M a r g a r i t a B a r a ñ a n o C i dV i c e – C h a n c e l l o r o f S t u d e n t s o f t h e

U n i v e r s i d a d C o m p l u t e n s e d e M a d r i d

The Social Dimension and Responsibility of

UniversitiesMálaga, May 24-25

M a r g a r i t a B a r a ñ a n o C i dV i c e – C h a n c e l l o r o f S t u d e n t s o f t h e

U n i v e r s i d a d C o m p l u t e n s e d e M a d r i d

The Social Dimension and Responsibility of

UniversitiesMálaga, May 24-25

CENTRALITY OF UNIVERSITY SOCIAL RESPONSIBILITY (USR) IN THE UNIVERSITY

STRATEGY 2015

One of the focal points of the

Closely linked to the commitment to sustainable development, and to the aim of combining social cohesion, competitiveness and sustainability, quality and equity.

Make USR and sustainability the trademarks of the Spanish university system, ensuring its sustainable and socially responsible nature.

Incorporate the USR into all missions and values of the Spanish university system, as well as into its internal management and external projection

UNIVERSITY STRATEGY 2015

With the full participation and joint responsibility of the Universities and stakeholders.

USR FRAMEWORK

The USR concept in the Spanish university system is set within the framework of the initiatives and declarations of the European Union and other international organizations relating to the commitment to social responsibility and sustainable development.

General International Framework

▪ THE UNITED NATIONS’ GLOBAL COMPACT

▪ THE OECD GUIDELINES FOR MULTINATIONAL COMPANIES

▪ TRIPARTITE DECLARATION OF PRINCIPLES OF THE ILO CONCERNING MULTINATIONAL ENTERPRISES AND SOCIAL POLICY

▪ GLOBAL REPORTING INITIATIVE GUIDELINES

▪ THE UNITED NATIONS DECADE OF EDUCATION FOR SUSTAINABLE DEVELOPMENT (ESD)

International Framework in the specific field of education

▪ THE UNITED NATIONS DECADE OF EDUCATION FOR SUSTAINABLE DEVELOPMENT (ESD) 2005-2014

The essential role of education and training in achieving a more sustainable world community

Governments are invited to “adopt measures to implement the Decade in their respective educational systems and plans”

Encouraging cooperation of stakeholders and the whole of civil society

USR FRAMEWORK

INTERATIONAL FRAMEWORK OF THE USR

International Framework in the specific field of education

▪ INTERNATIONAL CONFERENCES ORGANIZED BY UNESCO SINCE 2005

▪ PARIS CONFERENCE - 2009: devoted to the contribution of higher education and research for sustainable development

▪ UNESCO’s definition of education for sustainable development

“Learning throughout life to acquire values, knowledge and skills which help children, young people and adults find new solutions to social, economic and environmental issues which affect their lives.”

EUROPEAN FRAMEWORK OF THE USR

▪ STRATEGY OF THE SUMMIT OF LISBON OF 2000 and subsequent UE communications:

Goals: - Economic progress

- Social cohesion

- Promotion of social responsibility in companies and organizations

The importance of education and training to achieve these goals

Based on how it affects:

The creation of values

Learning responsible and sustainable forms of behaviour

Specialized training of people with ties to the business world

▪ Sustainable development, one of the main trademarks of the European social model

▪ SUSTAINABLE DEVELOPMENT FOR A BETTER WORLD, EUROPEAN UNION SUSTAINABLE DEVELOPMENT STRATEGY (EU SDS)

GOTHENBURG EUROPEAN COUNCIL (2001) Seeking to complete and consolidate the Lisbon Strategy

The “environmental dimension” and a “positive long-term view” are added

Goal: “that the population may truly feel they are part of sustainable development”

Strategic role of the educational system:- Fostering a sense of individual and collective responsibility

- Changing values and behaviour

EUROPEAN FRAMEWORK OF THE USR

▪ REVISED UE SUSTAINABLE DEVELOPMENT STRATEGY (2006)

The importance of quality education, at all levels

Focused on sustainable development

Including a sense of “responsible global citizenship”

- Confirming the complementary nature of the Strategy and the Lisbon Agenda.

- An essential role played by education and training in the knowledge society and sustainable development:

EUROPEAN FRAMEWORK OF THE USR

▪ THE 2009 REPORT OF THE COMMISSION ON EU SDS PROGRESS

- Education and training: the basis of sustainable development

- The importance of research (and the ERA) for this type of development

- CSR: key to sustainable development, they strengthen each other

- The Member States need to implement measures for its promotion

EUROPEAN FRAMEWORK OF THE USR

▪ The importance of education, knowledge and innovation in the new socioeconomic model

NEW EUROPEAN STRATEGY 2020

▪ Centrality of sustainability and the social dimension of development

▪ MAIN DOCUMENTS ADDRESSING SOCIAL RESPONSIBILITY BY EUROPEAN BODIES

- They take their lead from the Lisbon Agenda and the EU

SDS

- Social responsibility linked to sustainable development

- Insist on the vital contribution of education, training and

research for the achievement of both goals

EUROPEAN FRAMEWORK OF THE USR

▪ THE GREEN PAPER, PROMOTING A EUROPEAN FRAMEWORK FOR CORPORATE SOCIAL RESPONSABILITY (2001)

- The importance of learning and ongoing retraining

- The significance of training specifically intended for

“managers and employees” of today and the future

- Corporate social responsibility must be addressed

EUROPEAN FRAMEWORK OF THE USR

▪ CORPORATE SOCIAL RESPONSIBILITY: A BUSINESS CONTRIBUTION TO SUSTAINABLE DEVELOPMENT (2002)

- Also underlines a special interest in training

- And especially within “the sphere of business administration”

- Possibility of using the European Social Fund to promote social responsibility in the training of those involved in the business world

EUROPEAN FRAMEWORK OF THE USR

A General International Framework

▪ IMPLEMENTING THE PARTNERSHIP FOR GROWTH AND EMPLOYMENT: MAKE EUROPE A POLE OF EXCELLENCE FOR CORPORATE SOCIAL RESPONSIBILITY (2006)

▪ THE TREATY OF LISBON, ARTICLE 3

- The strategic nature of sustainable development

- The importance of education in achieving the standardization of corporate social responsibility

- Recommendation to include corporate social responsibility as a cross-cutting issue, “in particular into the curricula of future managers and graduate students”

- The importance of encouraging research in CSR

EUROPEAN FRAMEWORK OF THE USR

EUROPEAN FRAMEWORK OF THE USR

▪ REPORT BY THE SUBCOMMISSION TO ENHANCE AND PROMOTE CORPORATE SOCIAL RESPONSIBILITY, APPROVED BY THE COMMISSION OF LABOUR AND SOCIAL AFFAIRS OF THE LOWER HOUSE OF PARLIAMENT (2006)

▪ REPORT BY THE FORUM OF EXPERTS ON SOCIAL RESPONSIBILITY

▪ Initiatives and discussions on social responsibility in recent years

Promoted by the Government, business and labour organizations and many other stakeholders

▪ STATE COUNCIL OF CSR

▪ Importance of social responsibility

sustainable development

Defence of the complementary nature of social responsibility and sustainable development, and thus the need for them to be addressed jointly

▪ Triple dimension

Environmental

Of social responsibility

EconomicOf sustained development

Social

SPANISH FRAMEWORK OF THE USR

▪ The concept of CSR as an added value in the compliance of legal obligations, the framework of sustainable development

The need for assessment and accountability

▪ Public policies which actively encourage CSR and with transversal implementation from the central administration

▪ The promotion of “agreements, both within the framework of social dialogue and in broader-based processes engaging other social stakeholders and the enactment of rules governing economic activity and the legislative measures which more effectively contribute at all times to encourage the responsible behaviour of economic agents” (VI Workshop of Experts on CSR)

SPANISH FRAMEWORK OF THE USR

INITIATIVES FOR THE PROMOTION AND DEVELOPMENT OF CSR:

Information and awareness campaigns among the CSR stakeholders

▪ Encourage involvement and shared responsibility in SR

▪ Promote a vision of economic activity and organization management guided by the principles of sustainable development and SR

▪ Enhance the knowledge, the exchange of experiences and good practices in CSR between companies

▪ Encourage companies to report on CSR practices

SPANISH FRAMEWORK OF THE USR

▪ Promote research on CSR and sustainable development

▪ Promote the inclusion of CSR training in university education, particularly in matters related to the study of organizations, economics, communication and business administration and management

▪ Include in education the study of SR and sustainable development principles

▪ Encourage education and training in CSR for senior executives in companies, employee representatives and the heads of the various social organizations and the public administration

SPANISH FRAMEWORK OF THE USR

▪ The gradual and progressive nature of the development of these initiatives in this area

According to the context, starting point and needs

▪ “The adaptability of CSR to different sectors, geographical contexts and to the size of the firms”

▪ Extension of CSR to a broader SR, also including

▪ The involvement and shared responsibility of stakeholders

▪ Recognition of the background in this field regarding the contribution they have made to CSR

- Social responsibility of Governments (GSR)- Social responsibility of organizations (OSR)- University social responsibility (USR)

SPANISH FRAMEWORK OF THE USR

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

With regard to the international and European framework proposals, some of whose major milestones have been identified

Especially in relation to the Spanish initiatives in social responsibility and sustainable development

Goal: To promote a work process which disseminates social responsibility and encourages its full implementation in the Spanish university system.

To progress in the definition of our own, and adjusted to our current context, of social responsibility, as well as its purpose, goals, main contents and future challenges

To promote systems for the design, monitoring, assessment and verifications of social responsibility

To achieve the active involvement of Universities in the consolidation of USR, and the participation of stakeholders, in a context of ongoing dialogue therewith, and on a greater scale, in society as a whole.

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

The Spanish university system’s commitment to social responsibility of companies and organizations

In relation to training, research and transfer

The University’s commitment to social responsibility as an institution:

Transversally applied in relation to all of its

THE PLURALITY OF SOCIAL RESPONSIBILITY (GSR, OSR, USR)

MissionsVisionsPeopleCapabilities

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

Complementary to sustainable development (economic development with a social and environmental dimension)

Conceived as an investment, as an added value, and not merely an expense

CONCEPT OF UNIVERSITY SOCIAL RESPONSIBILITY

The centrality of USR and sustainable development to combine innovation and growth with present and future welfare and social cohesion (vs. a separate track conception)

The centrality of USR and sustainable development for excellence and for the quality-equity binomial (vs. a separate track conception)

Supplementary to existing legislation

Regulatory plus (vs. legal responsibility)

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

VOLUNTARY

Rigorous and systematic

Compatible with the progress of design, organization, monitoring, assessment and verification methodologies

TO BE INCORPORATED AS PART OF AN OPEN, PROGRESSIVE AND CONTEXT-SENSITIVE PROCESS

Recognition of the background and progress made

A rich heritage on which to build the consolidation of USR

Underlining the diversity and adaptation to the geographic, economic, social and cultural context

CONCEPT OF UNIVERSITY SOCIAL RESPONSIBILITY

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

CONCEPT OF UNIVERSITY SOCIAL RESPONSIBILITY

A dialogued, plural and participatory conception

As broad as possible: with the goal of including all stakeholders, as well as civil society as a whole

At all stages and initiatives of the process, design, implementation and monitoring or assessment of USR

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

Aimed at everyone within and outside Universities, and at the same time, with a special emphasis on the training of those involved in the business world

Applied not only within the Universities but also in their external projection and relationship with their surroundings

Under consideration the progressive inclusion of USR in the assessment and quality control systems, as well as in all public university policies, especially including plans aimed at improving the Spanish university system (ICE)

Commitment to the local environment and the national and international communities

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

Previous university commitments

Regarding social, environmental, labour or corporate governance issues

RECOGNIZING PREVIOUS EVENTS IN THIS FIELD

Significantly more important in recent years

(Gender equality, special care for the disabled or people with special educational needs, commitment to balancing work with personal and family life, development cooperation, the promotion of healthy and sustainable environments, accountability, risk management and occupational health, etc. )

Accompanied by a growing number of initiatives

(Conferences, seminars, graduate training, both ongoing and certificate courses, research, forums)

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

Implemented in some cases using new social responsibility tools

Strategic Plans

Sustainability and Social Responsibility Reports

Joining international initiatives (Global Compact, Principles for Responsible Management Education)

Codes of conduct

Clauses in public tenders

RECOGNIZING PREVIOUS EVENTS IN THIS FIELD

Establishment of new associations and networks between Universities interested in social responsibility

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

A concept of dialogue and plurality in the USR, designed to promote maximum involvement of stakeholders

Participation by the university community and its various areas and bodies

Open to the participation of all stakeholders and social bodies with whom it collaborates, and more broadly, to the entire society.

At all stages of USR development, from design and conception to implementation, monitoring, assessment and verification.

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

The progressive inclusion of USR in verification and quality control systems and in projects aimed at improving the university system, such as ICE

Commitment to the local environment and the national and international communities

THE PERSPECTIVE OF THE UNIVERSITY STRATEGY 2015 ON UNIVERSITY SOCIAL

RESPONSIBILITY

CONTRIBUTION OF THE SPANISH UNIVERSITY SYSTEM TO SOCIAL RESPONSIBILITY

AND TO USR

TRANSVERSAL IMPLEMENTATION

As regards

Visions

Missions

People

Capabilities

Internal management

Of the Spanish university system

Central theme of the University Strategy 2015

Designed in close contact withThe Universities

The stakeholders

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

INFORMATION, AWARENESS AND GUIDANCE

Promoting social responsibility and sustainable development

Aimed at the whole world, all citizens

(The EU SDS objective: “that the population may feel truly involved in sustainable development”)

- Revealing how important it is that the various organizations and bodies – including companies and Universities – be socially responsible and contributing to sustainable development.

- United Nations, UNESCO, or the EU:

Acceptance of this challenge by more and more sectors

An essential requirement for progress towards the new type of sustainable development pursued

- In a context of dialogue and participation

Open to the plurality of viewpoints and to debate

- Aimed specifically at people who are part of the education system in general, and the university community in particular

In all educational levels, based on the concept of the system as a unified and interrelated whole

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

Comprehensive training

Knowledge

Regarding Capabilities

Skills

Training for all of those connected in one way or another with Universities; an active citizenship involved in the challenges of our world and in seeking solutions

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

TRAINING

Considering the guidelines from the EU or the Forum of Experts

The internalization of new knowledge, concerns, attitudes and interests in a context of reflection and debate, open to multiple viewpoints

Specialized training

Introducing the SR and sustainable development perspective into degree studies, Master’s or doctoral degrees, as well as in certificate courses:

(Values, knowledge, skills, abilities)

Especially relevant to studies related to economics and business management, or Government policy

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

TRAINING

Lifelong education or refresher courses

Training acquired through participation in other university activities

Promoting responsible and sustainable behaviour

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

RESEARCH

- In accordance with the provisions of the international, European and Spanish frameworks

- Promotion of research in this area

In the different types of SR and sustainable development

Encouraging

Interdisciplinarity

Teamwork

The reinforcement of national and international networks

The comparative approach

Collaboration with stakeholders

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

- Social responsibility and sustainability criteria included in the research programs

In the creation of teams and the relationship with stakeholders

In its internal management

In the contributions and findings returned to society

- Promotion of research groups and centres

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

- Returning to society the effort made

- This is particularly relevant in

APPLYING USR IN THE MISSION OF TRANSFER AND INNOVATION

• A knowledge society• A context of crisis and slowdown

- With the aim of contributing to a new more sustainable and socially responsible model of socio-economic development

- With the involvement of Universities in projects addressing the major current societal, cultural economic and environmental challenges

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

-In a broad sense: As part of the social dimension of the university system and its contribution to society

-Referred to all areas of knowledge, culture and arts

-Providing knowledge to society on the use of SR in addressing challenges

- Putting at society’s disposal the scientific, technological and humanistic innovations to help overcome these challenges and enhance active citizenship

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

COMMITMENT TO LOCAL ENVIRONMENTS

-Providing the resources represented by all of its missions, people and capabilities

-Strengthening the impact of Universities and their campuses in the cultural, social, environmental and economic development of their local environmentsSTRENGTHENING THE RELATIONSHIP WITH NATIONAL AND INTERNATIONAL ENVIRONMENTS

- With special reference to European environments

- Promoting the incorporation of Universities in international USR networks

- Exchanging best practices with Universities from other environments

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

ENHANCING THE MONITORING, ASSESSMENT AND VERIFICATION SYSTEMS

-Set standards and protocols for monitoring, assessment and verification systems

-Improved indicators and

measures used in

-The promotion of assessment and verification guidelines

-The involvement of stakeholder in the monitoring, assessment and verification of USR

Design

Accountability

Reporting

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

INTERNAL MANAGEMENT SYSTEMS OF THE UNIVERSITY

-Incorporation of USR to the entire university organization and its management

rather than being restricted to a particular area or activity

-A transparent, effective and efficient governance and management of resources

-Accountability

.To the university community

.To the whole of society

.Taking responsibility for the consequences and impact of actions

.Total transparency regarding

Commitments

.Regarding the following aspects

Social aspects

Economic aspects

Environmental aspects

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

INTERNAL MANAGEMENT SYSTEMS OF THE UNIVERSITY

The need to go forward in the definition of evaluable indicators and reporting systems

-Promoting experience exchanges and best practice guides

-Experiences based on the adaptation of the GRI methodology

PROMOTING THE RESPONSIBLE USE OF RESOURCES

RISK REDUCTION

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

USR INSTUMENT GENERALIZATION

-Reports

-Codes of conduct

-Codes of corporate governance

-Join existing initiatives

-Best Practices Guides

-Webs and communication campaigns to promote participation and awareness

-Apply USR and sustainability criteria to procurement and tenders

-Become a member of national and international networks

-Centrality of stakeholders’ involvement

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

INCLUDING THE USR AND SUTAINABILITY COMMITMENTS INTO THE OTHER UNIVERSITY MANAGEMENT TOOLS

-Strategic plans

-Quality assurance systems

-Tenders and agreement

-Relationship with foreign entities and organizations

-Programme contracts

THE PERSPECTIVE OF THE 2015 STRATEGY ON THE TRANSVERSAL IMPLEMENTATION OF USR

IMPLEMENTATION OF USR COMMUNICATION PLANS

-Aimed at The university community

The whole of society

-Generating and disseminating research and opinion regarding SR and with Universities seen as socially responsible and sustainable institutions

-The importance of making public the commitment to USR by the university system as a whole and each individual university

-The centrality of stakeholder participation in defining the hallmarks of the university model and of each and every University