate with the core audience. It could be documentary-style, humorous or emotional. It may star you,

our editorial team, your customers or an influencer. It’s all about finding the right way in so you get the most out of your investment.

VIDEO

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BESPOKE SHOOTSOur creative team will work with your client to conceptualise

a photoshoot, directed by our in-house Vogue Australia team with input from our editorial team and art directors.

We will source talent and location and dedicate a team to make implementation a breeze.

Themes will be in line with your campaign objectives, while maintaining the premium Vogue Australia aesthetic. The shoot will form part of

a larger campaign, with images seeded out across our social channels, featured in branded content galleries on vogue.com.au.

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Already using a spokesperson or ambassador for your campaign? Whether it’s a celebrity, expert in their field (like a skin specialist or make-up

artist) or model, they can be integrated into content with Vogue Australia. Our editorial team can engage them for an interview piece, and/or

photoshoot and create an integrated piece of content around their voice.

This is the perfect solution when looking to amplify your existing talent, and utilise them in the best way possible, creating synergy across a

ll your campaign touchpoints.

INTERVIEWS

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CLIENT-LED SOLUTIONSA simple yet effective approach to branded content; your client

can supply Vogue Australia with a straightforward brief, media release and supplied images.

Our editorial team will use this collateral to write a piece of branded content in line with your marketing objectives, that speaks

to the Vogue audience in our tone of voice.

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FORMATS

STORY TEMPLATE GALLERY TEMPLATE

Can house video or up to five images with written content.

Can house up to 15-20 images with written content.

IMMERSIVE TEMPLATE

Image and video-led, with shorter, caption-like written content.

CONTENT DISTRIBUTION

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DISTRIBUTION OF CONTENT

PAID AND ORGANIC AMPLIFICATION

BRANDED CONTENT

Content finalised and approved by client

VOGUE.COM.AU

Content goes live on vogue.com.au with 100% SOV surrounding display

EDITORIAL SUPPORT

Editorial newsletter driver, feature on the promoted module on vogue.com.au

FACEBOOK

Organic Facebook post driving to content

INSTAGRAM

Instagram story driving to content

YOUTUBE

Video housed on Vogue Australia YouTube channel

(if applicable)

PINTEREST

Video/images housed on Vogue Australia Pinterest

channel (if applicable)

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SOCIAL SOLUTIONS

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INSTAGRAM SOLUTIONS

VIDEOWhen creating video with Vogue Australia,

we are able to post social cut-downs on the grid, stories and/or IGTV.

CAROUSELOur audience will be able to swipe to view additional photos or videos in a single ad – great to showcase a range of products.

THE GRIDWork with Vogue Australia to

conceptualise a small photoshoot that is Insta-worthy and access the Holy

Grail – the Vogue IG Grid.

LIVEIG Live is perfect for live events – whether

it’s front row from a fashion show or the red carpet, Vogue can work with you to

reach our audience in real time.

STORIESInstagram Stories are an engaging

way to encourage our users to ‘swipe up’ to our content.

IGTVIGTV is for longer-form content. When you create video with us,

we will distribute the full-length version across our IGTV channel.

BOOSTINGSocial boosting is optimised across the

Facebook ecosystem, including Instagram. This helps us guarantee views to your

content, and target a specific audience.

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FACEBOOK SOLUTIONS

PHOTOA campaign image will be posted to

Vogue Australia’s Facebook page, driving to the related branded content piece.

BOOSTINGSocial boosting is optimised across the

Facebook ecosystem, including Instagram. This helps us guarantee views to your

content, and target a specific audience.

VIDEOIf video is part of the campaign,

Vogue Australia will post the full-length video to our YouTube page.

BOOSTINGSocial boosting is optimised across YouTube. This helps us guarantee views to your content, and target

a specific audience.

VIDEOIf video is part of the campaign,

Vogue Australia will post the full-length video to the Facebook page.

FACEBOOK LIVEFacebook Live is perfect for live events –

whether it’s front row from a fashion show or the red carpet, Vogue can work with you

to reach our audience in real time.

CAROUSELOur audience will be able to swipe to view additional photos or videos in a single ad – great to showcase a

range of products.

YOUTUBE SOLUTIONS

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PODCASTS

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PODCASTSVogue Australia launched its first official podcast series in 2019,

in line with Vogue Codes.

The Vogue Codes podcast took our audience behind the scenes with some of the world’s leading entrepreneurs and business founders to unveil what

it takes to succeed in the worlds of fashion, beauty and tech.

The first nine episodes of the podcast series were presented in partnership with Estée Lauder, where a range of talent delivered inspiring keynotes and panel discussions on a variety of topics, all with the premise

of encouraging women to pursue, or at least explore, career options in the tech industry.

In 2020, Vogue Australia is looking to expand its podcast repertoire across various categories and aims to be the perfect listening on our audiences’ morning walk, or to motivate them at the onset of a busy

work week. The expansion will allow for new sponsorship opportunities.

Please contact your Key Account Manager for further information.

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DISPLAY

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HOMEPAGE TAKEOVERThe vogue.com.au Homepage is a coveted, premium and exclusive

placement across the site, and the gateway to our content.

Sponsorship of the Homepage helps build brand awareness, drives cut-through and reaffirms the partnership strength between your client

and Vogue to our engaged audience.

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As an extension to traditional Homepage or section sponsorships across vogue.com.au, clients also have the opportunity to have complete ownership over the entire sites on key tentpole dates across 2020.

The Eclipse gives clients 100% share of voice of display advertising during high-traffic periods, providing an increased frequency of messaging in a short period of time. This also gives clients complete alignment and

exclusivity to event coverage.

Key dates Vogue recommends due to proven increased traffic results include, but are not limited to:

+ THE MET GALA 2020 + THE OSCARS 2020

+ GOLDEN GLOBES 2020

Clients are also recommended to use the Eclipse when they want to make an impact, for example at the time of an event or product launch.

ECLIPSE

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SECTION SPONSORSHIPSIn order to create a consistent voice across vogue.com.au, clients have

the opportunity to create impact with relevant sponsorships across the year at their desired key times.

Sponsorship opportunities are bought on a CPM basis, and vogue.com.au has a range of content pillars that align to the different passion points of our readers. This means, that you can reach your desired consumer in an

environment you know is relevant.

Sections on vogue.com.au available for sponsorship include:+FASHION+BEAUTY+ BRIDAL

+CULTURE+CELEBRITY

+VOGUE LIVING+MISS VOGUE

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If your brand or product appeals to a wide range of audience types that are interested in a multitude of topics, Run of Site CPM activity

across vogue.com.au could be the easy solution to target them across different content pillars.

As vogue.com.au is a premium, brand-safe environment, your Run of Site activity is still guaranteed to land on the right type of content.

RUN O F SITE CPM

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VOGUE’S FAVOURITE AD PRODUCTS

TRUSKINS BILLBOARD WITH STICKY SKINS

MOBILE SCROLLX

For full ad specs, please see https://www.newscorpaustralia.com/ad-specs/

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EDMS

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NEWSLETTER OPTIONS

SOLUS EDM MREC IN EDITORIAL NEWSLETTER

Ideal for reaching an engaged database to promote upcoming events, key product launches, competitions and more.

SUBSCRIBERS: 26,256

The editorial newsletter provides a snapshot of the latest fashion, beauty and celebrity news, with links directing

consumers back to vogue.com.au to view more. The MREC is perfect contextual alignment in an editorial environment.

SUBSCRIBERS: 39,120

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VOGUE EVENTS

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VOGUE SPONSORSHIP OPPORTUNITIES

Vogue Australia offers partners the opportunity to collaborate with us on a variety of events – whether they’re

part of a larger editorial initiative led by Vogue, or bespoke in-store events, specific to our clients.

Please contact your Key Account Manager for further information on how to be involved.

VOGUE CODES

VOGUE AMERICAN EXPRESS FASHION’S NIGHT OUT

OUR OTHER BRANDS

VOGUE LIVING WOMEN OF EXCELLENCE

GQ GENTLEMEN’S BALL GQ MEN OF THE YEAR

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2 0 2 0 C A L E N D A R

A GLIMPSE AT THE YEAR AHEAD

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2020 PRINT AND DIGITAL HIGHLIGHTS D

IGIT

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+ Hottest 50 Women in Sport+ Fitness & Wellbeing

+ Golden Globes

+ Sport issue+ Vogue Values

+ International Fashion Week+ Super Bowl

+ Valentine’s Day+ Chinese New Year

+ Self Care & Wellness issue

+ Autumn Racing+ SXSW

+ Paris Fashion Week

+ BIG fashion issue+ Next Gen issue

+ New Collections+ Coachella

+ Bridal Fashion Week+ VOSN

+ Celebrating Optimism & New Beginnings

+ Wimbledon+ Career special

+ Winter Beauty special+ CFDA Fashion Awards

+ Tony Awards

+ Generations issue

JANUARY FEBRUARY MARCH APRIL JUNEMAY

+ Met Gala+ Cannes Film Festival

+ Australian Fashion Week+ Vogue Codes

+ Resort Shows

+ Femininity issue+ Mother’s Day

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D A T E D : J A N U A R Y 2 0 2 0

RATES (EX GST)1 3 6 9 12 18 24

MAGAZINE CASUAL RATE 2.5% 5.0% 7.5% 10% 15% 20%

• Full Page Colour $13,120 $12,792 $12,464 $12,136 $11,808 $11,152 $10,496

• Double-Page Spread $26,240 $25,584 $24,928 $24,272 $23,616 $22,304 $20,992

PREMIUM GUARANTEED POSITIONS

• Inside Front Cover Spread (+30% loading) $34,112 $33,257 $32,405 $31,552 $30,699 $28,994 $27,288

• Inside Back Cover (+20% loading) $15,744 $15,351 $14,958 $14,564 $14,171 $13,383 $12,596

• Outside Back Cover (+60% loading) $20,992 $20,465 $19,941 $19,416 $18,891 $17,842 $16,792

LOADINGS

• Guaranteed signature positions – 30%

• Any additional guaranteed position – 10%

INSERT RATES (EX GST)PAGES 2PP 4PP 8PP 12PP 16PP 24PP

• Retail copies $150 $180 $225 $300 $375 $450

• Subscription copies $250 $285 $350 $400 $565 $675

DEADLINES*ISSUE PREMIUM BOOKING

DEADLINEADVERTORIAL & DIARY MENTION DEADLINE

ADVERTISING BOOKING DEADLINE

AD MATERIAL DEADLINE

ON SALE

January 12-Oct-19 12-Oct-19 07-Nov-19 13-Nov-19 30-Dec-19

February 09-Nov-19 09-Nov-19 28-Nov-19 06-Dec-19 03-Feb-20

March 19-Dec-19 30-Nov-19 22-Jan-20 29-Jan-20 02-Mar-20

April 29-Jan-20 12-Feb-20 19-Feb-20 26-Feb-20 30-Mar-20

May 19-Feb-20 4-Mar-20 11-Mar-20 18-Mar-20 27-Apr-20

June 25-Mar-20 8-Apr-20 15-Apr-20 22-Apr-20 25-May-20

Vogue Brides 10-Apr-20 25-Apr-20 2-May-20 9-May-20 11-Jun-20

July 29-Apr-20 6-May-20 13-May-20 20-May-20 22-Jun-20

August 27-May-20 29-May-20 4-Jun-20 17-Jun-20 20-Jul-20

September 24-Jun-20 1-Jul-20 8-Jul-20 15-Jul-20 17-Aug-20

October 29-Jul-20 05-Aug-20 12-Aug-20 19-Aug-20 21-Sep-20

November 26-Aug-20 2-Sep-20 9-Sep-20 16-Sep-20 19-Oct-20

December 23-Sep-20 30-Sep-20 7-Oct-20 14-Oct-20 16-Nov-20

Insert cost per ‘000 price based on loose or bound inserts only.Pricing calculated as follows:• All inserts distributed in retail copies (copies sold in supermarket and newsagents) charged @ retail price.• All inserts distributed in subscription copies (copies delivered by post to subscribers) charged @ subscription price.Tip-on charges available on application.A full page is required as a backing page for all bound inserts or tip-ons.For print quantities, breakdown of retail vs. subscription copies, please contact your Key Account Manager.Minimum charge $3,000

*The premium positioning advertorial booking and briefing deadline is 4 weeks prior to the material deadlines.

CANCELLATIONS – must be received in writing three weeks prior to booking deadline.MATERIAL AND INSERT SPECIFICATIONS – please refer to the News Corp ad specifications. Payment must be received by material deadline for all non-established account holders.

PRODUCTION & MATERIAL – Michelle O’Brien, Magazine and Production Services Manager: michelle.obrien@news.com.au; +61 (2) 8045 4922.

VOLUME/DISCOUNT

MO

ND

AY

VOGUE PRINT RATES & DEADLINES – 2020

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