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it's about integrated marketing communication and emphasis on PR
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Lecturer:Lecturer:Ass. Professor Dr. Jamilah Hj. Ahmad ,Ass. Professor Dr. Jamilah Hj. Ahmad ,APR, FIPRAPR, FIPR
(YSP507)(YSP507)Present by:Present by:
Noorazlin AniNoorazlin Ani&&
Omar ThabitOmar Thabit
“A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines – generel advertising, direct responce, sales promotion, public relations – and combines these disciplines to provide clarity, consistency, and maximum communication impact.”
Stages of IMC ImplementationStages of IMC Implementation
Stages of IMC ImplementationStages of IMC Implementation
The benefits of the implementation of The benefits of the implementation of IMC for PR AgenciesIMC for PR Agencies
PR and IMC: The benefit of IntegrationPR and IMC: The benefit of Integration
SynergySynergy
IMC TYPOLOGYIMC TYPOLOGY
The Measurement and Evaluation of IMCThe Measurement and Evaluation of IMC
Critics of IMC from Malaysian Perspective Critics of IMC from Malaysian Perspective