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a business plan sample for starting business in bridal industry...just theory
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HOUSEOF
Sdn. Bhd.
BUSINESS PLAN
DUCTION.
NAME OF COMPANY: House of Bridal Sdn. Bhd.
NATURE OF BUSINESS: Partnership
INDUSTRY PROFILE: House of Bridal (HoB) provides rental for wedding equipment. HoB is establish due to the demand by consumers. Since wedding equipment tends to be a little pricey, majority of people prefers to rent.
BUSINESS LOCATION: Melaka
DATE STARTED: 01 June 2012
FACTORS IN SELECTING THE PROPOSED BUSINESS:
• People prefer to rent wedding equipment because too pricey to buy and use only once.• To give a chance for couple to tie their knot with the best wedding receptions, the best memories.
FUTURE PROSPECT OF THE BUSINESS:
• Provide high quality service to newly-weds• To protrude the international market
BUSINESS PURPOSEThis business plan is prepared because we want:
• To examine the bridal market in Melaka
• To make something different from others and will comes
up with competitive advantages.
• To determine business capital and profit• To improve our services by obtaining feedback
COMPANYBACK
GROUND.
NAME OF THE COMPANY: House of Bridal Sdn. Bhd.
ADDRESS: Lot 110-112, Bangunan Graha Maju,Off Jalan Hang Tuah, 75300 Melaka.
TELEPHONE: 06-2222525
FAX NUMBER: 06-2885555
E-MAIL: [email protected]
FORMS OF BUSINESS: Partnership
MAIN ACTIVITIES: Provide bridal products, services, wedding equipment and catering.
DATE AND NUMBER OF BUSINESS REGISTRATION:
01 May 2012ME 55-2524
DATE OF COMMENCEMENT: 01 June 2012
BUSINESS BACKGROUND1. Initial Capital:
2. Name of Bank: Maybank Berhad3. Bank Account Number: 112214578930876
Position Shares (RM)Chief Executive Officer 40% (40 000)Administrative Manager 16% (16 000)Marketing Manager 12% (12 000)Finance Manager 12% (12 000)Operational Manager 1 12% (10 000)Operational Manager 2 12% (10 000)
PARTNERSBACK
GROUND.
NAME OF THE PARTNERS: NUR AIN BINTI ISHAK
IDENTITY CARD NUMBER: 871123-14-5506
PERMANENT ADDRESS: 92, JALAN ONG KIM WEE, OFF JALAN HANG TUAH, 75300 MELAKA.
CORRESPONDENCE ADDRESS:
NONE
TELEPHONE NUMBER: 017-4241205
DATE OF BIRTH: 23 NOVEMBER 1987
AGE: 25 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION:
FOUNDATION OF LAW (UiTM SHAH ALAM CAMPUS), BACHELOR OF BUSINESS ADMINISTRATION (UNIVERSITI MALAYA)
COURSES ATTENDED: MALAYSIAN ENTREPENEURSHIP CONVENTION, SEMINAR ON BUSINESS PLANNING BY UNIVERSITI MALAYA.
SKILLS: SPEAKS FLUENT ENGLISH, MANDARIN, KOREAN AND JAPANESE.
EXPERIENCES: PRACTICAL WORK AT ADAM & LIM LAW FIRM, EXECUTIVE PERSONNEL FOR GARUDA JAYA SDN. BHD. FOR 2 YEARS.
PRESENT OCCUPATION: CHIEF EXECUTIVE OFFICER
PREVIOUS BUSINESS EXPERIENCE:
NONE
NAME OF THE PARTNERS: SITI ADILAH BINTI MOHD JAAFAR
IDENTITY CARD NUMBER: 861007-10-5996
PERMANENT ADDRESS: 110, JALAN ONG KENG HOON, OFF JALAN HANG TUAH, 75300 MELAKA.
CORRESPONDENCE ADDRESS:
NONE
TELEPHONE NUMBER: 017-2604339
DATE OF BIRTH: 07 OCTOBER 1986
AGE: 26 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION:
FOUNDATION IN SCIENCE (NILAI MATRICULATION COLLEGE), BACHELOR IN OFFICE MANAGEMENT (UiTM MELAKA CITY CAMPUS)
COURSES ATTENDED: COMMUNICATION IS THE KEY BY MSU SHAH ALAM, MANAGING OR TO BE MANAGED? BY MCIS
SKILLS: NONE
EXPERIENCES: NONE
PRESENT OCCUPATION: ADMINISTRATIVE MANAGER
PREVIOUS BUSINESS EXPERIENCE:
NONE
NAME OF THE PARTNERS: JANNATUL AFNI BINTI JAMALUDIN
IDENTITY CARD NUMBER: 850402-08-6196
PERMANENT ADDRESS: 110, JALAN ONG KENG HOON, OFF JALAN HANG TUAH, 75300 MELAKA.
CORRESPONDENCE ADDRESS:
NONE
TELEPHONE NUMBER: 013-4448892
DATE OF BIRTH: 02 APRIL 1985
AGE: 27 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION: BACHELOR IN ACCOUNTING (UiTM MELAKA CITY CAMPUS)
COURSES ATTENDED: HOW TO MANAGE YOUR BUSINESS FINANCIAL BY MMU CYBERJAYA, SEMINAR ON BUSINESS PLANNING BY UNIVERSITI MALAYA.
SKILLS: SPEAKS FLUENT ENGLISH, MANDARIN, KOREAN AND HINDI.
EXPERIENCES: PRACTICAL WORK AT TABUNG HAJI TAIPING BRANCH, ACCOUNTANT AT NYONYA BISTRO RESTAURANT FOR 4 YEARS
PRESENT OCCUPATION: FINANCE MANAGER
PREVIOUS BUSINESS EXPERIENCE:
NONE
NAME OF THE PARTNERS: NUR HISYAM BIN KAMARUDDIN
IDENTITY CARD NUMBER: 860111-03-5335
PERMANENT ADDRESS: NO 16A, KM32, JALAN TAMBAK MERAH, 77400 SUNGAI RAMBAI, MELAKA.
CORRESPONDENCE ADDRESS:
LOT 10A, TESCO MELAKA, NO 1, JALAN TUN ABDUL RAZAK, 75400 PREINGGIT, MELAKA.
TELEPHONE NUMBER: 013-6134249
DATE OF BIRTH: 11 JANUARY 1986
AGE: 26 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION: DIPLOMA IN PUBLIC ADMINISTRATION (UiTM SHAH ALAM CAMPUS), BACHELOR IN MARKETING (UiTM SHAH ALAM CAMPUS)
COURSES ATTENDED: COMMUNICATION SKILL COURSE BY INTAN, MARKETING STRATERGY COURSE BY INTAN.
SKILLS: FLUENT IN ENGLISH AND MANDARIN, EXPERT IN ADOBE PHOTOSHOP AND ADOBE ILLUSTRATOR, EXPERT IN GRAPHIC DESIGNING. CAN WORK UNDER PRESSURE
EXPERIENCES: SECRET RECIPE MARKETING MANAGER FOR 2 YEARS, JAYA JUSCO DISPLAY ARTIST FOR 1 YEAR.
PRESENT OCCUPATION: MARKETING MANAGER
PREVIOUS BUSINESS EXPERIENCE:
NONE
NAME OF THE PARTNERS: MOHAMAD HAFIZUDIN BIN MAJID
IDENTITY CARD NUMBER: 860427-08-5405
PERMANENT ADDRESS: NO.9, LORONG PAUH JAYA 4/5, TAMAN PAUH JAYA, 13600, PERMATANG PAUH, PENANG.
CORRESPONDENCE ADDRESS:
NO.99, LORONG LAGUNA MERBOK, TAMAN KEROH JAYA,75450, AYER KEROH, MELAKA.
TELEPHONE NUMBER: 013-4655363
DATE OF BIRTH: 27 APRIL 1986
AGE: 26 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION: DIPLOMA OF TOURISM MANAGEMENT (UiTM SAMARAHAN CAMPUS), BACHELOR IN TOURISM MANAGEMENT (Hons.) (UiTM MELAKA CITY CAMPUS)
COURSES ATTENDED: NONE
SKILLS: CAN SPEAK FLUENTLY IN MALAY, ENGLISH AND ARABIC LANGUAGE, EXPERT IN HANDLING ABACUS SYSTEM AND CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM, CAN HANDLE CUSTOMER IN GOOD MANNER.
EXPERIENCES: FRONT OFFICE MANAGER AT MERDEKA PALACE HOTEL & SUITE KUCHING, EVENT MANAGER AT FOURPOINT HOTEL BY SHERITON, KUCHING.
PRESENT OCCUPATION: OPERATIONAL MANAGER
PREVIOUS BUSINESS EXPERIENCE:
NONE
NAME OF THE PARTNERS: NUR NADIA BINTI ABDUL MALEK
IDENTITY CARD NUMBER: 900506-04-5304
PERMANENT ADDRESS: 17-4, JALAN TAMING SARI, 75400 MELAKA.
CORRESPONDENCE ADDRESS:
NONE
TELEPHONE NUMBER: 016-6333352
DATE OF BIRTH: 06 MAY 1990
AGE: 22 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION: SPM PASSER
COURSES ATTENDED: CRAFTY HANDY BY KARANGKRAF, DREAM YOUR DREAM DAY WEDDING BY A TO Z BRIDAL, ART OF DECORATING BY IMPIANA BRIDAL HOUSE
SKILLS: EXPERT IN THE ART OF DECORATING, EXPERT IN BRAIDS, HANDYCRAFT.
EXPERIENCES: WORKED WITH IMPIANA BRIDAL HOUSE IN THE DESIGNING TEAM FOR 1 ½ YEAR.FREELANCE BOUQUET DESIGNER FOR 1 YEAR
PRESENT OCCUPATION: OPERATIONAL MANAGER #2
PREVIOUS BUSINESS EXPERIENCE:
NONE
MARKETINGPLAN.
Wedding Arrangement Wedding Decoration& Design
Wedding Planner
Canopy Setup
Wedding PhotographyServices LCD Projector
Function Consultation
Products / Services
Elements of Love
Premium Elegance
Melodies of Love
Target market Purchases (RM)
Residents 120 000
Outsiders 80 000
TOTAL 200 000
Target Market
Market Size
Bandaraya Melaka residents
Grown-ups only which is age from 20 until 80+
Outsider outside BandarayaMelaka
Market Competition
Legend Bridal Gallery
Lotus Ever Lovely Beauty & Bridal Centre
Market Share
60%40%
Lotus Ever Lovely Beauty & Bridal Centre
Legend Bridal Gallery
Before
40%
15%
45%Lotus Ever Lovely Beauty & Bridal CentreLegend Bridal Gallery
House of Bridal
After
Month Sales Forecast (RM) RemarksJun 28 600 Just starting businessJul 27 400 Starting to pay loan
Aug 27 600 -Sept 28 000 -Oct 28 100 -Nov 28 400 School holidayDec 29 000 School holidayJan 29 300 -Feb 30 100 Sales increaseMac 28 300 -Apr 29 100 -May 31 100 -
TOTAL 345 000 -
Sales Forecast
Marketing Strategy
roductP PPP lace
rice
romotion
Marketing Budget
ITEMS FIXED ASSETS (RM)
MONTHLY EXPENSES
(RM)
OTHERS EXPENSES
(RM)
TOTAL (RM)
FIXED ASSETSSignboard 3000 - - 3000
WORKING CAPITALSBanner - - 250 250Flyer - 80 - 80
Business Card - - 450 450Opening
Ceremony- - 2000 2000
Company Website
- - 250 250
OTHER REQUIREMENTSDeposit - - - -
Registration & Licenses
- - 150 150
Insurance & Road Tax
- - - -
Other Expenses - - - -
TOTAL 6180
OPERATIONSPLAN.
Plan the desired theme for the customer
Check the gallerys’ collection to make sure the customer desired theme is complied.
Fitting the attires with the customer.
The attires choosen would be stored in a special chamber prior to the wedding day
Attire rented to customer for a day.
Operations Process For Bridal Clothes Rental Service
Assist customer in making choices for type of canopy.
Plan appropriate decoration for canopy.
Reserve selected canopy for wedding day.
Transport canopy to destination and assemble.
Disassemble canopy to be transported back to the shop.
Operations Process in Renting Canopies
Operating days Time
Monday - Thursday 9.30 a.m. – 5.00 p.m.
Friday 9.30 a.m. – 12.00 p.m.
Saturday & Sunday 9.30 a.m. – 3.00 p.m.
Capacity Planning (Operation Time)
25-30 customers per month
2-4 customers per day
Business Hours
Types of Marketing Personnel No. of StaffOperating Manager 2Operators 6
List of Operations Personnel
Position No. monthly
salaries
(RM)
EPF
(12 %)
SOSCO
( 2 % )
Total
( RM)
Operations
Executive
* and
others
8 10 200 1 326 204 11 730
TOTAL 11 730
Schedule of Remuneration
TYPES FIXED ASSET (RM)
MONTHLY EXPENSES
(RM)
OTHER EXPENSES
(RM)
TOTAL (RM)
Capital expenditure / Fixed asset
12 340 12 340
Material requirement 7650 7650
Working capital/ Monthly expenses
11 730 11 730
Other requirement/Other expenses
850 850
TOTAL (RM) 19 990 12580 32 570
Operation Budget
SEATS
FEMALE TOILET
MALE TOILET
FITTING ROOM FEMALE
FITTING ROOM MALE
SMALL GALLERY
STORE ROOM
BACK DOOR
MAIN DOOR
TABLE FOR DISCUSSION
Operation Layout
ADMINISTRATIVE
PLAN.
Manager
Administrative Executive
Marketing Executive
Operational Executive
FinancialExecutive
Organizational Chart
Types No. of StaffChief Executive Officer 1Marketing Manager 1Operation Manager 2Administrative Manager 1Financial Manager 1Operators 6
List of Administration Personnel
POSITION NO WAGES
(RM)
EPF
(13%)
SOCSO
(2%)
AMOUNT
(RM)
CHIEF EXECUTIVE OFFICER 1 2000 260 40 2300
ADMINISTRATION
MANAGER
1 1 800 234 36 2 070
MARKETING MANAGER 1 1 500 195 30 1 725
OPERATION
MANAGER
2 1 500 195 30 1 725
FINANCIAL
MANAGER
1 1 500 195 30 1 725
OPERATORS 6 1 200 156 24 1 380
Schedule of Remuneration
ITEM ASSET EXPENSES
(RM)
MONTHLY
EXPENSES (RM)
OTHER EXPENSES
(RM)Furniture & Fixtures 88 716 - -
Wages - 17000 -
EPF - 2 210 -
SOCSO - 340 -
Water & Electricity - - -
Telephone Bills - 24 (per month) -
Internet Bills - 300 (per month)
-
Building Insurance - - 3 000Business Registration - - 1 000
Other - - 1 000
TOTAL 88 716 19 874 5 000
Administration Budget
FINANCIALPLAN.
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Requirements Cost Loan Hire-Purchase Own Contribution
Fixed Assets Cash Existing F. Assets
Land & Building
Renovation
Office Equipment 45108 15178 30000
Rent & Utilities
Signboard 3000 3000
Motor Vehicle 30000 30000
Working Capital 1 monthsAdministrative 4170 4170
Marketing 1805 1805
Operations 21725 20725 1000
Pre-Operations & Other Expenditure 4760 3760 1000
Contingencies 10% 22128 18128 4000
TOTAL 132766 57791 74975
House of Bridal Sdn. Bhd.
DEPRECIATION SCHEDULESFixed Asset Signboard Fixed Asset Office Equipment
Cost (RM) 3,000 Cost (RM) 45,178
Method Straight Line Method Straight Line
Economic Life (yrs) 10 Economic Life (yrs) 5
Annual Accumulated Annual AccumulatedYear Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value
- - 3,000 - - 45,178
1 300 300 2,700 1 9036 9036 36142
2 300 600 2,400 2 9036 18,071 27,107
3 300 900 2,100 3 9036 27,107 18,071
4 300 1,200 1,800 4 9036 36,142 9036
5 300 1,500 1,500 5 9036 45,178 -
6 300 1,800 1,200 6 0 0 -
7 300 2,100 900 7 0 0 -
8 300 2,400 600 8 0 0 -
9 300 2,700 300 9 0 0 -
10 300 3,000 - 10 0 0 -
Fixed Asset Motor VehiclesCost (RM) 30,000Method Straight LineEconomic Life (yrs) 10
Annual AccumulatedYear Depreciation Depreciation Book Value
- - 30,0001 3,000 3,000 27,0002 3,000 6,000 24,0003 3,000 9,000 21,0004 3,000 12,000 18,0005 3,000 15,000 15,0006 3,000 18,000 12,0007 3,000 21,000 9,0008 3,000 24,000 6,0009 3,000 27,000 3,000
10 3,000 30,000 -
LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES
LOAN REPAYMENT SCHEDULE HIRE-PURCHASE REPAYMENT SCHEDULEAmount 88,169 AmountInterest Rate 7% Interest Rate 5%Duration (yrs) 10 Duration (yrs) 5Method Kadar tetap
Year Principal InterestTotal
PaymentPrincipal Balance Year Principal Interest
Total Payment
Principal Balance
- - - 57,791 - - - -
1 11,558 2312 13,870 46,232 1 - - - -
2 11,558 1849 13,407 34,674 2 - - - -
3 11,558 1387 12,945 23,116 3 - - - -
4 11,558 925 12,843 11,558 4 - - - -
5 11,558 462 12,020 - 5 - - - -
6 0 0 - - 6 - - - -
7 0 0 - - 7 - - - -
8 0 0 - - 8 - - - -
9 0 0 - - 9 - - - -
10 0 0 - - 10 - - - -
PRO-FORMA INCOME STATEMENTYear 1 Year 2 Year 3
Sales 575,100 776,050 886,400Less: Cost of SalesOpening stockPurchases 185,000 222,000 359,500Less: Ending StockCarriage Inward & Duty
Gross Profit
Less: EnpenditureAdministrative Expenditure 50,040 55,044 60,548Marketing Expenditure 21,660 23,826 26,209Other Expenditure 2,950 3,245 3,570 Business Registration & Licences 210 Insurance & Road Tax for Motor Vehicle 1,600 1,600 1,600 Other Pre-Operations ExpenditureInterest on Hire-PurchaseInterest on Loan 2,312 1,849 1,387Depreciation of Fixed Assets 12,336 12,336 12,336Operations Expenditure 20,700 22,700 25,047 Total Expenditure 296,807 342,670 490,196 Net Profit Before Tax 278,293 433,380 396,204Tax 0 0 0Net Profit After Tax 278,293 433,380 396,204
Accumulated Net Profit 278,293 711,673 1,107,87
PRO-FORMA BALANCE SHEETYear 1 Year 2 Year 3
ASSETS
Non-Current Assets (Book Value)Land & BuildingRenovationOffice Equipment 36,142 27,107 18,071Rent & Utilities
Signboard 2,700 2,400 2,100
Motor Vehicles 27,000 24,000 21,000
Other AssetsDeposit
65,842 53,507 41,171Current AssetsStock of Raw Materials 0 0 0Stock of Finished Goods 0 0 0Accounts Receivable 45,650 51,737 59,093Cash Balance 300,008 746,579 1,204,954
345,658 798,315 1,264,047
TOTAL ASSETS 411,500 851,822 1,305,218
Owners' EquityCapital 74,975 74,975 74,975Accumulated Profit 278,293 711,673 1,107,877
353,268 786,648 1,182,852Long-Term LiabilitiesLoan Balance 46,232 34,674 23,116Hire-Purchase Balance
46,232 34,674 23,116Current LiabilitiesAccounts Payable 12,000 30,500 99,250
TOTAL EQUITY & LIABILITIES 411,500 851,822 1,305,218
CONCLUSION
Bridal business is a recession resistant industry
There are peak seasons and low seasons, all influenced by the holidays
Traditional Malay bridal style is still popular among modern society, thus promising a bright future for this industry