PRESENTED BY: NISHITA SHIVKAR (88) SHREELEKHA PILLAI (78) PRESENTED TO: PROF. VIKAS JADHAV

|BECAUSE YOURE WORTH IT}

In 1907, Eugene Schueller, a young french

chemist developed a hair dye formula called Aureole.In 1909 Schueller registered his company, The

French Society For Inoffensive Hair Dyes,The orginal L'OREALThe guiding principles of the company, which

eventually became LOral, were research and innovation in the field of beauty.

L'Oreal got its start in the hair-colour business,

but the company soon branched out into other cleansing and beauty products. L'Oreal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies.

1.

STRENGTHS:Continuous research and innovation in the interest of beauty. Developed activities in the field of cosmetics as well as in the dermatological and pharmaceuticals. Adaptation of good marketing strategy.

Decentralized organizational structure. Profit margin of L'Oreal is comparably lower

than that of other smaller rivals. Problems in campaigning L'Oreal products

The L'Oreal company concentrates on

cosmetic products that enhances women of all ages.Growing demand for beauty products gives

LOreal the opportunity to focus in their field of specialization, particularly on hair styling and colour, skincare, cosmetics and perfumeries.

Growing competition within the field of

cosmetic brands.The spending habits of consumer and the

economic crunch that most countries are experiencing as of present.

OBJECTIVEThe main objective

of this advertise is to attract young women

A. MESSAGE CONTENT:New face in Bollywood Sonam Kapoor has

endorsed LOreal White Perfect. This facial cream has pearl in its contents which makes an impact on the minds of the youth that by using this cream they will have a glowing and radiant skin. B. APPEAL: Since Sonam Kapoor is a fresh face in bollywood, young girls look upto her as a style icon and they want to be like her.

Since pearl is a natural ingredient it is very

good for a healthy and glowing skin.D. CONCLUSION : L'Oreal is an international brand and it has huge impact on the minds of women.

OBJECTIVEThis advertisement aims at fighting 5 hair problems Which is common among Indian women

A. MESSAGE CONTENT: The 1st Total Repair for damaged hair with

Ceramide cement that fights five hair problem- Hair fall, dryness, roughness, Dullness and Splits Ends. It helps repair and strengthen the hairs fibre and smoothen its surface. B. APPEAL: Since Aishwarya Rai is endorsing this product and it is evident that she has million fan following .

LOreal Total Repair 5 has Cement Ceramide

formula which helps to lock moisture in the hair and make it strong and healthy from the roots. D. CONCLUSION LOreal is an International brand and it has a huge impact on the minds of women.

TL OREAL CASTING CREME GLOSS OBJECTIVESince all hair colors Contains ammonia this product of Loreal aims At introducing a hair color with no ammonia.

A. MESSAGE CONTENT Casting Crme Gloss is a no ammonia hair colourant . It gives hair a total beauty treatment with Casting Crme Gloss, for glossy rich, naturallooking colour with visible shimmering tones. B. APPEAL This product is endorsed by International model and actress Penelope Cruz.

C. MESSAGE SOURCE: Since every hair colour product in the market has large amount of ammonia which is harmful for the hair, LOreal Casting Crme Gloss gains an edge over those products as it is ammonia free. D. CONCLUSION: LOreal is an International brand and it has a huge impact on the minds of women.

THANKYOUu..