Upload
spark-media
View
624
Download
0
Tags:
Embed Size (px)
Citation preview
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
Mind/Body
% Split by RACE % Split by HOME LANGUAGE (Most)
0%10%20%30%40%50%60%70%80%90%
100%
Black Coloured Indian White0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
ENG AFR Z.X.S.N S.T.T.V
%Split/Index by RELIGION %Split/Index by AGE
020406080100120
0%2%4%6%8%
10%12%14%16%
Angl
ican
Apos
tolic
Apos
tolic
Fai
th…
Asse
mbl
y of
God
Band
la L
ama…
Bapti
st
Cath
olic
/…
Cong
rega
tiona
l
Dut
ch R
efor
med
Ethi
opia
n
Gre
ek O
rtho
dox
Hin
duis
m
Isla
m
Jeho
vah
Witn
ess
Juda
ism
Luth
eran
Met
hodi
st
Pent
ecos
tal/
Ch…
Pres
byte
rian
Seve
nth-
day…
Zion
Chr
istia
n
Oth
er F
aith
No
Relig
ion
Refu
se
0
20
40
60
80
100
120
0%
5%
10%
15%
20%
25%
30%
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
Mind/Body
%Split/Index by EDUCATION LEVEL ACHIEVED
020406080100120
0%5%
10%15%20%25%30%35%40%45%
%Split by GENDER%Split/Index by LIFESTAGE
0
20
40
60
80
100
120
0%2%4%6%8%
10%12%14%16%18%20%
YoungIndependent
singles
Mature single Young Couples MatureCouples
Young Family Single parentfamily
Mature family
48%52%
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
9092949698
100102104106Advertising
BrandingCommunity
Crime
Culture
Education
Employment
Entertainment
Environment
Family
Financial indiscretion
Gender Roles
HealthInformationInnovationLanguageLoneliness
Materialism
Patriotism
Poverty Concern
Relationships
Religion
Shopping
Sport
Status
Technology
TraditionUbuntu
Xenophobia
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
Community 1
Community 2· Being part of a community is important to me Community 3· I l ike to know what is happening in my communityCommunity 4· In our community people look out for you because you look out for them Community 5 #N/A
Materialism 1Materialism Materialism 2· I gain confidence from my material possessions Materialism 3· The things a person owns says a lot about how well they are doing in l ife Materialism 4· People who admire those who have expensive homes, cars and clothes Materialism 5· My life would be better if I owned certain things I don't have
Status 1Status Status 2 · It would mean a great deal to me if I could increase my social standing Status 3 · People who keep up with the latest trends, fashions and styles Status 4 · Wearing designer labels improves a person's image Status 5 · I l ike to dress well
Community
Materialism
Materialism is a vital part of the South African psyche. Goods give reassurance of success to self and others.
StatusStatus has become increasingly related to the overt ownership and admiration of material possessions, clothes, housing, jewellery and motor vehicles.
Being a member of a community provides both social and practical benefits.
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
LIFESTYLE GROUPS Cell Fundamentals
(BASIC CELL USAGE) Take photos - Download/listen to music - Take
video recordings - Download ringtone - Send MMS - Browse Web - Use IM - Send SMS - Play
games - Send/receive email - Enter competitions - PCMs
0% 5% 10% 15% 20%
Cell Sophisticates
Sports
Gamers
Outdoors
Avid Readers
Traditionals
Cell Fundamentals
Homebodies
Bars & Betters
Showgoers
Gardeners
None
%Split by MARITAL STATUS
54%35%
4%
Single
Married Living Together
Wid.Div.Sep
Mind/Body
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
%Split by EMPLOYMENT STATUS
36%
64%
Working (Full/Part/Self-employed)
Not Working at all OR Housewife, Retired,Student
Distants
Distants are marginalised and out of the mainstream of society. They hold old-
fashioned attitudes concerning the roles of men and women. They are concerned about the environment, which is in sympathy with their negative attitude to time, as for them the past held more promise than the future.
They are lonely and this can lead to a need for entertainment. Despite concerns about
employment and poverty, they are materialistic, being both brand as well as
status conscious. They enjoy shopping, which can be combined with a high degree of
financial indiscretion. There is strong support for sport. They are the most Xenophobic of
the five groups.
ATTITUDE GROUPS
0% 5% 10% 15% 20% 25% 30%
Now Generation
Nation Builders
Distants
Rooted
Global Citizens
Distants LSM's 1-5 -Survivors
Distants LSM's 6-10 -Established
None
Mind/Body
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
Wealth/Money%Split/Index by HH Income
020406080100120
0%
5%
10%
15%
20%
25%
%Split/Index by LSM Group%Split/Index by LSM
0
20
40
60
80
100
120
0%
5%
10%
15%
20%
25%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 100%
10%
20%
30%
40%
50%
60%
Lower (1-4) Mass (5-7) Upper (7-10)
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
Wealth/Money
1 Sales Worker Shop Assistant
2 Personal and related Occ n.e.c.
3 Operator Production Worker - Building Construction
4 Domestic Worker-Private HH (Not Farm)
5 Teacher
6 Road Transport Occ
7 Protective Service Occ n.e.c
8 Managerial n.e.c
9 Working Proprietor (Retail Wholesale)
10 Laborer Unskilled Worker n.e.c.
% Column - TOP 10 OCCUPATIONS DETAIL
%Split/Index by MAIN BANK
020406080100120
0%
5%
10%
15%
20%
25%
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
66% 51% 12% 5%ATM BRANCH CELLPHONE INTERNET
0%8% 20%MOBIL E BRANCH SUPERMARKET TELEPHONE OTHER
0%
ACCESS TO FINANCE
HAVE NO FINANCIAL POLICIES
67%24 904 000
Wealth/Money
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
Wealth/MoneyFINANCIAL POLICIES
HAVE Personal Account with Main Bank NO Personal Account with Main Bank
70%
HAVE Medical Aid HAVE Medical Insurance
13% 4 712 000 2% 918 000
30% 11 158 000
4% 1 641 000 11% 4 041 000HAVE Short Term Insurance Have Life Cover Policy
26 056 000
FINANCIAL POLICIESHAVE Funeral Insurance Endoment Policy
Invest in Stock Exchange
2% 715 000 1% 236 000
28% 10 509 000 3%
Own a Retail Store Card e-Wallet/M-Pesa/Instant Money
12% 4 532 000 14% 5 086 000
995 000Invest in Unit Trusts
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
LOCATION/HOME
%Split/Index by PROVINCE
0
20
40
60
80
100
120
0%
5%
10%
15%
20%
25%
30%
Port Natal-Ebhodwe1 Camperdown 12 Port Natal-Ebhodwe12 #N/APort Natal-Ebhodwe2 Chatsworth 13 Port Natal-Ebhodwe13 #N/APort Natal-Ebhodwe3 Durban 14 Port Natal-Ebhodwe14 #N/APort Natal-Ebhodwe4 Inanda 15 Port Natal-Ebhodwe15 #N/APort Natal-Ebhodwe5 Lower Tugela 16 Port Natal-Ebhodwe16 #N/APort Natal-Ebhodwe6 Ndwedwe 17 Port Natal-Ebhodwe17 #N/APort Natal-Ebhodwe7 Pinetown 18 Port Natal-Ebhodwe18 #N/APort Natal-Ebhodwe8 Umbumbulu 19 Port Natal-Ebhodwe19 #N/APort Natal-Ebhodwe9 Umlazi 20 Port Natal-Ebhodwe20 #N/APort Natal-Ebhodwe10 #N/A 21 Port Natal-Ebhodwe21 #N/APort Natal-Ebhodwe11 #N/A 22 Port Natal-Ebhodwe22 #N/A
Port Natal-Ebhodwe
Kwazulu-N
atal
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
LOCATION/HOME
0%1%2%3%4%5%6%7%8%9%
Subr
egio
n 1
Subr
egio
n 2
Subr
egio
n 3
Subr
egio
n 4
Subr
egio
n 5
Bloe
m A
rea
East
ern
Free
Sta
te
Gol
dfiel
ds
Nor
ther
n Fr
ee S
tate
Gre
ater
Eas
t Ran
d
Gre
ater
Joha
nnes
burg
Gre
ater
Pre
toria
Vaal
Wes
t Ran
d
Port
Nat
al-
Ebho
dwe
Nat
al M
idla
nds
East
Griq
uala
nd/S
outh
…
Thuk
ela
Zulu
land
East
veld
Hig
hvel
d
Low
veld
020406080100120
Low
veld
Cent
ral R
egio
n N
W
East
ern
Regi
on
Far-
East
ern
Regi
on
Sout
hern
Reg
ion
NW
Wes
tern
Reg
ion
NW
Dia
man
tvel
d
Kala
hari
Bene
de O
ranj
e
Nam
aqua
land
,Nor
thW
est,B
o-Ka
roo
Bush
veld
Reg
ion
Cent
ral R
egio
n-LM
P
Low
veld
Reg
ion
Nor
ther
n Re
gion
Sout
hern
Reg
ion-
LMP
Wes
tern
Reg
ion-
LMP
Bree
de R
iver
Cape
Met
ropo
le
Ove
rber
g
Sout
hern
Cape
/Kar
oo
Wes
t Coa
st
Win
elan
ds
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
LOCATION/HOME%Split/Index by HAVE YOUNG CHILDREN OF YOUR OWN (Living with you)
0
20
40
60
80
100
120
0%
2%
4%
6%
8%
10%
12%
14%
Have at least 1 domestic worker
Rented vs Home Owner
3%Security not linked to armed responseArmed response system
Home Security Service
Swimming Pool on property
12%
40%Own Timeshare Unit
3%6%
10%1%Have at least 1 live in domestic worker
18% 82%4%
%Split by DOMESTIC WORKERSWater Geyser in home
HOME AMENITIES
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
TRAVEL/TRANSPORT
Of Vehicle Owners - Bought Second Hand
MODE OF TRANSPORT
10%
Of Vehicle Owners - Bought New
17% 6 399 000
7%
PRIVATE OWNERSHIPOwn, Use or Maintain a Vehicle
%Split/Index by YEAR PURCHASED
020406080100120
0%1%2%3%4%5%6%
%Split/Index by MODEL YEAR
020406080100120
0%2%4%6%8%
10%12%14%
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
TRAVEL/TRANSPORT
25% 29% 19%
<16km 16 - 30km 30 - 49km
6% 20%
49 - 66km 66+km
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
COMMUNICATION - MOBILE
Own a Cellphone
Calls on Contract
Calls on Prepaid
CELLPHONES
87%
9%
78%
%Split/Index by CELLPHONE MAKE
0
20
40
60
80
100
120
0%
10%
20%
30%
40%
50%
60%
%Split/Index by CELLPHONE PROVIDER
020406080100120
0%5%
10%15%20%25%30%35%40%45%
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
COMMUNICATION - MOBILE
0 - 5 5 - 10 10 - 20 20 - 30 30+
LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5
24
MOBILE TECH SAVVY SCORE
24
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
COMMUNICATION - MOBILE
0%10%20%30%40%50%60%70%80%90%
Send
PCM
Rece
ive
PCM
Send
oth
er S
MS'
s(e
xclu
ding
com
petiti
on/v
ote/
don
ation
SM
Ss)
Ente
rCo
mpe
tition
/Vot
e/M
ake
dona
tion
via
SMS
Send
/Rec
eive
an
MM
S
Dow
nloa
d m
obile
cont
ent
Dow
nloa
d/lis
ten
tom
usic
(exc
l Rad
io)
Take
pho
tos
Take
vid
eore
cord
ings
Wat
ch v
ideo
020406080100120
List
en to
a ra
dio
Use
IM/C
hat
Acce
ss In
tern
et
Face
book
Twitt
er
Oth
er S
ocia
lN
etw
orki
ng
Dow
nloa
d/us
em
obile
app
s
Send
/rec
eive
e-m
ail
Wat
ch T
V
Read
new
spap
er/m
agaz
ine
on
cellp
hone
Play
gam
es
Subs
crib
e to
rece
ive
cont
ent o
rse
rvic
es
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
COMMUNICATION - ONLINE
38%Audience
14 011 000INDEX
100
Access the internet (Any device)INTERNET
0%1%2%3%4%5%6%7%8%
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
COMMUNICATION - ONLINE
0 - 5 5 - 10 10 - 20 20 - 30 30+
LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5
4
ONLINE TECH SAVVY SCORE
4
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
COMMUNICATION - ONLINE
0%2%4%6%8%
10%12%14%16%
Sear
ch
E-m
ail
Bank
ing
Socia
l Net
wor
king
Inst
ant M
essa
ging
Chat
Shop
ping
Mus
ic D
ownl
oads
Read
new
spap
er/m
agaz
ine
on-
line
Read
/acc
ess
curr
ent n
ews
Gam
es
Dati
ng
020406080100120
Dati
ng
Gam
blin
g
Shar
e Tr
adin
g
Wat
ch T
V O
n-lin
e
Wat
ch V
ideo
s On-
line
List
en R
adio
on-
line
Dire
ctor
y
Dow
nloa
dAp
ps/A
pplic
ation
s
Dow
nloa
d a
podc
ast
Oth
er
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
SPORTS/LEISURE
0%10%20%30%40%50%60%
Dan
cing
Billi
ards
/Poo
l/Sn
ooke
r Aero
bics
Wal
king
/Hik
ing
Boxi
ng/W
rest
ling
Gym
nasti
cs
Mar
tial A
rts
Athl
etics
Bask
etba
ll/Ne
tbal
l
Cric
ket
Cycli
ng
Fish
ing
020406080100120
Gol
f
Hoc
key
Hor
se R
idin
g
Hun
ting/
Shoo
ting
Jogg
ing/
Runn
ing
Mot
orsp
ort
Rugb
y
Socc
er
Squa
sh
Swim
min
g
Tenn
is
Volle
ybal
l
Adve
ntur
e Sp
orts
Wat
er S
port
s
Non
e of
The
se
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
SPORTS/LEISURE
African Traditional 20%Afrikaans 8%Arabic 1%Boere Mus ic 4%Chora l 10%Class ica l 10%Country/Western 8%Folk Mus ic 2%Gospel 63%Hard Rock/Acid/Heavy Meta l/Rave 3%House Mus ic 28%Indian Mus ic 3%Ins trumenta l 8%Jazz/Fus ion/Blues 21%Kwaito 25%Kwasakwasa 6%
Music Interested InLove songs / Ba l lads 36%Mbhaqanga 11%Mbira 1%Maskhandi 15%Opera 4%Pop 12%Rap/Hip-Hop 21%Rave / Dance 6%Reggae 17%Rhythm & Blues/Soul 30%Rock 6%Rumba / Lati n American 2%World Mus ic 4%Other 4%Omiss ion 0%None 0%
Music Interested In
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
SPORTS/LEISURE
Dancing 4%Bi l l iards/Pool/Snooker 7%Aerobics 2%Walking/Hiking 7%Boxing/Wrestl ing 1%Gymnasti cs 1%Martial Arts 1%Athleti cs 3%Basketba l l /Netba l l 4%Cricket 2%Cycl ing 1%Fishing 2%Golf 1%Hockey 1%Horse Riding 1%Hunti ng/Shooti ng 1%Jogging/Running 5%Motorsport 1%Rugby 2%Soccer 13%Squash 1%Swimming 3%Tennis 2%Vol leyba l l 2%Adventure Sports 1%Water Sports 1%None of These 64%
Participated in P12MSinging 11%Bake For Pleasure 8%Cook For Pleasure 37%Knitti ng/Sewing/Dressmaking 3%Scrapbooking arts and crafts 2%Have Beauty Treatments 2%Vis i t Ha i r Sa lon 4%Nightclubs 4%Use Computer at Home 15%DIY Acti viti es 12%Home Decorating 7%Attend Lectures/Studying 6%Read books 20%Read loca l newspaper 40%Read a free newspaper 33%Read a free magazine 20%Use newspaper educational sections 9%Vis i t a l ibrary 6%Hire a DVD 6%Eat in a restaurant 7%Order Mr-Del ivery 6%Gamble at Cas ino 1%Place a bet on horseracing 1%Buy Lotto Tickets 11%Buy scratch cards 4%Do cross -word/Puzzles 6%Use a Computer at Work 10%
Weekly ActivitiesPlay Games via Internet 5%Play PC/PS3 0%Participate in Card Games 4%Play Board Games 3%Buy DVD/CD 4%Buy computer games 2%Buy toys/other games 2%Gardening: Flowers 12%Gardening:Crops 8%Attend Stokvel 2%Attend Buria l Society Meeting 2%Attend Funera l 8%Attend Traditional Gatherings 2%Attend Weddings 2%Attend Gym 7%Participate in other exercise 9%Go On Diet 2%Lose Weight 2%Go to Profess iona l (Dr) 2%Play Mus ic Ins trument 4%Bird Watch 2%Photography 4%Go to Beach 2%Camping 1%Caravanning 1%Vis i t Game Reserve 2%Rel igious gathering 41%
Weekly Activities
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
Professional 1 1 117 4492 3 267 587
LifeStlye 1 280 2552 123 0123 883 3634 137 9435 86 0706 52 3527 777 9788 77 000
Social 1 10 000 0002 6 000 000
Mobile 1 357 9602 1 500 0003 Unl imited4 Unl imited5 16 500 0006 TBC7 1 000 0008 5 100 000 Mar-14
My Society
Vodacom
UB
Habari Exchange
MCA
A4W
The Hub
Auto Trader
MTV
ESPN
BBC
BBC
BBC Good Food
BBC Lonely Planet
2Go
Ultimate Rugby
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
PP_31 SABC 1 - Total - Commercial TV channels P4W2 Total ANY TV - Commercial TV channels P4W3 SABC 2 -Total - Commercial TV channels P4W4 Total Radio (Any Radio) - Past 4 weeks5 None of these6 eTV - Total - Commercial TV channels P4W7 Home Maintenance Improvements None P12M8 Calls on pre-paid rate - Cell phones9 None
10 SABC 3 - Total - Commercial TV channels P4W11 Universal LSM 612 Receive Please call me message - Ever (Any)13 In past 4 wks (seen carrying any ads) - Minibus taxi ads14 In past 4 wks (seen carrying any ads) - Street Poles15 Send Please call me message - Ever (Any)16 House/Cluster House/Town House17 Owned Home18 In past 4 wks (seen carrying any ads) - Bil lboard ads19 I am proud to be South African - Very applicable20 None - Type of Policies have21 Gospel - Types of music interested in22 Main Bank - Personal account23 None of These - Participated P12M24 Any AMPS Newspaper or Magazine25 Send other SMS's (excluding competition/vote/donation SMSs) - Ever (Any)
LSM 5-7
PREDICTOR PLUS+PP_4
1 R20000+ HH2 Total DStv - Commercial TV channels P4W3 Universal LSM 94 Own Use Maintain - Personal motor vehicle5 Universal LSM 86 One - No Domestics in HH7 Ever - Last been to cinema (Cumed)8 Access Internet or Web from cellphone - Ever (Any)9 Search - Used internet via computer
10 SABC 2 on DStv - Commercial DStv satell ite channels P4W11 Any AMPS Newspaper or Magazine12 House/Cluster House/Town House13 E-mail - Used internet via computer14 Take photos with cellphone - Ever (Any)15 Use Computer at Home - Weekly or Monthly Cumulated16 Have Medical Aid Scheme17 Any AMPS Magazine18 Search - Used internet via cellphone19 SABC 3 on DStv - Commercial DStv satell ite channels P4W20 Instant Messaging - Used internet via cellphone21 Chat - Used internet via cellphone22 Main Bank - Personal account23 In past 4 wks (seen carrying any ads) - Street Poles24 Access Accounts via ATM's25 Use instant messaging/chat services (Mxit, BBM, WhataApp, Apple Messaging) - Ever (Any)
LSM 8-10
Pioneering media innovation in Africa
All Respondents Resp: 25 444 SA Aud: 37 214 (000)
Median HH Income 6 466Median Personal Income 3 017
Average Age 38
DIFFIRENTIATOR PLUS+VS
1 R20000+ HH LSM 8-102 Universal LSM 9 LSM 8-103 Own Use Maintain - Personal motor vehicle LSM 8-104 Total DStv - Commercial TV channels P4W LSM 8-105 Universal LSM 8 LSM 8-106 One - No Domestics in HH LSM 8-107 Search - Used internet via computer LSM 8-108 E-mail - Used internet via computer LSM 8-109 Have Medical Aid Scheme LSM 8-10
10 Use Computer at Home - Weekly or Monthly Cumulated LSM 8-1011 Access Internet or Web from cellphone - Ever (Any) LSM 8-1012 Universal LSM 10 LSM 8-1013 Use Computer at Home - Weekly LSM 8-1014 M-Net (Main Channel) - Total - Commercial TV channels P4W LSM 8-1015 M-Net (Main Channel) on DStv - Commercial DStv satellite channels P4W LSM 8-1016 Cheque - Personal account LSM 8-1017 E-mail - Used internet via cellphone LSM 8-1018 SABC 2 on DStv - Commercial DStv satellite channels P4W LSM 8-1019 Send/receive e-mail from cellphone - Ever (Any) LSM 8-1020 Discovery Channel - Commercial DStv satellite channels P4W LSM 8-1021 SABC 3 on DStv - Commercial DStv satellite channels P4W LSM 8-1022 Vehicle Model 2009 or earlier - Age of vehicle LSM 8-1023 Search - Used internet via cellphone LSM 8-1024 National Geographic Channel - Commercial DStv satellite channels P4W LSM 8-1025 M-Net Action - Commercial DStv satellite channels P4W LSM 8-10
LSM 5-7 LSM 8-10
Pioneering media innovation in Africa
To put our narrative skills to the test, please contact: