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Better Together

It takes love, appreciation and pride to support and grow a community.

Bedford and Lynchburg: two neighboring communities that have come together—to be better together—to care for the health of our friends and family. Bedford Memorial Hospital has become a part of Centra’s nationally recognized regional healthcare system.

Bedford Memorial will transform through the connection with Centra as our cultures and values come together as a reflection of one another. The love for our community and our belief in its success and betterment personifies the nature of our partnership.

We see the pride you have in your community. We see the desire to support those around you and help build them up. We are proud to call Bedford and Lynchburg our home.

As partners, we are better together.

1613 Oakwood Street, Bedford540.586.2441

Left: Downtown Bedford

Right: Downtown Lynchburg

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37REAL ESTATE

THREE BIG GIFTS THAT GIVE BACK TO YOUR HOME’S VALUE

AEC

BOXLEY MATERIALS COMPANY: QUALITY MATERIALS, 100 YEARS AND COUNTING

16

C O N T E N T S

8 BY TH E N UM BERS HUMANKIND

9 BUS IN ESS U N DER 10 RIDGEVIEW DERMATOLOGY

12 BUS IN ESS OVER 10 TAYLOR BROTHERS

22 H UM AN RESOU RC ES A CULTURE OF KINDNESS AND RESPECT IN CENTRAL VIRGINIA

23 HEALTHCARE CENTRA HOSPICE OFFERS COMPASSIONATE CARE

24 LEADER OF THE MONTH HEATHER C. KENNEDY, EXECUTIVE DIRECTOR OF LYNCH'S LANDING

27 IN TH E N E WS

29 MOVERS & SHAKERS

30 F INANC IAL YEAR-END FINANCIAL CHECKLIST

36 L EGAL KEEPING IT CONFIDENTIAL

40 M ARKET IN G & SALES 9 SECRETS TO IMPROVING YOUR WEBSITE CONTENT

TOURISM & TRANSPORTION

THE PATH OF PROGRESS: CENTRAL VIRGINIA LONG RANGE TRANSPORTATION PLAN 2040

45

42

GO IN G GREEN

WIRED UP ELECTRICAL: SHINING LIGHT ON AND IN CENTRAL VIRGINIA HOMES AND BUSINESSES

20

42TEC H NOLOGY

LIBERTY UNIVERSITY ADDS LARGEST TELESCOPE IN THE REGION

RETA I L

THE YELLOW SUB: ESTABLISHED EATERY SERVES UP NEW OWNERS AND A FRESH LOOK

38NON PROF I T

HUMANKIND: A WELL-KNOWN LYNCHBURG NONPROFIT REBRANDS WITH A PURPOSE

32

EDUCAT ION

NEW COVENANT SCHOOLS EXPANDS, CONTINUES FOCUS ON CLASSICAL EDUCATION

14

On the Cover: Lynch's Landing Executive Director, Heather Kennedy, in downtown Lynchburg. Photo by Paul Brunett.

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LynchburgBusinessMag.comDECEMBER/JANUARY 2014-15 5

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FEBRUARY/MARCH 2015ADVERTISING DEADLINES

Advertising Space Reservation........................December 31Editorial & Events ..............................................December 31Final Artwork ........................................................... January 4For Advertising Information, please call us at 434.846.2333.

Publisher Randy Thompson

Managing Editor Johanna Calfee

Contributing Writers Jeff Boyer, Ashley Bunner, Johanna Calfee, Susan Davidson,

James Ebrahim, John Francisco, Emily Hedrick, Megan L. House,Morgan McCarty, Dr. Colleen McLaughlin,

Jonathan Parker, Suzanne Ramsey, Jennifer Redmond, Melissa Skinner, Hilary Sutton, Dan Vollmer

Vice President of Sales & Distribution Paul BrannockSales Director Cheryl BlevinsAccount Executive Missy Celli

Vice President of Production Holly WattersArt Director Chris Meligonis

Client Relations Manager Stacy Graef

Web Creative Director Chris Murphy Sr. Web Developer & Web Administrator Kristi Cogdill

Web Developer Caleb WhiteheadSEO Analyst Michael Saks

Web Marketing & Promotions Manager My Nguyen

Staff Photographer Paul Brunett

VistaGraphics StaffCopy Editor Robin Cather

Controller Anita Burns

Contributing imagery supplied by Thinkstock.com

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SUBSCRIPTIONSReceive Lynchburg Business at work or at home by subscribing today for $9.97 annually. Receive 6 bi-monthly issues: Feb/Mar, Apr/May, June/July, Aug/Sept, Oct/Nov and Dec/Jan. To subscribe, go online to www.LynchburgBusinessMag.com or please send your check payable to VistaGraphics, Inc, 1264 Perimeter Parkway, Virginia Beach, VA 23454, Attn: Circulation Mgr. Please be sure to include your mailing information: name, address, city, state, zip code, and phone number. For changes of address, please email George Carter, Circulation Manager: george@vgnet.com

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Lynchburg Business Magazine is a bimonthly publication devoted to highlighting Lynchburg-based businesses and those in the surrounding areas of Amherst, Appomattox, Bedford and Campbell Counties, as well as the Town of Altavista. Every other month, 10,000 copies of Lynchburg Business Magazine are distributed by mail to local businesses, executives and individual business decision-makers. The goal of Lynchburg Business is for readers to look to the magazine as a resource worth keeping in their businesses and homes; one that appeals strongly to professionals in our area.

E D I T O R ' S L E T T E R

“For my part I know nothing with any certainty, but the sight of the stars makes me dream.” –Vincent Van Gogh

Stars are very in season right now. Not only are they more visible under the crisp winter sky at night, but many are shining brightly atop our Christmas trees and holiday decorations. If ever there was a time to look up, to reflect, to reimagine a hope or a dream for the future, it might just be now as we head into 2015. The stories in this issue are of those who have done just that, both in life and in business.

Up on Candlers Mountain in Lynchburg, students at Liberty University have the chance to dream about the stars in a more up close and personal way, thanks to the recent installment of the area’s largest telescope at their newly opened campus observatory. What makes the telescope unique, and why the college decided to add it to their astronomy program, in the Technology section.

Twilight falling on an old name and the dawning of a new era for a well-known Lynchburg nonprofit was part of the motivation for a recent, significant change. HumanKind, formerly Presbyterian Home & Family Services and The Family Alliance, made the leap this fall with a rebrand and a new name, with the motivation to convey a greater sense of their mission in one simple word. How they say the change has been received and what is on the horizon for them now, in the Nonprofit story.

It was subs—those simplest of sandwiches—that had two former bartenders seeing stars. The local pair jumped from mixing drinks together to forming a business partnership to purchase and revamp (but not too much) a Lynchburg establishment, The Yellow Submarine. Why they kept the original menu intact and what new additions they have added to the fare and feel of the eatery, beginning on Page 38.

On a personal note, the stars have aligned for me to start a new chapter in life—one more focused on two little girls and a new measure of simplicity. It’s been an honor to help create and oversee Lynchburg Business for the past four years, and it’s with bittersweet sentiments that I bid this role goodbye at the end of 2014. Look for an introduction to the new editor (and a new look!) in the February/March issue.

Shine Bright,

Johanna Calfee, Managing EditorJohanna@lynchburgmag.com

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C O N T R I B U T I N G W R I T E R S

JOHANNA CALFEEJohanna Calfee is the Managing Editor of five area publications, including Lynchburg Living and Lynchburg Business magazines. Prior to working in publishin g and advertising, Johanna spent six years in television news at ABC, Fox and NBC affiliates in Roanoke and Lynchburg, where she wore many hats as a producer, reporter, anchor and weather forecaster. Along the way, she earned several awards, including a National Peabody Award and National Emmy Award as part of WSLS’ team coverage of the Virginia Tech Shootings. Johanna holds a degree in journalism from Liberty University.

JOHN W. FRANCISCO, ESQ.John W. Francisco is a licensed attorney and shareholder with Edmunds & Williams, P.C., a general practice law firm with numerous specialty areas and over 125 years of experience in providing legal counsel and practical solutions to clients in Lynchburg and throughout Central Virginia. For the last 20 years, Mr. Francisco’s law practice has focused on the defense of companies in personal injury and wrongful death lawsuits, as well as commercial / real estate litigation, employment and construction law. John graduated from the University of Virginia in 1990 with a degree in Economics, and he received his law degree from Washington & Lee School of Law in 1993. For more information about John, visit www.ewlaw.com.

EMILY MOOK HEDRICKEmily Mook is a Youth Services Library Assistant at the Lynchburg Public Library. She holds a degree in English from Virginia Tech, where she placed as a finalist for the CLAHS Outstanding Senior Award due to a combination of academic achievement and volunteer service as a tutor for children. Incidentally, she has attended exactly one VT football game. She is passionate about literacy, children's rights and positive communication. Her hobbies include spending time with her fiancé, Bryan, and friends and family, reading and writing many genres, watching movies and singing in Roanoke-based band "Mookie & the Stray Dogs."

MEGAN L. HOUSEMegan L. House is a freelance writer, author of “Passage to Freedom” and “Journalism Basics.” Megan graduated from Liberty University with a Bachelor of Science in communications. With her concentration in print journalism, House developed her love for newspaper and magazine writing throughout college.

MORGAN MCCARTYMorgan McCarty is a Central Virginia native and a graduate of Liberty University’s Advertising and Public Relations program. She’s currently working as the Communications Coordinator for Presbyterian Homes & Family Services and the Family Alliance, a nonprofit organization that serves children and families across the state. Morgan is also working toward a marketing-focused M.B.A. and enjoys freelance writing and editing. She resides in Lynchburg with her husband and golden retriever.

DR. COLLEEN A. MCLAUGHLINColleen A. McLaughlin, Ph.D., SPHR, currently serves as a professor of Human Resource Management at L iber t y Universit y. She has owned and operated three businesses as well as provided human resource consulting to various organizations. She has been in education for more than 13 years and has held the positions of Interim Administrator and Director of Education. Colleen is a senior certified HR professional and

holds a Bachelor of Science degree with a major emphasis in Computer Science from Central Texas University, a Master of Science degree in Human Resource Management from Tarleton State University and a Doctor of Philosophy degree in Organization and Management with a specialization in Human Resource Management from Capella University. She is currently the President for the Central VA chapter of the Society for Human Resource Management [SHRM] and also manages the School of Business student ambassador program at Liberty University.

SUZANNE RAMSEYSuzanne Ramsey is a freelance writer who lives in Lynchburg with her husband, John, and cats, Hector and Edna. Since graduating from Liberty University, she has worked as a newspaper reporter, police detective, office manager and PR professional. She enjoys acting in local independent films (and does her own stunts). Her work has also appeared in Virginia Wildlife, Centra Focus and Lynchburg Living.

JENNIFER REDMONDJennifer Redman studied English and Journalism at Liberty University where she worked with the award-winning Liberty Champion newspaper for over two years. During that time, she became Editor-in-Chief and covered many of the political candidates who traveled through Lynchburg. Now an English teacher at Jefferson Forest High School, Jennifer spends most of her time teaching the craft of writing, though she does continue to write for local publications.

MELISSA SKINNERMelissa is a recent graduate of Liberty University where she earned her Bachelor’s degree in journalism. As a student, she was actively involved with writing for the marketing department at Liberty, the student run newspaper, The Liberty Champion, as well as freelancing for Lynchburg Business. Melissa will be interning with the National Journalism Center in Washington, DC, this fall.

HILARY SUTTONHilary Sutton is a freelance writer, digital media consultant and actor. Her work has been featured in multiple Central Virginia publications. Whether she’s writing a magazine feature, ghostwriting a blog, writing a press release or a biography, Hilary is passionate about telling stories. When not writing, you are likely to find Hilary on a stage. She has performed regionally with Mill Mountain Theatre, Liberty University, Endstation Theatre Company, Wolfbane Productions and Roanoke Children’s Theatre. She and her husband, Juan Carlos Lagares, reside in Lynchburg. For more about Hilary visit HilarySutton.com.

DAN VOLLMERDan Vollmer is an Associate Broker at Re/Max 1st Olympic and has served home buyers and sellers in the Lynchburg region since 2006, earning several designations including the Accredited Buyer’s Representative (ABR), Graduate REALTOR Institute (GRI) and the Certified Residential Specialist (CRS) early in his career. He earned his Broker’s license in 2008, and currently serves on the Board of Directors for the Lynchburg Association of REALTORS and the Virginia Association of REALTORS. Dan holds a degree in Communications from Liberty University. When not working, Dan and his wife volunteer at their church and enjoy time with their three children.

LynchburgBusinessMag.comDECEMBER/JANUARY 2014-15 7

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INSIDE

BY THE NUMBERSHUMANKIND

IN 2013:140Number of loans

approved by the Ways to Work, Lynchburg

program, which totaled $560,974

Year the organization was founded

Read more about HumanKind in the Nonprofit section, beginning on Page 32.

Number of locations throughout Virginia

2014Year Little Wings Preschool was

recognized as the first HighScope-certified

center in Virginia

1903 8

608,497Number of miles traveled driving residents or visiting clients

6,549People served

372Volunteers who

donated 5,490 hours of their time and talents

1,742Home visits made to parents through the Healthy Families program

1,452: 955 1,490Individual donors who supported

HumanKind’s mission

Individual counseling sessions provided by

The Counseling Center

Training hours provided by The Child Care Resource Center

LynchburgBusinessMag.com DECEMBER/JANUARY 2014-158

RidgeView Dermatology HELPING CLIENTS PUT THEIR BEST SKIN FORWARD BY JENNIFER REDMOND

BUSINESS U N D E R

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BUSINESS PROFILE

DECEMBER/JANUARY 2014-15 9LynchburgBusinessMag.com

BUSINESS PROFILE

I t may come as a sobering surprise that one in five Americans will be diagnosed with skin cancer at some point in their lifetime. For most

families, that means one immediate family member will experience the initial scare and subsequent treatment of skin cancer. An unavoidable side effect of going about the business of regular life is sun exposure and skin damage, which is what leads Dr. Jason Givan to identify “sun!” as the highest risk to the skin health of those in the area.

Dr. Givan opened RidgeView Dermatology in Lynchburg in March 2014, spurred by the desire to make “dermatology and Mohs (skin cancer treatments) more available to the community” of Lynchburg. Dr. Givan and the other dermatologists on staff are physicians who completed years of education and residency prior to being certified and now focus on the treatment of skin conditions and diseases.

RidgeView Dermatology specializes in educating patients about and treating skin cancers; many do not realize that skin cancer is the most prevalent type of cancer in the United States and leads to 1 million new diagnoses annually.

As a fellowship-trained Mohs surgeon, Dr. Givan, who is also board certified in dermatology and internal medicine, can offer on-site treatments for basal cell carcinoma and squamous cell carcinoma. Mohs Skin Cancer Surgery in particular takes a close “layer-by-layer” approach to removing cancerous cells thus reducing damage to the healthy surrounding skin cells. For this reason, scars are much smaller and the procedure has the highest cure rate among skin cancer treatments.

Dr. Jason Givan aims to bring an accessible dermatology expertise to the Lynchburg area that serves all ages. Skin cancer detection and prevention is one major focus for the practice.

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BUSINESS PROFILE

With more than 95 percent of the practice focusing on vital medical procedures such as Mohs surgeries, Givan believes the necessity of this practice in Lynchburg is clear.

The misconception that dermatology is all about Botox and cosmetic touch-ups is one that RidgeView Dermatology tries to clear up; the practice of dermatology is “medically necessary,” according to research. As the body’s largest organ, skin health is crucial to one’s overall wellbeing and general health. For this reason, well visits and routine skin exams are critical to help catch abnormalities and jumpstart any necessary treatments. Research shows that skin cancer treatment is most successful when started early.

Another area that RidgeView Dermatology specializes in is pediatric dermatology, which is spearheaded by Dr. Samantha Hill, who has more than 10 years of experience and joined the practice from Austin, Texas. Her addition makes RidgeView Dermatology the only practice offering pediatric dermatology services in the surrounding area. Previously, pediatric dermatology patients would have traveled hundreds of miles to Richmond or Duke in search of treatment. Not even the University of Virginia offers pediatric dermatology care, so the presence of this medical care in Lynchburg truly sets RidgeView Dermatology apart.

RidgeView Dermatology’s staff is rounded out with Alexis Chantal, a Physician’s Assistant, and Mandy Wilkes-Hoffmeister, a Family Nurse Practitioner. Both Chantal and Wilks-Hoffmeister practice some patient care independent from the physician, but they also “carry out plans set forth by the MD” explained Amy Seipp, Executive Business Manager of the office. Seipp is responsible for the business and marketing aspects of the practice.

The staff again grew in November with the addition of a third physician, Dr. Carrie Cobb, who specializes in General Dermatology. Cobb moved to Lynchburg from Maryland.

“We are a family-oriented practice, offering care from birth to grandparents,” Seipp said.

While RidgeView Dermatology does offer elective procedures such as injectable fillers, skin tag removal and acne treatments, the large majority

of the practice focuses on non-elective treatments for chronic diseases such as psoriasis, eczema or skin cancer.

With the implementation of the Affordable Care Act, Dr. Givan said his thoughts on practicing medicine are “ever changing,” but RidgeView Dermatology is focused on addressing the challenges of providing “patients adequate care without insurance dictating or limiting care.”

In the interest of helping patients, Seipp explained that RidgeView Dermatology is “trying to have lots of providers to make it easier to get taken care of.”

With the renovation of their new location now complete (Seipp oversaw the design and management of the project), RidgeView Dermatology has moved to their permanent location at 101 Candlewood Court. The practice is open Monday through Friday at various times. More information on the web at www.ridgeviewdermatology.com.

ABOVE: Dr. Samantha Hill, who relocated to Lynchburg from Texas to join RidgeView, examines two young patients at the practice. INSET: The exterior of RidgeView Dermatology on Candlewood Court in Lynchburg.

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BUSINESS PROFILE

I t’s an unusual thing in this day and age to meet someone who has worked for the same company for more than four decades, as Randy

Hall has. In the summer of 1969, a 16-year-old Hall began working for Taylor Brothers. After graduating from high school, he began working full-time for the company, and is now the general manager.

“It’s the only place I’ve ever been,” said Hall, who has now been with the Lynchburg company for 45 years.

One of the most significant changes he has seen over time is the type of products that are used in home building. Not only have materials changed, but building methods have also changed significantly over the years. The age of the “hands on” contractor, doing work for oneself, has also caused companies like the Taylor Brothers to adjust.

“There has been a tremendous amount of change,” he said. “Some for the better, and some not.”

Taylor Brothers accepts a variety of jobs, from both residential and commercial customers. As a full-service building materials supplier, they serve builders, contractors, remodelers and homeowners with the materials they need. Additionally, they offer services including kitchen and bath design, engineered floor system design, material take-offs, cabinet design, along with other types of installs and deliveries. Typically, they supply between 30-40 jobs at a time. Although there are a variety of jobs,

Hall explained that certain kinds of jobs can be more difficult than others.

“Remodeling jobs are tough,” he said, adding that older structures often lack convenient entryways, making them difficult to access.

Taylor Brothers was founded by Robert B. Taylor, Sr., in 1952. As the company began growing, it moved to several different locations, trying

to accommodate the thriving business. In 1985, it moved to their current location at 905 Graves Mill Road. At the height of their most profitable year, Taylor retired and the company was sold to the Roper Brothers Lumber Company, and then in 2010, to the Lester Group of Martinsville, Virginia. Both companies decided to keep the name “Taylor Brothers.”

“Everybody knows us as Taylor Brothers, so that’s just the way it is,” Hall said. During the transfer between Roper Brothers and the Lester Group, Taylor Brothers was closed for

six weeks. Since being sold to the Lester Group, however, Hall said the company has grown, and has been able to bring back the majority of their former customers.

“We’re growing, and we will continue to grow,” Hall said. “We have a ‘can do’ attitude.”

The company is equipped with a full-range of inventory, and diverse types of delivery vehicles from pick-up trucks to tractor trailers, ready to meet the needs of customers.

Taylor Brothers“ W E ’ L L P U T I T W H E R E Y O U WA N T I T, W H E N Y O U WA N T. ”

BY MEGAN L. HOUSE

“We’ll put it where you want it, when you want it.

We’re very fierce competitors; we like winning. We compete,

and we play to win.”

– Randy Hall, general manager

BUSINESS O V E R

T E N Y E A R S

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BUSINESS PROFILE

Randy Hall (top left and bottom) has worked at Taylor Brothers for 45 years and now acts as the company's general manager. The full-service building materials supplier is based in Lynchburg.

“Our guys are very experienced,” he said. “We’ll put it where you want it, when you want it. We’re very fierce competitors; we like winning. We compete, and we play to win.”

With a sales team that has been in place for many years, Hall said Taylor Brothers always aims to provide quality service to customers. He also attributed much of the company’s success to their “top notch” customers.

“We have some good customers out there that are loyal, they’re innovative, and they allow us to be part of their success,” Hall said. Some of these customers are second and third generation customers and Hall remembers working with their fathers and grandfathers. The company as a whole strives for success, Hall explained, and he believes that has led to their longevity.

“Everybody’s on board with being the best, and being successful,” Hall said. With multiple employees who have worked for Taylor brothers for 35-40 years, he said the company has been able to maintain high quality standards and a “family-run” business feel over time. Like Hall, these employees started with the Taylor Brothers at the age of 16 or 18 and have never worked anywhere else. Hall attributes this loyalty to Taylor, Sr., who from the beginning worked to create a close-knit working environment.

“Taylor, Sr., was a true southern gentleman,” Hall said. “He was a man of his word. … He wasn’t just the boss or the head of the company; he had a genuine concern about the people who worked for him. And we wanted to please him.”

This attitude created a work environment that still exists within the company today. Taylor, Sr., gave his employees an opportunity to grow in the company and to feel a part of the “family.” And Hall believes that has made all the difference.

“The underlying theme of this company is that we look out for each other,” he said. “Everybody’s part of the success. … Everybody pulls together.”

For more information, visit www.taylorbrothers.com.

“We have a ‘can do’ attitude.”

– Randy Hall, general manager

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BUSINESS PROFILE

Change is sometimes more synonymous with growth than with departure, a fact that has proven especially true for New Covenant

Schools. The private school has experienced two significant changes recently, an expansion project and a new preschool program, but the school’s foundation remains largely unchanged.

This foundation, according to New Covenant Headmaster Reverend John Heaton, is “a classical, Christian education.” He explains that “classical” refers to a “curriculum that is informed by the older, classical model of education, which was pretty much the only model up through the 19th century. It’s informed by the ancient idea of the Trivium, which is grammar, dialectic and rhetoric: what we know today as elementary, middle and high school.” Heaton added that “‘classical’ also suggests that a lot of our curriculum is going to be concerned with what appear to be some peculiar inclusions, such as the early introduction of Latin, which begins in earnest around the third grade; we teach English and Latin side by side because the grammar informs one another. We also teach logic in middle school and classical rhetoric in high school, and we focus on primary texts and classic works in the Western canon.”

“On the Christian side,” Heaton continued, “we are an Episcopal school, so we work within historic Christianity. That said, we have about 85 different churches represented at our school. I think some people in our area probably look at us as akin to LCA, which is true in the sense that we are both Christian schools, but New Covenant is quite distinct.

[A classical Anglican program] is a program that’s not offered in any other context, public or private. We give Lynchburg another choice.”

Heaton himself chose Lynchburg in 1998. Originally from Florida, Heaton had been an Episcopal priest in the sunshine state before moving to Virginia to work as headmaster at New Covenant.

“I’m the second headmaster; I succeeded the founder [Dr. Robert Littlejohn, who founded New Covenant in 1991],” Heaton said. “I was the head of school at the Geneva School, which is a classical school in Orlando. I got a call to interview with New Covenant and moved to Lynchburg. As they say, the rest is history! It was an opportunity for me to leave a very crowded state. I fell in love with Virginia, and I don’t think I’ll ever go back to Florida.”

Opportunities have continued to arise at New Covenant, especially within the past couple of years. After two previous expansions in 2003 and 2007, the school completed its latest expansion last year. The project, called Phase III, added about 14,000 square feet to the school; this additional space facilitated, among other things, the addition of a preschool program to New Covenant’s K-12 program this past July. Heaton indicates that the idea for the program emerged from a collective realization that parents were making multiple trips to drop their children off at different schools.

“We had been through a couple of building programs so we had a little bit of extra space, and we decided to open it up and offer it starting the last week of July [2014]. We filled it in two weeks,” he said. “More and more

New Covenant Schools Expands, CONTINUES FOCUS ON CLASSICAL EDUCATION

BY EMILY MOOK HEDRICK

LynchburgBusinessMag.com DECEMBER/JANUARY 2014-1514

EDUCATION

TOP LEFT: New Covenant's campus on Fleetwood Drive in Lynchburg. CENTER: Classical education at NCS includes an early introduction to Latin. BOTTOM: Playing sports at NCS is encouraged. The school offers teams ranging from lacrosse (shown) to soccer, volleyball, basketball and intramural sports.

The Future of EducationCareer ReadinessLynchburg City Schools has added Criminal Justice to its expanding Career Tech course offerings. See our complete course list online. www.lcsedu.net/NEXT

people are sending their children to preschool, which was not the case 17 years ago. What this tells me is that there are more households where both parents are working and preschool is a necessity for some of them.”

That said, Heaton stresses that necessity due to work schedules is not the only reason parents enroll their children in New Covenant’s preschool program.

“It also gives children structured, educational play and does a good job at getting them ready for the social and academic demands of kindergarten,” he explained.

At New Covenant, kindergarten and all the grades that follow it are unique to the school. For example, kindergarteners are introduced to and begin learning Latin, all students are required to take music classes (with a choice to join band or chorus in fourth grade) through their 10th grade year, and older students engage in what Heaton calls “rigorous discussions about matters of philosophy and faith.” Heaton, who calls himself a “defender of the liberal arts tradition,” asserts that the inclusion of these and other distinct curricula make for well-rounded students who excel not only in academics but on all levels.

“New Covenant is a place where the student himself is the product as opposed to a means to an end. One hundred percent of our students go to college, which makes us very, very happy; but regardless of what the child does after high school, our effort has been to help form that child up into a whole person. We want them to go to college and succeed, but we aim at something even higher: it’s all about developing the student—the whole person—which includes athletics, the mind and the heart. We are interested in the informing and shaping of life. New Covenant is a transformative experience.”

For more information about New Covenant Schools, visit newcovenantschools.org or call (434) 847-8313.

LynchburgBusinessMag.comDECEMBER/JANUARY 2014-15 15

EDUCATION

Boxley Materials CoMpanyQUALITY MATERIALS, 100 YEARS AND COUNTINGBY JAMES EBRAHIM

Few businesses in Central or Southwest Virginia

can claim as long and illustrious a history as

Boxley Materials Company. In 1861, marked by the

beginnings of the Civil War, William Wise Boxley

was born. After years of building railroads as a

young man, he formed what would become Boxley

Materials Company in Roanoke in 1906. He was later

elected as the first and only non-partisan mayor of

the Star City, according to Boxley’s website.

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DECEMBER/JANUARY 2014-1516 LynchburgBusinessMag.com

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Ab Boxley has been President of the company since 1988, and is the fourth generation of the Boxley family to lead the business. Since its inception, Boxley has transformed from specializing in railroad construction to supplying aggregate, asphalt, concrete and block, while acquiring many quarries, plants and commercial locations along the way.

Brent Gleason, Vice President of Boxley’s Masonry and Hardscape Division, has been with the company for 16 years.

“We have our block plant and two quarries—three if you count Piney River, and Templeton Paving,” he said, speaking of Boxley’s presence in the Lynchburg area. “There is a quarry on Lawyers Road and another quarry on Mt. Athos road, and one in Piney River.”

Boxley’s expansion into Lynchburg started with the acquisition of a quarry and a block plant and expanded from there, according to Gleason. Their most recent procurement in Lynchburg was buying Templeton Paving in 2011. Currently, Boxley has their hand in some major projects in the Lynchburg area.

“We are working on Heritage High School right now,” Gleason said. “We have a lot going on there.”

Boxley is also a part of the construction at Liberty University; their contributions include paving and stonework.

TOP: Boxley's block manufacturing plant and block, brick and hardscape center at 110 Lynchpin Lane. INSET: The entrance to the company's Lawyers Road quarry. OPPOSITE: Boxley's state-of-the-art asphalt plant, recently completed at 3535 John Capron Road.

LynchburgBusinessMag.comDECEMBER/JANUARY 2014-15 17

ARCHITECTURE, ENGINEERING & CONSTRUCTIONARCHITECTURE, ENGINEERING & CONSTRUCTION

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LANDSCAPES | CUSTOM POOLS | HARDSCAPES

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CONTENTS

D E PA R T M E N T SMay/June 2014

ART

18BY INVITATION OF ENDSTATION

Experience a Summer Line-up of

Unique Performances in Unusual Places

BODY

41DIFFERENT STROKES

One Family's Unique Journey

HOME

50 HISTORY REVIVED

A Turn-of-the-Century Home

is Restored to Spendor

TRAVEL

86 COUNTRY STORES CAN SURVIVE

Long-time Local Stores Recall

Times Gone By

ARTIST PROFILE

94JAN GRAY

Handweaver and Pilates Instructor

GARDEN

98

VEGGIES HIT THE SPOT

Daniel’s Hill Garden Fills “Food Desert”

with Produce and Community

TASTE

108FOOD TRUCK LOVE

Four-Wheeled Meal Creations That Will

Wow Your Taste Buds

RECIPE

120 SAVE ROOM FOR DESSERT

A Chocolate Cake That’s Downright

Celebration Worthy

14 EDITOR'S LETTER

15 LIVING OUT LOUD

66 LYNCHBURG MAP

85 PICK OF THE LITTER

118 COMMUNITY NEWS

124 CALENDAR OF EVENTS

128 ADVERTISERS INDEX

130 JUST A THOUGHT...

IN EVERY ISSUE

50

108

12086

18

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LOCAL F INDS

1 | Horseshoe Neck Handweavers 100% cotton placemats, Etsy

price: $16, Studio price, $13; 100% cotton napkins, Etsy price: $14,

Studio price $11. Available at Horseshoe Neck Handweavers by Jan

Gray, 901 Jefferson Street, Suite 213, Lynchburg. www.etsy.com/shop/

HorseshoeNeckWeavers.

2 | Horseshoe Neck Handweavers 100% cotton kitchen towels, Etsy

price $20, Studio price: $16; 50% cotton/50% linen kitchen towels, Etsy

price $26, Studio price: $20.

3 | Cheese Straws, $8; Dilly Beans, perfect in martinis, $10; Jalapeno

Mint Jelly, serve over cream cheese for an easy appetizer, $4; Grits

and Rice, quick and easy sides, $5 each. Available at Cook’s Alley, 4119

Boonsboro Road, Lynchburg. www.cooksalley.com.

4 | Cake/Pies/Quiche servers, $7.99. Available at Magnolia Foods, 2476

Rivermont Ave., Lynchburg. www.magnoliafoods.com.

5 | DAD King of the Grill Apron, $17.99. Available at Magnolia Foods.

6 | Chill-n-Fill Wine Cooler, made in Rocky Mount, VA, $17.99. Available

at Magnolia Foods.

7 | EAT Wrought Iron Kitchen Hook, $6.99. Available at Magnolia Foods.

8 | Mode’ Crochet for Indoor/Outdoor use, $28 for 3-piece set. Available

at Accents Flags & Gifts, 1716 Main Street, Lynchburg. Find Accents Flags,

Gifts, Home & Garden on Facebook.

9 | Hand Painted and Customized for You: Pitcher, varity of sizes, $25 and

up; Wine Glasses, $15 each; Cocktail Glasses, $15 each; Oil and Vinegar

Set, $12. All available at Shay’s Unique Gifts, 1102 Commerce Street,

Lynchburg. www.shaysuniquegifts.com.

10 | Zinc 4-piece Measuring Cup Set, $39.99, and Spoon Set, $19.50.

Available at Accents Flags, Gifts, Home & Garden.

11 | Tabletop Chalkboard Set, $14; Teacups Paper Cocktail Napkins,

$5; Teabag Holders, $2.75 each. Available at Accents Flags, Gifts,

Home & Garden.

12 | Grasslands Road Decorative Towel, $8.50; Bird Shaped Sugar Bowl

and Creamer, $13 & $12; Blue Floral Spoon Rest, $7.50. Available at

Accents Flags, Gifts, Home & Garden.

13 | “Blue Ridge Mended Hearts Chapter 16 Cookbook”, in

celebration of their 25th anniversary, $15. Available by contacting

Betty Drinkard at (434) 525-2852.

BON APPÉTIT! KITCHEN AND DINING ACCESSORIES

LOOK WHAT I FOUND!

1

2

3

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[ A R T]BY INVITATION

OF ENDSTATION Experience a summer line-up of unique performances in unusual places

BY MARCELO ASHER QUARANTOTTO

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MIKAEL BLIDÖ, The Swedish Baker

[ R E C I P E]

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ART

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RECIPE

Save Room for Dessert! A CHOCOLATE CAKE THAT’S DOWNRIGHT CELEBRATION WORTHY

A festive meal is not complete without dessert. Sweet simply must

come after savory, if you ask me. It doesn’t have to be elaborate or

pricey. A slice of pound cake or a humble scoop of ice cream will

do just fine.

The one thing I rarely order at a restaurant is chocolate cake, and this

recipe is to blame! I absolutely love chocolate cake, but since I started

making this version, all other concoctions tend to fade in comparison.

I have made it so many times that I’ve lost count. It’s my “go-to-cake”

for birthdays, weddings, anniversaries and family get-togethers. Plus,

it’s a cinch to make, and if you get tired of it, just switch the chocolate

icing for peanut buttercream or even mint icing!

W W W . L Y N C H B U R G L I V I N G . C O M | 5 1

HOME

Dave and Julie Preston have such a love for

preserving historical homes that it drew them

nearly 1,800 miles across the country, uprooting

them from a town in Colorado and bringing them

to downtown Lynchburg. >>

A TURN-OF-THE-CENTURY HOME IS RESTORED

RevivedHISTORY

LYNCHBURG’S PREMIER LIFESTYLE & ENTERTAINMENT MAGAZINE

LIVINGLYNCHBURG

NOVEMBER/DECEMBER 2014

+ HOLIDAY GIFT GUIDE | TEA TIME

LITTLE FREE LIBRARIES | A COASTAL CHRISTMAS

AN OLD-FASHIONED

CHRISTMASLocal farmhouse becomes a

vintage haven for holiday décor

GIVING BACK

AWARDSHonoring the region’s outstanding nonprofits

Mikael Blidö, The Swedish Baker

Un-canning the Classic CasseroleTry This scraTch-made green bean

casserole for The holidays

I love holiday cooking. Whether I’m preparing a full

menu for a family gathering or bringing a single

dish to a potluck, there’s something peaceful and

therapeutic about preparing food when you have

plenty of time.

This year, spend some extra time on a classic

holiday dish that tends to be overlooked. Green been

casseroles can easily get a little dull, and with the

main ingredients coming from a can, that’s not too

surprising. Here’s an easy recipe for a flavorful, fresh

green bean casserole, where nothing came out of a

can, that looks good and tastes great.

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rEciPE

Green Bean Casserole4 to 6 servings

IngredIents

toppIng:

2 yellow onions

1/5 cup all-purpose flour

2 Tbsp panko bread crumbs

1 tsp kosher salt

Casserole:

2 Tbsp unsalted butter

10 ounces sliced mushrooms

Kosher salt and black pepper to taste

1 clove garlic, minced

1/4 tsp nutmeg

2 Tbsp all-purpose flour

1 pound green beans

(from your local farmer!)

1 cup chicken broth

1 cup half-and-half

dIreCtIons

Preheat the oven to 475°F degrees.

Mix flour, panko and salt in a mixing

bowl. Peel and slice the onions into rings

and toss in flour mixture until they are

coated. Spread onions on a baking sheet

covered with parchment paper and bake

until golden brown, about 20 minutes.

You may have to turn them a couple of

times to keep thinner rings from getting

too dark. Set aside and lower oven

temperature to 400 degrees.

Add about a gallon of water to a pot

and bring to a boil. Trim the beans, add

to boiling water and cook for 5 minutes.

Drain in a colander and spray with cool

water. Set aside.

Heat a cast iron skilled on medium

and add butter. When the butter is

melted, add mushrooms, salt and

pepper and cook for 5 minutes. Add the

garlic and nutmeg and cook for another

minute.

Now sprinkle the flour over the

mushrooms, stir until coated and cook

for a couple of minutes (helps to remove

the flour taste). Add the chicken broth

and half-and-half and cook until sauce

thickens.

Add the green beans and two-thirds

of the onion rings and stir to mix. Top

with the rest of the onions. Bake for

15 minutes and serve. Happy holidays!

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rEciPE

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bODy

At Home with Centra

Call us or visit AtHomeWithCentra.com to learn more or to self refer.

Centra Home Health 434.200.4111

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Providing essential nursing, medical

and rehabilitation services

Dedicated team of experienced

therapists, nurses and aides

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Full-time physicians, nurses, social

workers and spiritual support

Pain and symptom management,

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Centra PACE 434.200.6516

A Program of All-Inclusive Care

for the Elderly

Providing complete healthcare for

seniors living at home

Allows frail seniors to live at home

and in their community

w w w . l y n c h b u r g l i v i n g . c o m | 3 5

boDy

Libraries and appear on its world map, a useful tool in finding box

locations. Though this is helpful, participation is not limited to

registrants. Many private citizens choose to bypass the fee but still

get involved.)With the two-fold goal of promoting a love for reading locally and

inspiring further community participation, three Little Free Libraries

were added to the Lynchburg community in 2013 and can currently

be found on the world map, alongside one in Rustburg and another

in Altavista. These three little libraries were a joint project between

the Lynchburg Public Library, Lynchburg Parks & Recreation and

the Natural Bridge Appalachian Trail Club. Each little book box was

custom-built by two members of the trail club, Robert Alcock and

Joe Chavez, and features a unique design. There is one box at the

Ed Page entrance of the Blackwater Creek Trail, designed to look

like a trail hut, another at Riverside Park matching the park’s train

theme and a third, designed like a little red barn, at the Lynchburg

Community Market.

“The community has been very enthusiastic,” Marilyn Martin,

Director of the Lynchburg Public Library, said. “I have received calls

from people asking how they can build one (and) I always refer them

to the Little Free Libraries website.”

She added that she enjoys seeing families stop to pick out books.

“It is very fun to hear a child say,

‘Can I take the book home? Do we have to

pay?’ No (the books are) all free,

and just one other way for us to get

books into the hands of readers, young

and old,” Martin explained.

The Lynchburg library manages the three locations, ensuring

they remain stocked with books. Mostly this is done with donations,

some from book clubs. Martin said the library tries to keep the

selection as diverse as possible, with titles that will appeal to children,

men and women.

“This was a great collaborative project for the Library and the City

Parks and Rec Department. I think we all enjoyed doing it and we

hope to continue to see the benefit for years to come,” Martin said.

One of the goals in commissioning and maintaining the three

boxes was to inspire the community to participate. And it seems to

be working. The First Unitarian Church of Lynchburg added a Little

Free Library at 818 Court Street in honor of Charlotte Stern, and

so did WorkWorks on 5th Street. The latter is in the shape of a blue

TARDIS, which, some may recall, is a time machine and spacecraft

in the British science fiction television programme Doctor Who.

These little libraries are an asset to the community, Martin said.

They make books available to people who might not otherwise have

access, like children who may not get opportunities to go to the

library. Residents who may not think to pick up a book or go to the

library might discover or rekindle a love for reading by selecting a

title from a box during an afternoon stroll on the trail or an evening

walk in the park.Though these little libraries do provide a great service to the

community, they cannot replace the valuable role that the library

plays. Beverly Blair, Supervisor of Youth Services for the Lynchburg

Public Library, said that is especially true for children.

“Children need personal interaction with librarians and a safe and

fun environment that they can visit consistently, in order to truly

benefit from the library,” she said. “(At the library) they can see other

children, talk to the librarians, play on the early learning computers,

read books … and explore.”

Libraries are a place in the community where anyone, regardless of

background, can gather and access information and connect with the

community free of charge, Blair explained.

“All our programs are free and open to the public,” Blair said.

“Throughout the year, we try to offer fun and diverse programs for

our community so that families have a place to gather and learn

together in a safe environment. >>

The TARDIS shaped Little Free Library outside

WorkWorks on 5th Street in Lynchburg.

GARDEN

How to plant your own

living CHristmas tree

by NaN CarmaCk,

Master Gardener/Owner of

Little Eden Farm & Studio

[ G A R D E N]

A Holiday Memory That Truly Lives On

Here’s a riddle: What crop is

grown mostly outside of Central

Virginia, takes five or six years

to grow, is finally harvested and trucked

across country and sold in only one

season for $60-$150, and then thrown

away three weeks later? No surprise—it’s

the Christmas tree industry! >>

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gArDEn

Now everyone loves a Christmas tree; the twinkly lights, the lovely fragrance,

the memories that hang from the branches and the surprises that wait underneath.

Wouldn’t it be grand to keep that spirit all year round? Perhaps this year, a live

Christmas tree can help make family memories that can be transplanted outside

for a lifetime of joy while reaping environmental benefits as well.

The best trees to select for a living tree

include white pines, scotch pines,

blue spruce and Colorado spruce.

These grow well at Central Virginia elevations and make great privacy

screens, property boundary markers and shade trees. Fraser firs, while popular

cut trees, do not grow well at Central Virginia’s lower elevations though those

residing in the Blue Ridge can likely do well with one. Once the desired species

is chosen, consider its eventual site in the landscape. Read tree labels carefully

for mature size and sun level needs and planting instructions. Save yourself some

labor later by digging its hole now (before the ground freezes to come!) and fill it

with leaves or straw. Doing so will encourage beneficial ground insects to come

to the surface as well as allowing for some composting of organic materials.

Rainfrost Nursery in

Lynchburg offers a variety

of balled Christmas trees

that can easily make the

transition from the living

room to the yard.

HOME

[ h o m e]

w w w . l y n c H b u r g l i v i n g . c O M | 7 5

>>

w w w . l y n c h b u r g l i v i n g . c o m | 7 7

homE

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(434) 239-9650

www.PerryPools.com

Special Savings

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When Brian and Wendy Wilkerson set out to build their Appomattox

home, Wendy knew that she wanted to recreate her grandmother’s farm

house, but with Christmas in mind. The house plans were drawn to

mirror the original footprint of her grandparents’ home, which held fond memories

for Wendy throughout her lifetime, especially around the holidays.

“The most fun I have had decorating was when I did trees with my family

growing up at Granny’s every Thanksgiving,” Wendy said. “Growing up, I

remember helping my aunts make ornaments for Granny Hackett’s tree one

Thanksgiving. We would have Thanksgiving lunch, then the Christmas tree would

be up by dinner time leftovers.”

Since the family still owns her grandparents’ property, the Wilkersons were able to

scour documents and paperwork and look generations back at the history associated

with the original home located in nearby Evergreen, Virginia. The house was inherited

by her grandfather, from his mother, Wendy’s great-grandmother. This piece of family

history has now been reawakened in the Wilkersons’ own memorable way. From the

outside, the house is a replica of her grandparents’ home, but the Wilkersons’ interior

was designed by Wendy to be in keeping with the time period, since much was

changed inside throughout the years.

“I love all things that are old,” Wendy said.

“We wanted our home to look as though it could

have been built here over 100 years ago, so we

focused on using materials that look as though they

came from the site. We have a walnut grove in the

front yard so we had random width, random length

walnut floors custom milled in Amherst.”

Since the original house was a simple farmhouse located on a 400-acre tobacco

farm, the Wilkersons were careful to keep the interior décor simple with vintage

appeal, yet updated with modernized convenience, blending new materials with

The Wilkerson family on the porch of

their Appomattox farmhouse, which they

built to fit into the landscape, as though

it had been there for a century.

As far back as human history records, tea has been part of

our story. It has had the power to shape our geopolitical

climate, inspire industry and provoked a revolution. In its

shadow, empires have risen and fallen. Yet, even then, it has also

brought to us the power of healing. Through art, meditation and

medicinal properties, it draws from us peace and centering. It has

become the symbol of hospitality and its service a sacred art form so

respected that it has itself been the definition of gentility. Each time

period and culture cultivated it as part of who they are and, in turn,

infused into it their cultural beliefs and rituals.

Served cold, hot and with a vast array of accoutrement or

standing boldly on its own, tea has long lured us with its steamy

aromas and restorative properties. This storied history is now

brewing up a new legacy in various forms around Lynchburg,

from a brick-walled café in downtown to a historic home that once

rivaled only Thomas Jefferson’s Poplar Forest. From the looks of

the tea pots springing up a plenty around town, this holiday season

is a better time than ever for tea time.

w w w . l y n c h b u r g l i v i n g . c o m | 9 5

[ TA S T E]

>>

The STeeping Leaf

It is often through our journeys that we find ourselves. If we

venture far enough, we discover find our intrinsic self-worth and

the light within us that shines so brightly, it eclipses expectation.

This was the story of Lynchburg native, Lyndsey Hoyle, who moved

to Colorado four years ago and while there, found herself. Hoyle,

though soft-spoken, has a quiet energy and contagious resolve to

bring to her hometown the beauty beyond the mundane. The result

of her journey is the soon-to-open tea bar called The Steeping Leaf

at 1344 Main Street.

“I needed change from a repetitive day-to-day lifestyle,” she

explained. “[It was there in Colorado that] I was able to let go of

everything and find out what I wanted.”

While there in the shadow of Colorado’s mountains, Hoyle

worked for a local business and learned the art of service. Hoyle

proudly smiles as she explained, “I grew into myself working for

small business. It opened my eyes that I work and know that I’m

building something. It means something!”

Along with the pride that comes from working for and

supporting a local small business, Hoyle said that she found her

talent in serving others.

“I learned how to be constantly aware of how to talk to people and

serve them.” In business, Hoyle underwent vast growth and found the change

she needed from the mundane routine, but it was in her personal life

that Hoyle said she truly blossomed.

“[It’s about] discovery and reinventing

yourself. Healthy living was a huge

lifestyle change. I believe in the

manifestation of positive thinking. You

can bring anything to yourself if you

believe it and love it!” she said.

It was here that Hoyle discovered what she had unwittingly been

working towards. A seemingly innocuous change in healthy eating

and living would bring about the fortuitous transformation. Soon,

Hoyle was converted from a coffee drinker to a tea drinker.

“I never thought I would fall into tea [but] it was a new culture …

very beautiful,” she laughed.

As is the case with the few that see beauty in everything, Hoyle

describes with the conviction and fever of those who hear sacred

callings, “It’s a meditative event. Put the tea in the bag, let it steep.

It’s very contemplative and focused. It’s a time to reflect. It’s about

being in the now.”

With renewed direction and a path that presented itself, Hoyle

moved into the wholesale tea leaf business through Steeping Leaf

Teas and would move back to Lynchburg with a vision of opening

her own small business of wholesale loose-leaf teas. The delectable

offerings of The Steeping Leaf are of superior quality and all boast

The Steeping Leaf's owner,

Lyndsey hoyle, with her favorite

brew in the tea bar's space on Main

Street in downtown Lynchburg.

w w w . l y n c h b u r g l i v i n g . c o m | 9 7

TASTE

>>

6 Bi-Monthly Issues for $9.97

Go to www.LynchburgLiving.com

Order a gift subscription today and have

a copy of the 2014 Holiday Issue & a gift

subscription card sent to the recipient!

“Most building projects in Lynchburg have a Boxley material in it, whether it is stone or block or retaining wall or brick or asphalt,” Gleason said, adding that different projects call for different materials, and Boxley’s wide variety of product ensures their presence in construction in this city.

Not only does Boxley offer a wide variety of building materials, they also offer unique sizes or mixes for each of their products. They can tailor their materials best to the requirements of each job. Boxley offers aggregate of varying sizes that is usable for everything from highway treatment to backyard landscaping. Concrete is Boxley’s main seller, according to Gleason, and the only product that the company does not have available in the city of Lynchburg. They offer concrete of different-level strengths depending on the durability needed for a project.

Templeton paving is Boxley’s Lynchburg paving company. They offer both commercial and residential paving services, ranging from driveways and parking lots to tennis courts and airports, including Lynchburg Regional Airport, according to Gleason. He said block, brick and hardscape are a main focus of Boxley’s Lynchpin Lane location in Lynchburg.

“We sell everything masonry and hardscape related,” Gleason said. Included in the products they sell are cobble, coping, permeables,

retaining walls and columns. Do-It-Yourselfers can purchase materials for outdoor projects like patios and fire pits. An aesthetically-pleasing variety of blocks can be selected, some easily giving a vintage feel to any terrace or veranda.

Being a vertically integrated company allows Boxley to be part of the material-production process every step of the way.

“It starts with the quarry where we crush the stone and then the stone goes into the asphalt,

the concrete and the block,” Gleason said. “We buy the materials from ourselves.”

From the earth to wherever the materials end up, Boxley is constantly checking for quality. Every material that passes from Boxley to the consumer goes through a testing process called Quality Measurement System or QMS.

“We regularly test our product to make sure that it is compliant,” Gleason said. “We do have our own lab in Blue Ridge, and we have a lab in our asphalt plant.”

According to their website, there are three areas in which Boxley tests their product: sampling frequency, consistency and passing samples.

These come together to ensure the product does not vary from customer specification and holds each Boxley lab accountable for keeping track of the product.

Though Boxley’s main customers in Lynchburg are contractors, they also sell to consumers.

“We sell locally to individuals,” Gleason said. “Outside of Lynchburg, we sell to dealer networks. We have a bunch of independent dealers.”

Individuals can order a truck to deliver product to them, although there are minimum charge requirements.

Another way Boxley ensures quality of service is by helping customers determine exactly what type of material and how much of it they need for their project. Sales representatives guide consumers through specifications and rules for figuring out exactly what they need for whatever project they are working on.

Green Building is a part of Boxley’s structure and includes programs, policies and activities. Reforestation, recycling and respect for wildlife habitat contribute to Boxley’s efforts at maintaining environmental responsibility. Boxley also offers an “Explore the Earth” program that works with students to teach them aspects of geology through tours of their quarries. Annual sustainability reports are available on their website from the last five years.

In all of Boxley’s plants, quarries and stores, Gleason said employees adhere to the Boxley way. This is Boxley’s mission statement to ensure the best service to their customers.

“It’s quality delivered on every project,” Gleason said. Adhering to their slogan “Quality from the ground up” is one reason Boxley has been going strong for 100 years and counting.

For more information, visit www.boxley.com.

Boxley's outdoor center display at the block, brick and hardscape center at Lynchpin Lane.

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ARCHITECTURE, ENGINEERING & CONSTRUCTION

Wired Up Electrical S H I N I N G L I G H T O N A N D I N C E N T R A L V I R G I N I A

H O M E S A N D B U S I N E S S E S

BY ASHLEY BUNNER

B right ideas surrounding residential, commercial and industrial electrical work is what Wired Up Electrical specializes in. Since

opening in August 2011, Wired Up Electrical has been providing electrical service to Central Virginia.

With more than 10 years of experience, owners Misty and Ronald Hook decided to open their own electrical company as a way to combine their talents.

“We decided to start the company because we felt like we could offer quality service in the area and marry his skills with mine,” Misty said. “Because he’s the master electrician of the business and I’m the business guru that can handle that aspect of it. Going into business was always kind of a desire, something I wanted to do, but I needed my husband to do it as well. It was kind of one of those back burner kind of things.”

Misty holds a Master of Arts and Business from Liberty University, while Ronald received his master electrician license in 2009 through the Department of Professional Occupational Regulation for the Commonwealth of Virginia.

The husband and wife team now run their business from a home-based office, which allows them to be more competitive on their pricing.

“The home that we’re in, we built about four years ago, so I’ve been on the end where customers are and I understand how they feel,” Misty said, who emphasized that the company’s number one priority is their clients. She said they strive to make the process of hiring an electrical contractor one that will leave the client satisfied and provide a lasting relationship for future electrical services.

“We listen to our clients and we offer recommendations, give them choices and options and we try to explain the reasoning for why we’re offering the option, (so they) will understand the reasoning behind it,” she said.

Until recently, the business has been run by the Hooks without any helping hands. As a result of their increasing business, however, they just hired their first full-time employee.

Wired Up Electrical has worked on many residential projects in Lynchburg, Bedford and the Central Virginia area. Some of the unique features that have been installed in the projects include rope lighting installed in tray ceilings, under-cabinet kitchen lighting and a special, lighted bath vanity mirror.

The company has also done several commercial projects in the area. Two of the more notable ones were done in downtown Lynchburg, include light fixture installations during the renovation of Waterstone Pizza and the “Love” sign in front of the Craddock Terry Hotel.

Wired Up Electrical offers a variety of lighting options to its clients, including energy-efficient products like LED lighting.

“The lighting industry in general is moving toward LED,” Misty said. “So we’ve been putting together some packages for customers and explaining to them the different products that are available out there and the stages that are involved in replacing their current fixtures with more LED fixtures.”

Wired Up Electrical recently made a proposal to an industrial facility in the Forest area to replace more than 200 metal halide lighting fixtures with about half as many equivalent LED fixtures. This significantly reduced the facility’s maintenance and electrical cost.

Misty explained that homeowners can also save on their energy bills by replacing incandescent and fluorescent lighting with LED fixtures.

“We’ve done [the lighting for] several kitchen remodels,” she said. “They brought us in as the electrician for the project and we put LED lighting up for those. It was our recommendation based on the experience with it in our home.”

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GOING GREEN

Misty first started doing research on LED lighting when she and her husband were building their home.

“My husband, being an electrician, put tons of lighting fixtures in there,” she explained. “Our electric bill was like $400 … that’s a lot for electricity. So, I started replacing them, room-by-room, with LED lights and saw a dramatic decrease in our electric bills. That made me an advocate for it right there, experiencing it myself.”

The Hooks currently use a brand called CREE for all of their LED lighting projects.

“This is a brand they sell at Home Depot and what we liked about it was it’s made in North Carolina, (so) it’s a … USA product,” she said. “These are supposed to last 20 years.”

The Hooks have tried a variety of other brands that did not quite fit the mark for the company. Misty found that they were overheating and not functioning as efficiently as she had hoped.

“The products that have come out on the market allow us to offer some really unique things to customers,” she said.

As the company receives more business, Misty said their number one goal continues to be providing exceptional customer service.

“We would like to continue to grow and have at least two crews able to work,” she said. “I don’t see us being a very large company like Moore’s or Southern Air, but it would be nice to have a small business that we can grow and maybe pass on to our kids.”

For more information on Wired Up Electrical, visit www.wireduplynchburg.com.

Local couple Ronald and Misty Hook at VIP Nails, a new client of Wired Up Electrical's in Forest, VA.

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GOING GREEN

A CULTURE OF KINDNESS AND RESPECT IN CENTRAL VIRGINIA

BY DR. COLLEEN MCLAUGHLIN, SPHR, ASSOCIATE PROFESSOR OF BUSINESS, LIBERTY UNIVERSITY

Often heard from visitors to the Lynchburg area is that everyone is just so very kind. In a recent interview with a new resident

of Lynchburg, a statement shared was, “I haven’t met anyone here who is not extremely nice … no matter where I go.” From business to business, whether large or small, there is a tangible culture of kindness in Central Virginia.

The individuals employed in our companies desire to add value while serving our customers and clients with excellence. Research indicates job seekers desire to serve in an organization where the culture and organizational values are most closely aligned to their own. Further, employees prefer to serve in an organization that is intentional in how it cares for its employees and customers. How can organizations encourage a culture of kindness in their organizations? Certainly to do so will take a concerted effort, but it is absolutely achievable. It is leadership’s responsibility to establish an internal environment, a culture that is conducive to promoting kindness.

ORGANIZATIONAL SYSTEMSOnce the mission and vision have been established, it is imperative

that the organization then defines its core values. The values of an organization indicate to others what the company ultimately stands for, what it believes in and what it supports. Many of the organizations located in Central Virginia have established core values that specifically reflect how others are to be treated.

Here are just a few of the organizations committed to integrating their values of treating others with kindness and respect:

• Babcock and Wilcox: “We will treat each other with dignity and respect, while embracing diversity, cooperation, open dialogue and teamwork.”

• Orthopedic Center of Central VA: “Treat employees with respect…”

• Genworth Financial: “We make a difference by supporting a caring and collegial environment…”

• Centra Health: “Respect and Compassion”These sets of statements indicate to the employee what he or she can

expect of the organization as well as what is expected of him or her. Once established, then all strategic systems related to the management of the Human Resources activities must be fully aligned with these expectations. These systems include the recruitment, selection, training

and finally, the performance management of the employees. To work, though, these core value statements must be embraced by management throughout the entire organization, from the CEO or president all the way through the organization to its newest employees.

Staffing our organizations with employees who have a desire to treat others well serves as the beginning of establishing an organization’s culture of kindness and respect. It is important to carefully recruit and select individuals who embody not only the knowledge, skills and abilities needed to be successful on the job, but who are also willing and able to uphold the core values of the organization. Once an employee is recruited, the organization must ensure each employee is not only fully trained, but also clearly understands what the core values of the organization are and how to exhibit these values while fulfilling his or her job responsibilities.

As employers, we expect our employees to perform at high-levels day-after-day while upholding the organization’s core values. Employees who aim to support these core values are able to be observed doing so in many aspects of their work. Some of the key facets of managing this area of performance in every organization are often related to the employee’s interpersonal communication skills and the ability to work well with others in the organization. Therefore, identifying the demonstration and integration of the core values of kindness and respect is usually relatively easy to do.

EXPECTATIONS AND OUTCOMESWhen employees are operating within a culture of kindness and

respect and have leaders who consistently demonstrate these behaviors, they are more likely to experience job satisfaction. Employees who are experiencing job satisfaction, ultimately, commitment in an organization are able to translate those feelings to how they treat others. Therefore, both employees and clients/customers of the organization are able to reap the benefits of a culture built on these core values.

An organization that has a strategic focus on how to treat others with kindness and respect will result in all stakeholders of that organization reaping tangible benefits from those behaviors. Once employees exhibit kindness and respect, relationships are strengthened, productivity is improved and organizations are more likely to experience a competitive advantage. Organizations in Central Virginia are demonstrating to both their employees and the community their desire for others to experience the positive effects of being treated with kindness and respect.

HUMAN RESOURCES

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HUMAN RESOURCES

The holidays bring families together for meals and celebration filled with laughter and joy. The holidays can be especially hard for those

living with a terminal illness and for families providing support and comfort. Even in those difficult days, Centra Hospice can offer hope by helping individuals facing a terminal illness live each day to the fullest.

Helping patients and families achieve the highest quality of life possible is the very heartbeat of Centra Hospice, which is celebrating its 30th anniversary. Centra Hospice focuses on identifying the needs of the patients and setting goals. Each person wants to enjoy life as long as they have it. Hospice helps people attain the most quality out of their life after they have been told there is no cure or treatment left.

Centra Hospice provides a multi-disciplinary team, including a medical director, doctors, nurses, nursing assistants, chaplains and social workers, offering compassionate care and fulfilling the unique needs of each patient.

After receiving a terminal diagnosis, the hospice team begins charting a course – working closely with the patient and family – to manage pain and other symptoms, provide spiritual life support and make the most of the time left. Hospice professionals ask each patient, “What is it you want to do every day?” It’s then their job to help them achieve those daily goals. Hospice provides quality of life and helps patients and families as they begin to grieve.

In some cases, hospice allows people to carry on their normal life if care is provided early in the diagnosis. Hospice care is most beneficial when there is sufficient time to manage symptoms and establish a trusting relationship.

The hospice staff brings a strong clinical background to their position, but also a passion for providing comfort and quality of life. Their commitment is to care for the patients and support families. These staff members know what it means to lose a loved one and they know what

it means to be a caregiver. They want to make a difference and they do every day.

Centra Hospice also provides bereavement services and grief support groups, connecting individuals with others who are having similar feelings. Many grief groups continue meeting long after the course ends through friendships that last a lifetime. The hospice doors are open to patients and families to provide comfort, support and encouragement.

Hospice care is provided wherever patients may be—in their home, a family member’s home, a nursing home, an assisted living facility or a hospital. No matter where they live, hospice professionals are

dedicated to helping patients live fully and completely. Hospice allows people live out their days in the best way possible.

Susan Davidson, RN, is the director of Centra Hospice. Centra Hospice includes offices in Lynchburg, Farmville and Bedford. For more information, visit AtHomeWithCentra.com.

OFFERS COMPASSIONATE CARE

Each person wants to enjoy life as long as they have it. Hospice

helps people attain the most quality out of their life after they have been told there is no cure or

treatment left.

BY SUSAN DAVIDSON, RN, CENTRA HOSPICE DIRECTOR

Centra Hospice is celebrating its 30th anniversary with Heroes of Hospice program, recognizing the patients, families, volunteers and staff that make a difference every day. Visit Centra’s Facebook page (CentraFan) or YouTube channel (CentraHealth) to follow the Heroes of Hospice video series.

hospiceC E N T R A

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HEALTHCARE

LEADER MONTH

O F T H E

Heather C. KennedyOccupation: Executive DirectorAge: 39Hometown: Lancaster, CA

Heather, welcome to Central Virginia. As the new Executive Director of Lynch’s Landing, what is your vision for downtown Lynchburg?

My vision of downtown is to create a destination that focuses on the human element. Destinations are a stand-alone place where people come for an experience they cannot get anywhere else. I would like to preserve the community character while providing conduits for social interaction. Our public spaces are community living rooms meant for the relationship building that spans generations. Downtown Lynchburg will reflect the commitment to the pedestrian, good design, sustainable development and public safety. It will remain personal in nature and embody our community spirit.

How did you come into this role?My journey is a bit unique. I started out

in Construction Management in private sector residential home building. I began as an Administrative Assistant and worked my way up the ladder into Project Management. The construction process intrigued me and I liked creating something from the ground up. Then, the recession hit and residential home building dried up in California. I started working in the public sector for the City of Lancaster Redevelopment Agency. My first task was to project manage the construction of two Hilton Hotels for the city.

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With the recession at its height, the Redevelopment Agency was tasked with creating a stimulus program. I wrote policies that helped the City of Lancaster win “Business Friendly City” in Los Angeles County. I had the unique experience of working on both the public and private sides and had experienced some polices that were difficult to negotiate from the private side. We deferred fees, created a fast-track window and put all documents and applications online. I looked for simple yet effective ways to make it easier, more understandable and less burdensome on businesses that were interested in bringing new jobs to the community.

The Boulevard (BLVD) Transformation Project, a 10-block revitalization of downtown Lancaster, was and still is my passion project. Creating a sense of place and goodwill engages the populace and initiates pride and loyalty to one’s city. It sparked my love of small business, many of which I worked with directly in order to maintain organization and communication during the streetscape construction.

I became a Certified Downtown Professional and became well versed in the Main Street Approach and its positive effect on central business districts. Since I had worked so closely with the businesses during the transformation project, it was a natural evolution to then work with them to promote events and strengthen the organization. Within the first year of reopening the street, more than a dozen new businesses opened on The BLVD, breathing new life into a once blighted city core.

I had lived in Lancaster my entire life and my career was at its peak so I took a position in Santa Cruz, California, about eight blocks from the beach. I worked in Economic Development for Santa Cruz County, attracting large manufacturing businesses to the county. I enjoyed living in such a unique and beautiful place, but I missed working in a downtown environment. When the position for Lynch’s Landing posted, I jumped at the chance to work in a historic downtown. So, I packed up and moved to the East Coast.

Tell us more about your background.I am a “Jill of All Trades.” I was a Senior Wrangler, yes like a

cowboy, at the Los Angeles Equestrian Center, where I started as a volunteer and became a paid employee while going to college. I have been riding for 30 years and I still have horses to this day.

I was a teacher for three years right out of college where I taught high school English. I come from a long line of teachers and I loved my time in the classroom. My students taught me as much as I taught them.

I have Saint Bernards, one of which is a therapy dog. You may have seen us on Main Street. I love volunteering for pet therapy programs. It is very fulfilling and it is all about the person you are visiting and the dog. I vanish into the background and let the magic happen.

I was the Membership Vice President for the AV Jaycees in California and really enjoyed being a part of that organization. We mentored high school seniors during mock interviews and raised money for United Way. I especially loved the scavenger hunt we held in Big Bear.

What has been your favorite part about living in Lynchburg thus far?

Without a doubt, my favorite things in Lynchburg are the landscape and the people. I always wanted to live in the pictures portrayed in Country Magazine, whose tagline is, “The land and the life we love.”

Kennedy interacts with an employee at Market at Main, left, an anchor restaurant on Main Street in downtown Lynchburg (top right). Below, Kennedy with her beloved Saint Bernard dogs.

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There is something special about experiencing the four seasons and only driving 15 minutes to the rolling hills and pasture land. Living in close proximity to the James River is amazing. I love walking along

the bike path and hearing absolutely nothing except the birds.Lynchburg citizens have been the definition of Southern hospitality.

Folks here have made me feel at home and I immersed myself in the community immediately. People are warm, friendly and generous. I already have people I consider friends here and I have only been a Lynchburg resident for nine weeks [as of press time]. For this West Coast girl, it has been a delightfully easy transition.

In five years, what do you hope will be new and/or different in downtown?

I would love to see downtown as more pedestrian friendly with a lower retail vacancy rate. One of my favorite things about downtowns is the experience of sitting outside and enjoying the unique atmosphere. Wider sidewalks at cafés and restaurants are very inviting and encourage visitors to park once and stay for longer periods. Consumers are apt to spend more dollars when they have had a great meal and then can, at their leisure, wander in and out of shops. Lynchburg has an ideal climate to promote outdoor seating.

Lowering the retail vacancy rate gives consumers more places to shop. I want to see what is known in Urban Planning as the “Paris effect.” Shoppers expect a vibrant downtown to offer storefront after storefront of eclectic retail. If a shopper encounters two or more vacant windows, psychologically, he or she believes the experience has ended and loses interest. Capturing and keeping the interest of visitors is important to small business and city economic development.

What is your greatest challenge in your new role?I moved 2,600 miles to work in downtown Lynchburg. My greatest

challenge is to prove why. There is a perception of what downtown Lynchburg is versus what it used to be. Image is everything when attracting visitors. I have seen that the local perception of downtown is very different from that of tourists’ perception. Internally, downtown

Lynchburg is still seen as a place on the brink of greatness. Locals have a long memory and remember when the city center was blighted and unsafe.

Externally, downtown is seen as charming and unique with magnificent historical buildings and quaint stores. Visitors do not have a negative frame of reference when they visit a place and until someone tells them otherwise or they are treated poorly, their experience is positive. The human element is integral when revitalizing downtown. Locals are their own best ambassadors for their city. Thankfully, it has been my experience that the greatest challenges also reap the greatest rewards.

Where do you see as the greatest potential for growth in either Lynch’s Landing or downtown?

The greatest potential for growth in downtown is having and adding residential lofts. Creating a 24-hour population demands quality of life amenities. Urban professionals, those traditionally attracted to downtown living, expect to live, work and play within walking distance. Residents will require a grocery store, a dry cleaner, night life and a setting that encourages pedestrian activity and community interaction.

Lynch’s Landing’s most significant contribution for the next three to five years is to complete the downtown revitalization and remain a viable business district where residents and visitors continue to gather. As the acting ambassadors for downtown, Lynch’s Landing’s continued focus on promotion, organization, design and economic structuring will grow the downtown and preclude any unwanted blight. Remaining diligent about the community’s expectation of their main street and following through with that vision garners a sense of trust that allows Lynch’s Landing to operate effectively and exceed those expectations.

What changes or new perspectives do you believe you bring to the role?

I enjoy shaking things up and looking for solutions in an uncomfortable place. My favorite phrase is, “That is the way we have always done it.” I take the challenge to do things differently every time. Comfort equals redundancy which equals apathy. I want to bring new dialogue to the table. I enjoy round table discussions and invite spirited conversations about topics we sometimes avoid in downtown revitalization like parking meters and two-way traffic. I have learned through experience that no one way is the right way, but to listen to best practices and put your own flavor on it.

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IN THE NEWSTECHEDGE 2014 REGIONAL TECHNOLOGY AWARDS LOCAL WINNERS

TechEDGE, the Region 2000 Technology Council’s annual conference and 11th annual regional technology awards, took place on October 21 in downtown Lynchburg. TechEDGE is an annual event hosted by the Region 2000 Technology Council that focuses on connecting the region’s technology community, celebrating their accomplishments and looking forward to the future in technology.

This year’s theme explored how technology and technology-based businesses and organizations are “Shaping the future of Virginia's Region 2000.” The event featured 11 speakers grouped around three major themes: 1) Technology Based Economic Development (TBED) in Virginia’s Region 2000; 2) Science and Engineering Programs in the Region’s Colleges and Universities; and 3) Technology Based Workforce Development. Bob Stolle with the Center for Innovative Technology provided the keynote to begin the conference. The event culminated with a networking reception that included Region 2000 Technology Council member exhibits.

The TechEDGE regional technology award recipients were recognized for excellence in innovation, leadership and dedication to the technology community. The Region 2000 Technology Council presented awards to these 2014 winners:

Technology Company of the Year: Blue Ridge OpticsBlue Ridge Optics was formed in 2006 by company President Walter

Siehien, Chief Engineer, who has more than 30 years of thin film coating experience. The company designs, manufactures and supplies precision thin film coatings and advanced optics for the world’s most advanced laser applications. Being at the forefront of technological innovations for the phototonics industry, Blue Ridge Optics is where many of the world’s leading researchers turn for solutions to their most challenging problems.

Innovator of the Year: Mike PopFor the last 22 years, Mike Pop has contributed 15 U.S. patents

while employed at AREVA. He was recently recognized for his 15th patent; it defines AREVA’s Methanol Technology, which protects against corrosion in the water reactor internals of a boiling water

reactor. Accepted by the industry as a new technology for Reactor Vessel Internals Protection, it has been included in the 2014 revision of the EPRI BWR Water Chemistry Guideline. Other patents from Pop cover filtration products, nano-material and nano-fluids applications, eddy current techniques improvements, methods to analyze deposition on nuclear fuel and methods to protect internals in nuclear reactors through applications of methanol in reactor water.

Entrepreneur of the Year: Dustin SlighthamDustin Slightham left the Fortune 500 world to pursue his passions,

which led him to build Carrot Saver, a native application built to serve the local community by offering consumers deals with local retailers. Carrot Saver was the springboard to Slightham developing Carrot Creates three years ago, which is experiencing dramatic increase in growth. Carrot Creates pursues digital- and tech-based solutions that produce data driven ROIs for their customers. Their services include developing mobile applications, web based software applications and digital marketing campaigns.

STEM Educator of the Year: Carolyn Jones Carolyn Jones, a teacher at Holy Cross Regional Catholic School

for the last 18 years, not only teaches computer science to pre-K through 12th grade students, but is also the school’s technology coordinator. Her efforts include creating and implementing a multi-disciplinary approach to her computer science class instruction.

tennis courts • athletic tracksindustrial safety aisles

mobile :(434) 841-8676

phone : (434) 845-1740fax : (434) 846-2856

refielding@verizon.net

R. Edward Fielding, Inc.parking lot layout & marking

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IN THE NEWS

For example, fourth grade social studies students may produce brochures on various regions of Virginia, or fifth grade students may produce Easter artwork using words that symbolize the season. More exciting is that all elementary students may participate in learning an “hour of code.” Jones’ work also includes the acquisition of Nooks for the fourth grade classrooms and Chrome books for the fifth grade, coaching Jr. First Lego and First Lego teams, and helping to organize a software coding camp this past summer.

SHIFT YOUR SHOPPING PLEDGE 2014 FOCUSES ON BUYING LOCAL FOR THE HOLIDAYS

The Retail Merchants Association and BUY LOCAL LYNCHBURG have kicked off the 2014 “Shift Your Shopping 20%” Pledge to encourage holiday shoppers to look locally while choosing gifts. In order to encourage this shift, the RMA is asking local shoppers to text the two words “I PLEDGE20” to 25399 each week from now through January 3 for a chance to win a local gift card each week from BUY LOCAL LYNCHBURG and its many local affiliated businesses.

“Based on studies of similar efforts, we should generate two to three times as much economic activity in our community than if we spend our money at a national chain. Across North America, that could mean billions of dollars of economic impact,” Laurie Gulluscio,

Director of Marketing & Membership, said. “We are building a tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding shopping experience.”

Gulluscio added that many businesses with the RMA sign in the window will also be having a “fish bowl drawing” promotion for those taking the pledge at their store or restaurant. For more information about the pledge and prizes, visit www.BUYLOCALLYNCHBURG.com.

COYOTE LOTTERY OFFERED IN BEDFORD COUNTY THROUGH MARCH

With a jackpot of $2,000 funded entirely by local businesses and organizations, the Bedford County Agricultural Economic Development Advisory Board is hoping to entice hunters and trappers to participate in its third annual Coyote Lottery aimed at managing the growing threat of the predators on county livestock.

The program runs now through March 13, 2015, and allows participants to receive one entry in the drawing per coyote killed when they bring the carcass in to be counted at Southern States in Bedford. Hunters are required to dispose of the carcass following check-in at Southern States. There is no limit to the number of entries each hunter may submit.

Only coyotes killed by the applicant within the boundaries of Bedford County during the lottery program are eligible. Applicants will be required to document the address or location where the coyote was killed.

The drawing, which will include four cash prizes, will be held during the board’s annual Expo on Saturday, March 14, at noon at

the Bedford CVCC Center. Participants do not need to be present to win. For information and contest guidelines, visit www.bedfordeconomicdevelopment.com/ third-annual-coyote-lottery-begins-nov-1/.

UPCOMING AREA EVENTSDecember 6 & 20Lynchburg Humane Society’s Annual Homes 4 the HolidaysNaval Reserve Road, Lynchburg11 a.m. to 5 p.m.Holiday open house adoption will be discounted, ranging from free to $50. All adoption prices include spay/neuter and initial sets of vaccines.

December 7Lynchburg Christmas ParadeDowntown Lynchburg5 p.m.Two hours of music, colorful floats, antique cars and much more. www.LynchburgChristmasParade.com.

January 15James River Day School Open House5039 Boonsboro Road, Lynchburg6 p.m.Parents of rising kindergarten through 8th graders are invited to discover why James River Day School is what a school should be. For more information, contact Kirstin McHenry at (434) 455-4763 or mchenry_k@jamesriverdayschool.org.

January 18Tour of VCCAVirginia Center for the Creative Arts, 154 San Angelo Drive, Amherst4 to 6 p.m.Tour open studios and visit working writers, artists and composers. Explore the beautiful Mt. San Angelo grounds, see the outdoor sculpture collection and meet the staff. Free. www.vcca.com.

IS IT HAPPENINGIN THE COMMUNITY?Write to In the News, Lynchburg Business Magazine.

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IN THE NEWS

BROOK HILL FARM has received a grant of $10,000 from the ASPCA’s Rescuing Racers Initiative. This initiative provides funding for the rescue and rehabilitation of retired racehorses, transitioning them from racing to someone’s show barn or farm paddock. The farm also received a grant in the amount of $5,000 from the Equus Foundation for the treatment, physical rehabilitation and retraining of the rescue horses, helping them find a new career. Brook Hill Farm specializes in both therapeutic riding and horse rehabilitation. Both grants will go to continue the care and rehabilitation work at the farm, according to the stipulations in the grants, with the ultimate goal of placing these horses in good homes or in our therapeutic riding program.

LEON A. HILL has joined the Board of Directors for The Central and Western Virginia Chapter of the Alzheimer’s Association. Hill is Director of Process Excellence for

The Mid State Group. He was elected to a three-year term on the board. Hill has been a volunteer for the Alzheimer’s Association for several years.

MARCUS P. BOREL has joined the staff of Davidson & Garrard, Inc., as a Portfolio Manager. A Lynchburg native, Borel is a 2006 summa cum laude graduate of Virginia

Tech, and most recently served as Vice President of a local real estate development firm. Davidson & Garrard, Inc., is a Registered Investment Advisor providing portfolio management and retirement plan services for individual and institutional investors throughout the mid-Atlantic.

ELIZABETH NAREHOOD has been promoted to Vice President of Technology by the Region 2000 Business and Economic Development Alliance. Region 2000 Alliance

focuses on regional competiveness, economic development strategy, retention and expansion of existing industry, industry recruitment and regional marketing. Narehood has been with the Region 2000 Partnership for three years leading the Future Focus Foundation, a 501(c)3 nonprofit focused on regional STEM workforce development. Narehood is a nationally published author on STEM issues, holds a Master’s Degree in Career and Technical Education from Virginia Tech and served previously as Unit Coordinator of the Virginia Cooperative Extension Campbell County Office.

GENTRY LOCKE RAKES & MOORE, LLP, headquartered in Roanoke, is opening a law office in Lynchburg. The office will be launched with Gentry Locke’s newest

partner, Herschel V. Keller. Keller represents businesses through his practice of Corporate and Business Law, Commercial Construction Law and Litigation, Employment Law and Complex Contract Drafting and Negotiation in Lynchburg and statewide. Keller lives in Lynchburg, where he has practiced law for the past 15 years. He is active in the community, including serving as past president of the Central District Committee for the Virginia Associated General Contractors. Keller earned his law degree from the University of Richmond, T. C. Williams School of Law and was admitted to the Virginia bar in 1997.

ANDY TATOM, PT, DPT, OCS OF REHAB ASSOCIATES was among the more than 75 private practice physical therapists from across the country that convened in Washington, DC, in

September, to lobby members of Congress. As part of the second annual fly-in hosted by the Private Practice Section (PPS) of the American Physical Therapy Association, Dr. Tatom met with Kaine, Goodlatte and Warner and discussed hard-hitting issues affecting the future of healthcare, physical therapy businesses and the patients they treat. The physical therapists asked Congress to take action on pending legislation and topics on the House and Senate floor.

JILL MOLLOHAN has been promoted to Director of Business and Technology by The Lynchburg Humane Society. Mollohan will be handling all the financial business for

the organization and helping them continue to move forward in the world of technology. She previously was the manager of the South Central Spay/Neuter Clinic for the organization. Mollohan holds two Associate Degrees and received her Bachelor of Science in Animal and Poultry Sciences from Virginia Tech.

LHS has also hired JULIE BARGER for the new position of Director of Development. Barger was a successful business owner of Morfs Brand clothing for the last 14 years. Morfs Brand was

an international brand developed in Lynchburg and sold in many high profile retail and department stores. Barger earned a Bachelor of Science in Fashion Merchandising degree from Virginia Tech.

MIRIAM’S HOUSE has received a $610 donation from the proceeds of the 2014 Bridal Showcase,

put on by the Central Virginia Bridal Guide, a publication produced by VistaGraphics, Inc. The Showcase was held on September 20 at the Kirkley Hotel in Lynchburg. The combined total of all the event’s $5 door admissions were donated to Miriam’s House.

MOVERS & SHAKERS

LynchburgBusinessMag.comDECEMBER/JANUARY 2014-15 29

IN THE NEWS

Make a List and Check It Twice

YOUR YEAR-END FINANCIAL CHECKLISTBY JEFF BOYER, EDWARD JONES FINANCIAL ADVISOR

HERE ARE A FEW SUCH MOVES TO CONSIDER:

• Boost your retirement plan contributions. This actually isn’t an “end-of-year” move because you have until April 15, 2015, to contribute to your Roth or Traditional IRA for the 2014 tax year. Nonetheless, the sooner you get extra dollars working for you in your IRA, the better. You can put in up to $5,500 to your

IRA (or $6,500 if you’re 50 or older) for 2014. If you are self-

employed, or run a small business, you also have until April 15 to

contribute to a retirement account, such as a SEP IRA or a SIMPLE

plan. In addition to helping you build resources for retirement,

these types of plans can offer you some tax advantages so if you

haven’t established a retirement plan yet, consult with your

financial and tax professionals.

A s 2014 draws to a close, you may want to look back on the progress you’ve made this past year in various areas of your life, and that certainly includes progress toward your

financial goals. At the same time, you may want to make some end-of-year moves that can close out 2014 on a positive note while paving the way for a productive 2015.

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FINANCIAL

• Sell your “losers.” If you own investments that have lost value since you purchased them, you can sell them before 2014 ends and use the tax loss to offset some capital gains you may have earned in other investments. If you don’t have any capital gains, you can use up to $3,000 of your tax losses to offset other ordinary income. And for a loss greater than $3,000, you can “carry over” the excess and deduct it from your taxes in future years. If you still liked the investment that you sold at a loss, and you want to keep it in your portfolio, you could repurchase it, but you’ll have to wait 31 days to avoid violating the IRS’ “wash sale” rules. Keep in mind that these suggestions only apply to investments held outside your employer-sponsored retirement account; you can’t take a tax deduction on capital losses in a 401(k) or similar plan.

• Evaluate your 401(k) investment mix. You may be able to adjust the investment mix in your 401(k) as often as you like. So when evaluating your 401(k), make sure your holdings aren’t concentrated in just a few investments, and try to determine if your portfolio is still appropriate for your risk tolerance—not too aggressive or too conservative. Also, if your plan offers a “Roth” option, consider taking advantage of it. With a Roth, you won’t be able to deduct your 401(k) contributions from your taxes, but once you retire, you won’t be taxed on your withdrawals.

• Review your insurance coverage. If you’ve experienced any changes in your life in 2014—new spouse, new child, divorce, new job, etc.—you may need to review your life insurance coverage to make sure that it’s still sufficient for your needs and that you have the correct beneficiaries in place.

By making these and other moves, you can say a fond farewell to 2014, knowing that you’ve done what you could to help bolster your financial position, for 2015 and beyond.

Edward Jones, its employees and financial advisors are not estate planners and cannot provide tax or legal advice. You should consult your estate-planning attorney or qualified tax advisor regarding your situation. This article was written by Edward Jones for use by your local Edward Jones Financial Advisor.

LynchburgBusinessMag.comDECEMBER/JANUARY 2014-15 31

FINANCIAL

HumanKind: New Name, Same HeartA WELL-KNOWN LYNCHBURG NONPROFIT REBRANDS WITH A PURPOSE BY MORGAN MCCARTY

NONPROFIT

32 LynchburgBusinessMag.com DECEMBER/JANUARY 2014-15

Opposite Page: Bob Dendy, President and CEO of HumanKind, interacts with a little boy at the nonprofit's campus in Lynchburg. Top: The freedom of fun is evident and encouraged for children at HumanKind. Bottom: The historic sign bearing the former name of the nonprofit at the entrance of its grounds off Linden Avenue.

Changing the name of an organization is never a small task. After a century of name recognition, the process becomes even more

complex. But in September 2011, as staff and board members of Presbyterian Homes & Family Services and the Family Alliance in Lynchburg examined their greatest opportunities, they agreed that the rewards would outweigh the risks. Educating the community about their work of serving children, adults and families was a top priority. Almost three years later, in August 2014, the organization unveiled a name that would exemplify this work in one simple word: HumanKind.

Back in 2011, it was evident that an exciting new chapter was on the horizon for Presbyterian Homes & Family Services and the Family Alliance. Once a Lynchburg orphanage founded by Presbyterian church leaders, the organization had become a dynamic, statewide effort. Programs and services were growing significantly, reaching more people in more places than ever before. With this expanded reach, the opportunities to enrich lives seemed limitless. But there was one challenge to overcome: a cumbersome name that gave way to an often-misinformed community.

For Kimberly Feldkamp, the organization’s Director of Communications and Promotions, the need for change had been obvious for several years.

“Before we could explain who we were, we often had to explain who we were not,” she said.

“This made attracting new donors, volunteers and supporters especially challenging, and it risked leaving those in need underserved.”

Feldkamp explained that the Presbyterian Homes Campus on Linden Avenue was established in 1903 as the Presbyterian Orphans’ Home and

underwent several name changes over the course of a century. In 2010, the organization merged with the Family Alliance, adopting the name that stood until August 2014. This merge allowed the organization to further diversify services, meeting the needs of children, adults and families in a relevant way. But while programs were growing through donations and grants, many people thought the mission was owned and funded by the Presbyterian church. The reality was diverse support from churches of all denominations, corporations, foundations and generous individuals.

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“Inclusiveness is something we value highly, and we knew our name was misleading,” Feldkamp explained. “Many of our young clients shared that they did not seek services initially because they thought they needed to be Presbyterian to be served.”

HumanKind’s President Bob Dendy is the son, grandson and brother of Presbyterian ministers and feels strong ties to his roots. He also understands the importance of resilience. The organization’s board has been intentional in planning and preparing for change.

Dendy echoed Feldkamp, “We felt it was important to have a name that conveys our

mission of serving people … serving people in kind and caring ways to transform lives. …

I am confident that HumanKind better reflects who we are, and how we care for

those in need of our services.”

Dendy’s confidence is backed by three years of strategic planning and careful deliberation. The process involved extensive market research, focus groups and interviews with key stakeholders.

“HumanKind was found to best reflect our work … our commitment to serving members of the human family,” Feldkamp explained. “This was a change of name, not a change of heart.”

The organization’s mission remains the same: To strengthen individuals and families through care, counseling and education.

“We continue to build stronger minds, bodies and spirits each day, striving to be a catalyst for positive change in our communities,” Feldkamp said. She highlighted the new tagline: Encourage. Empower. Enrich., which was created to communicate the goals accomplished through five core focus areas: Early Childhood Education, Economic Empowerment, Mental Health Supports, Safe & Healthy Living and Residential Care.

“If we are not directly communicating our purpose through our name, tagline and communications, we will never fully realize our vision—a compassionate society where the inherent value of every person is recognized, where families are healthy, and communities where everyone

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can prosper,” Feldkamp said. “Furthermore, the new name allows us to expand collaborative opportunities in the community; opportunities like our partnership with Mabry Auto Group.”

Lynchburg Nissan and Lynchburg Mazda of Mabry Auto Group partnered with HumanKind’s Ways to Work program, which provides low-interest loans, credit counseling and other services to working families. Because of Mabry’s support, four local families were able to attain low-cost cars in 2014. The vehicles donated were all valued at around $10,000, but the recipients only paid $1,000, financed through Ways to Work. The program is a life-changer for parents seeking to increase their self-sufficiency. Most of the families previously relied on public transportation to get and from work, day care, the grocery store and other appointments. Feldkamp said that owning a vehicle now provides them with independence and empowers them to work hard toward their goals.

“Upon attaining reliable transportation, many of our Ways to Work clients receive promotions at work or begin taking classes to reach their long-term goals,” Feldkamp explained. “With partners like Mabry, more people in our community can have these opportunities.

“Seeing a family with newfound hope and independence is always a gift to us. When you witness someone who was once struggling to get on the path to self-sufficiency, there’s this overwhelming confirmation. HumanKind: that’s what it’s about, that’s what it’s always been about.”

For more information about HumanKind’s programs and services, visit www.hkind.org.

Stunning architecture and lush grounds combine with playground equipment and ways for HumanKind's youngest clients and visitors to enjoy the abundant outdoor space.

Explore the Lynchburg College EdD in Leadership Studies Program

Lynchburg College

Now accepting applications for Summer 2015 cohort

Program Information• Interdisciplinary education experience

•Three-year cohort program with prerequisites

•Master’s degree required

•Courses offered evenings and summer

Additional informationDr. Roger Jones, program director,jones@lynchburg.edu; or Graduate Studies Office,434.544.8383

Lynchburg College is accredited by the Southern Association of Colleges and SchoolsCommission on Colleges to award baccalaureate, master’s, and doctoral degrees. Peoplewith questions about the accreditation of Lynchburg College can contact the Commissionon Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or 404.679.4500, orby going to www.sacscoc.org. All other inquiries about the College should be directed toLynchburg College, 1501 Lakeside Drive, Lynchburg, Virginia 24501-3133 or 434.544.8100,not the Commission. Lynchburg College received initial accreditation from the SouthernAssociation of Colleges and Schools in 1927.www.lynchburg.edu/eddls

Preparing Leaders for Today and TomorrowLearn to Lead

Lynchburg Business Magazine Ad_EdD_Layout 1 3/24/14 11:09 AM Page 1

LynchburgBusinessMag.comDECEMBER/JANUARY 2014-15 35

NONPROFIT

A ccidents happen. Complaints get voiced. And when they do, it is often necessary to conduct internal investigations to find out what

happened. Preserving confidentiality in such internal investigations requires a strategic process that should be thought about well before that accident, complaint or a subsequent lawsuit.

A business conducting an internal investigation, especially in complex cases involving accidents or situations like workplace harassment, will often face numerous attempts to access sensitive material underlying the investigation, including not only the investigatory written memo itself (assuming one has been written), but also the underlying materials, such as draft documents, interview notes, emails, texts and attorney-client communications. Information is often discovered in the investigation that will invariably need to be kept confidential, and the fight over preserving confidentiality in a later lawsuit can sometimes be a high stakes game where clients often realize their mistakes well after the opportunity to avoid disclosure has passed.

This article provides four important suggestions for what to think about now in order to organize your internal investigations from the start in such a way that satisfies your need to carefully gather accurate information and correct any internal problems, while also attempting to maintain confidentiality and prevent potential future claimants from using that information against your company.

SUGGESTION #1: Know the Basics of the Rules Concerning Different “Privileges” and How They May Be Waived.

The two privileges that are most often at play during an internal investigation are (1) the “attorney-client privilege”; and (2) the “work-product doctrine.” The term “privilege” applies here to mean that if certain information was created and maintained within the context of these two doctrines, then a party in a future lawsuit has the “privilege” of not being required to turn over the information to the adversary during the factual discovery or trial phases of the case. Ultimately, you always want to try to fit your investigation materials into one of these two privileges, which are summarized as follows:

The Attorney-Client Privilege. Protects all confidential communications (written and verbal) made between an attorney and a client for the purpose of procuring legal advice. This privilege is absolute but its scope is relatively narrow and it applies only to actual communication of information conveyed between the client and its lawyer (and not the underlying facts of those communications). This is an easy protection to waive; even an inadvertent disclosure of a communication to a third party can result in a complete subject matter waiver over all other related but undisclosed communications.

The Work Product Doctrine. Protects any written document, not just a communication, that is prepared by or for the benefit of counsel and “in anticipation of litigation.” Courts generally recognize two types, opinion and non-opinion (factual) work product. Opinion work product (e.g., attorney notes of a witness interview with legal analysis) contains an attorney’s explicit mental impressions and or legal strategy and is usually protected more than non-opinion work product (e.g., facts related to measurements of an accident site). This privilege is broader than, but not as absolute

as, the attorney client privilege and the covered information may still be discoverable upon a showing by the opponent of “substantial need” (e.g., that there is no other way to reproduce or obtain the same material information).

SUGGESTION #2: Retain Outside Counsel to Manage the Investigation.

A determination of whether the attorney-client or work product privileges apply in an internal investigation almost always turns on whether or not the court believes that the person(s) conducting the investigation are performing a legal function or, rather, an ordinary business function. The problem with an in-house investigation, even one conducted by an in-house attorney, is that it usually will appear to be a normal business activity (like a standard HR investigation or a “root cause” analysis in order to improve future performance). Retaining outside counsel helps to show the court that the investigation is out of the ordinary and has an overall litigation purpose.

SUGGESTION #3: Expressly Document the Purpose of, and Authority for, the Investigation.

Even before the investigation starts, be aware of the need to establish a record to support a later assertion of privilege, especially in the context of the work product protection. To that end, you should obtain a written authorization from the highest ranking officer possible (or better yet, from the Board of Directors) granting the authority to expressly conduct such an investigation. Go ahead and use the specific language that it is “for the benefit of counsel to analyze the case and render legal advice in anticipation of litigation.” In addition, if at all possible, mark all documents as “Confidential: Attorney-Client Privileged and Attorney Work Product.” That label will not magically protect the documents from possible disclosure, but it may dissuade internal recipients from over-circulation and it will show a contemporaneous intention for confidentiality consistent with a future argument for the same.

SUGGESTION #4: Assume That All Documents and Communications Made During an Internal Communication Will Later Be Disclosed to Your Opponents.

No matter the strategy, circumstances beyond your control may result in an unavoidable and complete waiver of any privileges, or documents may be accidentally disclosed, or you may receive a government subpoena that compels a complete response. Therefore, it is always prudent to conduct an investigation with the assumption that every written document created will end up in the hands of an opposing party. Therefore, try to limit the number of documents created, especially emails, and only communicate important factual details on a need-to-know basis. Leave any resulting opinions and conclusions only to verbal communications on the phone or in person, if possible.

There is always risk when conducting internal investigations that opponents may successfully obtain and exploit that information against your company in later litigation. While you cannot absolutely avoid that risk, you can certainly minimize it by taking these precautions.

The preceding is for general informational purposes only and not intended to constitute specific legal advice or form an attorney/client relationship. Please seek the services of a licensed attorney for specific legal advice.

Keeping It ConfidentialFOUR WAYS TO HELP RETAIN CONFIDENTIALITY DURING

AN INTERNAL INVESTIGATION OF YOUR BUSINESSBY JOHN W. FRANCISCO, ESQ., EDMUNDS & WILLIAMS, P.C.

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LEGAL

I t’s that time of year. The season during which we are inundated with articles, advertising images and other assorted marketing

paraphernalia all geared towards helping us spend our money in search of the perfect gift for those we hold dear. Some of our loved ones are easy to buy for, and others present a challenge. But truth be told, the majority of us don’t truly need anything.

So what’s a person to do? What can you give, or do, that has lasting value and is truly unique? As always, I’m here to help! For more than 12 years, my wife and I owned an older home and one thing we often did was honor special occasions with a home renovation project. One year for our anniversary, we built a deck. One year for her birthday, I sent a flooring specialist to give us a quote on refinishing our hardwood floors (something we had wanted to do for years). It took another year or two before we finally did them, right around Valentine’s Day.

So, for Christmas this year, why not consider giving your spouse or your family a gift that you’ll enjoy every single day? And, it’s a gift that will pay you back when the time comes for you to sell. What could be better? Here now, a couple ideas:

When I’m working with buyers, and we are looking at homes aged 30 years or older, we often talk about what I consider to be “The Big Three”—the three systems or upgrades that all aging homes will eventually need.

1. NEW WINDOWS. If you have older, double-hung windows, they’re likely very drafty and quite possibly inoperable. They’re sometimes painted shut or missing sash cords, and often accompanied by frustrating storm windows (don’t even ask me about washing the windows at our old home; that alone would have been an awesome Christmas gift). New windows solve many problems, they make your home much more energy-efficient and they look great.

2. NEW ROOF. Depending on the age of your home and the material used, a new roof may or may not be a viable option for you. Our old home had a slate roof, so this project was off the table. But if you have older three-tab shingles, if your roof is more than 20 years old and/or if you have two layers of shingles on your roof, it might be time for you to consider it. Tearing off an old roof and re-shingling is certainly not a cheap project. But it increases the curb appeal of your home tremendously, and allows you to be sure your roof and underlayment are sound and leak-free.

3. UPDATE THE HVAC. If you have an older gas or oil furnace, baseboard heating or window units, now might be the time to look at installing new central heat and AC. There’s a cost savings associated with changing from one form of energy to another, and there’s definitely an

efficiency in newer equipment that will reduce your monthly bills. This isn’t cheap either, particularly if you have a home that doesn’t currently have duct work and will need to have it installed. But the financial savings and the long-term returns are worth considering.

Now, if you don’t have the resources for these projects or your home doesn’t need them, consider these more “fun” options:

1. REDO YOUR KITCHEN OR A BATHROOM. Or even one aspect in either one. If you have a bathroom that is dated and you’ve just been “dealing with it,” decide that this year you’re going to finally commit to making it the way you want. Gut it. Tear out that old avocado sink and toilet. Demo that pink and gold tile. Take down those burnished gold medallion lights (if you have these in your bathroom, you KNOW they need to go). From larger scale to small updates, take a step towards making your space more enjoyable.

2. UPDATE OR REFINISH YOUR FLOORING. You can do what we did, which is pack all of your earthly belongings into the few rooms that have carpet and tile, and have your hardwood floors refinished. Yep, it’s a huge pain. So maybe if you’re going out of town for the holidays anyway, schedule it for that window of time. Or commit to doing it in a few months and book a weekend away. And, if you have old carpet or faded laminate, now’s a great time to tackle those rooms as well.

3. NEW FIXTURES. This one is really fun. Go through the house, take inventory of the lighting you’d like to get rid of (or the faucets with dated finishes) and then take a trip to your local home renovation store. Holiday sales and clearance racks make these projects much more affordable. If you have the basic skills to do it yourself, you can knock this one out in an afternoon. If you don’t, chances are you have a friend who does and who also probably has a few days off.

These are just a couple ideas to get you started. Take note of what needs updating in your home, or what projects you’ve put off long enough. Ask those who live with you some leading questions to try and dig up hints on what they’d like to see get done. (Who are we kidding … they’ve already told you I’m sure. Multiple times. Occasionally in raised tones.) Just remember this: it’s not a project, it’s a gift. So if you’re the one on the hook for getting it done, enjoy it. Let those you love know that you love them, and find joy in giving them (and yourself) a gift you’ll appreciate every day for years to come.

P.S.: I’d love to see before and after photos of your renovation project/Christmas gift! Email them to me at dan@danvollmer.com.

Three BIG Gifts THAT GIVE BACK TO YOUR HOME’S VALUEBY DAN VOLLMER, ASSOCIATE BROKER, RE/MAX 1ST OLYMPIC

REAL ESTATE

DECEMBER/JANUARY 2014-15 37LynchburgBusinessMag.com

Collin White and Cristin Rockhill didn’t want just any restaurant. They wanted an establishment. When the co-owners bought The Yellow

Submarine, a well-known eatery, they struck the perfect balance between maintaining the history and adding a modern feel.

“It’s a Lynchburg landmark. Eight out of 10 people will know where it is,” White said. “We wanted something Lynchburg already knew. We wanted to add our own style to it and put in our own system.”

White and Rockhill began talking about buying their own restaurant while working as bar managers at The Blue Dahlia in Forest.

“We had always talked about getting our own bar and running it,” White said. “It’s what any college kid has ever said, ‘If I could only own my own place.’”

After buying the restaurant, tucked away off Old Forest Road, in August, White and Rockhill spent four weeks renovating and repainting the inside, rebuilding the spacious outdoor deck and refurbishing the bar. The walls were repainted yellow and a beautiful mural just above a row of booths shows off the new name.

The co-owners renamed the restaurant The Yellow Sub but kept the menu mostly intact, including 25 subs, salads and plates that have been served there for 42 years. White and Rockhill then added burgers, fries, chicken sandwiches and appetizers. From the Sub Sinker (turkey, ham roast beef, salami, bologna and two cheeses) to the USS Spearfish (freshly prepared tuna salad), the menu maintains the restaurant’s rich history.

“It’s a mainstay. You feel an obligation to keep the tradition going,” White said.

Under the new ownership, The Yellow Sub has grown into a hot spot on Sunday afternoons, offering a Bloody Mary buffet bar and tailgate favorites as NFL games play out on six flat-screen TVs. White and Rockhill also worked hard to infuse a strong night life atmosphere into the restaurant, expanding beer and mixed drink offerings and hosting live music.

The Yellow Sub ESTABLISHED EATERY SERVES UP NEW OWNERS AND A FRESH LOOK

BY JONATHAN PARKER

Owner Cristin Rockhill pours a Devils Backbone brew from the newly expanded tap line-up. The Yellow Sub got a visual facelift by the new owners who chose to add instead of subtract items from the original menu.

LynchburgBusinessMag.com DECEMBER/JANUARY 2014-1538

RETAIL

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The Yellow Sub ESTABLISHED EATERY SERVES UP NEW OWNERS AND A FRESH LOOK

BY JONATHAN PARKER

The Yellow Sub holds trivia night Wednesday, open mic Thursday and live bands Friday and Saturday. A chalkboard highlights the week’s bands and specials.

“They didn’t have a night life so we knew we could add one,” White said. “Our night life is taking off. We constantly have more people coming. We’ve had some monstrous nights.”

The Yellow Sub is a go-to summer spot with outdoor seating on the large deck, which includes black rocking chairs, picnic tables, a fire pit and cornhole boards.

“So far, the feedback has been great,” White said.The restaurant serves up quick lunches for the busy work crowd,

offering a laid-back atmosphere and tasty subs. White often runs into customers who stop by to reminisce.

“I can’t tell you how many times I’ve had people come in and say, ‘I used to come in here with my dad or I used to come in here with my grandfather,’” he said. “This place has a lot of history.”

White, who went from dishwasher to restaurant owner, frequented The Yellow Sub over the years.

“It was always such a cool place,” he said. “Everybody knows where it is. It’s a proven location.”

Now, White and Rockhill are putting in long hours to place their own stamp on the restaurant.

“You go from working 45 hours a week to 90,” he said. “Every aspect of it is yours, from marketing to managing to closing to putting in the systems.”

But the pair said that the daunting workload doesn’t match the pure joy of owning a restaurant.

“It’s always something new,” White said. “It’s been a lot of work, but it’s also been a sense of achievement. We just want to continue to grow.”

The Yellow Sub at 3313 Old Forest Road in Lynchburg is open Monday-Thursday, 10:30 a.m. to 9 p.m., Friday-Saturday, 10:30 a.m. to 12:30 a.m. and Sunday, Noon to 9 p.m. For more information, call (434) 385-5357 or visit them on Facebook at The Yellow Sub.

Room to play: The outdoor area (above) at The Yellow Sub beckons guests outside during nice weather with a fire pit, corn hole and plenty of seating. BELOW: The restaurant's new ownership team: Collin White (left), Cristin and Bryan Rockhill.

LynchburgBusinessMag.comDECEMBER/JANUARY 2014-15 39

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Your website not only serves as the first impression for your company, often it is the only lasting impression customers

get of your business. Have you reviewed it lately? Have you considered ways it could be improved? Consider these nine ways to take the content on your website up a notch.

1. Start with passion. Don’t be afraid to geek out on your work, life’s purpose or calling. Let that passion come out in the copy. What is it about what you’re selling that is awesome? That bit should be all over your website.

2. Find the story. In Dan Pink’s book A Whole New Mind, he said every brand now is not only responsible for communicating what they are selling but also crafting a story that draws their audience into the excitement of the organization’s mission. Starbucks isn’t selling coffee; they’re selling human connection.

3. Be clear on what makes you special. You’ve got to say what sets you apart from the competition. Imagine you’re sitting with someone over a cup of coffee explaining your company. How do you phrase it? Articulate what makes you unique.

4. Mix it up. The pages of your website should not all look and feel the same. Implement a variety of layouts, photo sizes and word counts. Make sure all your pages look unique at first glance.

5. God is in the details. Copy that jumps off the page is specific, sharp and purposeful. Your “About” page, “Services” page, and especially your blog should be rich with specifics. If you are a nonprofit, include specific stories of lives changed. Paint a crisp vision of how your organization is changing lives.

Secrets to Improving Your Website Content9 BY HILARY SUTTON, HSL CREATIVE, WWW.HILARYSUTTON.COM

LynchburgBusinessMag.com DECEMBER/JANUARY 2014-1540

MARKETING & SALES

6. Use imagery. Images are powerful. Think of the image painted by Martin Luther King, Jr., in his “I Have a Dream” speech. Dr. King was a visionary who moved his audience to action through words. Get people in alignment by crafting a clear vision.

7. Be intentional with images, colors and fonts. Choose a design that makes your business look just a little bit cooler. How do you want your business to be perceived? Cutting edge? Sophisticated? Creative? Environmentally-friendly? Choose a design that reflects your busi-ness on its best day.

8. Talk like a person. Sounding “professional” is not code for sounding automated, dry or robotic. Be conversational. How would you explain your company if you were chatting about it at happy hour? People can often be congenial and articulate in person and sound like an alien on paper.

9. Have a logical beginning, middle and end. Just as we read a book from left to right, your website should tell its story in the same manner. Each tab should progressively tell the story of your organization from an introduction to what you offer to a way that users can contact you.

Your website content deserves the utmost attention and care. When your story is told well, cli-ents and prospects get a clear impression of what makes your organization stand apart from the rest.

PHOTOS BY FOSTER & ASHER

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MARKETING & SALES

S tudents at Liberty University now have the opportunity see the universe like never before through a recently added 24-inch pier-

mounted telescope, located in the newly opened observatory. Dr. Scott Long, professor of Mathematics at Liberty University,

said the observatory’s main facilities were completed in summer 2013, and they included a 20-seat classroom and an enclosure for smaller telescopes.

“At that time, Liberty purchased six 8-inch, computer-controlled Celestron telescopes and students taking our astronomy labs were expected, among other gains in knowledge and skill, to be able to set up, align and operate these scopes,” he said.

The first laboratory classes were held at the observatory in Spring 2014.

“These labs have been a huge success, and it has been a joy to see our astronomy students develop skills and learn so much about our universe,” Long said.

In August, Liberty added the Cassegrain-style telescope, which was manufactured specifically for Liberty University by DFM Engineering, Inc., in Longmont, Colorado, and is considered to be the largest in the region.

“The design not only provides a very high precision pointing capability, but it is also very rugged and low-maintenance,” Long said. “The Cassegrain style is typical for reflecting telescopes and features an open tube that has a 24-inch main mirror at the base,” Long said.

According to Long, the main mirror reflects starlight back up the tube to a secondary mirror housed in the middle of the aperture, which then reflects light back through a hole in the main mirror to be directed to an eyepiece or to an electronic camera.

“The pier-mounted feature means that the telescope sits about one story off the ground, giving it better field of view of the sky than one sitting on the ground. It also isolates the telescope from the heat and vibration that can be translated through the ground, improving the

Liberty University Adds

LARGEST TELESCOPE in the Region

BY MELISSA SKINNER

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quality of the telescope images,” Long said, adding that, if the telescope is properly handled, it will remember where it is even after being powered off and on. It also had a very high rotation pointing accuracy and smooth compensation for the Earth’s rotation.

“This feature will allow for long-dwelling astrophotography that is an additional capability that Liberty has not had before,” he said. “Such astrophotography allows for collecting images of very dim objects so details become apparent that are not visible in the eyepiece. Because of these capabilities, we could at some point participate in a network of telescopes to scan the sky for comets, near Earth objects and other phenomenon.”

In the future, Long hopes to continue to expand the observatory and also use it as a means to interact with the community by hosting an open house. He would also like to see a second telescope of the same size or larger be installed someday.

“This telescope is an excellent investment in providing a large university experience for the Liberty student body,” Long said. “One of the reasons to go to a university is to experience the larger world and most people simply will not have access to a telescope of this quality before they attend here, nor after they graduate.”

Long said that while they are at Liberty, students have the opportunity to see the sky like they have never seen it before, and they have the opportunity to interact with the observatory more via academic courses, participation in the astronomy club and by volunteering.

“Some may be inspired to work in astronomy someday because of this experience and some may be further inspired to write music, or poetry, or teach children, or seek ministry opportunities or be inspired to do almost anything in their calling even better because they have interacted with God’s creation in a new and exciting way,” he said.

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Above: A hatch on the observatory's roof opens up to let Liberty students view the magnificence of the night sky through the university's seven telescopes, including the latest and largest addition. Opposite page: Dr. Scott Long interacts with students to explain the intricacies of the Cassegrain-style telescope and observing astronomy.

LynchburgBusinessMag.comDECEMBER/JANUARY 2014-15 43

TECHNOLOGY

TECHNOLOGYTOURISM & TRANSPORTATION

LynchburgBusinessMag.com DECEMBER/JANUARY 2014-1544

As one might suspect, transportation

projects don’t just happen. A city or

county planner or transportation engineer

doesn’t just wander outside one day

and proclaim, “Let’s put a road here!”

and then build it without thinking

about the needs of the public,

the impact that road will have on

the surrounding communities

or where the money will

come from to complete

the project.

The Path of Progress:

CENTRAL VIRGINIA LONG RANGE

TRANSPORTATION PLAN 2040BY SUZANNE RAMSEY

45

TOURISM & TRANSPORTATION

DECEMBER/JANUARY 2014-15 LynchburgBusinessMag.com

This is where the Long Range Transportation Plan (LRTP) comes in, something that’s been used in Lynchburg and portions of the surrounding counties since at least the late 1970s to prioritize and plan the area’s transportation projects. The LRTP looks ahead 25 years and provides a framework for a six-year transportation improvement plan.

“Projects from the long-range plan end up being adopted into the ... six-year plan, and that’s where projects actually get funded through [the Virginia Department of Transportation],” Lynchburg City Manager Kim Payne explained. “All federal money flows through the state as well.”

The Central Virginia Metropolitan Planning Organization, which includes representatives from VDOT, the City of Lynchburg and Amherst, Bedford and Campbell Counties, develops and maintains the LRTP. The CVMPO is one of many such agencies nationwide mandated by the federal government.

The National Association of Regional Councils defines an MPO as “an agency created by federal law to provide local elected officials input into the planning and implementation of federal transportation funds to metropolitan areas with populations of greater than 50,000.” The CVMPO updates the LRTP every five years, a process that’s currently underway.

“The planning document is the foundation document,” said Bob White, deputy director of Region 2000, which provides staffing support to the CVMPO. “It begins to identify the projects, and those projects are then advanced through the Commonwealth Transportation Board and they compete for funding with other projects in other areas within the state.”

According to White, most transportation projects in Virginia are funded by the U.S. Department of Transportation, and that funding is estimated at about $95 million over the next 25 years, not including $30 million already secured for the Odd Fellows Road interchange project. VDOT is currently soliciting bids for the project, which will provide a new exit off U.S. 460 in the vicinity of Campbell Avenue and Liberty University, White said.

The LRTP includes not only essential transportation projects the MPO would like see funded, but also a wish list of sorts.

“[There’s] this whole hierarchy that you have to go through,” Payne, a member of the CVMPO, said. “Two pieces, a fiscally constrained piece: ‘I think we’ll have this much money.’ And an aspirational piece: ‘We’d like to do all this stuff, too, if there’s money.’”

Paul Harvey, Campbell County’s director of community development and chair of the region’s Transportation Technical Committee, would someday like to see U.S. 460 bypass extended farther south, around Lynchburg.

“So, if you were coming down the Madison Heights bypass and getting on 460, theoretically, there could be another way to loop around the city and come out somewhere south of Yellowbranch,” he said, referring to an area south of Lynchburg, near where State Route 24 intersects U.S. 29. “There’s been talk about that for years ... and that has never been funded. It’s typically part of the plan, but there’s no funding to do it.”

The CVMPO is currently seeking the public’s input on the LRTP’s 2040 update, not only as it pertains to roads—the primary concern—but also bike lanes, walking trails, public transit and other things that get folks from Point A to Point B.

LynchburgBusinessMag.com DECEMBER/JANUARY 2014-1546

TECHNOLOGYTOURISM & TRANSPORTATION

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The expansion of the busy Route 221 corridor in Forest (above and opposite) is one notable recent transportation project. Now the public’s input is being sought on the Long Range Transportation Plan’s 2040 update.

“It all feeds into the breadth of the planning activities we do here,” White said. “Within this planning process, we use it as an opportunity to promote those types of activities, but we also have other venues to further promote those types of things.

“We’re interested in the whole spectrum of transportation. It’s become a vehicle for the citizens of the community to express their views and we’ll take that information and channel it to different efforts we’re involved in. We’d like to think we’re not working in a silo.”

Through the LRTP’s website (www.cvlrtp2040.org), the public can help members of the CVMPO prioritize transportation projects, express concerns about transportation in the area, share photos of their favorite Central Virginia locales and address other topics and questions posed between now and the fall of 2015, when the 2040 update will be finished.

The CVMPO is also conducting public workshops, where people can share ideas, ask questions and express concerns. Times, dates and locations will be posted on the website.

“I think it’s important for the community to express their interests, proposals and concerns,” Payne said. “The process is meant to be a pretty inclusive project, with a lot of public engagement, although we rarely see anyone come to our public hearings. But we certainly could encourage people to be aware of how transportation works in the region and express their opinions.”

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TOURISM & TRANSPORTATION

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