Lynne Thomson, PhDVP Research Director, TNS Global Market Research

The MicrosoftComputing Safety Index

1

Background

Microsoft’s objective:Quantify consumer perceptions of Internet safety, security and privacyConstruct a benchmark measure we can track over time

TNS’s approach:Online surveys with 2,045 Windows usersParents, educators and other adultsU.S., UK, France, Germany and Brazil

2

3

Benefits Risks

Communication & Community

Convenience

Fun

No guarantee information is

completely secure

Consumers Accept Risks of Life OnLine

1. Internet users assume risk to get the benefits of living online

2. They take primary responsibility for managing risks• for themselves• for their children

3. They look to companies for tools to help

4. They want things to “just work”

Evolving Nature of Online Threats

Technical Social

SpamPC Viruses

Identity Theft

AdwareActivity Tracking

OnlineReputation

BOTsData

AggregationMalware

Cyberbullying/ Harassment

Ad Tracking/ Targeting

Phishing

4

Online Threat Reported:

Received phishing

email

Spyware / Adware on

PC

Virus / BOT on PC

Victim of phishing

email

Ads based on your

searches / behavior

Passwords stolen

Uncomfort-able with

posts/ pictures

Personal info / Identity

stolen

Cyberbullying/ Harassment

Protections in Use:

Antivirus software

Use reputable

sites / https

Autoupdates Firewall Strong

passwords

Prevent identity theft

via self- education

Privacy settings

Steps to hide computer identity

Edited posted info about me

Set and forget

Actively manage

Less Frequent

More Frequent

5

FoundationalAs reported by

respondents30 points

Up-to-date, genuine version of the operating system

FirewallTurn it on;

leave it on

Anti-virus

Maintain up-to-date

UpdatesAuto

updateson

Secure Wireless Network

s

Proactive involvement in protecting self

online

Technical “+”

40 points

Hide computer ID/

in-private browse,

edit/delete info

Use service to edit

online info, search to

manage info

Social network privacy

settings, take steps

to limit info shared

Microsoft Computing Safety Index

Behavioral

30 points

Strong

passwordsChoosing reputable

sites, https

Educate self about

identity theft,

reputation

6

Microsoft Computing Safety IndexInterpreting the MCSI

0 - 19

20 – 3940 – 5960 - 79

80 - 100

Get Back to Basics – A score in this range indicates users may not be taking advantage of the most basic – and oftentimes free – protections available

Take It Up a Notch – Scores in this broad range suggest users have the basics covered, but opportunities exist to learn about new and emerging threats, particularly in the social realm

Stay the Course – A score in this range shows users are well-aware of the various threats—both existing and emerging—as well as the steps necessary to help guard against them

7

FoundationalAs reported by

respondents13 points

Up-to-date, genuine version of the operating system - 2

Firewall - 3

Turn it on; leave it

on

Anti-virus - 3 Maintain

up-to-date

Updates - 3

Auto updates

on

Secure Wireless Network

s - 2

Proactive involvement in protecting self

online

Technical “+”

9 points

Hide computer ID/

in-private browse,

edit/delete info - 3

Use service to edit

online info, search to

manage info - 2

Social network privacy

settings, take steps

to limit info shared - 4

Microsoft Computing Safety IndexFive-country Average: 34

Behavioral

12 points

Strong

passwords -3

Choosing reputable

sites, https - 4

Educate self about

identity theft,

reputation - 5

8

FoundationalAs reported by

respondents14 points

Up-to-date, genuine version of the operating system - 3

Firewall - 3

Turn it on; leave it

on

Anti-virus - 3 Maintain

up-to-date

Updates - 3

Auto updates

on

Secure Wireless Network

s - 2

Proactive involvement in protecting self

online

Technical “+”

9 points

Hide computer ID/

in-private browse,

edit/delete info - 3

Use service to edit

online info, search to

manage info - 2

Social network privacy

settings, take steps

to limit info shared - 4

Microsoft Computing Safety IndexUnited States: 37

Behavioral

14 points

Strong

passwords -4

Choosing reputable

sites, https - 4

Educate self about

identity theft,

reputation - 6

9

FoundationalAs reported by

respondents15 points

Up-to-date, genuine version of the operating system - 3

Firewall - 3

Turn it on; leave it

on

Anti-virus - 3 Maintain

up-to-date

Updates - 3

Auto updates

on

Secure Wireless Network

s - 3

Proactive involvement in protecting self

online

Technical “+”

8 points

Hide computer ID/

in-private browse,

edit/delete info - 3

Use service to edit

online info, search to

manage info - 2

Social network privacy

settings, take steps

to limit info shared - 3

Microsoft Computing Safety IndexUnited Kingdom: 36

Behavioral

13 points

Strong

passwords -4

Choosing reputable

sites, https - 4

Educate self about

identity theft,

reputation - 5

10

FoundationalAs reported by

respondents12 points

Up-to-date, genuine version of the operating system - 3

Firewall - 2

Turn it on; leave it

on

Anti-virus - 3 Maintain

up-to-date

Updates - 3

Auto updates

on

Secure Wireless Network

s - 1

Proactive involvement in protecting self

online

Technical “+”

7 points

Hide computer ID/

in-private browse,

edit/delete info - 2

Use service to edit

online info, search to

manage info - 2

Social network privacy

settings, take steps

to limit info shared - 3

Microsoft Computing Safety IndexFrance: 27

Behavioral

8 points

Strong

passwords -2

Choosing reputable

sites, https - 3

Educate self about

identity theft,

reputation - 3

11

FoundationalAs reported by

respondents13 points

Up-to-date, genuine version of the operating system - 3

Firewall - 3

Turn it on; leave it

on

Anti-virus - 3 Maintain

up-to-date

Updates - 3

Auto updates

on

Secure Wireless Network

s - 2

Proactive involvement in protecting self

online

Technical “+”

9 points

Hide computer ID/

in-private browse,

edit/delete info - 3

Use service to edit

online info, search to

manage info - 3

Social network privacy

settings, take steps

to limit info shared - 3

Microsoft Computing Safety IndexGermany: 32

Behavioral

10 points

Strong

passwords -4

Choosing reputable

sites, https - 4

Educate self about

identity theft,

reputation - 3

12

FoundationalAs reported by

respondents13 points

Up-to-date, genuine version of the operating system - 3

Firewall - 3

Turn it on; leave it

on

Anti-virus - 3 Maintain

up-to-date

Updates - 3

Auto updates

on

Secure Wireless Network

s - 2

Proactive involvement in protecting self

online

Technical “+”

12 points

Hide computer ID/

in-private browse,

edit/delete info - 4

Use service to edit

online info, search to

manage info - 3

Social network privacy

settings, take steps

to limit info shared - 5

Microsoft Computing Safety IndexBrazil: 40

Behavioral

15 points

Strong

passwords -3

Choosing reputable

sites, https - 4

Educate self about

identity theft,

reputation - 7

13

Five-Country Average

U.S. UK France Germany Brazil

All Consumers 34 37 36 27 32 40

Educators 33 36 39 30 30 29

Parents 32 39 35 27 28 33

Microsoft Computing Safety IndexMCSI Results by Audience

14

FoundationalAs reported by

respondents30 points

Up-to-date, genuine version of the operating system

FirewallTurn it on;

leave it on

Anti-virus

Maintain up-to-date

UpdatesAuto

updateson

Secure Wireless Network

s

Proactive involvement in protecting self

online

Technical “+”

40 points

Hide computer ID/

in-private browse,

edit/delete info

Use service to edit

online info, search to

manage info

Social network privacy

settings, take steps

to limit info shared

Microsoft Computing Safety Index

Behavioral

30 points

Strong

passwordsChoosing reputable

sites, https

Educate self about

identity theft,

reputation

The MicrosoftComputing Safety Index

Take the MCSI survey online at:www.microsoft.com/security/mcsi

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